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Global Master of Business Administration with Specialisation in Digital Marketing

Global Master of Business Administration with Specialisation in Digital Marketing

at La Trobe University - Melbourne Campus Australia

Overview

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

  • Leadership - Understand how to lead, collaborate and connect with your peers.
  • Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
  • Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
  • Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
  • Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.
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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Global Master of Business Administration with Specialisation in Digital Marketing Assistant Fee

$33600

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Global Master of Business Administration with Specialisation in Digital Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree (or equivalent).
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

Study Visa

Other Courses by La Trobe University - Melbourne Campus,Australia

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

In the Anthropology major you will study the diversity of human cultures in order to answer fundamental human questions like:

What is it that makes us human?

36 month

Duration

$ 31400

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

In the English major you will encounter a variety of literary forms, from the short story to the novel, plays, poetry and memoir and read a wide range of texts spanning some 500 years of literary history from Shakespeare to Alexis Wright. The subjects available to you in this major will help you develop ideas in literary history, literary theory and contemporary critical approaches while also providing a focused study of literary genres, periods and regions. Critical and creative practices are often linked in the English discipline, with understanding gained through one mode sustaining the other. By delving deeply into texts, you will discover some of the complexities of language and the ways in which culture, thought and writing have shaped and continue to shape each other.

In this major you will be taught to analyse literature in English from around the world, addressing key issues of identity, representation, conflict, desire, authorship and ethics. You will be encouraged to reflect on your own reading habits and to travel beyond the limits of lived experience, extending the capacity for empathy or learning to sit with difference. Reading in this way is a vital means of knowing ourselves as individuals and as part of our wider community.

36 month

Duration

$ 31400

Tuition

The rapid globalisation of our society means international relations are more important – and more complex – than ever. Want to be a leader in this evolving world? Combine a global perspective with in-depth legal expertise.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Global Studies is an immersive and flexible double degree giving you the skills and knowledge to succeed.

Become a legal expert with valuable expertise in global affairs. You'll develop your legal knowledge and skills as you build a deep understanding of global issues, diplomacy, politics, and international trade.

Your law degree will introduce you to the fundamentals of legal practice and build your skills in advocacy, negotiation, and dispute resolution – all highly valued by employers across a range of industries.

At the same time, your global studies degree will immerse you in a wide range of global issues, including international relations and geopolitics, contemporary security issues, the proliferation of weapons of mass destruction, and contemporary armed conflict and terrorism. Tailor your studies to your interests with a choice of five curated majors – international relations, conflict and negotiation, Asian politics and security, government and policy, and human rights.

When it comes to learning, there's no substitute for hands-on experience. You'll have the opportunity to take on real-world work placements in settings such as community legal centres, law firms, government agencies, and with judges and magistrates (subject to availability) and bolster your education with a practical global studies placement subject. You could also put your legal skills to the test in law competitions, both locally and internationally.

Conflict and negotiation

A major in conflict and negotiation will train you to analyse the causes, conduct and resolution of a wide range of conflicts around the world.

In this major you will explore how military, political, and legal actors negotiate the conduct and settlement of war, deliver social and criminal justice, as well as struggle against state oppression and environmental degradation.

Across a range of global cases, you will learn about how conflicts are waged and develop appropriate responses that negotiate a variety of competing interests.

This major will connect you to experts in peace building, legal systems, political theory, nationalism, social movements, democracy and democratisation, climate change, and the history of Indigenous struggles

60 month

Duration

$ 39800

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Master of Marketing with Specialisation in Sport Management

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

24 month

Duration

$ 39800

Tuition

The rapid globalisation of our society means international relations are more important – and more complex – than ever. Want to be a leader in this evolving world? Combine a global perspective with in-depth legal expertise.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Global Studies is an immersive and flexible double degree giving you the skills and knowledge to succeed.

Become a legal expert with valuable expertise in global affairs. You'll develop your legal knowledge and skills as you build a deep understanding of global issues, diplomacy, politics, and international trade.

Your law degree will introduce you to the fundamentals of legal practice and build your skills in advocacy, negotiation, and dispute resolution – all highly valued by employers across a range of industries.

At the same time, your global studies degree will immerse you in a wide range of global issues, including international relations and geopolitics, contemporary security issues, the proliferation of weapons of mass destruction, and contemporary armed conflict and terrorism. Tailor your studies to your interests with a choice of five curated majors – international relations, conflict and negotiation, Asian politics and security, government and policy, and human rights.

When it comes to learning, there's no substitute for hands-on experience. You'll have the opportunity to take on real-world work placements in settings such as community legal centres, law firms, government agencies, and with judges and magistrates (subject to availability) and bolster your education with a practical global studies placement subject. You could also put your legal skills to the test in law competitions, both locally and internationally.

Spanish studies beginners

In the Spanish studies major you will learn the Spanish language and about Spanish and Latin American history and cultures. Spanish is one of the world's major languages and the first language of more than 400 million people. As well as developing your language skills, you can take subjects in Spanish and Latin American culture, linguistics, translation, literature and film. Learning Spanish will give you highly employable communication skills in a competitive globalised labour market. It is also important in international development and diplomatic contexts as an official language of the United Nations and the World Bank. As part of this major, you are encouraged to apply to do in-country study programs in Spanish through the University’s exchange programs. These are available in Spain and in various Latin American countries. (Please note overseas programs may be impacted by travel restrictions.) You can major in Spanish Studies whatever your skill level. Depending on your prior knowledge of and/or qualifications in the Spanish language you will start at Beginners, Intermediate, Advanced level or Extended.

60 month

Duration

$ 39800

Tuition

Evolving technologies are reshaping industries on a global scale, and engineering is no exception. Robotics, 3D printing and big data mean infrastructure is developed faster, better and more sustainably. Employers are searching for engineers with advanced skills and experience, and who are passionate about building our new future.

Developed in consultation with industry leaders, La Trobe's Master of Engineering is designed to prepare you for the rich opportunities of our future workforce.

Advance your career when you choose a specialisation in your area of interest. At our Bendigo campus, you can choose between civil and manufacturing specialisations. You'll build your industry experience and enhance your career opportunities by working with real engineering businesses in the thriving Bendigo region.

At our Bundoora campus, you'll have the additional choice of specialisations in electronics and telecommunications and networking.

Graduate with your specialisation on your academic transcript, so you can show your expertise to future employers. You'll be prepared to take on engineering roles in a variety of sectors, from construction and transport to technology and education.

Your degree focuses on the advanced skills you'll need for a successful career – including design, engineering management, research and innovation. You'll also learn how to adapt to the emerging technologies that are changing the engineering landscape.

24 month

Duration

$ 38600

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

60 month

Duration

$ 39800

Tuition

Despite the efforts of multilateral organisations, governments and philanthropists, more than 700 million people (around 10 per cent of the world’s population) still live in extreme poverty – often without adequate clean water, food or access to healthcare.* As inequality continues to increase around the world,** we desperately need more skilled professionals who understand the complexities of the development sector and who can help fight this alarming trend.

If you're passionate about supporting our world's most vulnerable communities, La Trobe's Master of International Development will give you strong foundations to advance your career in the humanitarian and development sector.

Build a meaningful career and learn how to create sustainable, positive change in areas where we need it most. You'll learn from experienced experts as you choose from a wide range of specialisations and specially curated electives, allowing you to pursue your passion.

You'll learn how to build strong relationships in the development sector and have the opportunity to undertake an internship or placement with a local or international development organisation, helping you to further build your skills and networks.

24 month

Duration

$ 35800

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Archaeological and Heritage Studies major combines archaeological, anthropological, historical, and scientific approaches to the study of our past. From the analysis of ancient archaeological artefacts to the management of cultural heritage sites in the 21st century, within this major you will explore the origin of behaviours that capture what it means to be human, and the diversity and achievements of human societies over the past 100,000 years.

Along with a global perspective that spans the evolution of the genus homo to the emergence and collapse of complex urban societies around the world, this major has a strong Australian focus - incorporating archaeological, anthropological, and historical perspectives in the study of Australia’s past.

Key themes studied in this major include archaeological method and theory; Australian Aboriginal archaeology; human evolution; ancient technologies; heritage management; and sustainability, resilience, and collapse in past societies.

60 month

Duration

$ 39800

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

36 month

Duration

$ 31400

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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