Master of Communication

at Bond University Australia

The Bachelor of Commerce program is an innovative program designed for students interested in the financial side of the business. As well as core business skills, you will complete a major, which specifically prepares you for a professional career in finance, accounting or economics. You are also encouraged to complete a minor to diversify your skills and enhance your employability. The Bachelor of Laws prepares students for a career as a legal professional, both within Australia and overseas. It provides students with a thorough grounding in essential areas of substantive law and access to a wide choice of law elective subjects, including the option of completing a specialisation. Integrated skills and professionalism program is embedded in the degree and focuses on core legal skills essential to the practice of law. The Bachelor of Laws provides an engaging learning experience that challenges students academically and prepares them practically for a legal career.

Communication skills are in high demand in all fields and most professional roles including management and specific fields such as marketing, advertising, public relations, journalism, social media, film and television, computer animation, user-interface design, human resources, corporate training, and professional writing. The Bachelor of Communication (Business) offers you foundational studies in Communication and Media with a specialist major in Marketing. Bond’s flexible Bachelor of Communication (Business) program provides you with many opportunities to personalise your learning. In addition to the foundation Marketing major, you may choose another specialty major or minor as an elective from one of ten Communication areas: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies, Social Media, and Public Relations. As part of your studies, you may produce marketing strategies and advertising and public relations campaigns for real clients as well as blogs, podcasts, published media stories, and websites. You will also gain sound insight into human society in various contexts including gender, interpersonal, and intercultural communication. Some professional positions for those obtaining the Bachelor of Communication (Business) are social media marketing specialist, communications officer, marketing communication and public relations specialist, strategic communication manager, sales representative, campaign manager, research communications officer, copywriter, and web developer.

The Master of International Hotel and Tourism Management program is designed for students seeking senior management roles, or wanting to own and operate their own business, within the hotel and tourism industries. Students will complete a program of core business and advanced hotel and tourism management subjects. These advanced subjects are designed to equip graduates with key capabilities expected of managers in the hotel and tourism sectors - including the ability to analyse complex information; develop strategies to identify and manage risk; build business resilience; embed sustainable practices into the business, and manage revenue. The program prepares students to think critically, communicate professionally, work collaboratively, make ethical and responsible business decisions, and work effectively in senior management positions in an industry which is characterised by change and uncertainty.

Bond University’s Master of Occupational Therapy program is designed to produce highly competitive graduates with comprehensive clinical skills as well as possessing a solid business acumen and research experience. It is the first Occupational Therapy Masters in Australia to offer you the opportunity to complete a clinical research project or undertake business electives in preparation for a career in private practice. You will engage in either the Clinically-focused Research Pathway or Business-focused Pathway. The Clinically-focused Research Pathway prepares you for entry into higher research degrees and careers in research and academia, as well as bolstering research networks and culminates in an individual research project that may be eligible for publication.  The Business-focused Research Pathway enables you to undertake business electives that will enable you to undertake management roles, and better prepare you to work in the growing private sector. The pathway culminates in an industry research project where you will apply both research and business skills. You will be taught by academics and industry staff who are current practising clinicians with up to date industry knowledge.

The Bachelor of Business Data Analytics program is focused on using data analytics techniques to improve business decision making.  It is a quantitative program, combining elements of statistics, computing, big data and machine learning. The Bachelor of Business Data Analytics is taught via smaller classes for personalised attention and unparalleled access to facilities like the Bond University Business School’s Big Data Centre. The program develops students’ skills in the development and understanding of analytics and analytic techniques and focuses on how these techniques can be used to solve real-world business problems and better inform evidence-based decision making. Employment opportunities include working in business as a Data Scientist, Data Analyst, or statistics consultant.

The Bachelor of Property provides a foundation for careers in the property development and management industry and the opportunity to specialise in Property Valuation.  The degree provides a comprehensive range of subjects including construction practices, feasibility studies, finance, investment and valuation, property markets, corporate real estate, land economy, sustainable development and urban development.

The healthcare landscape is changing and challenging the way we currently engage with healthcare services.  The population is living longer with complex and chronic conditions, and many people have increasing expectations of healthcare and technology.

The traditional, siloed approach to healthcare is becoming increasingly ineffective and inefficient in meeting patients’ needs and desires. We require a flexible health workforce that engages in lifelong learning, is technologically savvy, understands research evidence, and is able to develop different models and systems of care. We are all being challenged to upskill and prepare ourselves to lead the changes required. Health leaders who think differently can learn to thrive in an environment of disruption and create positive change.

The Master of Healthcare Innovations is offered full-time over 3 semesters (one year), or part-time over multiple semesters. The program is delivered to small cohorts via intensive workshops supported by blended and online learning approaches, limiting on-campus attendance requirements and ensuring flexibility to cater for interstate or international students, and those balancing studies with work and family commitments.

The Bond MBA is a generalist management program. Designed to blend industry-relevant research with practical applications and challenges, the intended learning outcomes are centred on the three pillars of leadership, global business and entrepreneurship, developing graduates who can think critically and strategically in this context. The program is designed to provide graduates with the core underlying technical skills that inform effective decision making, framed around the development of the interpersonal, cross-cultural and communication skills that are required to lead in the implementation of these decisions.  The addition of project management skills enables graduates to access more strategic positions in their organisation and to be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector.

The Bachelor of Social Science program encompasses several disciplines including criminology, psychology, counselling and behaviour management. The program allows you to combine majors to complete a program whose title reflects a specialisation of studies in a social sciences discipline area. The Bachelor of Business prepares you for leadership roles in today’s global businesses. Subjects in Business Model Generation and Business Model Execution will develop your entrepreneurial and innovation abilities.  You will be involved with the ideation, creation, validation and execution of a business which will give you the the edge over other business graduates.

The Master of International Relations program is an innovative, forward-looking program that is attuned to the dynamics of the globalizing world and its multiple diplomatic channels. The program provides you with a solid grounding in contemporary, theoretical, and cultural issues and, through an enhanced understanding of regional and global politics, development, strategic decision making, sociology, and economy, you will be able to further your career in diplomacy, international trade, government, and business.