Bachelor of Arts in Public Relations

at Deakin University - Melbourne Burwood Campus Australia

Overview

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

Public Relations
Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Deakin University - Melbourne Burwood Campus

Location

Bachelor of Arts in Public Relations Assistant Fee

$30200

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Arts in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by Deakin University - Melbourne Burwood Campus,Australia

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

International Relations
International Relations provides you with a better understanding of global political systems and relationships. Why do states co-operate with each other? Why do they make war? How can we define power and security? What role does globalisation play in state interactions and how does the international system deal with issues such as human rights, humanitarian and environmental challenges? Examinations of the politics of the Asia-Pacific region and Australia’s place in the world are also key to this major.

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Become a specialist in up to three major areas or broaden your knowledge and skillset through elective units. Combining your interests with multiple majors can increase your competitiveness for a variety of health roles while opening the door to further study. This course also offers valuable workplace learning opportunities, giving you the chance to apply your knowledge in real-world contexts and build professional networks in the health sector. 

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If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

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Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

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Become a specialist in up to three major areas or broaden your knowledge and skillset through elective units. Combining your interests with multiple majors can increase your competitiveness for a variety of health roles while opening the door to further study. This course also offers valuable workplace learning opportunities, giving you the chance to apply your knowledge in real-world contexts and build professional networks in the health sector. 

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View All Courses by Deakin University - Melbourne Burwood Campus, Australia

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