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Master of Marketing with Specialisation in Business Research

Master of Marketing with Specialisation in Business Research

at La Trobe University - Melbourne Campus Australia

Overview

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Master of Marketing with Specialisation in Business Research Assistant Fee

$39800

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Marketing with Specialisation in Business Research Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.
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Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Data science

Learn how to collect and interpret data – the language of the modern world. Explore advanced concepts in computing, mathematics and statistics and learn to identify patterns, predict trends and support strategic decision-making that can change the way we deal with today’s challenges.

60 month

Duration

$ 39800

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

36 month

Duration

$ 31400

Tuition

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

In the Spanish studies major you will learn the Spanish language and about Spanish and Latin American history and cultures. Spanish is one of the world's major languages and the first language of more than 400 million people. As well as developing your language skills, you can take subjects in Spanish and Latin American culture, linguistics, translation, literature and film. Learning Spanish will give you highly employable communication skills in a competitive globalised labour market. It is also important in international development and diplomatic contexts as an official language of the United Nations and the World Bank. As part of this major, you are encouraged to apply to do in-country study programs in Spanish through the University’s exchange programs. These are available in Spain and in various Latin American countries. (Please note overseas programs may be impacted by travel restrictions.) You can major in Spanish Studies whatever your skill level. Depending on your prior knowledge of and/or qualifications in the Spanish language you will start at Beginners, Intermediate, Advanced level or Extended.

48 month

Duration

$ 36000

Tuition

Due to multimillion growth in the construction industry, employers are looking for professionals with civil engineering experience who can also meet the demands of multidisciplinary construction environments.

La Trobe's Master of Construction and Engineering Management gives you the blend of knowledge and skills to meet this challenge.You'll learn how to manage complex building, civil or infrastructure projects while implementing sustainable industry practices.

Build skills in project financing and cost control, project negotiation and consultative engagement. You'll also have the opportunity to gain hands-on experience and build industry contracts with a six-month (800-hour) industry-based learning placement, provided you meet the required academic and work-ready criteria.

Alternatively, you could join a research team on an advanced engineering project. Get real-world experience with our industry partners, including Coffey, John Holland and Fulton Hogan.

24 month

Duration

$ 38600

Tuition

Health Sciences, Nursing and Emergency Services

Master of Nursing with Specialisation in Intensive care

Due to the global effects of population growth and the COVID-19 pandemic, the number of people living with chronic conditions is on the rise. As a result, the demand for nurses in all specialised fields is expected to rapidly increase.*

La Trobe's Master of Nursing lets you match your study to your career aspirations. Enhance your knowledge and skills in specialist areas by choosing from a range of clinical and non-clinical subjects.

If you're a registered nurse working in Australia, you'll have access to a wide variety of specialisations. Enjoy a flexible, blended learning approach that combines face-to-face workshops with online study that you can fit around your work commitments and access from anywhere. For a clinical specialisation you will also undertake advanced clinical training in your own hospital's relevant work setting.

If you're looking to pursue a career as nursing educator, academic or manager, you'll have access to our online non-clinical specialisations. Develop advanced knowledge of nursing research along with the critical thinking, problem-solving and communication skills you need to thrive as a nursing researcher, educator or leader.

24 month

Duration

$ 33600

Tuition

The media landscape is evolving, and we need new legal frameworks. In our digital age, journalists and members of the public often find themselves navigating with laws designed for an analogue world. A double degree in law and media and communication prepares you to stay one step ahead.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Media and Communication gives you the skills and experience to navigate media as it is now – and as it evolves in the future.

In your law studies, you'll cover key areas of legal practice and build transferable skills that you can take into a range of workplaces – such as advocacy, negotiation and dispute resolution.

You'll also build expertise in media and communication as you build your understanding of contract management, media regulation and representation.

Ready to get your hands dirty? Get to work in our student-run media outlet, Upstart. You'll also have the opportunity to undertake placements in a range of legal settings, including community legal centres, law firms, government agencies and with judges and magistrates (subject to availability). If you want to take things further, you can put your legal skills to the test with both local and international law competitions.

Graduate ready to take your place in the exciting and ever-changing world of media.

Media industries

The media industries are undergoing change at an unprecedented rate. The ways in which stories are produced and delivered are changing. The ways that audiences consume and interact with stories are changing. Business models are changing. For many it’s a time of great concern. For others it’s a time of great opportunity.

Media students today are preparing for jobs that might not exist yet, and we’re wholeheartedly embracing this reality at La Trobe. Our practice-based approach delivers one of the most innovative degree programs in media and communication in Australia. Our academic staff are passionate media practitioners whose expertise is sought after nationally and internationally, and who are working on a number of collaborative projects with our students as part of the coursework. The media industries major will allow you put theory into practice and develop engaging stories, delivered across multiple platforms.

60 month

Duration

$ 39800

Tuition

Artificial intelligence (AI) is one of the most powerful forces behind digital disruption and AI skills are highly sought-after in a huge range of industries.

Kickstart your career in this exciting field with La Trobe's Master of Artificial Intelligence.

In this degree, you'll learn to harness key AI technologies and applications that are sparking innovation in a range of industries. You'll graduate with the technical capabilities to drive change and improve business outcomes across digital healthcare, smart manufacturing, smart cities, sustainable energy infrastructure, precision agriculture and more.

Choose a specialisation in a key technical area of AI – interactive media and computer vision, intelligent systems and robotics, or natural language processing. You'll benefit from the first-hand knowledge and experience of your teachers, many of whom are world-renowned researchers.

Let your curiosity lead you. You'll study exciting subjects in machine learning, artificial intelligence in bioinformatics, image processing and virtual reality. You'll graduate with both a well-rounded foundation in AI and complementary cross-disciplinary skills – an attractive combination for potential employers.

Hands-on experience is a key part of this degree. Use your AI skills to solve real-world problems when you take on an industry-based project. Previous students have worked with Microsoft, Optus, 4pi Lab, Aerion, Quantum Victoria, Nanjing University of Information Science and Technology, Pivot Maritime International and Axicor.

Two early exit points mean that every stage of your degree equips you for your future career. Exit after six months with a Graduate Certificate in Information Technology Fundamentals or exit after one year with a Graduate Diploma in Artificial Intelligence.

 

24 month

Duration

$ 37800

Tuition

The rapid globalisation of our society means international relations are more important – and more complex – than ever. Want to be a leader in this evolving world? Combine a global perspective with in-depth legal expertise.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Global Studies is an immersive and flexible double degree giving you the skills and knowledge to succeed.

Become a legal expert with valuable expertise in global affairs. You'll develop your legal knowledge and skills as you build a deep understanding of global issues, diplomacy, politics, and international trade.

Your law degree will introduce you to the fundamentals of legal practice and build your skills in advocacy, negotiation, and dispute resolution – all highly valued by employers across a range of industries.

At the same time, your global studies degree will immerse you in a wide range of global issues, including international relations and geopolitics, contemporary security issues, the proliferation of weapons of mass destruction, and contemporary armed conflict and terrorism. Tailor your studies to your interests with a choice of five curated majors – international relations, conflict and negotiation, Asian politics and security, government and policy, and human rights.

When it comes to learning, there's no substitute for hands-on experience. You'll have the opportunity to take on real-world work placements in settings such as community legal centres, law firms, government agencies, and with judges and magistrates (subject to availability) and bolster your education with a practical global studies placement subject. You could also put your legal skills to the test in law competitions, both locally and internationally.

Greek studies extension

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

60 month

Duration

$ 39800

Tuition

You'll learn practical skills and knowledge essential for a career in professional clinical psychology. The curriculum covers areas such as cognitive behavioural therapy, child and adolescent mental health, psychopathology, counselling skills, psychological assessment and treatment, and advanced psychotherapy process skills.

You'll also explore the ethical and professional issues associated with work in this field, and develop skills in writing professional-standard assessment reports suitable for a range of referral agencies or contexts.

During your clinical placement practicum, you'll perform clinic intake assessments and conduct case work with clients including face-to-face assessment and intervention with adults and children.

During your program you'll be required to work on a research project. Working collaboratively with your research supervisor, you'll address a research question relevant to the field of clinical psychology and produce a research report.

As a graduate, you'll be equipped with the relevant skills and knowledge to work with adults and children in a range of clinical settings (such as community health centres, schools, hospitals, prisons, applied research facilities, and private practice).

24 month

Duration

$ 39000

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Physics

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Physics

Want to explore a discipline that will let you unlock the secrets of the small and invisible? Study physics at La Trobe alongside excellent research teams in exciting laboratories. You’ll become part of our proud history of materials and optical physics and join a collegial and warm environment.

36 month

Duration

$ 37000

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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