Bachelor of Commerce in Marketing

at Deakin University - Melbourne Burwood Campus Australia

The sheer volume and complexity of data already at the fingertips of businesses and research organisations gives rise to challenges that must be solved by tomorrow’s graduates. With modern organisations placing increasing emphasis on the use of data to inform day-to-day operations and long-term strategic decisions, Deakin’s Master of Data Science equips you for a career in this fast-growing sector. 

Throughout your studies you will gain the technical skills to harness the power of data through artificial intelligence and machine learning. Use your insights to develop innovative solutions to the important challenges being faced by industry and governments. With a growing demand for data specialists in every sector, you’ll be able to help organisations manage risk, optimise performance and add a competitive advantage through the increasing volumes of data collection. 

The sheer volume and complexity of data at the fingertips of business gives rise to challenges that must be solved by tomorrow's graduates. Modern organisations are placing increasing emphasis on the use of data to inform day-to-day operations and long-term strategic decisions. You will explore the various origins of data and the methods to manage, organise and manipulate data within regulatory, ethical and security constraints.

You will develop specialised skills in categorising and transferring raw data into meaningful information for the benefit of prediction and robust decision-making. You will gain the technical skills to harness the power of data through artificial intelligence and machine learning to develop innovative solutions to the challenges being faced by industry and governments. With a growing demand for data specialists in every sector, you will be equipped with the skills to optimise performance and add a competitive advantage.

Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.

Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies.

Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Deakin's Bachelor of Business gives you the skills and experience needed to succeed in the business world. You’ll solve practical business challenges, explore innovative and emerging business trends, and prepare for the nuances of international business relationships. There are opportunities to secure a sought-after work placement with our industry partners, and to gain a global perspective of business on an international study tour.

People Management
An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people.  Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations. 

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

English - Literature
At Deakin, literature is the door to new understandings of cultures and histories. Our literary studies scholars have international profiles in philosophy, poetry, ecology and Australian literature, and will guide you in critical and creative journeys through great literature from the medieval era to today. There are also many opportunities for your own creative writing and critical analysis.

Study Deakin’s Bachelor of Commerce and earn a well-recognised qualification that’s a pathway into the professions. You’ll receive an education that’s relevant to industry via commerce majors accredited to each discipline’s top industry bodies. Plus, you’ll get a taste of professional life and understand what it takes to be job ready in work-integrated learning and experiential learning programs.

Human Resource Management
Human Resource Management, the management of people, is one of the fastest growing fields of professional employment. Human Resource Management (HRM) includes recruitment, selection, training and development, workplace diversity, employee relations, performance and change management, and remuneration. You will also gain invaluable counselling, mediation and negotiation skills that will stand you in good stead in any field you enter in the future. 

Study Deakin’s Bachelor of Commerce and earn a well-recognised qualification that’s a pathway into the professions. You’ll receive an education that’s relevant to industry via commerce majors accredited to each discipline’s top industry bodies. Plus, you’ll get a taste of professional life and understand what it takes to be job ready in work-integrated learning and experiential learning programs.

A traditional yet contemporary degree, the ‘B Com’ is designed to help you find a professional fit and a passion for a discipline, whether it’s accounting, economics, finance, financial planning, human resource management, information systems, management or marketing. You’ll have opportunities to develop personally, to hone adaptability, curiosity, imagination, innovation, entrepreneurial thinking and professional confidence, increasing your chance of success and helping you develop your professional capability.

Economics
Economics is an important element of any commercial career or the basis of a specialist career in economic research and policy. Economics is relevant to the study of a whole range of other disciplines: business; finance; international markets and trade; health; transport; democracy and voting patterns; the environment – including policies on global warming; as well as social equity and wellbeing. 

Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). You will develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. To thrive in increasingly professionalised sporting organisations, you'll learn how to manage the business side of sport, with specialised training in sport marketing, finance, management and law. You can also expand on your business expertise by completing a complementary business major.

When you join the longest-running sport management course in Australia, you'll gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Geelong Football Club, Deakin Melbourne Boomers and Netball Victoria will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.

Graduate prepared for a successful career in the largest growing employment sector in Australia^ and develop the knowledge, skills and ethical understanding to become a registered nurse, balanced with the skills required to empower people to lead healthier lifestyles. Deakin's Bachelor of Nursing/Bachelor of Public Health and Health Promotion enables you to make a real difference in the health outcomes of individuals, communities and global populations.

On top of the expertise required to qualify as a registered nurse, graduates can register with the International Union for Health Promotion and Education (IUHPE), with Deakin being the only Victorian university to hold this accreditation. The course balances contemporary theory with extensive placement experience, and combined approaches involving community engagement, policy development, and research. Graduate career-ready with 920 hours of work placements in both nursing and public health and health promotion settings.

The Bachelor of Environmental Science (Wildlife and Conservation Biology) gets you out of the classroom and into nature. You will learn how to capture and handle native animals, measure the health of ecosystems, survey wildlife populations and develop conservation strategies and even have the opportunity to visit global biodiversity hotspots.

Deakin is a leader in the environmental science education sector, with this specialized course being the first of its kind to be offered in Victoria.

This course focuses on developing real-world solutions to global wildlife and conservation issues. You will gain theoretical and practical experience in wildlife ecology, biodiversity, fire ecology, and more. Develop practical skills through regular fieldwork and a yearly field studies camp. You will gain valuable industry experience that prepares you for your future career by completing work placements and work-integrated learning programs.