Bachelor of Arts in Public Relations

at Deakin University - Melbourne Burwood Campus Australia

Deakin's Bachelor of Business gives you the skills and experience needed to succeed in the business world. You’ll solve practical business challenges, explore innovative and emerging business trends, and prepare for the nuances of international business relationships. There are opportunities to secure a sought-after work placement with our industry partners, and to gain a global perspective of business on an international study tour.

Project Management
Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Chinese
Mandarin Chinese is one of the world’s most important languages. It is the official language of the People’s Republic of China, Taiwan and Singapore and is widely used in community groups throughout South-East Asia, Hong Kong, North America and Australia. It is one of the five official languages of the United Nations. Develop your communication skills in Chinese, with language fluency further enhanced through an understanding of Chinese culture, history and society. In-country language programs are available to students undertaking a major sequence in Chinese, giving you the opportunity to travel overseas and try out your language skills with native speakers.

The commercialisation of rapidly evolving technologies has opened the door to a new kind of expert with specialist knowledge in both science and law. Study Deakin's Bachelor of Science/Bachelor of Laws to graduate with an increasingly sought-after skill set to succeed in either field, or where science and law intersect.

This double degree gives you the freedom to learn more about what interests you. Get a taste for different disciplines within science before choosing to focus on an area you’re passionate about. The law stream of this double degree is accredited by the Victorian Legal Admissions Board and is supported by extensive practical training. You’ll even have the opportunity to work on real cases at the Deakin Law Clinic – invaluable preparation if you choose to undertake the additional work required to become a fully qualified lawyer.

The media and communications landscape is ever-changing, frequently in a state of flux. Future-proof your communications career – advance your current skill set, delve into contemporary research and develop the critical knowledge required to become a leader in this rapidly evolving industry.

Deakin’s Bachelor of Science prepares you to enter the exciting world of scientific discovery, while allowing you to forge your own unique path by choosing from a wide range of disciplines. The course is about more than just laboratory work – it equips you for the diverse, innovation-driven real-life settings in which today's science graduates work. With this industry-led degree, you can follow your curiosity into any field of science that inspires you. 

You will explore a range of science disciplines at the beginning of your degree, before specialising in the discipline you enjoy the most. Deakin science graduates enter the workforce with confidence because of the extensive practical experience we offer. You will get hands-on training in our science labs, as well as opportunities to apply your skills in the real world through industry placements and community science projects.

Study Deakin’s Bachelor of Commerce and earn a well-recognised qualification that’s a pathway into the professions. You’ll receive an education that’s relevant to industry via commerce majors accredited to each discipline’s top industry bodies. Plus, you’ll get a taste of professional life and understand what it takes to be job ready in work-integrated learning and experiential learning programs.

Financial Planning
Choosing a major sequence in financial planning will provide you with the skills you need to attain your own personal financial goals and to develop the expertise to advise others in a professional capacity. Financial planners specialise in key financial areas, including retirement taxation, investment and estate planning. You will examine both the theoretical framework of financial planning, plus the practical application of the theories and strategies.

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations.

Journalism
Get hands-on learning experience and be taught by our expert team of journalism and media practitioners who have extensive experience across all the key media platforms. You'll learn how to identify, research, plan and produce newsworthy stories. Final-year students take part in a program of intensive news production in a digital newsroom, graduating with the ability to create and edit word, sound and vision to craft stories, news and features for print, online, radio, television or multimedia newsrooms.

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations.

Public Relations
Then Deakin's Bachelor of Communications, majoring in Public Relations, is for you. In this major, you will learn how to protect brands and their reputations - engaging in key areas such as event management and campaigns, social media, media relations, strategic planning, communication and crisis management.

You'll connect with industry professionals Work with actual clients on real-life problems. Graduate with a divers and rich portfolio of PR work.

And because Deakin fosters strong relationships throughout the sector, you'll have access to exciting internships and international study options.

Gain a competitive edge with in-depth knowledge of your chosen discipline through a supervised research project in Deakin’s Bachelor of Information Technology (Honours). This course connects you with teachers working in the field, supporting you to explore deeper approaches to future technologies and opening doors to further research.

Graduates from Deakin’s honours program are in high demand for their investigative, exploratory and lateral thinking approach to IT. By undertaking a focused research project, you’ll graduate with advanced technical expertise in your chosen specialisation, as well as the skills to become a creative, solutions-driven professional in this dynamic industry.

Develop an in-depth understanding of human biology with the Bachelor of Biomedical Science and graduate with the skills and experience to play an important role in the diagnosis and treatment of diseases at molecular, cellular and systems levels. Expertise in biology and the science behind disease puts you in a position to make a real difference. Explore early diagnosis, disease progression and prognosis, and the role of pharmaceutical science in the treatment of disease and improved health. 

Medical Biotechnology
Medical Biotechnology uses living cells and cell materials to produce pharmaceutical and diagnostic products that help treat and prevent human diseases. This major provides you with a sound understanding of the core sciences underpinning biotechnology for medical advancement. You will be taken on a journey from the development of the first medical treatments through to regenerative medicine and cutting edge diagnostic and therapeutic deliver systems such as nanotechnology and the associated social and ethical issues surrounding their use. You will also learn the business of medical biotechnology including risk management, funding and regulatory frameworks relative to the Medical Biotechnology industry.