Bachelor of Business in Marketing

at La Trobe University - Melbourne Campus Australia

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

In the Anthropology major you will study the diversity of human cultures in order to answer fundamental human questions like:

What is it that makes us human?

How do culture and society work?

What can we do to make the world a safer and happier place in which to live, for ourselves and for each other?

Taking an Anthropology major will train you to analyse local and global cultural differences and social contexts, conflicts and inequalities, and to use engaged and practical methods to understand and positively transform the world locally and globally.

In the Anthropology major you will be taught by scholars who work in diverse geographical areas, including Australia, Asia and the Pacific. You will be able to study topics including Aboriginal Australia, digital and online anthropology, kinship, childhood and youth, human-animal interactions, sorcery and witchcraft, popular culture, food and drink, health, development and the environment. You will develop anthropological research skills, learn about ethics and be given the opportunity to undertake fieldwork. The Anthropology major will give you a solid grounding in skills that are relevant to careers in anthropology, local government, domestic and international NGOs, social services and public policy, community health, market research, education and training, native title research, conflict resolution, museum curation and cultural heritage management.

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Politics major will train you to look at how power is used in different systems of government, at the way states relate to one another in the international system, and at the relationships between local, national and global institutions and how they operate. In this major you will compare the various institutions, processes, beliefs and cultures that societies have developed for settling conflict, ordering priorities and distributing wealth. By its nature, politics is an argumentative discipline, so you will learn how to navigate competing arguments and weigh up competing accounts of what actually happens with what ought to happen.

Undertaking a Politics major at La Trobe will connect you to experts in political theory, nationalism, democracy and democratisation, as well as Australian politics and institutions, international relations of the Asia-Pacific, and the politics of modern China, Russia and Southeast Asia.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Greek studies advanced

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

More than ever, corporations and governments are searching for qualified cybersecurity professionals who can defend and protect against malicious online threats and cybercrime. With a job growth rate more than three times the national average*, there’s never been a better time to join this in-demand field.

La Trobe's Bachelor of Cybersecurity offers you the opportunity to step into the rapidly evolving digital world of cybersecurity.

You'll build a highly specialised technical skillset as you learn about the history of hacking, build your coding expertise, and access industry-based projects and mentoring opportunities with major corporations.

You'll also have the opportunity to complement your industry-focused learning with a choice of advanced electives in IT, business, law, policy and strategic communication.

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

To understand the big issues of our age, we need to examine social and economic issues from a range of different angles. Because of this, tomorrow’s leaders will benefit from legal expertise*, while successful lawyers will require emotional intelligence and critical thinking skills.**

La Trobe's Bachelor of Laws (Honours)/Bachelor of Politics, Philosophy and Economics gives you a practical, progressive and multi-disciplinary education with a unique social and ethical perspective on how the law operates. Gain a comprehensive legal skillset, then put it to work in real-world environments through placement opportunities.

Enhance your political expertise by learning how governments manage their economies and achieve important social objectives. Study the interaction between inflation, unemployment, economic growth and foreign debt, along with the effects on social wellbeing. From there, you'll examine competing theories of political economy, including institutional, feminist, post-Keynesian, behavioural and ecological economics.

Learn skills in advocacy, negotiation and dispute resolution and how to apply these in both legal and non-legal settings. You'll also have the opportunity to put your skills to the test in Law School competitions, and even international ones in Vienna, Hong Kong and Washington DC.

Develop sought-after skills in critical thinking, research, communication and teamwork. Pursue placement opportunities and gain firsthand experience in community legal centres, law firms and government agencies. You'll also be able to forge mentor relationships with judges, magistrates and coroners.

Graduate ready to tackle real-world problems, including climate change, the need for sustainable innovation, and the unequal distribution of wealth, opportunity and power.

Political philosophy

This Political Philosophy major can only be taken by students in either the Bachelor of Politics, Philosophy and Economics or the double degree with Law (Law (hons)/ PPE). The goal of this major is two-fold. First, in conjunction with PPE degree cores, the major’s core units ensure that students cover a minimum amount of Economics, Politics and Philosophy in their PPE degree overall. Second, core-choice in the major then allows students to specialise in one of three thematic modes of study in philosophy, modes that are particularly relevant to interdisciplinary analysis that also employs knowledge and skills from the disciplines of politics and economics too. In this Political Philosophy major, students can choose to study normative questions about how we should act both as individuals and as a collective (featuring debates about ethics, human rights and the nature of justice). Or students can refine their critical thinking and logical reasoning skills, and apply these skills to the social and behavioural sciences. Or students can cultivate a nuanced understanding of identity, by considering how our conceptions of self are informed by society. Equipped with one of these specialisations, you will be able to consider how our shared institutions might be designed, in view of achieving certain social objectives, supporting the broader aims of your PPE degree.

Undertaking a major in Political Philosophy will connect you with experts in philosophy, political theory, game theory, rational choice, “gender, sexuality and diversity studies,” and environmental humanities.

We live in one vast, interconnected world. While nation states and local economies still dominate the overall playing field, there’s an ever-increasing flow between countries – of trade, capital, information and people. And it’s irreversibly transforming our lives. In this time of unprecedented change, there are more global challenges and they need urgent solutions. While we can’t predict the future, we do know this – we need more highly skilled professionals who can help us navigate this complex and delicate environment, and ensure we build a better world for all.

If you're keen to address the biggest global challenges of our time, La Trobe's Master of International Relations will give you the interdisciplinary skillset to make a real difference. Develop a solid grounding in international political theory and learn how to navigate the complex power dynamics between governments, multilateral organisations, international businesses and international NGOs. You'll graduate with the skills to work on current global issues and create positive change across cultures and societies.

In this comprehensive degree, you'll focus on public policy that promotes social justice and explore key themes of poverty, gender, inequality and the threat of war. Understand how foreign policy is made and build your knowledge of international law. Examine the role of international institutions in humanitarian law, international environmental law, refugee law and the laws of war. Then explore the sprawling networks of global economic interdependence, while investigating both the harms and benefits of globalisation. You'll understand the issues from a meta perspective, so you can create policies for governments and intergovernmental organisations such as the World Bank, ASEAN and the United Nations.

Learn from high-profile academic staff with extensive research and teaching experience. Outstanding educators who are passionate and deeply knowledgeable about their subject matter, they also have vast professional networks which students can access via placements and research. You'll learn from renowned commentators who are frequently quoted in local and international media, and whose expertise is sought by government committees.

La Trobe's Master of Chemical Sciences gives you advanced training in key chemistry fields such as analytical, computational, medicinal, organic, inorganic and physical chemistry. Complete a research project, prepare a thesis and graduate ready for chemistry careers across a wide variety of industries.

You'll learn:

• Advanced chemistry
  • Complete core subjects in advanced chemistry including environmental, medicinal, organic, inorganic, polymer chemistry and more.
• Chemical structure and characterisation
  • Build on your understanding of techniques for the study of chemical compounds.
  • Receive advanced training in spectroscopic methods such as NMR and UV-visible spectroscopy, separation science and chromatography.
• Scientific communication skills
  • Understand how to make your findings coherent and intelligible through report writing and data visualisation.
  • Learn to access scientific information using scientific journals, databases and online resources.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Japanese studies advanced

With a Japanese studies major, you'll build competence in the modern Japanese language and study Japanese society, civilisation and culture.  You will learn to see the world from multiple perspectives through the study of language and culture. You will be taught by enthusiastic staff who specialise in sociology and anthropology of education, minorities, Koreans in Japan, gender, literary studies and popular culture. Japanese Studies major graduates have found employment in teaching, hospitality industry, diplomacy, government, international business, publishing, tourism, and translating, both in Japan and Australia. Japanese is one of the major LOTE subjects in Australian schools. You are encouraged to participate in an exchange program (one or two semesters) at one of the many universities with which La Trobe has exchange agreement. (Please note: overseas programs may be impacted by travel restrictions.) Japanese is taught at a number of levels, from beginners through to advanced. A placement test and interview may be used to determine a student’s suitability for entry level.