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Master of Marketing with Specialisation in Entrepreneurship and Innovation

Master of Marketing with Specialisation in Entrepreneurship and Innovation

at La Trobe University - Melbourne Campus Australia

Overview

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

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Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Master of Marketing with Specialisation in Entrepreneurship and Innovation Assistant Fee

$39800

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Marketing with Specialisation in Entrepreneurship and Innovation Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.
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Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

The future is moving fast. With evolving technologies creating opportunities for engineers of all stripes, there’s never been a better time to grow your skillset in this high-demand and growing field.

If you're keen to launch your career in engineering, La Trobe's Associate Degree in Engineering Technology will give you solid foundations for success and a pathway to one of two world-class Bachelor's degrees in engineering.

Learn how to tackle the big problems faced by engineers every day. Develop essential skills in maths, physics and computer programming. Then set yourself apart from other graduates when you learn valuable human skills in innovation, business management and leadership.

In this highly practical degree, you'll collaborate with multidisciplinary teams and develop your problem-solving skills. Explore the impacts of climate change and find innovative engineering solutions to help create sustainable societies. You'll work with real-world engineering systems and learn current best practice from leading engineering experts.

Develop your written and oral communication skills. You'll build your confidence in relaying complex technical information and explore the technical, financial, legal and environmental impacts of engineering innovations.

Get a degree that's recognised by industry. Graduates can apply for membership with Engineers Australia as an Engineering Associate.

Once you've completed your Associate Degree, you'll be eligible to apply to La Trobe's Bachelor of Civil Engineering (Honours) or Bachelor of Engineering Honours (Industrial). You will then be able to apply for advanced standing to commence Bachelor studies at third year where you can further enhance your industry knowledge and experience by undertaking large-scale projects and work placements.

24 month

Duration

$ 36400

Tuition

Rapid evolutions in science and technology mean our advancements sometimes outpace the law. Get the skills to stay ahead.

In La Trobe's Bachelor of Laws(Honours)/Bachelor of Science, you can pursue multiple interests and gain a powerful combination of legal skills and cutting-edge scientific knowledge.

From stem cell research to how personal information is collected, stored and shared, advances in science and technology have real human impacts. This double degree uniquely prepares you to address contemporary challenges from a scientific, legal and ethical perspective.

Benefit from our progressive approach to legal education with a law degree you can shape to your own career goals. You'll get a solid grounding in the basics of law and hone your expertise in advocacy, negotiation and dispute resolution – skills valued by employers across industries.

Your science degree offers you huge flexibility, with an extensive range of majors to choose from. Follow your interests in emerging areas like cybersecurity, artificial intelligence and data science or traditional fields including chemistry, botany and genetics. Bring knowledge to life in world-class facilities, including the La Trobe Institute for Molecular Science (LIMS), and learn from academics who are leaders in their fields.

Take your skills into the real world while you study. You'll have the opportunity to do placements in a range of legal settings, including community legal centres, law firms, government agencies, and judges and magistrates (subject to availability). On the science side, you could complete a placement with one of our industry partners – previous students have worked with CSIRO, Bayer Crop Science, and various government departments.

You will graduate ready to start your career as an expert legal practitioner, with an advanced understanding of scientific concepts or a science professional with a solid understanding of regulatory environments and how they impact scientific work.

Human physiological sciences

Explore how the human body functions and how it changes when we’re exposed to different environments. With a major in human physiological sciences, you’ll learn how our organs function in a number of conditions – including when we’re healthy, when we’re exercising and when we develop a disease – and get a taste of what it’s like to be a scientist. Discover how the trillions of cells in our bodies can be divided into groups based on the diverse functions they perform. We’ll examine these functions at the smallest cellular level all the way up to the whole organism level, see how they change during disease and explore how these changes can be prevented with drugs. You’ll be able to further your understanding with access to the latest scientific research taking place within the Department of Physiology, Anatomy and Microbiology. Throughout this major, you’ll develop data analysis and research skills by performing your own experiments in practical classes. Opportunities to communicate in different modes as well as to different audiences will provide you with valuable transferable skills. You’ll graduate with a solid understanding of the human body, and skills and knowledge you can apply to future study in a range of fields, including other health disciplines or scientific research. You may also want to consider completing the anatomy minor to complement this field of study.

60 month

Duration

$ 39800

Tuition

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Italian Studies Intermediate

In the Italian Studies major you will combine the study of the language with the study of Italian culture, literature, cinema, history and translation. The primary focus of this major is on contemporary Italy, but you can explore aspects of early modern, Renaissance and twentieth-century Italy in selected subjects. A major in Italian Studies provides you with the opportunity to develop your written, spoken and comprehension skills in Italian to a high level, while enhancing your critical thinking skills, and becoming proficient at analysing texts and at presenting reasoned arguments. Studying Italian will equip you with valuable communication skills. Recent graduates of Italian studies have found employment in teaching, diplomacy, government, social work, art history and restoration, international business, publishing, journalism, tourism, and translating and interpreting. Students of Italian are encouraged to consider spending one or two semesters studying at an Italian university as part of an approved exchange program. (Please note: overseas programs may be impacted by travel restrictions.) Italian is taught at a number of levels starting from beginners. For those with prior knowledge of and/or qualifications in the language, a placement test and interview may be used to determine the appropriate stream for a student.

36 month

Duration

$ 32800

Tuition

The media landscape is evolving, and we need new legal frameworks. In our digital age, journalists and members of the public often find themselves navigating with laws designed for an analogue world. A double degree in law and media and communication prepares you to stay one step ahead.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Media and Communication gives you the skills and experience to navigate media as it is now – and as it evolves in the future.

In your law studies, you'll cover key areas of legal practice and build transferable skills that you can take into a range of workplaces – such as advocacy, negotiation and dispute resolution.

You'll also build expertise in media and communication as you build your understanding of contract management, media regulation and representation.

Ready to get your hands dirty? Get to work in our student-run media outlet, Upstart. You'll also have the opportunity to undertake placements in a range of legal settings, including community legal centres, law firms, government agencies and with judges and magistrates (subject to availability). If you want to take things further, you can put your legal skills to the test with both local and international law competitions.

Graduate ready to take your place in the exciting and ever-changing world of media.

Journalism

Quality journalism is more important than ever. Learn to tell stories that matter through a myriad of platforms, including social media, digital news channels, podcasts and television. You’ll graduate with practical experience and a portfolio of work to show future employers.

60 month

Duration

$ 39800

Tuition

Organisations in every industry are asking big questions. With a Master of Data Science under your belt, you’ll have the skills to help answer them.

Data science professionals are in high demand in today's data-driven world. Whether you're already working in data science, or you're ready to make a career change, our Master of Data Science prepares you for a successful career in this exciting field.

Designed in collaboration with our industry partners, this degree gives you the knowledge, skills and hands-on experience to transition from university to the workplace. And with two early exit points along the way, you can be sure that every subject is contributing to your career.

You'll build fundamental skills in programming, databases, probability, statistics, data exploration and analysis. Got a particular interest in artificial intelligence, bioinformatics or sport analytics? This degree allows you to specialise in these areas and others, such as big data and cloud computing, business applications and data modelling and analytics.

As you study, you'll have opportunities to work with our industry partners on real-world projects and take on an industry work placement. If your sights are set on a research career, you can choose to undertake a thesis in computer science or statistics.

24 month

Duration

$ 37800

Tuition

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

The Sustainability and Development major trains you to meet the needs of the present without compromising the ability of future generations to meet their own needs. It is an interdisciplinary major that incorporates the perspectives of Development Studies, Anthropology, History, Politics, International Relations, Sociology, Environmental Studies and Economics. By combining relevant theory, with practical skills and experience, you will gain knowledge and competency in the sustainability and development sector.

Throughout the major, you will explore social, cultural, economic, political and environmental objectives and consider why the world is imbalanced and prone to power differentials that extend from global decision makers right down to the level of the individual. You will also consider how some objectives are more highly valued than others, for example, should industrial growth be privileged over biodiversity? Or, can clean water and air undermine higher profits and outputs? It is in the interest of all of us to strike the right balance between development and sustainability.

48 month

Duration

$ 36000

Tuition

Despite the efforts of multilateral organisations, governments and philanthropists, more than 700 million people (around 10 per cent of the world’s population) still live in extreme poverty – often without adequate clean water, food or access to healthcare.* As inequality continues to increase around the world,** we desperately need more skilled professionals who understand the complexities of the development sector and who can help fight this alarming trend.

If you're passionate about supporting our world's most vulnerable communities, La Trobe's Master of International Development will give you strong foundations to advance your career in the humanitarian and development sector.

Build a meaningful career and learn how to create sustainable, positive change in areas where we need it most. You'll learn from experienced experts as you choose from a wide range of specialisations and specially curated electives, allowing you to pursue your passion.

You'll learn how to build strong relationships in the development sector and have the opportunity to undertake an internship or placement with a local or international development organisation, helping you to further build your skills and networks.

24 month

Duration

$ 35800

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

With a Japanese studies major, you'll build competence in the modern Japanese language and study Japanese society, civilisation and culture.  You will learn to see the world from multiple perspectives through the study of language and culture. You will be taught by enthusiastic staff who specialise in sociology and anthropology of education, minorities, Koreans in Japan, gender, literary studies and popular culture. Japanese Studies major graduates have found employment in teaching, hospitality industry, diplomacy, government, international business, publishing, tourism, and translating, both in Japan and Australia. Japanese is one of the major LOTE subjects in Australian schools. You are encouraged to participate in an exchange program (one or two semesters) at one of the many universities with which La Trobe has exchange agreement. (Please note: overseas programs may be impacted by travel restrictions.) Japanese is taught at a number of levels, from beginners through to advanced. A placement test and interview may be used to determine a student’s suitability for entry level.

60 month

Duration

$ 39800

Tuition

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Greek studies extension

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

48 month

Duration

$ 39000

Tuition

Evolving technologies are reshaping industries on a global scale, and engineering is no exception. Robotics, 3D printing and big data mean infrastructure is developed faster, better and more sustainably. Employers are searching for engineers with advanced skills and experience, and who are passionate about building our new future.

Developed in consultation with industry leaders, La Trobe's Master of Engineering is designed to prepare you for the rich opportunities of our future workforce.

Advance your career when you choose a specialisation in your area of interest. At our Bendigo campus, you can choose between civil and manufacturing specialisations. You'll build your industry experience and enhance your career opportunities by working with real engineering businesses in the thriving Bendigo region.

At our Bundoora campus, you'll have the additional choice of specialisations in electronics and telecommunications and networking.

Graduate with your specialisation on your academic transcript, so you can show your expertise to future employers. You'll be prepared to take on engineering roles in a variety of sectors, from construction and transport to technology and education.

Your degree focuses on the advanced skills you'll need for a successful career – including design, engineering management, research and innovation. You'll also learn how to adapt to the emerging technologies that are changing the engineering landscape.

24 month

Duration

$ 38600

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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