California State University, Dominguez Hills Carson Campus

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-pro?t and nonpro?t organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Speci?cally, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.

The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Bachelor of Arts in Advertising/Public Relations is housed in the Communications Department. All production-related courses utilize the department’s facilities and equipment.

The Department of Anthropology offers undergraduate students course work in the five anthropological subdisciplines: ethnology, archaeology, biological anthropology, applied anthropology and anthropological linguistics. In addition, courses focus on contemporary disciplinary research, area studies and societal applications of anthropological knowledge.

Comparative and evolutionary, scientific and humanistic, Anthropology provides a unique opportunity for broadening and integrating one’s view of human existence. Goals of the major concentration in General Anthropology include an understanding of cultural heritage along with a general overview of the significance of cultural change, whether that change be ongoing, from the past, or anticipated in the future. Acquainting students with the cross-cultural perspective and cultural pluralism also are major goals of the General Anthropology concentration.

The Department of Africana Studies in the College of Arts and Humanities offers a major and a minor in Africana Studies. Africana Studies is primarily a peoples- and culture-based discipline that investigates Africana peoples’ experiences. These experiences range from earliest human civilizations through the tragic era of enslavement, colonization, uprootment, to the forced migration and displacement of African peoples. The intellectual framework that sets Africana Studies apart from other disciplines is that it explores the subject area from the perspective of Africana peoples’ interests, aspirations, possibilities, and envisioned destinies. The foundation of the discipline rests on an understanding and appreciation of African peoples’ worldview and philosophy of life as the starting point for all Africana intellectual inquiry.  The BA degree and minor program offered by the department emphasize an examination of the theoretical and empirical characteristics of the African world experience from both a contemporary and historical perspective.

The Department of Africana Studies in the College of Arts and Humanities offers a major and a minor in Africana Studies. Africana Studies is primarily a peoples- and culture-based discipline that investigates Africana peoples’ experiences. These experiences range from earliest human civilizations through the tragic era of enslavement, colonization, uprootment, to the forced migration and displacement of African peoples. The intellectual framework that sets Africana Studies apart from other disciplines is that it explores the subject area from the perspective of Africana peoples’ interests, aspirations, possibilities, and envisioned destinies. The foundation of the discipline rests on an understanding and appreciation of African peoples’ worldview and philosophy of life as the starting point for all Africana intellectual inquiry.  The BA degree and minor program offered by the department emphasize an examination of the theoretical and empirical characteristics of the African world experience from both a contemporary and historical perspective.

The Department of Anthropology offers undergraduate students course work in the five anthropological subdisciplines: ethnology, archaeology, biological anthropology, applied anthropology and anthropological linguistics. In addition, courses focus on contemporary disciplinary research, area studies and societal applications of anthropological knowledge.

The major concentration in Applied Anthropology is designed to provide the undergraduate student with a strong background in general anthropology, applied anthropology and research methods. It stresses applied anthropology research methodology, field research, data collection, statistical methodology and service learning. One of the pillars of an applied anthropology focus is to stress community engagement and application of anthropological theoretical framework to the field.