Bachelor of Commerce in Marketing

at La Trobe University - Melbourne Campus Australia

Despite the efforts of multilateral organisations, governments and philanthropists, more than 700 million people (around 10 per cent of the world’s population) still live in extreme poverty – often without adequate clean water, food or access to healthcare.* As inequality continues to increase around the world,** we desperately need more skilled professionals who understand the complexities of the development sector and who can help fight this alarming trend.

If you're passionate about supporting our world's most vulnerable communities, La Trobe's Master of International Development will give you strong foundations to advance your career in the humanitarian and development sector.

Build a meaningful career and learn how to create sustainable, positive change in areas where we need it most. You'll learn from experienced experts as you choose from a wide range of specialisations and specially curated electives, allowing you to pursue your passion.

You'll learn how to build strong relationships in the development sector and have the opportunity to undertake an internship or placement with a local or international development organisation, helping you to further build your skills and networks.

Technology is evolving at breakneck speed. With so many opportunities to innovate, organisations need business leaders who can harness the immense power of data analytics – and turn their insights into meaningful business solutions that keep them ahead of the competition.

Build a career at the forefront of the digital revolution with La Trobe's Bachelor of Business Analytics. In this forward-thinking degree, you'll learn how to solve today's most pressing business challenges and take advantage of cutting-edge data analytics tools, techniques and software.

Designed in partnership with industry leaders, this practical course gives you solid foundations in business fundamentals, with the opportunity to specialise in your business discipline of choice. You'll choose from a wide range of optional majors and minors, so you can extend your expertise in your area of interest.

Learn from brilliant minds who are pioneering research in artificial intelligence, machine learning and digital disruption. Then gain real-world experience through our wide range of work based learning opportunities at leading industry partners – where you'll develop your professional networks and plan for your first steps in the industry.

As you progress, you'll develop a combination of problem-solving, critical-thinking and communication skills across business, marketing, commerce and technology. You'll gain valuable experience with industry-standard programs, so you'll have the skills and adaptability to succeed in a wide variety of workplaces.

Learning from industry experts, you'll develop advanced analytical skills while building your knowledge in programming, data engineering, smart supply chains, artificial intelligence and cloud-based data management.

When you graduate, you'll be ready to succeed in the rapidly evolving world of business. Use the latest tools and techniques to analyse data, turn it into insights and then create innovative and competitive solutions for businesses around the world.

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

Environmental Humanities is an interdisciplinary major that allows you to explore the relationship between nature and culture, environmental values and ethics, and how humans might respond creatively, collaboratively and ethically to address global environmental crises. The Environmental Humanities, as an area of scholarship, has emerged in response to world-wide environmental crises, and brings together disciplines including Aboriginal studies, history, philosophy, literature, creative arts, geography, politics and law, in conjunction with the natural and social sciences. Rapid environmental change has become a hallmark of our contemporary world. It is accompanied by threats to global ecosystems, species extinction, and unsustainable rates of consumption of the earth’s resources. Scientists may have diagnosed these problems, but their causes are human and their solutions will also be human.

In the Environmental Humanities major, you will be taught to understand the ways in which humans are entangled in environmental change. You will also learn how to respond to climate injustices and the complex social and ecological challenges. You will also be exposed to a variety of approaches that help understand and address environmental and climate change. Throughout the major you will explore historical, cultural, political, creative, philosophical, scientific and legal understandings of environmental change and can tailor your subject selection to focus in greater depth on the historical, legal or creative disciplines. When you graduate you will have a deep and critical understanding of the contexts within which environmental crises have arisen and have the tools to evaluate and respond to environmental issues and create new ways of living with our environment.

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

International Relations

The International Relations major will train you to analyse how power is used in relationships between states, non-governmental and international actors and its impact on people and ecosystems around the world. In this major you will explore the various institutions, processes, beliefs and cultures that shape how international conflict and cooperation is managed in a variety of key areas ranging from security to environmental protection. Given that international issues touch upon most aspects of our daily lives, you will learn how to make sense of our international connections and develop the responses necessary to solve the big global problems of our time. 

Undertaking an International Relations major at La Trobe will connect you to experts in political theory, nationalism, social movements, democracy and democratisation, climate change, international relations of the Asia-Pacific, the politics of modern China and Russia, and the history of terrorism. 

Understanding human behaviour is core to running a successful business, an impactful organisation or an effective government. As rapidly changing technology disrupts the way we live, work and study, employers are searching for empathetic and socially minded professionals who can provide insights into our deepest needs and desires, and create new business solutions to match them.

Learn how to innovate business and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science. Carefully designed to give you sound commercial knowledge and skills, as well as a deep understanding of the human mind, it will help you become a highly valued professional in both the health and business sectors.

Understand what drives our choices, what makes us tick, and how businesses can meet our needs. You'll establish a grounding in psychology, exploring theories on individuals, groups and whole societies. You'll dig deep into how our brains affect our behaviour and how this develops over time. And you'll explore our commercial environment and learn how to create better systems and solutions for the humans and planet it serves.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll prepare for the rapidly evolving world of international business, developing the creative and analytical skills to work across a wide range of industries and the resilience to face real-world challenges.

Shape your own future when you choose between a diverse range of commerce majors, including economics, marketing, management and more. You'll also have the opportunity to get out of the classroom and build both your skills and your professional network through an internship, either in Australia or overseas, that's tailored to your career goals.

Graduates will have the prerequisites to apply for honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Through your studies of both humans and their commercial systems, you'll understand how to deliver empathetic insights and how to make a positive difference in both your local community and on the global stage.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

In the Philosophy major you will explore fundamental human questions that can help us explore ourselves and our world. If you have ever puzzled over why some actions or scenarios seem right and others seem wrong, or if you would like to explore what makes a belief in gravity more sensible than a belief in Santa Claus, then our Philosophy major is for you. Big and complex questions often have more than one answer, and you will be trained to think rationally, creatively, and fairly. This makes the skills acquired in a Philosophy major broadly applicable, and these are human-skills that are not able to be replaced by machines.

In the Philosophy major you can explore topics such as what human freedom is, whether and how we can know our world (including knowledge of god), how we might resolve disagreement about what should be done, and what it might mean to lead a good life in our changing world.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Human resource management

Nurturing, developing and managing talent is critical to the success of any organisation. The Human Resource Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive human resource management to achieve positive organisational outcomes. You explore areas including strategic human resource management, recruitment and selection practices, employment relations, performance management; international human resource management; rewards and benefits; the link between employee attitudes, wellbeing and performance; change management; and human resource analytics. We develop your problem solving, critical thinking and negotiation skills, and promote the UN’s Principles of Responsible Management in our curriculum. The Bachelor of Business with a major in HRM has been accredited by the Australian Human Resources Institute (AHRI).

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Psychological science

Discover psychology using a scientific approach. In this fascinating major, you’ll deepen your understanding of how people think, behave and relate to one another. Expand your understanding of psychological health and illness, while learning how to assess psychological functioning in individuals.

Explore how culture and society can shape our experiences and health choices. You’ll investigate how our thoughts, feelings and behaviours are influenced by other people and you’ll learn how to use statistical techniques to understand the differences between groups of people.

Investigate a range of evidence-based psychological interventions and develop your research skills by conducting an in-depth investigation into an area of psychology. Throughout your studies, you’ll build practical skills in analysis, evaluation and communication. Learn how to apply psychological theory and research to real-world individuals and their communities.

Despite the efforts of multilateral organisations, governments and philanthropists, more than 700 million people (around 10 per cent of the world’s population) still live in extreme poverty – often without adequate clean water, food or access to healthcare.* As inequality continues to increase around the world,** we desperately need more skilled professionals who understand the complexities of the development sector and who can help fight this alarming trend.

If you're passionate about supporting our world's most vulnerable communities, La Trobe's Master of International Development will give you strong foundations to advance your career in the humanitarian and development sector.

Build a meaningful career and learn how to create sustainable, positive change in areas where we need it most. You'll learn from experienced experts as you choose from a wide range of specialisations and specially curated electives, allowing you to pursue your passion.

You'll learn how to build strong relationships in the development sector and have the opportunity to undertake an internship or placement with a local or international development organisation, helping you to further build your skills and networks.