Bachelor of Business in Marketing

at La Trobe University - Melbourne Campus Australia

Overview

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

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Full Time On Campus

Study Mode

36

Duration

La Trobe University - Melbourne Campus

Location

Bachelor of Business in Marketing Assistant Fee

$36400

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

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Other Courses by La Trobe University - Melbourne Campus,Australia

Health Sciences, Nursing and Emergency Services

Bachelor of Nursing (Pre-registration)

You'll study long-term chronic illness care, Indigenous health, biosciences, emergency healthcare and mental health care. In first year, your hands-on experience begins at our on-campus clinical learning units. In all three years, you'll practice in real-world hospital and healthcare settings.

As a La Trobe nursing student, you'll learn how to care for people of all ages and make ethical, clinical decisions with a compassionate and caring approach. You'll also develop important professional skills such as time management, team leadership and caseload management. Our supportive and experienced teaching staff operate an open-door policy to make sure you get the most out of your study.

La Trobe's School of Nursing is Australia's oldest and enjoys a reputation for excellence.

Reasons to study nursing at La Trobe:

  • International clinical opportunities include full semester experiences in Sweden, Denmark, Scotland and Canada; and short term programs in Nepal, Singapore and Cambodia.
  • You can study nursing at our metropolitan and any of our regional campuses.
  • Melbourne students can undertake placements in leading Victorian hospitals including The Alfred, The Austin, Royal Melbourne and The Northern.
  • Regional students undertake clinical placements at a selection of our 100+ industry partners including Albury Wodonga Health, Bendigo Health, Goulburn Valley Health and Mildura Base Hospital.
  • Regional students may be able to apply for specialist placements such as remote health in the Northern Territory or paediatric nursing at the Royal Children's Hospital.

36 month

Duration

$ 39600

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

The Aboriginal Studies Major provides students with the opportunity to learn about Aboriginal and Torres Strait Islander history, culture and community. In this major you will be exposed to a range of academic disciplines including history, archaeology, politics, public health, anthropology, media studies and linguistics. Throughout the major you will engage with topics focussed on Aboriginal and Torres Strait Islander communities that promote strong cultural awareness, Indigenous knowledges, community development and social advocacy.

You will study different aspects of Aboriginal societies including, Aboriginal history and languages, the contemporary politics of Indigenous Australia, Aboriginal self-determination and the impact of government policy on Indigenous Australians. This will give you an in-depth understanding of the place of Aboriginal and Torres Strait Islander people in mainstream Australia and introduce you to social research methods aimed at promoting local community engagement, wellbeing and empowerment in Aboriginal communities.

36 month

Duration

$ 31400

Tuition

Health Sciences, Nursing and Emergency Services

Master of Nursing with Specialisation in Health administration

Due to the global effects of population growth and the COVID-19 pandemic, the number of people living with chronic conditions is on the rise. As a result, the demand for nurses in all specialised fields is expected to rapidly increase.*

La Trobe's Master of Nursing lets you match your study to your career aspirations. Enhance your knowledge and skills in specialist areas by choosing from a range of clinical and non-clinical subjects.

If you're a registered nurse working in Australia, you'll have access to a wide variety of specialisations. Enjoy a flexible, blended learning approach that combines face-to-face workshops with online study that you can fit around your work commitments and access from anywhere. For a clinical specialisation you will also undertake advanced clinical training in your own hospital's relevant work setting.

If you're looking to pursue a career as nursing educator, academic or manager, you'll have access to our online non-clinical specialisations. Develop advanced knowledge of nursing research along with the critical thinking, problem-solving and communication skills you need to thrive as a nursing researcher, educator or leader.

24 month

Duration

$ 33600

Tuition

Politics, philosophy and economics degrees have produced political and community leaders who have shaped our world, including Nobel Peace Prize winner Malala Yousafzai, journalist and film activist Tariq Ali, and former Australian Prime Ministers Malcolm Fraser and Bob Hawke.

The world needs creative leaders to respond to society’s greatest challenges, including the global effects of the climate crisis and the social impacts of inequalities in resources, opportunity and power.

La Trobe's Bachelor of Politics, Philosophy and Economics gives you a multi-disciplinary perspective on the political and economic systems that shape the world. Develop the skills to respond to urgent problems and make a positive social impact

Through the study of politics, you'll enhance your knowledge of political institutions and their history. Analyse who is disadvantaged by existing institutions, and identify what opportunities exist for creative policy development.

Take subjects in philosophy that explore the debates around human rights and justice. Refine your critical thinking and logical reasoning skills and consider how our conceptions of self are informed by society.

Through the study of economics, you'll learn how the economy works in a world of globalised and interdependent markets, examining the relationships between economic systems, institutions, and policy.

Explore how governments can manage their economies to achieve important social objectives. Investigate competing theories of political economy, including institutional, feminist, post-Keynesian, behavioural, and ecological economics.

Equipped with these disciplinary skills, you'll discover the interconnections between philosophical thinking, the study of politics, and economics. From there, you'll apply these interdisciplinary insights to a range of policy contexts.

Tailor your degree to your interests and passions. Choose from five majors, including political economy, politics, economics, political philosophy, and philosophy. Depending on your major, you'll be able to build specialist knowledge in inequality, global institutions, climate change, human rights, political processes and behavioural science.

In your third year, you'll have the option of gaining practical experience and expanding your professional network through a work-based learning placement. Previous graduates have enjoyed internships in the public service and with the Victorian Parliament, as well as a range of non-government organisations and businesses, including Trades Hall, the Grattan Institute, and charitable organisations.

Graduate ready to tackle real-world problems, including climate change, the need for sustainable innovation, and the unequal distribution of wealth, opportunity, and power.

Philosophy

In the Philosophy major you will explore fundamental human questions that can help us explore ourselves and our world. If you have ever puzzled over why some actions or scenarios seem right and others seem wrong, or if you would like to explore what makes a belief in gravity more sensible than a belief in Santa Claus, then our Philosophy major is for you. Big and complex questions often have more than one answer, and you will be trained to think rationally, creatively, and fairly. This makes the skills acquired in a Philosophy major broadly applicable, and these are human-skills that are not able to be replaced by machines.

In the Philosophy major you can explore topics such as what human freedom is, whether and how we can know our world (including knowledge of god), how we might resolve disagreement about what should be done, and what it might mean to lead a good life in our changing world.

36 month

Duration

$ 33000

Tuition

As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

36 month

Duration

$ 39000

Tuition

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

Discover psychology using a scientific approach. In this fascinating major, you’ll deepen your understanding of how people think, behave and relate to one another. Expand your understanding of psychological health and illness, while learning how to assess psychological functioning in individuals.

Explore how culture and society can shape our experiences and health choices. You’ll investigate how our thoughts, feelings and behaviours are influenced by other people and you’ll learn how to use statistical techniques to understand the differences between groups of people.
Investigate a range of evidence-based psychological interventions and develop your research skills by conducting an in-depth investigation into an area of psychology. Throughout your studies, you’ll build practical skills in analysis, evaluation and communication. Learn how to apply psychological theory and research to real-world individuals and their communities.
You’ll learn:

 

  • Scientific foundations of psychology
    • Examine how psychological theories and research studies are developed and used.
  • Psychological health and illness
    • Investigate the biological, social and psychological factors that influence our psychological health.
  • Psychological assessment
    • Learn how to conduct a psychological assessment and understand how to evaluate the information you gather.
  • Psychological intervention
    • Gain a deep understanding of different approaches to psychological intervention
  • Psychological research in practice
    • Conduct an in-depth investigation into an area of psychology and create a research report.

 

48 month

Duration

$ 36000

Tuition

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

French Studies Beginners

The French Studies major enables you to participate in a dialogue with the French-speaking world by developing your proficiency in the language and your knowledge of French history, society and culture. The French Studies major will give you access to a vast network of international communication and a rich body of literary, historical and scientific knowledge. French is spoken on all continents and in various organisations such as the United Nations and Médecins Sans Frontières. The language prepares you to excel in numerous fields including education, translating and interpreting, foreign affairs and trade, international law and humanitarian work. You will be strongly encouraged to apply for an exchange program with one of La Trobe’s partner universities in France. (Please note: overseas programs may be impacted by travel restrictions.) You should enrol in the appropriate stream at first-year level: Beginners (students with little or no prior knowledge of French), Intermediate (students with Year 11 French or equivalent), Advanced (students with Year 12 French or equivalent) or Extended (native or near-native competency).

36 month

Duration

$ 32800

Tuition

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Greek Studies Extension

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

36 month

Duration

$ 32800

Tuition

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Chinese Studies Beginners

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

36 month

Duration

$ 32800

Tuition

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Botany

Explore the intersection between plants and society. You’ll learn about plant ecology, physiology, reproduction and biotechnology while building skills in project design, data collection and analysis. Botany is vital to dealing with environmental issues, the sustainable food supply and the management of our natural resources.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

60 month

Duration

$ 39800

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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