Master of Marketing with Specialisation in Applied Digital Health

at La Trobe University - Melbourne Campus Australia

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

Food is crucial to our very existence, but what happens before it hits the table? The food production industry is in a state of flux due to technological breakthroughs, climate change, rapid urbanisation, shifts in economic power and sustainability. To feed ten billion people by 2050, we need an agricultural revolution.

Study La Trobe's Bachelor of Agriculture to make your mark in agriculture.

You'll get a solid grounding in science fundamentals, including biology, chemistry and animal sciences, taught by our leading academics and industry experts. You'll also delve deeper into discipline-specific topics such as plant and soil science, animal nutrition, pest control, animal health and biochemistry.

Throughout your degree, you'll explore the issues that are set to dominate the future of agriculture, including unpredictable water supply, climate change, food security, environmental impacts of agriculture, and sustainable cropping and grazing systems. You'll get a true, practical understanding of these challenges through real-world case studies. And with access to Reid Labs and AgriBio, Victoria's largest agricultural science research centre, you'll be learning in a truly world-class environment.

Theory is good, but hands-on experience is even better. Your degree includes a range of practical learning opportunities and industry experiences, so you can see first-hand how your skills and knowledge apply in real-world settings. These experiences will give you the opportunity to begin building your network of industry contacts – something you'll be able to draw on throughout your career.

Your third and final year is all about applying the skills and knowledge you've learned in an agricultural context. Harness and hone all you've learned in La Trobe's laboratories and in-field work to prepare for your next step after graduation.

Whether you want to forge a career in agriculture in a laboratory, on farms or in an office, our Bachelor of Agriculture will provide you with the skills and knowledge to take on the challenges facing the next generation.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The interdependence of our modern world and the fragility of the environment are challenging our everyday lives.

The major in human geography enables you to think geographically when exploring the intersectionality between society, the economy, politics and the places we live. In particular, you will develop skills in geographic methods and analyses for investigating the spatial processes embedded in all aspects of life.

This major allows you to explore these issues at multiple scales and equips you with strong critical thinking and problem-solving skills for tackling key issues such as social justice, population growth and sustainable economic development, securitization and community resilience.

The healthcare landscape is changing. Healthcare, information and computer sciences have combined to revolutionise how services are delivered, illnesses are treated and prevented, and patients can access their health information. Electronic health records, real-time data harvesting, wearable devices and mHealth apps are just some of the new digital health technologies driving improvements to healthcare systems. Yet to realise the promise of these new and emerging technologies, an empowered digital health workforce is needed to lead the future of healthcare both in Australia and abroad. There’s never been a better time to advance your career by developing an up-to-the-minute and in- demand digital health skillset.

If you're passionate about leading improvements across health and health care using digital technology, La Trobe's Master of Digital Health gives you the specialised skills to design, develop, implement and manage digital health technologies.

Designed in consultation with industry to meet the evolving health needs of individuals and communities, you'll develop advanced knowledge in new and emerging areas of digital health. This includes virtual and telehealth, the Internet of Medical Things, epidemiology and biostatistics, data analytics, social media and more. You'll explore the latest digital health technologies and their applications in healthcare, public health and health promotion. Examine both the benefits and risks of these technologies, as well as the various ethical and legal implications.

Our Master of Digital Health allows you to build a specialised skillset that will set you apart in the workplaces of tomorrow. Curate your degree and learning to fit your passions and career goals.

Specialise in Advanced Practice or Applied Research in your second year and chose from a wide range of electives in data and business analytics, ehealth and health informatics, public health, digital marketing, technopreneurship, cybersecurity, artificial intelligence and more.

Expand your professional network and experience while discovering what it's like to lead digital health innovations. Through the Advanced Practice specialisation and informed by your chosen elective, you'll work with industry to devise a forward-thinking solution to a real-world problem.

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Asian politics and security

Examine the different political systems in Asia and analyse security issues at the domestic and international levels. In this major you will explore how Asian states and societies have developed, and the relationships and institutions that have been used to manage security inside and outside the region.

Across a range of countries, you will learn about the political and cultural underpinnings of Asian societies, understand their security problems, and formulate appropriate responses them.

This major will connect you to experts in China and India, SE Asia, international security, nationalism, social movements, democracy and democratisation, and Asian cities.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Management

Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management.

Modern business needs to be more innovative than ever. Learn to solve complex business, sustainability and ethical issues in evolving global markets with a progressive dual lens of legal and commercial innovation.

Stand out from the crowd with La Trobe's Bachelor of Laws (Honours)/Bachelor of Commerce. Gain a prestigious double degree that prepares you to be a change-maker in business and law, navigating complex legal and regulatory frameworks.

Develop specialised knowledge of financial markets, economics, and accounting. Combine it with an understanding of business practice, legal process, and advanced negotiation. You'll develop financial literacy and discover the power of contemporary digital business tools.

Get ready for an exciting career. You'll be equipped to meet the challenges of a field disrupted by automation, the power of big data, and the rapid evolution of business and consumer technologies.

You'll have opportunities to learn in legal placements across government and corporate sectors.

Management

Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management.

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Botany

Explore the intersection between plants and society. You’ll learn about plant ecology, physiology, reproduction and biotechnology while building skills in project design, data collection and analysis. Botany is vital to dealing with environmental issues, the sustainable food supply and the management of our natural resources.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Italian Studies Advanced

In the Italian Studies major you will combine the study of the language with the study of Italian culture, literature, cinema, history and translation. The primary focus of this major is on contemporary Italy, but you can explore aspects of early modern, Renaissance and twentieth-century Italy in selected subjects. A major in Italian Studies provides you with the opportunity to develop your written, spoken and comprehension skills in Italian to a high level, while enhancing your critical thinking skills, and becoming proficient at analysing texts and at presenting reasoned arguments. Studying Italian will equip you with valuable communication skills. Recent graduates of Italian studies have found employment in teaching, diplomacy, government, social work, art history and restoration, international business, publishing, journalism, tourism, and translating and interpreting. Students of Italian are encouraged to consider spending one or two semesters studying at an Italian university as part of an approved exchange program. (Please note: overseas programs may be impacted by travel restrictions.) Italian is taught at a number of levels starting from beginners. For those with prior knowledge of and/or qualifications in the language, a placement test and interview may be used to determine the appropriate stream for a student.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

Artificial intelligence

Dive into the future of technology with studies in artificial intelligence. Explore the foundations of artificial intelligence and build sought-after knowledge in AI algorithms, deep learning, machine learning, computer vision and natural language processing