Master of International Business with Specialisation in Marketing

at La Trobe University - Melbourne Campus Australia

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Management

Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

The field of biotechnology is vast, varied and rapidly growing. Whether you want to create vaccines or explore genetic modification, we’ll teach you what you need.

In La Trobe's Master of Biotechnology and Bioinformatics, you'll learn to harness new and emerging technologies in human health, diagnostics, sustainability, food security and renewable energy.

Develop the human skills and technical expertise to launch a career in a range of exciting industries. From biological products to pharmaceuticals, agriculture to nutrition: you'll be prepared to work in the fields that rely on this fast-growing area of science.

This degree gives you more than flexibility in your career – it also gives you flexibility in how you study. In your final year, you could take an advanced bioinformatics pathway. Or you could choose the research project pathway instead, enjoying unrivalled access to industry networks and researchers in the field and benefiting from 25-30 hours of laboratory time each week.

If you decide you want to head straight into the workforce, you could even exit with a Graduate Diploma in Biotechnology and Bioinformatics after successfully completing the first year of this degree.

As the Internet of Things continues to grow exponentially, cybercrime is growing with it. In Australia, an average of one cybercrime report is made every ten minutes.* To keep our communities safe, it’s critical to understand cybercriminals’ psychology, craft effective defences and stay one step ahead.

In La Trobe's Bachelor of Cybersecurity/Bachelor of Psychological Science, you'll build a career at the nexus of two rapidly evolving sciences and learn how to combat the constantly evolving threat of cybercrime.

In this distinctive combination of study areas, you can pursue a career as a professional psychologist (after further postgraduate study) or build a career within the growing field of cybersecurity.

Learn from experts in world-class facilities, including our Cyber Security Research Hub – one of the largest cybersecurity research hubs in Victoria.

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Genetics

Discover how inherited genes influence our development and health. You’ll gain an understanding of the mechanisms which enable biological processes at a molecular level and develop skills to contribute to some of today's biggest challenges, such as protecting endangered animals or developing new ways to treat disease.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Greek studies beginners

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Organisations in every industry are asking big questions. With a Master of Data Science under your belt, you’ll have the skills to help answer them.

Data science professionals are in high demand in today's data-driven world. Whether you're already working in data science, or you're ready to make a career change, our Master of Data Science prepares you for a successful career in this exciting field.

Designed in collaboration with our industry partners, this degree gives you the knowledge, skills and hands-on experience to transition from university to the workplace. And with two early exit points along the way, you can be sure that every subject is contributing to your career.

You'll build fundamental skills in programming, databases, probability, statistics, data exploration and analysis. Got a particular interest in artificial intelligence, bioinformatics or sport analytics? This degree allows you to specialise in these areas and others, such as big data and cloud computing, business applications and data modelling and analytics.

As you study, you'll have opportunities to work with our industry partners on real-world projects and take on an industry work placement. If your sights are set on a research career, you can choose to undertake a thesis in computer science or statistics.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

Discover psychology using a scientific approach. In this fascinating major, you’ll deepen your understanding of how people think, behave and relate to one another. Expand your understanding of psychological health and illness, while learning how to assess psychological functioning in individuals.

Explore how culture and society can shape our experiences and health choices. You’ll investigate how our thoughts, feelings and behaviours are influenced by other people and you’ll learn how to use statistical techniques to understand the differences between groups of people.

Investigate a range of evidence-based psychological interventions and develop your research skills by conducting an in-depth investigation into an area of psychology. Throughout your studies, you’ll build practical skills in analysis, evaluation and communication. Learn how to apply psychological theory and research to real-world individuals and their communities.

Global financial services are evolving. More than ever, firms are searching for highly trained experts who can navigate the complexities of global capital markets and take advantage of new technologies.

La Trobe's Master of Financial Analysis offers you the opportunity to develop specialist expertise in banking, fintech, international business or business research. You'll extend your core investment and financial skills, and enhance your ability to provide financial services and advice.

Develop your core financial and investment expertise in our financial trading room. You'll learn professional investment tools used every day in the financial markets, such as the Bloomberg Information Service, and you'll work with real-time data from international markets and respond to breaking news and events. Examine the latest research by our leading finance academics and learn how to use powerful analytic tools, while taking in guest lectures delivered by industry experts.

Distinguish your expertise by completing a specialisation of your choice. If you want to develop the skills to build quantitative financial models and applications, you might consider the fintech specialisation. If you want to start a career in banking or international finance, you might choose to specialise in banking or international business.