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Global Master of Business Administration with Specialisation in Marketing

Global Master of Business Administration with Specialisation in Marketing

at La Trobe University - Melbourne Campus Australia

Overview

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

  • Leadership - Understand how to lead, collaborate and connect with your peers.
  • Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
  • Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
  • Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
  • Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.
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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Global Master of Business Administration with Specialisation in Marketing Assistant Fee

$33600

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Global Master of Business Administration with Specialisation in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree (or equivalent).
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

The media landscape is evolving, and we need new legal frameworks. In our digital age, journalists and members of the public often find themselves navigating with laws designed for an analogue world. A double degree in law and media and communication prepares you to stay one step ahead.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Media and Communication gives you the skills and experience to navigate media as it is now – and as it evolves in the future.

In your law studies, you'll cover key areas of legal practice and build transferable skills that you can take into a range of workplaces – such as advocacy, negotiation and dispute resolution.

You'll also build expertise in media and communication as you build your understanding of contract management, media regulation and representation.

Ready to get your hands dirty? Get to work in our student-run media outlet, Upstart. You'll also have the opportunity to undertake placements in a range of legal settings, including community legal centres, law firms, government agencies and with judges and magistrates (subject to availability). If you want to take things further, you can put your legal skills to the test with both local and international law competitions.

Graduate ready to take your place in the exciting and ever-changing world of media.

Sports media

Sports media prepares students for careers in both sports media, and media roles in sports organisations. Students complete both the journalism major, which delivers important industry-standard technical skills, but also core sports journalism subjects that focus on specific skills like sports commentary and broadcasting. They also complete a stream of core subjects from sport management, to gain an insight on the unique business structure of sports organisations. They will be prepared to work for news organisations, independent publishers or sporting organisations.

60 month

Duration

$ 39800

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

With a Japanese studies major, you'll build competence in the modern Japanese language and study Japanese society, civilisation and culture.  You will learn to see the world from multiple perspectives through the study of language and culture. You will be taught by enthusiastic staff who specialise in sociology and anthropology of education, minorities, Koreans in Japan, gender, literary studies and popular culture. Japanese Studies major graduates have found employment in teaching, hospitality industry, diplomacy, government, international business, publishing, tourism, and translating, both in Japan and Australia. Japanese is one of the major LOTE subjects in Australian schools. You are encouraged to participate in an exchange program (one or two semesters) at one of the many universities with which La Trobe has exchange agreement. (Please note: overseas programs may be impacted by travel restrictions.) Japanese is taught at a number of levels, from beginners through to advanced. A placement test and interview may be used to determine a student’s suitability for entry level.

36 month

Duration

$ 31400

Tuition

Artificial intelligence (AI) is one of the most powerful forces behind digital disruption and AI skills are highly sought-after in a huge range of industries.

Kickstart your career in this exciting field with La Trobe's Master of Artificial Intelligence.

In this degree, you'll learn to harness key AI technologies and applications that are sparking innovation in a range of industries. You'll graduate with the technical capabilities to drive change and improve business outcomes across digital healthcare, smart manufacturing, smart cities, sustainable energy infrastructure, precision agriculture and more.

Choose a specialisation in a key technical area of AI – interactive media and computer vision, intelligent systems and robotics, or natural language processing. You'll benefit from the first-hand knowledge and experience of your teachers, many of whom are world-renowned researchers.

Let your curiosity lead you. You'll study exciting subjects in machine learning, artificial intelligence in bioinformatics, image processing and virtual reality. You'll graduate with both a well-rounded foundation in AI and complementary cross-disciplinary skills – an attractive combination for potential employers.

Hands-on experience is a key part of this degree. Use your AI skills to solve real-world problems when you take on an industry-based project. Previous students have worked with Microsoft, Optus, 4pi Lab, Aerion, Quantum Victoria, Nanjing University of Information Science and Technology, Pivot Maritime International and Axicor.

Two early exit points mean that every stage of your degree equips you for your future career. Exit after six months with a Graduate Certificate in Information Technology Fundamentals or exit after one year with a Graduate Diploma in Artificial Intelligence.

 

24 month

Duration

$ 37800

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

In the Italian Studies major you will combine the study of the language with the study of Italian culture, literature, cinema, history and translation. The primary focus of this major is on contemporary Italy, but you can explore aspects of early modern, Renaissance and twentieth-century Italy in selected subjects. A major in Italian Studies provides you with the opportunity to develop your written, spoken and comprehension skills in Italian to a high level, while enhancing your critical thinking skills, and becoming proficient at analysing texts and at presenting reasoned arguments. Studying Italian will equip you with valuable communication skills. Recent graduates of Italian studies have found employment in teaching, diplomacy, government, social work, art history and restoration, international business, publishing, journalism, tourism, and translating and interpreting. Students of Italian are encouraged to consider spending one or two semesters studying at an Italian university as part of an approved exchange program. (Please note: overseas programs may be impacted by travel restrictions.) Italian is taught at a number of levels starting from beginners. For those with prior knowledge of and/or qualifications in the language, a placement test and interview may be used to determine the appropriate stream for a student.

36 month

Duration

$ 31400

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Laws (Honours)/Bachelor of Biomedicine - Dual Degree

Want to play a role in shaping the future of health? By combining legal and biomedical expertise, you’ll build the foundations you need to make a difference.

Blend a law qualification and knowledge in biomedicine with La Trobe's Bachelor of Laws (Honours)/Bachelor of Biomedicine. This future-focused double degree gives you the knowledge and skills to launch your career in the world of scientific advancement.

Your studies in law will give you a solid legal grounding and the flexibility and practical experience to shape your learning to your career goals. Explore the fundamentals of legal practice and hone your skills in advocacy, negotiation and dispute resolution through a mix of intellectual and skills-based training.

At the same time, delve into the diverse field of biomedicine with subjects in biochemistry, molecular and cell biology, data analysis and disease control. Take your learnings into the lab, where you'll build your practical scientific skills under the supervision of our supportive academic staff.

There's plentiful opportunities for hands-on experience in this double degree. Law placements offer the chance to learn in a real-world environment, such as community legal centres, law firms, government agencies and building mentor relationships with judges, magistrates and coroners. Depending on the subjects you choose, you may also be able to put your skills to work with an internship in the biomedical industry.

Our range of electives allows you to tailor this double degree to your interests and career aspirations.

60 month

Duration

$ 39800

Tuition

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

Information systems

Develop highly sought-after skills in information systems – the vital software used to store data records. You'll learn how to design, develop and use cutting-edge technologies and get a competitive edge that'll see you succeed in a huge range of industries.

36 month

Duration

$ 36200

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Arts/Bachelor of Health Sciences - Politics (Dual Degree)

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

The Politics major will train you to look at how power is used in different systems of government, at the way states relate to one another in the international system, and at the relationships between local, national and global institutions and how they operate. In this major you will compare the various institutions, processes, beliefs and cultures that societies have developed for settling conflict, ordering priorities and distributing wealth. By its nature, politics is an argumentative discipline, so you will learn how to navigate competing arguments and weigh up competing accounts of what actually happens with what ought to happen.

Undertaking a Politics major at La Trobe will connect you to experts in political theory, nationalism, democracy and democratisation, as well as Australian politics and institutions, international relations of the Asia-Pacific, and the politics of modern China, Russia and Southeast Asia.

48 month

Duration

$ 36000

Tuition

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

24 month

Duration

$ 39800

Tuition

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

  • Leadership - Understand how to lead, collaborate and connect with your peers.
  • Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
  • Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
  • Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
  • Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

24 month

Duration

$ 33600

Tuition

Understanding human behaviour is core to running a successful business, an impactful organisation or an effective government. As rapidly changing technology disrupts the way we live, work and study, employers are searching for empathetic and socially minded professionals who can provide insights into our deepest needs and desires, and create new business solutions to match them.

Learn how to innovate business and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science. Carefully designed to give you sound commercial knowledge and skills, as well as a deep understanding of the human mind, it will help you become a highly valued professional in both the health and business sectors.

Understand what drives our choices, what makes us tick, and how businesses can meet our needs. You'll establish a grounding in psychology, exploring theories on individuals, groups and whole societies. You'll dig deep into how our brains affect our behaviour and how this develops over time. And you'll explore our commercial environment and learn how to create better systems and solutions for the humans and planet it serves.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll prepare for the rapidly evolving world of international business, developing the creative and analytical skills to work across a wide range of industries and the resilience to face real-world challenges.

Shape your own future when you choose between a diverse range of commerce majors, including economics, marketing, management and more. You'll also have the opportunity to get out of the classroom and build both your skills and your professional network through an internship, either in Australia or overseas, that's tailored to your career goals.

Graduates will have the prerequisites to apply for honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Through your studies of both humans and their commercial systems, you'll understand how to deliver empathetic insights and how to make a positive difference in both your local community and on the global stage.

Economics

As a social science, economics is an exciting and challenging discipline that explores real-world issues and analyses ways to improve the well-being of people and the societies we live in. This major will give you valuable insights into the application of economic principles to develop government policy, business solutions and understand the choices people make. Analyse important issues such as poverty, inequality, inflation, unemployment, environmental issues, innovation, digital transformation, international competition, trade and economic development. The key graduate attributes that a major in economics develop are critical thinking, problem solving, researching and evaluating information. Overall you gain the skills for careers in economic and social policy, business, banking, financial markets and consulting.

48 month

Duration

$ 39600

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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