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Master of Marketing with Specialisation in Applied Digital Health

Master of Marketing with Specialisation in Applied Digital Health

at La Trobe University - Melbourne Campus Australia

Overview

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Master of Marketing with Specialisation in Applied Digital Health Assistant Fee

$39800

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Marketing with Specialisation in Applied Digital Health Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.
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Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Hindi studies beginners

The Hindi studies major introduces you to one of the most widely spoken languages in the world—a language with around half a billion speakers, the language of Bollywood cinema, and one of the fastest growing languages in Australia. Hindi is the ideal subject for students who want to study Indian culture, religion, media or politics. Hindi also gives you access to the larger linguistic world of South Asia, including competence in Urdu. Knowledge of Hindi is welcome in many professional fields, including media, diplomacy, and healthcare. India is Australia’s 5th largest trading partner, and one of the world’s fastest growing economies, making Hindi crucial for international trade and business. Opportunities are available for you to study in India, where you take courses on Indian politics, society, and history, as well as improve your language skills. Students with no prior knowledge of the language should enrol in beginners Hindi, where they develop competence in speaking, reading, writing and understanding Hindi in everyday social contexts. Students with prior knowledge of Hindi should consult with the instructor to determine which of the intermediate or advanced subjects are appropriate.

36 month

Duration

$ 32800

Tuition

Whether you want to work in the professional archaeology sector, or go on to further research with a PhD, build on your successes in Archaeology by completing the Bachelor of Archaeology (Honours) to develop the essential skills you'll need in archaeological research, fieldwork, problem solving, and oral and written communication.

Completing our dedicated Honours coursework subjects will provide you with a deeper understanding of archaeological theory, research design and practice. You'll also complete a dedicated archaeological fieldwork subject – getting hands-on experience of the practical and professional skills you'll need to build your career and to complete your research thesis.

For your thesis, you'll complete an independent research project, under the supervision of expert staff. Take advantage of departmental expertise in Indigenous Australian archaeology, historical archaeology, archaeological sciences, landscape archaeology, heritage management, Near Eastern or Asian archaeology.

By graduating with Honours you'll gain an edge in an increasingly competitive job market, fulfilling the criteria for becoming Registered Heritage Advisor in Victoria

12 month

Duration

$ 32200

Tuition

In the era of globalisation, having advanced language skills is becoming increasingly valuable. Organisations need professionals who not only communicate effectively, but also have the multilingual and cross-cultural knowledge that can help them thrive on an international scale.*

La Trobe's Bachelor of Languages and Linguistics introduces you to the foundations of human communication. Learn about the structure and history of languages, while examining how communication skills are acquired and developed. You'll also select from a range of language majors and explore the culture from which your chosen language emerged.

Develop an advanced understanding of linguistics, investigating the sound systems used for communication, how sentences are structured, and the ways we use language and interpret meaning.

Focus on the language you're passionate about by selecting from Chinese, French, Greek, Italian, Spanish, Japanese or Hindi. You'll also be able to select a starting point that suits your language proficiency, including beginner, intermediate and advanced studies.

From there, you'll investigate a variety of other languages, examining their evolution, structure and use. Explore the nuances of linguistic variation in communities, looking at the social, ethnic and age factors that influence the variation.

Enhance your language proficiency by taking advantage of our study abroad opportunities.* Immerse yourself in your chosen language and build a greater understanding of its everyday application.

Build your communication, team-working, problem-solving and analytical skills, which experts suggest will be highly sought after by the workplaces of tomorrow.**

Through optional minors, you'll also have the chance to explore further languages, including Auslan, or broaden your studies into complementary areas such as psychology, philosophy and history.

Graduate with the advanced languages skills to boost your global career.

Greek studies advanced

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

36 month

Duration

$ 32200

Tuition

If you're looking for a rewarding career in education, La Trobe's Associate Degree of Teacher Education is a perfect pathway to an accredited teaching degree.

When you successfully complete the Associate Degree of Teacher Education, you could progress to a Bachelor of Education (Primary), Bachelor of Education (Secondary) or Bachelor of Early Childhood and Primary Education. You'll also receive advanced standing for up to two years of full-time study.

You'll develop strong foundational skills in professional literacy and numeracy, as well as knowledge of contemporary approaches to learning.

You'll also start specialising in your chosen field – primary, secondary, or early childhood and primary – and build discipline-specific knowledge, choosing from electives in science, languages, arts, health, psychology, physical education and more.

We're at your side every step of the way. Receive personalised advice from a dedicated Student Adviser and connect with discipline-based peer mentors. We'll help you enrol, choose your subjects and navigate university systems and requirements. You can also access the university-wide careers service for advice and assistance on your resume, interview skills and career planning.

24 month

Duration

$ 34000

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Linguistics major will provide you with a deeper understanding of language as a primary part of human communication, cognition and culture. Through the Linguistics major, you will explore the many facets of language and develop the tools required to analyse specific language-related issues in detail. You will explore the building blocks of language and have the opportunity to discover how languages differ in structure (i.e. their sound systems, word-formation processes, and grammatical constructions), expression of meaning and acquisition. You will also consider the cultural and artistic uses of languages and the comparison of oral, written, and signed languages. In this major, you will work with linguistic data from a range of languages and apply theory to real life interactions.

You will work with staff from across the globe who have expertise in a wide range of linguistic and language areas including Australian Aboriginal languages, English (including Australian and other varieties of English), European languages, and the languages of China, South East Asia and South Asia.

A major in Linguistics provides you with important knowledge in contexts where skilled language use is required, such as professional writing, marketing and the law. You will also acquire creative problem-solving skills and detail-focused analysis, which are widely applicable to a range of future careers.

60 month

Duration

$ 39800

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

A History major gives you the tools to understand how the world got to where it is today, and to examine how social, political and cultural change could happen in the future. In this major you are taken from the ancient world of myth through to the present day, and are offered a range of geographical perspectives from Australia, Europe, the US, Latin America and Asia. You will address key themes such as the nature of the historical imagination, the rise and decline of empires, mass migration, human rights and environmental sustainability.

You can choose to explore topics as different as the history of food, the history of sexuality, Aboriginal history, religion and fundamentalism, slavery and human trafficking, genocides and the Holocaust, civil rights, and the history of the environment. You'll learn traditional approaches to historical research, engage with visual and popular culture, and gain mixed media skills to produce new histories for the 21st century.

36 month

Duration

$ 31400

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Chemistry

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Chemistry

When you understand chemistry, you understand the very building blocks of nature. Learn how atoms and molecules come together to form all types of matter and how to create new substances. The skills you gain both in and out of the laboratory will equip you for a diverse range of careers.

36 month

Duration

$ 37000

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Gender, Sexuality and Diversity Studies (GSD) major explores how our bodies and identities are categorised and lived out in social, political and ethical relations. In this major, you will examine the complex inter-relationships between sex, gender, sexuality, ethnicity, nationality, class and disability. You will explore the themes, concerns and perspectives emerging from feminist, LGBTIQ, anti-racist and decolonial social movements so that you can hone your skills in critical thinking, effective writing, media and textual analysis, historical and sociological investigations and legal interpretations.

The GSD major is unique in the way it draws on a wide variety of disciplines. This offers you the ability to explore a diverse range of perspectives and provides you with a breadth of knowledge and range of skills applicable to a range of professional, public and personal settings.

60 month

Duration

$ 39800

Tuition

Understanding human behaviour is core to running a successful business, an impactful organisation or an effective government. As rapidly changing technology disrupts the way we live, work and study, employers are searching for empathetic and socially minded professionals who can provide insights into our deepest needs and desires, and create new business solutions to match them.

Learn how to innovate business and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science. Carefully designed to give you sound commercial knowledge and skills, as well as a deep understanding of the human mind, it will help you become a highly valued professional in both the health and business sectors.

Understand what drives our choices, what makes us tick, and how businesses can meet our needs. You'll establish a grounding in psychology, exploring theories on individuals, groups and whole societies. You'll dig deep into how our brains affect our behaviour and how this develops over time. And you'll explore our commercial environment and learn how to create better systems and solutions for the humans and planet it serves.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll prepare for the rapidly evolving world of international business, developing the creative and analytical skills to work across a wide range of industries and the resilience to face real-world challenges.

Shape your own future when you choose between a diverse range of commerce majors, including economics, marketing, management and more. You'll also have the opportunity to get out of the classroom and build both your skills and your professional network through an internship, either in Australia or overseas, that's tailored to your career goals.

Graduates will have the prerequisites to apply for honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Through your studies of both humans and their commercial systems, you'll understand how to deliver empathetic insights and how to make a positive difference in both your local community and on the global stage.

Management

Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management.

48 month

Duration

$ 39600

Tuition

In the era of globalisation, having advanced language skills is becoming increasingly valuable. Organisations need professionals who not only communicate effectively, but also have the multilingual and cross-cultural knowledge that can help them thrive on an international scale.*

La Trobe's Bachelor of Languages and Linguistics introduces you to the foundations of human communication. Learn about the structure and history of languages, while examining how communication skills are acquired and developed. You'll also select from a range of language majors and explore the culture from which your chosen language emerged.

Develop an advanced understanding of linguistics, investigating the sound systems used for communication, how sentences are structured, and the ways we use language and interpret meaning.

Focus on the language you're passionate about by selecting from Chinese, French, Greek, Italian, Spanish, Japanese or Hindi. You'll also be able to select a starting point that suits your language proficiency, including beginner, intermediate and advanced studies.

From there, you'll investigate a variety of other languages, examining their evolution, structure and use. Explore the nuances of linguistic variation in communities, looking at the social, ethnic and age factors that influence the variation.

Enhance your language proficiency by taking advantage of our study abroad opportunities.* Immerse yourself in your chosen language and build a greater understanding of its everyday application.

Build your communication, team-working, problem-solving and analytical skills, which experts suggest will be highly sought after by the workplaces of tomorrow.**

Through optional minors, you'll also have the chance to explore further languages, including Auslan, or broaden your studies into complementary areas such as psychology, philosophy and history.

Graduate with the advanced languages skills to boost your global career.

Greek Studies Beginners

The Greek Studies major offers you the opportunity to study aspects `of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

36 month

Duration

$ 32200

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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