Bachelor of Arts in Advertising

at Deakin University - Melbourne Burwood Campus Australia

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

Public Relations
Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

Hope your expertise in writing and literature and gain practical tools in critical analysis, editing and research. Whether you want to develop the skills to analyse literary works, build your creative writing practice, or craft publishable pieces of professional writing, the Master of Arts (Writing and Literature) will help fulfil your career aspirations.

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
•  Journalism
• Public relations.

 Advertising
Do you find yourself analysing billboard promotions and ads on television at night? If so, you'll thrive in this field that lets your inquisitive thinking and imagination run free. Learn how to be the creative force behind big advertising campaigns and strategies with a degree in advertising from Deakin. Find yourself immersed in Adland while you study with access to industry placements and work-integrated learning – giving you a competitive edge graduation that will set you apart from the rest.

Discover the art of storytelling on the big and small screen when you study Deakin’s Bachelor of Film, Television and Animation. You’ll explore your creative vision in a supportive environment, working on live-action and animated films across documentary, drama and experimental productions. Immerse yourself in your craft, developing the critical practical and technical skills to work across multiple roles in production and post-production in the dynamic and collaborative industries of screen media, entertainment and culture.

A rewarding career in health gives you the chance to reduce health disparities and help individuals and communities – in Australia and overseas – to lead fuller, healthier, and happier lives. As a Bachelor of Health Sciences graduate, you can be confident you will have a solid grounding in a range of health-related fields. You will graduate prepared for a successful career in the largest and fastest-growing employment sector in Australia. 

Become a specialist in up to three major areas or broaden your knowledge and skillset through elective units. Combining your interests with multiple majors can increase your competitiveness for a variety of health roles while opening the door to further study. This course also offers valuable workplace learning opportunities, giving you the chance to apply your knowledge in real-world contexts and build professional networks in the health sector. 

Physical Activity and Health
This major provides students with an understanding of how behaviour influences health, with a particular emphasis on the relationships between physical activity and health.

Translate your passion for the study of sciences into a career that inspires others, with a Bachelor of Science/Master of Teaching (Secondary) at Deakin. Create unique course combinations with science specialisations and graduate as a qualified secondary school educator.

This industry-led combined degree allows you to fast-track your studies and graduate with two degrees in just four years.  You will explore a broad range of science disciplines before focusing on a specialisation.

At the same time, develop the attributes, discipline-specific knowledge and professional behaviours required to practise as a secondary school teacher in Australia. Learn by doing and build practical experience through hands-on lab work, professional placements, work-integrated learning and international study experiences.

Develop an in-depth understanding of human biology with the Bachelor of Biomedical Science and graduate with the skills and experience to play an important role in the diagnosis and treatment of diseases at molecular, cellular and systems levels. Expertise in biology and the science behind disease puts you in a position to make a real difference. Explore early diagnosis, disease progression and prognosis, and the role of pharmaceutical science in the treatment of disease and improved health. 

Medical Biotechnology
Medical Biotechnology uses living cells and cell materials to produce pharmaceutical and diagnostic products that help treat and prevent human diseases. This major provides you with a sound understanding of the core sciences underpinning biotechnology for medical advancement. You will be taken on a journey from the development of the first medical treatments through to regenerative medicine and cutting edge diagnostic and therapeutic deliver systems such as nanotechnology and the associated social and ethical issues surrounding their use. You will also learn the business of medical biotechnology including risk management, funding and regulatory frameworks relative to the Medical Biotechnology industry.

Develop an in-depth understanding of human biology with the Bachelor of Biomedical Science and graduate with the skills and experience to play an important role in the diagnosis and treatment of diseases at molecular, cellular and systems levels. Expertise in biology and the science behind disease puts you in a position to make a real difference. Explore early diagnosis, disease progression and prognosis, and the role of pharmaceutical science in the treatment of disease and improved health.

You can customise your degree by choosing from a broad range of specialisations, enabling you to learn more about what you love and become an expert in your field of interest. Graduate ready for your future career through wide-ranging practical experiences. You will get hands-on training in our world-class laboratories, testing your findings in real-life biomedical settings and gain industry experience with 80 to 160 hours of work placement.

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

Journalism

Get hands-on learning experience and be taught by our expert team of journalism and media practitioners who have extensive experience across all the key media platforms. You'll learn how to identify, research, plan and produce newsworthy stories. Final-year students take part in a program of intensive news production in a digital newsroom, graduating with the ability to create and edit word, sound and vision to craft stories, news and features for print, online, radio, television or multimedia newsrooms.

As global interconnectivity continues to expand, so too does the need for English as an Additional Language (EAL) teachers, whose vital impact can be seen across all levels of society, whether it’s in bettering business, diversifying education, or improving community wellbeing.

Study a Master of Teaching English to Speakers of Other Languages (TESOL) and get equipped with the teaching skills and critical knowledge to lead non-native speakers to English mastery.

Your teaching qualifications could also help you secure higher-level roles both in Australia and abroad. Deakin’s Master of TESOL is internationally recognised and taught by experts with global experience in the field.