Master of Marketing with Specialisation in Data Analytics

at La Trobe University - Melbourne Campus Australia

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Greek Studies Beginners

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

French studies intermediate

The French Studies major enables you to participate in a dialogue with the French-speaking world by developing your proficiency in the language and your knowledge of French history, society and culture. The French Studies major will give you access to a vast network of international communication and a rich body of literary, historical and scientific knowledge. French is spoken on all continents and in various organisations such as the United Nations and Médecins Sans Frontières. The language prepares you to excel in numerous fields including education, translating and interpreting, foreign affairs and trade, international law and humanitarian work. You will be strongly encouraged to apply for an exchange program with one of La Trobe’s partner universities in France. (Please note: overseas programs may be impacted by travel restrictions.) You should enrol in the appropriate stream at first-year level: Beginners (students with little or no prior knowledge of French), Intermediate (students with Year 11 French or equivalent), Advanced (students with Year 12 French or equivalent) or Extended (native or near-native competency).

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Data science

Learn how to collect and interpret data – the language of the modern world. Explore advanced concepts in computing, mathematics and statistics and learn to identify patterns, predict trends and support strategic decision-making that can change the way we deal with today’s challenges.

Understanding human behaviour is core to running a successful business, an impactful organisation or an effective government. As rapidly changing technology disrupts the way we live, work and study, employers are searching for empathetic and socially minded professionals who can provide insights into our deepest needs and desires, and create new business solutions to match them.

Learn how to innovate business and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science. Carefully designed to give you sound commercial knowledge and skills, as well as a deep understanding of the human mind, it will help you become a highly valued professional in both the health and business sectors.

Understand what drives our choices, what makes us tick, and how businesses can meet our needs. You'll establish a grounding in psychology, exploring theories on individuals, groups and whole societies. You'll dig deep into how our brains affect our behaviour and how this develops over time. And you'll explore our commercial environment and learn how to create better systems and solutions for the humans and planet it serves.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll prepare for the rapidly evolving world of international business, developing the creative and analytical skills to work across a wide range of industries and the resilience to face real-world challenges.

Shape your own future when you choose between a diverse range of commerce majors, including economics, marketing, management and more. You'll also have the opportunity to get out of the classroom and build both your skills and your professional network through an internship, either in Australia or overseas, that's tailored to your career goals.

Graduates will have the prerequisites to apply for honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Through your studies of both humans and their commercial systems, you'll understand how to deliver empathetic insights and how to make a positive difference in both your local community and on the global stage.

Accounting

Accounting is the language of business. It measures business activities, processes data, reports and analyses financial information. Accounting information is vital for business decision making. This major offers you a direct path to becoming a qualified accountant and receiving professional body accreditation. It also opens a range of careers in the world. You will be able to develop accounting technical and professional competencies and apply the knowledge to real world business environment.      

As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Accounting

Accounting is the language of business. It measures business activities, processes data, reports and analyses financial information. Accounting information is vital for business decision making. This major offers you a direct path to becoming a qualified accountant and receiving professional body accreditation. It also opens a range of careers in the world. You will be able to develop accounting technical and professional competencies and apply the knowledge to real world business environment.

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Applied cybersecurity

Cybercrime continues to pose a major threat, not only to individuals, but also to corporations and governments worldwide. This threat can only be combated by highly skilled specialists with the technical expertise to adapt to new challenges. Our applied cybersecurity major gives you the skills and knowledge to face these challenges, which include safeguarding data and critical infrastructures against malicious cyber-threats. It opens up a world of opportunities, addresses the global shortage of cybersecurity professionals and prepares you with diverse skills across network engineering, forensics and strategic communication. In this major, you’ll be introduced to the basic principles of cybersecurity, look at current practices used to protect organisations from threats, explore models and architectures of the internet and other networks, and study strategies for effective crisis communication. You’ll also build specialist knowledge in information and data security and learn how digital forensic investigation techniques are employed across different scenarios. The skills you build in this major will prepare you to appraise cybersecurity problems, construct cyber-attack defences such as firewalls, examine the roles of protocols and services in different operating environments and perform forensic analysis in a digital environment. Importantly, you’ll be equipped to respond to and manage emerging crisis situations, such as cybercrime and terrorism. Graduate with a broad portfolio of valuable and practical cybersecurity knowledge and expertise. You’ll understand current practices in cyber defence, be able to adapt to evolving real-world cybersecurity problems and have the knowledge to solve those problems. Cybersecurity is one of the most rapidly expanding global industries and experts are sought after in a range of different roles.

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Genetics

Discover how inherited genes influence our development and health. You’ll gain an understanding of the mechanisms which enable biological processes at a molecular level and develop skills to contribute to some of today's biggest challenges, such as protecting endangered animals or developing new ways to treat disease.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

In the era of globalisation, having advanced language skills is becoming increasingly valuable. Organisations need professionals who not only communicate effectively, but also have the multilingual and cross-cultural knowledge that can help them thrive on an international scale.*

La Trobe's Bachelor of Languages and Linguistics introduces you to the foundations of human communication. Learn about the structure and history of languages, while examining how communication skills are acquired and developed. You'll also select from a range of language majors and explore the culture from which your chosen language emerged.

Develop an advanced understanding of linguistics, investigating the sound systems used for communication, how sentences are structured, and the ways we use language and interpret meaning.

Focus on the language you're passionate about by selecting from Chinese, French, Greek, Italian, Spanish, Japanese or Hindi. You'll also be able to select a starting point that suits your language proficiency, including beginner, intermediate and advanced studies.

From there, you'll investigate a variety of other languages, examining their evolution, structure and use. Explore the nuances of linguistic variation in communities, looking at the social, ethnic and age factors that influence the variation.

Enhance your language proficiency by taking advantage of our study abroad opportunities.* Immerse yourself in your chosen language and build a greater understanding of its everyday application.

Build your communication, team-working, problem-solving and analytical skills, which experts suggest will be highly sought after by the workplaces of tomorrow.**

Through optional minors, you'll also have the chance to explore further languages, including Auslan, or broaden your studies into complementary areas such as psychology, philosophy and history.

Graduate with the advanced languages skills to boost your global career.

Greek Studies Beginners

The Greek Studies major offers you the opportunity to study aspects `of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

A career in sport and exercise science is more than coaching, matches and athletes. It's a dynamic and exhilarating field that uses data and scientific principles and techniques to help people build strength, regain movement, prevent injuries and perform at their peak. With Australia's ageing population and an increasingly sedentary lifestyle, we need sport and exercise science professionals more than ever before. La Trobe's Bachelor of Sport and Exercise Science gives you the scientific knowledge and practical skills to improve health and wellbeing.

You'll gain a detailed understanding of the science behind training. Explore the strengths and limitations of the human body while building strong foundations in physiology, anatomy and biomechanics. Then build industry contacts during 140 hours of industry placement with leading organisations such as Carlton Football Club, Melbourne City and Exercise Research Australia.

Modern business needs to be more innovative than ever. Learn to solve complex business, sustainability and ethical issues in evolving global markets with a progressive dual lens of legal and commercial innovation.

Stand out from the crowd with La Trobe's Bachelor of Laws (Honours)/Bachelor of Commerce. Gain a prestigious double degree that prepares you to be a change-maker in business and law, navigating complex legal and regulatory frameworks.

Develop specialised knowledge of financial markets, economics, and accounting. Combine it with an understanding of business practice, legal process, and advanced negotiation. You'll develop financial literacy and discover the power of contemporary digital business tools.

Get ready for an exciting career. You'll be equipped to meet the challenges of a field disrupted by automation, the power of big data, and the rapid evolution of business and consumer technologies.

You'll have opportunities to learn in legal placements across government and corporate sectors.

Management

Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management.