Education Centre of Australia (ECA) Group ECA College Sydney Campus (Parramatta)

This qualification reflects the role of individuals in a variety of information and communications technology (ICT) roles who have significant experience in specialist technical skills, or managerial business and people management skills.

Individuals in these roles carry out complex tasks in a specialist field, working independently, leading a team or a strategic direction of a business. They apply their skills across a wide range of industries and business functions, or as a business owner (sole trader/contractor).

The skills required for these roles may include, but are not restricted to:

• Advanced data management information: creating, designing and monitoring complex systems that store data, and optimising organisational knowledge management
• Cyber security: protecting sensitive data and information through security architecture, and developing disaster recovery and contingency plans
• Full stack web development: building advanced user interfaces, developing representational state transfer application program interfaces (REST APIs) and designing user experience solutions
• Further programming: applying advanced ICT languages to maintain security and manage data.
• IT strategy and organisational development: managing and communicating strategic ICT business solutions
• Systems development and analysis: modelling and testing data objects, data processes and preferred ICT system solutions.

The Advanced Diploma of Business allows participants to practise managerial skills to ensure that business functions are effective and efficient. Students will participate in practical and authentic business situations. They may create and develop feasibility studies or research business ventures. The focus on business analysis ensures that graduates have current skills to work in present-day business fields. Typically, graduates have responsibility for the work of other staff and lead teams.

This course, Leadership and Management, is for busy people who need to get more control of business operations. You will learn and practise how to communicate effectively with different groups of people, how to analyse business operations and risk, and how to organise your, and staff, workloads. You will learn how to drive your team forward and improve all aspects of an organisation.

Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:

• Marketing account director
• Account planning manager
• Client services executive
• Marketing strategist

The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It’s like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.