Master of Marketing with Specialisation in Data Analytics

at La Trobe University - Melbourne Campus Australia

Infrastructure is a chief priority for the Australian government. Large-scale projects are being devised to address issues such as urban congestion and national connectivity, and civil engineers are in high-demand to make these projects a reality.

La Trobe's Bachelor of Civil Engineering (Honours) equips you with the skills to be at the forefront of the rapidly evolving civil engineering industry. Build your knowledge in a range of engineering specialties and be prepared to lead the way in creating efficient, sustainable and innovative solutions to complex engineering challenges.

Learn the technical aspects of geotechnics and hydraulic systems. You'll also develop strong foundations in structural and electrical engineering, while exploring the countless possibilities of mechanical engineering.

Understand the importance of high-quality infrastructure design, civil construction, and computer-aided design. As you progress, you'll have the opportunity to undertake research in sustainability, urban irrigation and advances in concrete technologies.

The course is delivered by leading academics in our high-tech facilities where you'll undertake large-scale projects such as integrating energy efficient solutions into smart buildings. In your final year, you can also complete a work placement and gain valuable industry experience with a real-world company.

Every stage of our Bachelor of Civil Engineering (Honours) equips you for your future career. You have the option to exit after your first year with a Diploma of Engineering Technology or after your second year with an Associate Degree in Engineering Technology. You can also continue building your engineering expertise with our Master of Engineering (Civil).

Graduate ready to work across a wide range of sectors, including government, construction, natural resources, renewable energy, oil and gas, and mining.

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Asian politics and security

Examine the different political systems in Asia and analyse security issues at the domestic and international levels. In this major you will explore how Asian states and societies have developed, and the relationships and institutions that have been used to manage security inside and outside the region.

Across a range of countries, you will learn about the political and cultural underpinnings of Asian societies, understand their security problems, and formulate appropriate responses them.

This major will connect you to experts in China and India, SE Asia, international security, nationalism, social movements, democracy and democratisation, and Asian cities.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

In the Philosophy major you will explore fundamental human questions that can help us explore ourselves and our world. If you have ever puzzled over why some actions or scenarios seem right and others seem wrong, or if you would like to explore what makes a belief in gravity more sensible than a belief in Santa Claus, then our Philosophy major is for you. Big and complex questions often have more than one answer, and you will be trained to think rationally, creatively, and fairly. This makes the skills acquired in a Philosophy major broadly applicable, and these are human-skills that are not able to be replaced by machines.

In the Philosophy major you can explore topics such as what human freedom is, whether and how we can know our world (including knowledge of god), how we might resolve disagreement about what should be done, and what it might mean to lead a good life in our changing world.

Accountants work to help businesses thrive. Whether it’s in business, government, the not-for-profit sector or elsewhere – accountancy expertise will open doors for you.

La Trobe's Bachelor of Accounting has been designed in collaboration with industry partners to teach you core accounting knowledge and skills across every aspect of business.

From working with industry-standard technology to undertaking a project which simulates real-world business scenarios, you'll gain the technical and human skills you need to adapt and thrive in our era of digital transformation.

With a range of optional majors and minors, as well as a wide breadth of electives, you'll be able to build your degree to support your career ambitions.

Develop vital knowledge and skills in accounting, information systems, finance, economics, management and data analytics tools. Build a deep understanding of financial accounting, business law and management accounting. Then integrate your knowledge by studying auditing and assurance, forensic accounting and taxation.

You could have the opportunity to undertake a work placement where you gain real-life experience and first-hand knowledge of professional organisations. Previous students have worked at accounting firms of all sizes, from multinationals to metropolitan and regional firms, as well as government institutions and local and international businesses.

Gain hands-on experience. Develop your professional networks through the connections you make as you study. Be ready to become a trusted authority on business operations.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Chinese studies beginners

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

Turn your passion for biology into a diverse career. La Trobe's Bachelor of Biological Sciences gives you a strong scientific grounding plus the flexibility to specialise in an area that interests you.

Start with the basics. Build foundational skills in biology, chemistry, ecology and biodiversity, and explore the impacts of infection, epidemics and pandemics.

This degree is all about getting your hands dirty. You'll start practical classes from your first year – both in our on-campus labs and facilities, and out in the field. Get a glimpse into your professional future in science with industry-led workshops and seminars, as well as opportunities for work placements.

Customise your course with a major of your choice. Select from a range of areas, including biochemistry, botany, ecology, genetics, human physiological sciences, microbiology or zoology. This degree also gives you the option to take a double major or choose an additional minor.

All the way through your degree, you'll be building fundamental skills in experimental design, analysis, data interpretation and reporting. At the same time, you'll develop your expertise in problem-solving, teamwork, written and verbal communication and data presentation – skills that will serve you throughout whatever career you pursue.

Microbiology

Discover the invisible world of microorganisms and how they affect our lives. You’ll learn how bacteria and other microbes influence global warming, maintain the environment, help produce food and also impact our health through disease, drug resistance and waste control.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

French studies beginners

The French Studies major enables you to participate in a dialogue with the French-speaking world by developing your proficiency in the language and your knowledge of French history, society and culture. The French Studies major will give you access to a vast network of international communication and a rich body of literary, historical and scientific knowledge. French is spoken on all continents and in various organisations such as the United Nations and Médecins Sans Frontières. The language prepares you to excel in numerous fields including education, translating and interpreting, foreign affairs and trade, international law and humanitarian work. You will be strongly encouraged to apply for an exchange program with one of La Trobe’s partner universities in France. (Please note: overseas programs may be impacted by travel restrictions.) You should enrol in the appropriate stream at first-year level: Beginners (students with little or no prior knowledge of French), Intermediate (students with Year 11 French or equivalent), Advanced (students with Year 12 French or equivalent) or Extended (native or near-native competency).

A career in sport and exercise science is more than coaching, matches and athletes. It's a dynamic and exhilarating field that uses data and scientific principles and techniques to help people build strength, regain movement, prevent injuries and perform at their peak. With Australia's ageing population and an increasingly sedentary lifestyle, we need sport and exercise science professionals more than ever before. La Trobe's Bachelor of Sport and Exercise Science gives you the scientific knowledge and practical skills to improve health and wellbeing.

You'll gain a detailed understanding of the science behind training. Explore the strengths and limitations of the human body while building strong foundations in physiology, anatomy and biomechanics. Then build industry contacts during 140 hours of industry placement with leading organisations such as Carlton Football Club, Melbourne City and Exercise Research Australia.

Movement is essential to our health, happiness and connection to others - and physios help us move better. Get ready to use exercise and movement to improve the lives of athletes, children, adults and people recovering from surgery, injury or illness.

With La Trobe's Bachelor of Physiotherapy (Honours) you'll get a detailed understanding of the human body and develop the practical skills to launch your career in this rewarding and dynamic field of health. At La Trobe, not only will you learn from industry leaders and world-class researchers, you'll experience unique industry opportunities with our broad range of partners.

Start building your practical skills as soon as you start first year and finish your degree with clinical training equivalent to seven months of workplace experience. Graduate work ready and in-demand as a fully-qualified physiotherapist and step into your first job.

Throughout the course you'll gain quality hands-on experience with placements at leading hospitals and private practices. You could find yourself in acute hospital units, rehabilitation facilities, community health clinics, private practice, sporting organisations, educational facilities or research centres.

Choose to take your physiotherapy degree global with international placement or study opportunities - like students before you who've experienced Denmark, Italy, Vietnam and India. Or keep it local with placements throughout Melbourne and regional Victoria.

In your Honours year, you'll undertake research or industry-based project work where you'll solve real problems relating to human health and physical performance.