Bachelor of Media and Communication in Marketing

at La Trobe University - Melbourne Campus Australia

Overview

Print. Online. Radio. TV. Podcasts. Social media. Mobile storytelling. There are many ways to create content and break the news. As digital storytelling rapidly evolves, employers need graduates who are more than just writers or presenters. They need producers, designers, videographers and podcasters – people who understand the core elements of a powerful story, with the technical skills to make stories shine.

With La Trobe's Bachelor of Media and Communication, you'll learn how to tell stories across any medium. Graduate with a portfolio of work, industry experience and specialised knowledge to meet the demands of the rapidly changing media and communication landscape. With majors in journalism, sports media, media industries, creative and professional writing, or marketing – you can make your degree your own.

Cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a dedicated audio recording studio and digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of highly experienced teachers.

And you won't just create news. You'll also look behind the headlines and investigate the ethical and legal questions that confront journalists every day. Explore the new dilemmas created by rapidly evolving technologies and draw on the expertise of a wide range of experts and media professionals.

Shape your own future with this interdisciplinary degree. You'll choose one major, then explore your interests or build further skills when you choose an optional second major, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at a media organisation or study overseas through international exchange.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

La Trobe University - Melbourne Campus

Location

Bachelor of Media and Communication in Marketing Assistant Fee

$33600

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Media and Communication in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

Discover psychology using a scientific approach. In this fascinating major, you’ll deepen your understanding of how people think, behave and relate to one another. Expand your understanding of psychological health and illness, while learning how to assess psychological functioning in individuals.

Explore how culture and society can shape our experiences and health choices. You’ll investigate how our thoughts, feelings and behaviours are influenced by other people and you’ll learn how to use statistical techniques to understand the differences between groups of people.

Investigate a range of evidence-based psychological interventions and develop your research skills by conducting an in-depth investigation into an area of psychology. Throughout your studies, you’ll build practical skills in analysis, evaluation and communication. Learn how to apply psychological theory and research to real-world individuals and their communities.

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La Trobe's Bachelor of Laws (Honours)/Bachelor of Global Studies is an immersive and flexible double degree giving you the skills and knowledge to succeed.

Become a legal expert with valuable expertise in global affairs. You'll develop your legal knowledge and skills as you build a deep understanding of global issues, diplomacy, politics, and international trade.

Your law degree will introduce you to the fundamentals of legal practice and build your skills in advocacy, negotiation, and dispute resolution – all highly valued by employers across a range of industries.

At the same time, your global studies degree will immerse you in a wide range of global issues, including international relations and geopolitics, contemporary security issues, the proliferation of weapons of mass destruction, and contemporary armed conflict and terrorism. Tailor your studies to your interests with a choice of five curated majors – international relations, conflict and negotiation, Asian politics and security, government and policy, and human rights.

When it comes to learning, there's no substitute for hands-on experience. You'll have the opportunity to take on real-world work placements in settings such as community legal centres, law firms, government agencies, and with judges and magistrates (subject to availability) and bolster your education with a practical global studies placement subject. You could also put your legal skills to the test in law competitions, both locally and internationally.

Chinese studies intermediate

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

60 month

Duration

$ 39800

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For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

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We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Conflict and negotiation

A major in conflict and negotiation will train you to analyse the causes, conduct and resolution of a wide range of conflicts around the world.

In this major you will explore how military, political, and legal actors negotiate the conduct and settlement of war, deliver social and criminal justice, as well as struggle against state oppression and environmental degradation.

Across a range of global cases, you will learn about how conflicts are waged and develop appropriate responses that negotiate a variety of competing interests.

This major will connect you to experts in peace building, legal systems, political theory, nationalism, social movements, democracy and democratisation, climate change, and the history of Indigenous struggles.

48 month

Duration

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Dive straight into the booming world of ICT. Start by honing your fundamental skills in network engineering, programming, web and network security and entrepreneurship in information technology. Then, focus on more specialised topics like campus network design, wireless networking engineering and project management.

Build out your expertise with a mix of electives, from artificial intelligence to virtual reality to Internet of Things programming. Our supportive staff can help you tailor your degree to your career goals.

Put your new knowledge into practice. You'll have the option of applying your skills to either an industry project – alongside one of our industry partners – or a research project in your final year. Get an edge with a CISCO CCNA certification as part of your studies (required for many networking jobs around the world) and complete other industry certifications through our industry partnerships.

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You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

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You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Economics

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Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

In the Spanish studies major you will learn the Spanish language and about Spanish and Latin American history and cultures. Spanish is one of the world's major languages and the first language of more than 400 million people. As well as developing your language skills, you can take subjects in Spanish and Latin American culture, linguistics, translation, literature and film. Learning Spanish will give you highly employable communication skills in a competitive globalised labour market. It is also important in international development and diplomatic contexts as an official language of the United Nations and the World Bank. As part of this major, you are encouraged to apply to do in-country study programs in Spanish through the University’s exchange programs. These are available in Spain and in various Latin American countries. (Please note overseas programs may be impacted by travel restrictions.) You can major in Spanish Studies whatever your skill level. Depending on your prior knowledge of and/or qualifications in the Spanish language you will start at Beginners, Intermediate, Advanced level or Extended.

60 month

Duration

$ 39800

Tuition

Health Sciences, Nursing and Emergency Services

Master of Nursing with Specialisation in Critical care

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La Trobe's Master of Nursing lets you match your study to your career aspirations. Enhance your knowledge and skills in specialist areas by choosing from a range of clinical and non-clinical subjects.

If you're a registered nurse working in Australia, you'll have access to a wide variety of specialisations. Enjoy a flexible, blended learning approach that combines face-to-face workshops with online study that you can fit around your work commitments and access from anywhere. For a clinical specialisation you will also undertake advanced clinical training in your own hospital's relevant work setting.

If you're looking to pursue a career as nursing educator, academic or manager, you'll have access to our online non-clinical specialisations. Develop advanced knowledge of nursing research along with the critical thinking, problem-solving and communication skills you need to thrive as a nursing researcher, educator or leader.

24 month

Duration

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To understand the big issues of our age, we need to examine social and economic issues from a range of different angles. Because of this, tomorrow’s leaders will benefit from legal expertise*, while successful lawyers will require emotional intelligence and critical thinking skills.**

La Trobe's Bachelor of Laws (Honours)/Bachelor of Politics, Philosophy and Economics gives you a practical, progressive and multi-disciplinary education with a unique social and ethical perspective on how the law operates. Gain a comprehensive legal skillset, then put it to work in real-world environments through placement opportunities.

Enhance your political expertise by learning how governments manage their economies and achieve important social objectives. Study the interaction between inflation, unemployment, economic growth and foreign debt, along with the effects on social wellbeing. From there, you'll examine competing theories of political economy, including institutional, feminist, post-Keynesian, behavioural and ecological economics.

Learn skills in advocacy, negotiation and dispute resolution and how to apply these in both legal and non-legal settings. You'll also have the opportunity to put your skills to the test in Law School competitions, and even international ones in Vienna, Hong Kong and Washington DC.

Develop sought-after skills in critical thinking, research, communication and teamwork. Pursue placement opportunities and gain firsthand experience in community legal centres, law firms and government agencies. You'll also be able to forge mentor relationships with judges, magistrates and coroners.

Graduate ready to tackle real-world problems, including climate change, the need for sustainable innovation, and the unequal distribution of wealth, opportunity and power.

Political philosophy

This Political Philosophy major can only be taken by students in either the Bachelor of Politics, Philosophy and Economics or the double degree with Law (Law (hons)/ PPE). The goal of this major is two-fold. First, in conjunction with PPE degree cores, the major’s core units ensure that students cover a minimum amount of Economics, Politics and Philosophy in their PPE degree overall. Second, core-choice in the major then allows students to specialise in one of three thematic modes of study in philosophy, modes that are particularly relevant to interdisciplinary analysis that also employs knowledge and skills from the disciplines of politics and economics too. In this Political Philosophy major, students can choose to study normative questions about how we should act both as individuals and as a collective (featuring debates about ethics, human rights and the nature of justice). Or students can refine their critical thinking and logical reasoning skills, and apply these skills to the social and behavioural sciences. Or students can cultivate a nuanced understanding of identity, by considering how our conceptions of self are informed by society. Equipped with one of these specialisations, you will be able to consider how our shared institutions might be designed, in view of achieving certain social objectives, supporting the broader aims of your PPE degree.

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60 month

Duration

$ 39800

Tuition

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Designed in collaboration with our industry partners, this degree gives you the knowledge, skills and hands-on experience to transition from university to the workplace. And with two early exit points along the way, you can be sure that every subject is contributing to your career.

You'll build fundamental skills in programming, databases, probability, statistics, data exploration and analysis. Got a particular interest in artificial intelligence, bioinformatics or sport analytics? This degree allows you to specialise in these areas and others, such as big data and cloud computing, business applications and data modelling and analytics.

As you study, you'll have opportunities to work with our industry partners on real-world projects and take on an industry work placement. If your sights are set on a research career, you can choose to undertake a thesis in computer science or statistics.

24 month

Duration

$ 37800

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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