Bachelor of Communication in Advertising

at Deakin University - Melbourne Burwood Campus Australia

Deakin’s Bachelor of Science (Honours) continues your studies in the exciting world of scientific discovery, while you forge your own unique path through research exploration in either life and environmental sciences, chemistry or mathematics. You will undertake focused research in your area of interest and develop skills before launching into a successful career.

You’ll explore research of global significance and develop crucial skills in research design and implementation, critical thinking, data analysis, digital literacy and scientific communication. You will also develop valuable skills for lifelong learning – an essential professional attribute in this ever-evolving field.

As a graduate of the Master of Teaching (Secondary), your employment opportunities will be vast. You’ll be qualified to teach at secondary level anywhere in Australia, with skills that will also enable you to pivot into a broader range of roles. Learn how to think like a teacher and develop an invaluable mindset that can be applied to almost any sector, including education, youth work, corporate learning and development, NGOs, media and community-based organisations.

Learn from highly experienced, passionate teachers who understand first-hand the importance of recognising all students as people first. You’ll discover how to foster well-balanced relationships in the classroom to ensure students build positive connections with their peers, in turn promoting an environment to thrive.

With the option to undertake a specialisation that includes research elements, you’ll develop practical classroom skills along with critical thinking and evaluative research skills. To ensure you gain a holistic understanding of how students learn, you’ll also have the opportunity to study and collaborate with early childhood educators, primary and secondary teachers.

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

Public Relations
Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations.

Journalism
Get hands-on learning experience and be taught by our expert team of journalism and media practitioners who have extensive experience across all the key media platforms. You'll learn how to identify, research, plan and produce newsworthy stories. Final-year students take part in a program of intensive news production in a digital newsroom, graduating with the ability to create and edit word, sound and vision to craft stories, news and features for print, online, radio, television or multimedia newsrooms.

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

Journalism

Get hands-on learning experience and be taught by our expert team of journalism and media practitioners who have extensive experience across all the key media platforms. You'll learn how to identify, research, plan and produce newsworthy stories. Final-year students take part in a program of intensive news production in a digital newsroom, graduating with the ability to create and edit word, sound and vision to craft stories, news and features for print, online, radio, television or multimedia newsrooms.

More than 7% of total burden of disease in Australia is due to poor diet*. Study Deakin's Bachelor of Nutrition Science and help tackle the challenges facing our society including disease prevention, lifespan nutrition, obesity, the spread of misinformation, and the social and physiological effects of food on our wellbeing. Modelled on commercial laboratories, our food preparation, food analysis and two sensory laboratories give students hands-on real-world laboratory experience preparing you for the workplace.

Gain at least 75 hours of workplace training through industry placement. These experiences ensure you have the practical skills to improve health through food and nutrition – skills that are increasingly in demand as society grapples with nutrition-related diseases and their impact on wellbeing. This course provides a pathway to the Master of Dietetics, which allocates 60% of places to Deakin graduates.

Exercise Science
This major provides students with a sound understanding of the core sciences underpinning both competitive sport and recreational physical activity. A variety of learning approaches is adopted, allowing students to integrate their sporting interests with their studies, as well as to match these with their employment objectives.

Express your individuality, challenge the norm and create without limitations under the guidance of experienced industry professionals in Deakin's Bachelor of Creative Arts. Immerse yourself in your creative practice and develop the adaptable critical skills necessary to become an agile and versatile creative with a sustainable career in the arts sector.

Get amongst the next generation of dynamic practicing creatives when you major in one of the following specialist areas:

•    Dance
•    Drama
•    Photography
•    Publishing
•    Visual arts
•    Writing.

Photography

Immerse yourself in the theories, techniques and practices of photography. You'll benefit from teaching and technical staff guiding you through practical workshops and solo and collaborative-based projects. Take your skills to the next level through work placement internships and the opportunity to exhibit your own work, and enrich your studies with a variety of international study tour options.

The Master of Teaching (Primary) is infused with practical learning. With a focus on dynamic skills and communication, you’ll graduate classroom-ready, a finely tuned educator and leader with a set of adaptable techniques.

A career in education provides flexibility, variety and security. Learn first-hand from highly experienced and passionate teachers who understand the importance of recognising all students as people first.

Discover how to shape teacher/student relationships to ensure students build positive connections with their peers, their school and themselves. Gain the critical knowledge required for modern-day digital classrooms, engaging with topics such as diversity and inclusion, teacher inquiry, context and leading-edge research, coupled with culturally relevant approaches to teaching.

At Deakin you’ll also collaborate with early childhood educators, primary and secondary teachers. Our multidisciplinary approach will enable you to gain a well-rounded view of how young people learn.

This, combined with at least 60-days of professional placement and your completion of a Deakin Teaching Performance Assessment (DTPA), benchmarked against national standards, means you’ll be set for success in the classroom anywhere in Australia and beyond.

Deakin's Bachelor of Nursing/Bachelor of Psychological Science develops your understanding of human behaviour and builds the skills needed to become a successful nurse. With a wealth of real-world skills gained through your clinical placements, you will graduate ready for work as a registered nurse from the #33 ranked nursing School in the world. You will also be eligible to pursue further study towards qualification as a registered psychologist.

This combined degree helps you understand personality, the brain, emotion, underlying mental processes and the factors that lead to changes in behaviour. You will learn in our purpose-built clinical simulation centres, which replicate real-world hospital and community settings with state-of-the-art equipment. Plus, you will put your knowledge to work with 800 hours of clinical placements in various metropolitan, regional and rural healthcare settings, under the supervision of qualified practitioners.

Harness your creativity to make an impact in an ever-changing world when you study a Bachelor of Design at Deakin. Design is a tangible way to influence people and solve complex problems. No two days will be the same, you’ll learn the tools, strategies and methodologies required to drive innovation in business, as well as how to utilise cutting-edge technology and the creative practices of design to create memorable work. Develop critical skills across a range of related disciplines – from communications design to interactive UX, to brand and design thinking – and work towards a sustained creative career doing what you love.
Visual communication design

Enter the dynamic world of professional design with a major in Visual Communication Design. Learn the tools, strategies and techniques required to be an adaptive, creative practitioner. From day one you’ll be mentored by established designers and industry leaders, learning the fundamental building blocks of design to translate ideas into smart design solutions addressing pressing global issues. Using the latest technologies, you’ll work across industry sectors including digital and publishing, social media, mobile apps, the web, and immersive, and interactive experiences. With Deakin University’s Bachelor of Arts - Visual Communication Design major, you’ll look at the world differently by developing critical skills appropriate for tomorrow’s world of complex systems involving people, machines, and services. Through individual design projects, and peer and industry collaboration you’ll develop insight into design research and history and learn to select and apply design strategy and design thinking methods make positive contributions to the creative fields. You’ll be supported to work on real-world projects with real-world briefs developing a strong portfolio of work throughout your studies. This practical experience prepares you for the challenges of your future role, and ensures you graduate with the critical skills and knowledge ready to make a real impact in the rapidly changing field of design and creative production.