Master of Marketing

at Griffith University - Gold Coast Campus Australia

Overview

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

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50

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

18

Duration

Griffith University - Gold Coast Campus

Location

Master of Marketing Assistant Fee

$34500

Tuition Fee

$NA

Average Cost of Living

$50

Application Fee

Master of Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Detailed Program and Facts

50

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

18

Duration

Study Visa

Other Courses by Griffith University - Gold Coast Campus,Australia

This degree will provide you with a deep understanding of policy, politics and power in the modern world, and the forces that shape these dynamics at the global and domestic levels. You'll learn about political institutions and processes, business-government relations, and foreign policy and globalisation.

In your first year, you will develop your understanding of politics and international relations. In your second and third years, you will expand this knowledge by completing a major and finishing your studies with either a parliamentary internship or a work placement.

Majors

  • International Relations
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Bachelor of Nutrition and Dietetics

You will develop knowledge and skills to work as a dietitian and learn how to help improve the health of individuals and the community. You will learn through extensive hands-on experience in state-of-the-art facilities, including a purpose-built teaching kitchen and a nutrition clinic in the new Griffith Health Centre.

You will develop skills in anatomy, physiology, and biochemistry before you take advanced study in human nutrition. In the final phase of your degree, you will complete a 20-week industry placement to put your skills into practice.

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This double degree is suitable for students who aspire to own and run their own IT business. Students develop an in-depth understanding of business, and technical proficiency in creating, using, and integrating new information technologies. Based on their interests, students choose majors in both IT and business. Students can enhance their employment opportunities and gain valuable contacts through an industry-based project.

Information Technology majors

  • Information Systems
  • Networks and Security
  • Software Development

Business majors

  • Asian Engagement
  • Behavioural Science
  • Business Analytics
  • Economics
  • Employment Relations
  • Events
  • Finance
  • Government and International Relations
  • Human Resource Management
  • Innovation and Entrepreneurship
  • Logistics and Supply Chain Management
  • Management
  • Marketing
  • Real Estate and Property Development
  • Sport Management
  • Sustainable Business
  • Taxation
  • Tourism and Travel

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The ability to communicate in other languages and cultures will help you in almost any career you choose. When you study a language at Griffith, you will not just learn to speak and write the words, you will also study linguistics - the science, nature and function of language and how it is used in society. Understanding how languages are developed and used will help you gain a solid understanding of your chosen language.

You will apply your knowledge of linguistics and your chosen language in real world challenges including second language learning and teaching, intercultural communication, and effective use of digital technologies.

You will learn in small classes, where you will receive individual attention. Whether you are a total beginner or quite fluent, you will find courses to suit you. You will also be exposed to the cultural context of your chosen language with options to pursue study overseas through exchanges and study abroad programs.

 

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With this double degree, you can tackle environmental issues with knowledge across both engineering and science. With specialist skills in the social, applied and natural sciences, you'll be well prepared to find solutions to pressing environmental issues.

With a strong practical focus, you'll develop skills in the planning, design, management, construction and maintenance of engineering projects as well as a solid foundation in biological, physical and social sciences and critical analysis.

This is your opportunity to make a real difference to the big environmental issues facing the planet, bringing a fresh perspective and proven skills to the challenges ahead.

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Natural Sciences & Mathematics

Bachelor of Science

Science is at the heart of every part of life. It is a fascinating career choice, with research and development at its core. In this degree you'll study all areas of the sciences before specialising with your choice of major. You'll have the flexibility to decide what interests you the most, so you can shape a career that you're passionate about in the biological, clinical, chemical, physical or mathematical sciences.

Industry and expert connections:-
You'll have access to experts from renowned research centres and institutes who are focused on solving the biggest challenges of our time, from developing new drugs to combat cancer and infectious diseases, and creating new sources of energy to power our society, to sustainably managing our waterways, improving food production and more. Throughout your degree, you will have the chance to participate in practical, hands-on learning opportunities, including internships, industry placements, national and international field trips and leading research projects . Plus, you’ll learn in our multi-million-dollar, industry standard labs, so you’ll be equipped with the experience employers want when you graduate.

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The Bachelor of Science (Honours) lets you take that next step. It is only available if you have achieved a GPA of 5 in the second and third years of your Bachelor degree and have organised your project and a supervisor.

You'll undertake a major research project under the supervision of one of our leading researchers. The degree will be assessed through coursework, research project performance, thesis and seminar. This is the opportunity to hone your skills and demonstrate your research ability under the eyes of an experienced science professional.

Industry and expert connections
Griffith has a proud history of leading the way across scientific research. As a student of the Bachelor of Science (Honours), you'll have access to leading experts from a range of respected University research centres, including the Institute of Glycomics, Griffith Institute for Drug Discovery (GRIDD), Menzies Health Institute Queensland, the Australian Rivers Institute, the Centre for Quantum Dynamics, the Environmental Futures Research Institute, the Queensland Micro and Nanotechnology Centre and the Sea Jellies Research Laboratory.

You'll complete your honours project in your chosen specialisation, putting all that you have learnt into a tangible, rewarding project.

12 month

Duration

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Health Sciences, Nursing and Emergency Services

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The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

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You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.

The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

24 month

Duration

$ 35000

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View All Courses by Griffith University - Gold Coast Campus, Australia

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