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Global Master of Business Administration with Specialisation in Digital Marketing

Global Master of Business Administration with Specialisation in Digital Marketing

at La Trobe University - Melbourne Campus Australia

Overview

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

  • Leadership - Understand how to lead, collaborate and connect with your peers.
  • Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
  • Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
  • Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
  • Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.
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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Global Master of Business Administration with Specialisation in Digital Marketing Assistant Fee

$33600

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Global Master of Business Administration with Specialisation in Digital Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree (or equivalent).
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Italian studies advanced

In the Italian Studies major you will combine the study of the language with the study of Italian culture, literature, cinema, history and translation. The primary focus of this major is on contemporary Italy, but you can explore aspects of early modern, Renaissance and twentieth-century Italy in selected subjects. A major in Italian Studies provides you with the opportunity to develop your written, spoken and comprehension skills in Italian to a high level, while enhancing your critical thinking skills, and becoming proficient at analysing texts and at presenting reasoned arguments. Studying Italian will equip you with valuable communication skills. Recent graduates of Italian studies have found employment in teaching, diplomacy, government, social work, art history and restoration, international business, publishing, journalism, tourism, and translating and interpreting. Students of Italian are encouraged to consider spending one or two semesters studying at an Italian university as part of an approved exchange program. (Please note: overseas programs may be impacted by travel restrictions.) Italian is taught at a number of levels starting from beginners. For those with prior knowledge of and/or qualifications in the language, a placement test and interview may be used to determine the appropriate stream for a student.

48 month

Duration

$ 39000

Tuition

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Human physiological sciences

Explore how the human body functions and how it changes when we’re exposed to different environments. With a major in human physiological sciences, you’ll learn how our organs function in a number of conditions – including when we’re healthy, when we’re exercising and when we develop a disease – and get a taste of what it’s like to be a scientist. Discover how the trillions of cells in our bodies can be divided into groups based on the diverse functions they perform. We’ll examine these functions at the smallest cellular level all the way up to the whole organism level, see how they change during disease and explore how these changes can be prevented with drugs. You’ll be able to further your understanding with access to the latest scientific research taking place within the Department of Physiology, Anatomy and Microbiology. Throughout this major, you’ll develop data analysis and research skills by performing your own experiments in practical classes. Opportunities to communicate in different modes as well as to different audiences will provide you with valuable transferable skills. You’ll graduate with a solid understanding of the human body, and skills and knowledge you can apply to future study in a range of fields, including other health disciplines or scientific research. You may also want to consider completing the anatomy minor to complement this field of study.

60 month

Duration

$ 39800

Tuition

Archaeologists explore the past through the material world. From uncovering our recent past beneath our cities, to delving deeper into ancient societies, archaeology shines a light on where we have been, who we were and the factors that shaped our present society. Unlock the secrets of the past in the only discipline that looks at the human journey as a whole.

If you're looking to pursue a rewarding career in the field of archaeology, La Trobe's Master of Archaeology will prepare you for a career as a professional archaeologist, heritage manager or researcher.

You'll develop specialist skills in contemporary archaeological practice and acquire comprehensive knowledge of Australian and Australian Indigenous archaeology.

You'll learn from renowned researchers in La Trobe's world-class facilities and benefit from both a hands-on and academic perspective.

For students interested in a global career in archaeology, the Master of Archaeology can be tailored to meet your needs. Develop strong field skills applicable anywhere in the world while undertaking specialist research into your preferred region and time period.

Choose from a wide range of subjects and undertake specialist studies in heritage planning, community consultation, field techniques, analysis of human and animal bone, site identification and recording using digital technologies.

24 month

Duration

$ 36400

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Visual Cultures major brings together multidisciplinary approaches to visual culture, from the moving image to art history and art theory. Today's world is image-saturated, from art to advertising, propaganda to photography, fashion to film, architecture to graphic design, and from newsfeeds to Instagram. As digital technology expands, more and more people become active producers and consumers of visual culture. In this major you will learn how visual meaning is socially, politically and culturally constructed and received in the past and the present.

The Visual Cultures major will provide you with theoretical and analytical skills to critically interpret and write about images and objects. You will be trained to shape, transform and engage with contemporary visual culture, exhibitions and museum practices, and to work in the arts industry, education, and the GLAM sector (Galleries, Libraries, Archives and Museums).

60 month

Duration

$ 39800

Tuition

Hacking, cybercrime and defence strategies; welcome to the world of cybersecurity. Now and in the years to come, cybersecurity experts will be in high demand.

La Trobe's Master of Cybersecurity prepares you for a successful career in this fast-growing field, whether you have an IT background or not.

The degree has been carefully designed by industry leaders to first give you a strong foundation in cybersecurity, then invite you to specialise in either computer science, business operations or artificial intelligence.

Build fundamental skills in system design, implementation, testing and documentation. Develop technical expertise in pen testing, blockchain and cyber forensics, and get hands-on experience applying your knowledge in our state-of-the-art Internet of Things (IoT) and wireless labs. You'll also get to hone your networking skills in our CISCO networking and security labs.

Cybersecurity is about so much more than just technology. This degree explores the psychology of hacking and cybercrime, the legal and ethical frameworks you'll be working within, and approaches to governance and risk management.

Begin building your career while you study. Industry-based learning opportunities embedded throughout this degree give you the change to not only build practical experience, but also start developing your professional network. You'll work on a real industry project alongside our industry partners, undertake a professional placement, or, if you're working towards a research career, complete a thesis on emerging topics in cybersecurity.

Early exit points mean that every part of your degree contributes to your future career. Exit after six months with a Graduate Certificate in Information Technology Fundamentals, or after one year with a Graduate Diploma in Cybersecurity.

24 month

Duration

$ 38200

Tuition

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

Network engineering

Computer networks are part of our daily life – so much so that an hour-long outage can cost organisations hundreds and millions of dollars. Designed to help you build our digital future, La Trobe's networking major equips you with skills across basic programming, networking, databases, systems analysis and design, and project management. Network engineers are responsible for designing, implementing, monitoring, and managing the local and wide area networks of an organisation to ensure maximum uptime for users. The role can include designing system configurations, documenting and managing the installation of a new network, and maintaining and upgrading existing systems as necessary. Network engineers also ensure network firewalls and security are up to date. With data driven and cloud-driven approaches coming into picture, the role a network engineer is always evolving. In this major, you’ll learn to design and develop new systems and hone your expertise in computer networks, signal processing, network security, and mobile communication network design – all using the latest technology. You’ll develop fundamental skills in programming, web and network security, entrepreneurship in information technology, network design, wireless networking engineering and project management. With industry-based projects and certification embedded in the course, you’ll receive professional mentoring opportunities as you build career-ready skills. You’ll also have access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO. By majoring in network engineering, you have the opportunity to work in almost any industry in a team. With more companies making the shift to big data and cloud computing, it’s a field experiencing growing demand.

36 month

Duration

$ 36200

Tuition

Print. Online. Radio. TV. Podcasts. Social media. Mobile storytelling. There are many ways to create content and break the news. As digital storytelling rapidly evolves, employers need graduates who are more than just writers or presenters. They need producers, designers, videographers and podcasters – people who understand the core elements of a powerful story, with the technical skills to make stories shine.

With La Trobe's Bachelor of Media and Communication, you'll learn how to tell stories across any medium. Graduate with a portfolio of work, industry experience and specialised knowledge to meet the demands of the rapidly changing media and communication landscape. With majors in journalism, sports media, media industries, creative and professional writing, or marketing – you can make your degree your own.

Cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a dedicated audio recording studio and digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of highly experienced teachers.

And you won't just create news. You'll also look behind the headlines and investigate the ethical and legal questions that confront journalists every day. Explore the new dilemmas created by rapidly evolving technologies and draw on the expertise of a wide range of experts and media professionals.

Shape your own future with this interdisciplinary degree. You'll choose one major, then explore your interests or build further skills when you choose an optional second major, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at a media organisation or study overseas through international exchange.

Creative and professional writing

The Creative and Professional Writing major allows you to hone your writing skills in multiple genres and forms. If you have a passion for telling stories and using language to change the way we see the world, then this major gives you the opportunity to experiment with the short story, extended fiction, creative non-fiction and script-writing. As well as crafting your own pieces, you will learn about the links between creative practice and literary studies and discover how your own writing relates to or challenges literary traditions. You will practice reading as a writer, paying close attention to the strategies other writers use to create mood and meaning. 

Over the course of the major, you will develop editing skills in dedicated classes with a focus on current practice in the publishing industry and in peer-feedback workshops. Supported by accomplished and published writers, you will finish your degree with a writing portfolio and valuable writing experience.?Through this major you will gain skills highly valued within and beyond the university – to write cogently, to adapt style for different circumstances and audiences, to engage critically with language, and to tell compelling stories.

36 month

Duration

$ 33600

Tuition

Education & Training

Master of Teaching - Secondary

You'll gain discipline expertise to teach across the stages of schooling, with specialisation in one double (Drama, Mathematics, Physical Education and Visual Arts) or two single method-teaching areas from the following disciplines:

  • Business Management
  • Commerce and Business Studies
  • Drama
  • English
  • Health
  • Humanities
  • Languages
  • Mathematics
  • Media
  • Outdoor Education
  • Physical Education
  • Psychology
  • Science
  • SOSE
  • Technology Studies
  • TESOL
  • Visual Arts

Professional experience is based around inquiry and experiential learning with iterative skill development opportunities linking knowledge, context and experience to understanding the theoretical dimensions needed to understand practice in school and other learning contexts. You'll complete 60 days of professional experience during the course.

24 month

Duration

$ 33600

Tuition

Politics, philosophy and economics degrees have produced political and community leaders who have shaped our world, including Nobel Peace Prize winner Malala Yousafzai, journalist and film activist Tariq Ali, and former Australian Prime Ministers Malcolm Fraser and Bob Hawke.

The world needs creative leaders to respond to society’s greatest challenges, including the global effects of the climate crisis and the social impacts of inequalities in resources, opportunity and power.

La Trobe's Bachelor of Politics, Philosophy and Economics gives you a multi-disciplinary perspective on the political and economic systems that shape the world. Develop the skills to respond to urgent problems and make a positive social impact

Through the study of politics, you'll enhance your knowledge of political institutions and their history. Analyse who is disadvantaged by existing institutions, and identify what opportunities exist for creative policy development.

Take subjects in philosophy that explore the debates around human rights and justice. Refine your critical thinking and logical reasoning skills and consider how our conceptions of self are informed by society.

Through the study of economics, you'll learn how the economy works in a world of globalised and interdependent markets, examining the relationships between economic systems, institutions, and policy.

Explore how governments can manage their economies to achieve important social objectives. Investigate competing theories of political economy, including institutional, feminist, post-Keynesian, behavioural, and ecological economics.

Equipped with these disciplinary skills, you'll discover the interconnections between philosophical thinking, the study of politics, and economics. From there, you'll apply these interdisciplinary insights to a range of policy contexts.

Tailor your degree to your interests and passions. Choose from five majors, including political economy, politics, economics, political philosophy, and philosophy. Depending on your major, you'll be able to build specialist knowledge in inequality, global institutions, climate change, human rights, political processes and behavioural science.

In your third year, you'll have the option of gaining practical experience and expanding your professional network through a work-based learning placement. Previous graduates have enjoyed internships in the public service and with the Victorian Parliament, as well as a range of non-government organisations and businesses, including Trades Hall, the Grattan Institute, and charitable organisations.

Graduate ready to tackle real-world problems, including climate change, the need for sustainable innovation, and the unequal distribution of wealth, opportunity, and power.

Philosophy

In the Philosophy major you will explore fundamental human questions that can help us explore ourselves and our world. If you have ever puzzled over why some actions or scenarios seem right and others seem wrong, or if you would like to explore what makes a belief in gravity more sensible than a belief in Santa Claus, then our Philosophy major is for you. Big and complex questions often have more than one answer, and you will be trained to think rationally, creatively, and fairly. This makes the skills acquired in a Philosophy major broadly applicable, and these are human-skills that are not able to be replaced by machines.

In the Philosophy major you can explore topics such as what human freedom is, whether and how we can know our world (including knowledge of god), how we might resolve disagreement about what should be done, and what it might mean to lead a good life in our changing world.

36 month

Duration

$ 33000

Tuition

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

In the Asian Studies major you will examine Asia and Australia’s engagement with Asia from interdisciplinary perspectives, including sociology, anthropology, politics, history, linguistics and literary studies. You can choose from a wide range of subjects, taught in English, that explore different aspects of the diverse societies, histories, popular cultures and traditions of the Asian region. You will also have the option to study an Asian language alongside this major. As part of the Asian Studies major, you are encouraged to undertake in-country study via one of the exchange programs with La Trobe’s partner universities in Asia (e.g., China, India, Indonesia, Japan, South Korea Thailand, Singapore, Malaysia and Vietnam).

By learning about Asia, you will be well equipped to interact with Asia and Asian cultures and communities, which is an asset for Australians in the 21st century and can lead to a wide range of employment opportunities.

48 month

Duration

$ 36000

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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