Queensland International Business Academy Canberra Campus

Social media has continued to revolutionise the marketing landscape over the past decade and is now an essential component for all organisations. Here are some facts about Social Media in the current world.

More than 4 billion people worldwide now use social media.

• An average of 2 million people sign up to social media channels every day. (Source: WeAreSocial – October 2020 Statshot)
• Facebook has 2.7 billion monthly active users. (Source: WeAreSocial – October 2020 Statshot)
• Average daily social media usage is nearly 2.5 hours. (Source: WeAreSocial – October 2020 Statshot)
• YouTube is the world’s most visited social media site. (Source: Broadband Search)
• TikTok leads the ranking of mobile apps by downloads (excluding China). (Source: Influence Marketing Hub)
• 69% of marketers use social media for brand awareness. (Source: Sprout Social)
• 49% of consumers unfollow brands on social media for poor customer service. (Source: Influence Marketing Hub)
• 45% of consumers like and follow accounts suggested in their feeds or use discovery tools. (Source: Sprout Social)
• 91% of consumers visit a brand’s website or application when they follow them on social media. (Source: Sprout Social)

The world’s first and only formal qualification in social media marketing, 10904NAT Diploma of Social Media Marketing is the qualification you need to accelerate your career by immediately applying your social media marketing skills to your chosen business or organisation.

Students who successfully complete this course will receive the 10904NAT – Diploma of Social Media Marketing.

This qualification reflects the role of individuals who apply knowledge, practical skills and experience in leadership and management across a range of enterprise and industry contexts.

Individuals at this level display initiative and judgement in planning, organising, implementing and monitoring their own workload and the workload of others. They use communication skills to support individuals and teams to meet organisational or enterprise requirements.

They plan, design, apply and evaluate solutions to unpredictable problems, and identify, analyse and synthesise information from a variety of sources. Conversely, it may also apply to those with little or no vocational experience, but who possess sound theoretical Leadership and Management skills and knowledge that they would like to develop in order to create further educational and employment opportunities

This qualification reflects the role of individuals who apply highly specialised knowledge and skills in the field of organisational learning and capability development. Individuals in these roles generate and evaluate complex ideas. They also initiate, design and execute major learning and development functions within an organisation. Typically, they would have full responsibility and accountability for the personal output and work of others.

This qualification may apply to leaders and managers in an organisation where learning is used to build organisational capability. The job roles that relate to this qualification may include RTO Manager and RTO Director.

This qualification reflects the role of individuals who apply project management skills and knowledge in a variety of contexts, across a number of industry sectors. The job roles that relate to this qualification may include Project Manager and Project Team Leader.

Individuals in these roles have project leadership and management roles and are responsible for achieving project objectives. They possess a sound theoretical knowledge base and use a range of specialised, technical and managerial competencies to initiate, plan, execute and evaluate their own work and/or the work of others.

This qualification reflects the role of individuals who apply specialised knowledge and skills, together with experience in program management across a range of enterprise and industry contexts. The job roles that relate to this qualification include Program Manager.

Individuals in these roles are responsible for managing or directing a program to achieve organisational objectives. A program is defined as a set of interrelated projects, each of which has a project manager.

Individuals at this level use initiative and judgement to direct, plan, and lead a range of program functions, with accountability for personal and team outcomes within broad parameters. They use cognitive and communication skills to identify, analyse and synthesise information from a variety of sources and transfer their knowledge to others, and creative or conceptual skills to express ideas and perspectives or respond to complex problems.