Bachelor of Business in Marketing

at La Trobe University - Melbourne Campus Australia

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

French studies advanced

The French Studies major enables you to participate in a dialogue with the French-speaking world by developing your proficiency in the language and your knowledge of French history, society and culture. The French Studies major will give you access to a vast network of international communication and a rich body of literary, historical and scientific knowledge. French is spoken on all continents and in various organisations such as the United Nations and Médecins Sans Frontières. The language prepares you to excel in numerous fields including education, translating and interpreting, foreign affairs and trade, international law and humanitarian work. You will be strongly encouraged to apply for an exchange program with one of La Trobe’s partner universities in France.(Please note: overseas programs may be impacted by travel restrictions.) You should enrol in the appropriate stream at first-year level: Beginners (students with little or no prior knowledge of French), Intermediate (students with Year 11 French or equivalent), Advanced (students with Year 12 French or equivalent) or Extended (native or near-native competency).

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Microbiology

Discover the invisible world of microorganisms and how they affect our lives. You’ll learn how bacteria and other microbes influence global warming, maintain the environment, help produce food and also impact our health through disease, drug resistance and waste control.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

Accountants work to help businesses thrive. Whether it’s in business, government, the not-for-profit sector or elsewhere – accountancy expertise will open doors for you.

La Trobe's Bachelor of Accounting has been designed in collaboration with industry partners to teach you core accounting knowledge and skills across every aspect of business.

From working with industry-standard technology to undertaking a project which simulates real-world business scenarios, you'll gain the technical and human skills you need to adapt and thrive in our era of digital transformation.

With a range of optional majors and minors, as well as a wide breadth of electives, you'll be able to build your degree to support your career ambitions.

Develop vital knowledge and skills in accounting, information systems, finance, economics, management and data analytics tools. Build a deep understanding of financial accounting, business law and management accounting. Then integrate your knowledge by studying auditing and assurance, forensic accounting and taxation.

You could have the opportunity to undertake a work placement where you gain real-life experience and first-hand knowledge of professional organisations. Previous students have worked at accounting firms of all sizes, from multinationals to metropolitan and regional firms, as well as government institutions and local and international businesses.

Gain hands-on experience. Develop your professional networks through the connections you make as you study. Be ready to become a trusted authority on business operations.

If you're passionate about making a positive difference, La Trobe's Bachelor of Health Sciences will give you the skills and confidence to build a rewarding career in this diverse field. Whether you want to work with individual people or whole populations, you'll have the opportunity to fine-tune your skills and get the real-world experience that'll set you apart

Look at health from every angle. While we often measure health through the body, we can also examine the way our minds, our society and our environment – not to mention our political structures – affect the health of every individual, family and community. You'll learn how to use data as a powerful tool to improve the health of everyday people and develop the research skills to make a real impact.

Delve deeper into subjects you're fascinated in, with the option to take up to two majors if you want to develop broad expertise and keep your career options open. You'll also have the option to study an open access major or minor from across the university to gain extra skills and explore your passions.

Gain deep knowledge of the most impactful areas of the health sciences and build a meaningful career. Through your studies, you can aspire to make positive differences at local, national and international levels. You'll learn the skills employers are searching for. Hone your abilities in critical thinking, problem-solving, communication, research, leadership and teamwork, then use them to address the biggest issues in health and wellbeing.

You'll graduate ready to make a positive impact on health policy and practice – for both current and future generations.

Public Health

Discover how to help people and communities prevent disease and promote good health. You’ll build practical skills in health education, communication, health planning and management to address issues in health systems, communities and society.

Due to the global effects of population growth and the COVID-19 pandemic, the number of people living with chronic conditions is on the rise. As a result, the demand for nurses in all specialised fields is expected to rapidly increase.*

La Trobe's Master of Nursing lets you match your study to your career aspirations. Enhance your knowledge and skills in specialist areas by choosing from a range of clinical and non-clinical subjects.

If you're a registered nurse working in Australia, you'll have access to a wide variety of specialisations. Enjoy a flexible, blended learning approach that combines face-to-face workshops with online study that you can fit around your work commitments and access from anywhere. For a clinical specialisation you will also undertake advanced clinical training in your own hospital's relevant work setting.

If you're looking to pursue a career as nursing educator, academic or manager, you'll have access to our online non-clinical specialisations. Develop advanced knowledge of nursing research along with the critical thinking, problem-solving and communication skills you need to thrive as a nursing researcher, educator or leader.

Artificial intelligence (AI) is one of the most powerful forces behind digital disruption and AI skills are highly sought-after in a huge range of industries.

Kickstart your career in this exciting field with La Trobe's Master of Artificial Intelligence.

In this degree, you'll learn to harness key AI technologies and applications that are sparking innovation in a range of industries. You'll graduate with the technical capabilities to drive change and improve business outcomes across digital healthcare, smart manufacturing, smart cities, sustainable energy infrastructure, precision agriculture and more.

Choose a specialisation in a key technical area of AI – interactive media and computer vision, intelligent systems and robotics, or natural language processing. You'll benefit from the first-hand knowledge and experience of your teachers, many of whom are world-renowned researchers.

Let your curiosity lead you. You'll study exciting subjects in machine learning, artificial intelligence in bioinformatics, image processing and virtual reality. You'll graduate with both a well-rounded foundation in AI and complementary cross-disciplinary skills – an attractive combination for potential employers.

Hands-on experience is a key part of this degree. Use your AI skills to solve real-world problems when you take on an industry-based project. Previous students have worked with Microsoft, Optus, 4pi Lab, Aerion, Quantum Victoria, Nanjing University of Information Science and Technology, Pivot Maritime International and Axicor.

Two early exit points mean that every stage of your degree equips you for your future career. Exit after six months with a Graduate Certificate in Information Technology Fundamentals or exit after one year with a Graduate Diploma in Artificial Intelligence.

As digital disruption continues to reshape our personal and professional lives, businesses are looking for graduates who'll help to evolve their products and systems.

Carefully aligned to meet industry needs, our Bachelor of Computer Science will help you gain the technical skills to adapt to emerging technologies across an increasingly digital world. You'll choose from three majors – artificial intelligence, software engineering or cloud analytics – so you can prepare for a specialised career in computer science.

As well as your technical subjects, you'll also build the human skills you need for the workplace. Think project management, critical thinking, problem-solving and communication. These are the transferable skills you'll need to be employable and carve a path of success throughout your career.

Access our expert research centres, including the Centre for Technology Infusion, the Optus Cyber Security Research Centre and a state-of-the-art research lab for the Internet of Things – one of the largest in Victoria, proudly developed in collaboration with Microsoft and CISCO.

You'll use your computer science know-how to solve real-world problems with industry-based learning and mentoring opportunities with major corporations. You could take on an industry-based project with leading organisations like Microsoft, Coles, the Australian Ballet and Incitec Pivot Limited – as students have done in the past.

Artificial intelligence

Dive into the future of technology with studies in artificial intelligence. Explore the foundations of artificial intelligence and build sought-after knowledge in AI algorithms, deep learning, machine learning, computer vision and natural language processing

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Creative and Professional Writing major allows you to hone your writing skills in multiple genres and forms. If you have a passion for telling stories and using language to change the way we see the world, then this major gives you the opportunity to experiment with the short story, extended fiction, creative non-fiction and script-writing. As well as crafting your own pieces, you will learn about the links between creative practice and literary studies and discover how your own writing relates to or challenges literary traditions. You will practice reading as a writer, paying close attention to the strategies other writers use to create mood and meaning.

Over the course of the major, you will develop editing skills in dedicated classes with a focus on current practice in the publishing industry and in peer-feedback workshops. Supported by accomplished and published writers, you will finish your degree with a writing portfolio and valuable writing experience. Through this major you will gain skills highly valued within and beyond the university – to write cogently, to adapt style for different circumstances and audiences, to engage critically with language, and to tell compelling stories.

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Accounting

Accounting is the language of business. It measures business activities, processes data, reports and analyses financial information. Accounting information is vital for business decision making. This major offers you a direct path to becoming a qualified accountant and receiving professional body accreditation. It also opens a range of careers in the world. You will be able to develop accounting technical and professional competencies and apply the knowledge to real world business environment.