Master of Marketing with Specialisation in Data Analytics

at La Trobe University - Melbourne Campus Australia

Due to the global effects of population growth and the COVID-19 pandemic, the number of people living with chronic conditions is on the rise. As a result, the demand for nurses in all specialised fields is expected to rapidly increase.*

La Trobe's Master of Nursing lets you match your study to your career aspirations. Enhance your knowledge and skills in specialist areas by choosing from a range of clinical and non-clinical subjects.

If you're a registered nurse working in Australia, you'll have access to a wide variety of specialisations. Enjoy a flexible, blended learning approach that combines face-to-face workshops with online study that you can fit around your work commitments and access from anywhere. For a clinical specialisation you will also undertake advanced clinical training in your own hospital's relevant work setting.

If you're looking to pursue a career as nursing educator, academic or manager, you'll have access to our online non-clinical specialisations. Develop advanced knowledge of nursing research along with the critical thinking, problem-solving and communication skills you need to thrive as a nursing researcher, educator or leader.

We live in one vast, interconnected world. While nation states and local economies still dominate the overall playing field, there’s an ever-increasing flow between countries – of trade, capital, information and people. And it’s irreversibly transforming our lives. In this time of unprecedented change, there are more global challenges and they need urgent solutions. While we can’t predict the future, we do know this – we need more highly skilled professionals who can help us navigate this complex and delicate environment, and ensure we build a better world for all.

If you're keen to address the biggest global challenges of our time, La Trobe's Master of International Relations will give you the interdisciplinary skillset to make a real difference. Develop a solid grounding in international political theory and learn how to navigate the complex power dynamics between governments, multilateral organisations, international businesses and international NGOs. You'll graduate with the skills to work on current global issues and create positive change across cultures and societies.

In this comprehensive degree, you'll focus on public policy that promotes social justice and explore key themes of poverty, gender, inequality and the threat of war. Understand how foreign policy is made and build your knowledge of international law. Examine the role of international institutions in humanitarian law, international environmental law, refugee law and the laws of war. Then explore the sprawling networks of global economic interdependence, while investigating both the harms and benefits of globalisation. You'll understand the issues from a meta perspective, so you can create policies for governments and intergovernmental organisations such as the World Bank, ASEAN and the United Nations.

Learn from high-profile academic staff with extensive research and teaching experience. Outstanding educators who are passionate and deeply knowledgeable about their subject matter, they also have vast professional networks which students can access via placements and research. You'll learn from renowned commentators who are frequently quoted in local and international media, and whose expertise is sought by government committees.

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, logistics and supply chain, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Event management

The way we gather to celebrate, explore and communicate is changing. In today's global society, event management is about more than bookings and budgets. We're expanding into new physical and digital worlds, breaking down barriers and embracing inclusion and diversity. This major is designed to produce future leaders for the special events sector. It emphasises the application of theoretical knowledge and practical skills needed for the effective management of events. In this major, you'll learn the skills you need to deliver successful events and be ready to find innovative solutions to any challenge. Plus, you'll have a foundation in business - so you'll be a flexible, multiskilled graduate. This multidisciplinary study provides you a solid grounding in business and specialist expertise in event management and marketing. In this major you'll develop a highly sought-after skillset that prepares you for the evolving events space – with specialised professional studies related to the management and delivery of special events such as volunteer management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student led events. Industry/community participation through volunteering is actively encouraged.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

Network engineering

Computer networks are part of our daily life – so much so that an hour-long outage can cost organisations hundreds and millions of dollars. Designed to help you build our digital future, La Trobe's networking major equips you with skills across basic programming, networking, databases, systems analysis and design, and project management. Network engineers are responsible for designing, implementing, monitoring, and managing the local and wide area networks of an organisation to ensure maximum uptime for users. The role can include designing system configurations, documenting and managing the installation of a new network, and maintaining and upgrading existing systems as necessary. Network engineers also ensure network firewalls and security are up to date. With data driven and cloud-driven approaches coming into picture, the role a network engineer is always evolving. In this major, you’ll learn to design and develop new systems and hone your expertise in computer networks, signal processing, network security, and mobile communication network design – all using the latest technology. You’ll develop fundamental skills in programming, web and network security, entrepreneurship in information technology, network design, wireless networking engineering and project management. With industry-based projects and certification embedded in the course, you’ll receive professional mentoring opportunities as you build career-ready skills. You’ll also have access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO. By majoring in network engineering, you have the opportunity to work in almost any industry in a team. With more companies making the shift to big data and cloud computing, it’s a field experiencing growing demand.

Modern business needs to be more innovative than ever. Learn to solve complex business, sustainability and ethical issues in evolving global markets with a progressive dual lens of legal and commercial innovation.

Stand out from the crowd with La Trobe's Bachelor of Laws (Honours)/Bachelor of Commerce. Gain a prestigious double degree that prepares you to be a change-maker in business and law, navigating complex legal and regulatory frameworks.

Develop specialised knowledge of financial markets, economics, and accounting. Combine it with an understanding of business practice, legal process, and advanced negotiation. You'll develop financial literacy and discover the power of contemporary digital business tools.

Get ready for an exciting career. You'll be equipped to meet the challenges of a field disrupted by automation, the power of big data, and the rapid evolution of business and consumer technologies.

You'll have opportunities to learn in legal placements across government and corporate sectors.

Business analytics

Digital disruption has radically changed the way businesses operate. Organisations have an overwhelming amount of information about their operations, customers and products – they need skilled professionals who can interpret, analyse and translate this data into meaningful business solutions.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

Discover psychology using a scientific approach. In this fascinating major, you’ll deepen your understanding of how people think, behave and relate to one another. Expand your understanding of psychological health and illness, while learning how to assess psychological functioning in individuals.

Explore how culture and society can shape our experiences and health choices. You’ll investigate how our thoughts, feelings and behaviours are influenced by other people and you’ll learn how to use statistical techniques to understand the differences between groups of people.

Investigate a range of evidence-based psychological interventions and develop your research skills by conducting an in-depth investigation into an area of psychology. Throughout your studies, you’ll build practical skills in analysis, evaluation and communication. Learn how to apply psychological theory and research to real-world individuals and their communities.

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Chinese Studies Extension

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

Understanding human behaviour is core to running a successful business, an impactful organisation or an effective government. As rapidly changing technology disrupts the way we live, work and study, employers are searching for empathetic and socially minded professionals who can provide insights into our deepest needs and desires, and create new business solutions to match them.

Learn how to innovate business and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science. Carefully designed to give you sound commercial knowledge and skills, as well as a deep understanding of the human mind, it will help you become a highly valued professional in both the health and business sectors.

Understand what drives our choices, what makes us tick, and how businesses can meet our needs. You'll establish a grounding in psychology, exploring theories on individuals, groups and whole societies. You'll dig deep into how our brains affect our behaviour and how this develops over time. And you'll explore our commercial environment and learn how to create better systems and solutions for the humans and planet it serves.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll prepare for the rapidly evolving world of international business, developing the creative and analytical skills to work across a wide range of industries and the resilience to face real-world challenges.

Shape your own future when you choose between a diverse range of commerce majors, including economics, marketing, management and more. You'll also have the opportunity to get out of the classroom and build both your skills and your professional network through an internship, either in Australia or overseas, that's tailored to your career goals.

Graduates will have the prerequisites to apply for honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Through your studies of both humans and their commercial systems, you'll understand how to deliver empathetic insights and how to make a positive difference in both your local community and on the global stage.

Finance

Finance is a key business discipline because it not only provides you with the knowledge and skills necessary to establish a successful career in the financial markets, insurance and banking sectors, it is equally fundamental to the funding and managing of all successful businesses.  So, whether you are considering a career as a financial analyst or fund manager, seeking a career in the corporate or government sectors, or intending to start your own business, the knowledge and skills of finance are an essential pre-requisite for your success.

The finance major is designed to develop the knowledge and skills sought by employers of finance graduates, through learning experiences in our financial trading room, applying the information sources and financial tools used by professionals working in the finance sector to solve financial problems. 

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

The Gender, Sexuality and Diversity Studies (GSD) major explores how our bodies and identities are categorised and lived out in social, political and ethical relations. In this major, you will examine the complex inter-relationships between sex, gender, sexuality, ethnicity, nationality, class and disability. You will explore the themes, concerns and perspectives emerging from feminist, LGBTIQ, anti-racist and decolonial social movements so that you can hone your skills in critical thinking, effective writing, media and textual analysis, historical and sociological investigations and legal interpretations.

The GSD major is unique in the way it draws on a wide variety of disciplines. This offers you the ability to explore a diverse range of perspectives and provides you with a breadth of knowledge and range of skills applicable to a range of professional, public and personal settings.