Bachelor of Media and Communication in Marketing

at La Trobe University - Melbourne Campus Australia

Overview

Print. Online. Radio. TV. Podcasts. Social media. Mobile storytelling. There are many ways to create content and break the news. As digital storytelling rapidly evolves, employers need graduates who are more than just writers or presenters. They need producers, designers, videographers and podcasters – people who understand the core elements of a powerful story, with the technical skills to make stories shine.

With La Trobe's Bachelor of Media and Communication, you'll learn how to tell stories across any medium. Graduate with a portfolio of work, industry experience and specialised knowledge to meet the demands of the rapidly changing media and communication landscape. With majors in journalism, sports media, media industries, creative and professional writing, or marketing – you can make your degree your own.

Cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a dedicated audio recording studio and digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of highly experienced teachers.

And you won't just create news. You'll also look behind the headlines and investigate the ethical and legal questions that confront journalists every day. Explore the new dilemmas created by rapidly evolving technologies and draw on the expertise of a wide range of experts and media professionals.

Shape your own future with this interdisciplinary degree. You'll choose one major, then explore your interests or build further skills when you choose an optional second major, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at a media organisation or study overseas through international exchange.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

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Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

La Trobe University - Melbourne Campus

Location

Bachelor of Media and Communication in Marketing Assistant Fee

$33600

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Media and Communication in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

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Develop an advanced understanding of linguistics, investigating the sound systems used for communication, how sentences are structured, and the ways we use language and interpret meaning.

Focus on the language you're passionate about by selecting from Chinese, French, Greek, Italian, Spanish, Japanese or Hindi. You'll also be able to select a starting point that suits your language proficiency, including beginner, intermediate and advanced studies.

From there, you'll investigate a variety of other languages, examining their evolution, structure and use. Explore the nuances of linguistic variation in communities, looking at the social, ethnic and age factors that influence the variation.

Enhance your language proficiency by taking advantage of our study abroad opportunities.* Immerse yourself in your chosen language and build a greater understanding of its everyday application.

Build your communication, team-working, problem-solving and analytical skills, which experts suggest will be highly sought after by the workplaces of tomorrow.**

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Graduate with the advanced languages skills to boost your global career.

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Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

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Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

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In this major you will be taught by experienced media professionals, but also take a cross-section of digital business subjects to help explore how your digital skills can be applied in modern workplaces. In additional to technical skills, the soft-skills this major delivers, like creativity, digital literacy, written and verbal communication, problem-solving and teamwork, repeatedly appear as critical traits for employees of the future.

48 month

Duration

$ 36000

Tuition

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

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Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Sustainability and development

The Sustainability and Development major trains you to meet the needs of the present without compromising the ability of future generations to meet their own needs. It is an interdisciplinary major that incorporates the perspectives of Development Studies, Anthropology, History, Politics, International Relations, Sociology, Environmental Studies and Economics. By combining relevant theory, with practical skills and experience, you will gain knowledge and competency in the sustainability and development sector.

Throughout the major, you will explore social, cultural, economic, political and environmental objectives and consider why the world is imbalanced and prone to power differentials that extend from global decision makers right down to the level of the individual. You will also consider how some objectives are more highly valued than others, for example, should industrial growth be privileged over biodiversity? Or, can clean water and air undermine higher profits and outputs? It is in the interest of all of us to strike the right balance between development and sustainability.

48 month

Duration

$ 39000

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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