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Master of Marketing with Specialisation in Project Management

Master of Marketing with Specialisation in Project Management

at La Trobe University - Melbourne Campus Australia

Overview

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

La Trobe University - Melbourne Campus

Location

Master of Marketing with Specialisation in Project Management Assistant Fee

$39800

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Marketing with Specialisation in Project Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

24

Duration

Study Visa

Other Courses by La Trobe University - Melbourne Campus,Australia

Education & Training

Master of Teaching - Primary

The Master of Teaching (Primary) builds preservice teacher knowledge and skills to teach across the curriculum. There is an emphasis on researching teacher practice in numeracy and literacy.

There is demand in the sector to build efficacy of graduates in the areas of diagnostic learning, special needs, pedagogical expertise and relationship skill building. This course gives you the opportunity to specialise in these areas. The pedagogical structure allows graduates to work and adapt effectively in complex contemporary learning environments.

Professional experience is based around inquiry and experiential learning with iterative skill development opportunities linking knowledge, context and experience to understanding the theoretical dimensions needed to understand practice in school and other learning contexts.

24 month

Duration

$ 33600

Tuition

The media landscape is evolving, and we need new legal frameworks. In our digital age, journalists and members of the public often find themselves navigating with laws designed for an analogue world. A double degree in law and media and communication prepares you to stay one step ahead.

La Trobe's Bachelor of Laws (Honours)/Bachelor of Media and Communication gives you the skills and experience to navigate media as it is now – and as it evolves in the future.

In your law studies, you'll cover key areas of legal practice and build transferable skills that you can take into a range of workplaces – such as advocacy, negotiation and dispute resolution.

You'll also build expertise in media and communication as you build your understanding of contract management, media regulation and representation.

Ready to get your hands dirty? Get to work in our student-run media outlet, Upstart. You'll also have the opportunity to undertake placements in a range of legal settings, including community legal centres, law firms, government agencies and with judges and magistrates (subject to availability). If you want to take things further, you can put your legal skills to the test with both local and international law competitions.

Graduate ready to take your place in the exciting and ever-changing world of media.

Media industries

The media industries are undergoing change at an unprecedented rate. The ways in which stories are produced and delivered are changing. The ways that audiences consume and interact with stories are changing. Business models are changing. For many it’s a time of great concern. For others it’s a time of great opportunity.

Media students today are preparing for jobs that might not exist yet, and we’re wholeheartedly embracing this reality at La Trobe. Our practice-based approach delivers one of the most innovative degree programs in media and communication in Australia. Our academic staff are passionate media practitioners whose expertise is sought after nationally and internationally, and who are working on a number of collaborative projects with our students as part of the coursework. The media industries major will allow you put theory into practice and develop engaging stories, delivered across multiple platforms.

60 month

Duration

$ 39800

Tuition

La Trobe's Bachelor of Global Studies gives you a strong grounding in the issues facing key regions and countries around the world. We've designed this degree to introduce you to global problems and their policy responses, so you'll develop the tools to tackle the challenges of the future.

Study core subjects examining the history of international relations and geopolitics, contemporary security issues – such as American power, the rise of China, contemporary armed conflict and terrorism – and the emerging challenges of human and environmental security.

Look at international cooperation and conflict. Analyse the dynamics of power, sovereignty and security, exploring transformational changes in 21st century international relations. Investigate the powerful role of international law – including humanitarian, environmental and refugee law.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the geopolitical and humanitarian forces shaping our world. Choose from majors such as international relations, human rights, conflict and negotiation, Asian politics and security, government and policy, sustainability and development, Chinese, Japanese, Hindi, Spanish, Greek, French and Italian.

Global experiences are a vital part of global studies. Get out of the classroom and into the real world with a study experience at one of our overseas partner universities and build both your skills and your professional network. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Chinese Studies Extension

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

36 month

Duration

$ 32800

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

In the Italian Studies major you will combine the study of the language with the study of Italian culture, literature, cinema, history and translation. The primary focus of this major is on contemporary Italy, but you can explore aspects of early modern, Renaissance and twentieth-century Italy in selected subjects. A major in Italian Studies provides you with the opportunity to develop your written, spoken and comprehension skills in Italian to a high level, while enhancing your critical thinking skills, and becoming proficient at analysing texts and at presenting reasoned arguments. Studying Italian will equip you with valuable communication skills. Recent graduates of Italian studies have found employment in teaching, diplomacy, government, social work, art history and restoration, international business, publishing, journalism, tourism, and translating and interpreting. Students of Italian are encouraged to consider spending one or two semesters studying at an Italian university as part of an approved exchange program. (Please note: overseas programs may be impacted by travel restrictions.) Italian is taught at a number of levels starting from beginners. For those with prior knowledge of and/or qualifications in the language, a placement test and interview may be used to determine the appropriate stream for a student.

60 month

Duration

$ 39800

Tuition

As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Accounting

Accounting is the language of business. It measures business activities, processes data, reports and analyses financial information. Accounting information is vital for business decision making. This major offers you a direct path to becoming a qualified accountant and receiving professional body accreditation. It also opens a range of careers in the world. You will be able to develop accounting technical and professional competencies and apply the knowledge to real world business environment.

36 month

Duration

$ 39000

Tuition

Despite the efforts of multilateral organisations, governments and philanthropists, more than 700 million people (around 10 per cent of the world’s population) still live in extreme poverty – often without adequate clean water, food or access to healthcare.* As inequality continues to increase around the world,** we desperately need more skilled professionals who understand the complexities of the development sector and who can help fight this alarming trend.

If you're passionate about supporting our world's most vulnerable communities, La Trobe's Master of International Development will give you strong foundations to advance your career in the humanitarian and development sector.

Build a meaningful career and learn how to create sustainable, positive change in areas where we need it most. You'll learn from experienced experts as you choose from a wide range of specialisations and specially curated electives, allowing you to pursue your passion.

You'll learn how to build strong relationships in the development sector and have the opportunity to undertake an internship or placement with a local or international development organisation, helping you to further build your skills and networks.

24 month

Duration

$ 35800

Tuition

We live in one vast, interconnected world. While nation states and local economies still dominate the overall playing field, there’s an ever-increasing flow between countries – of trade, capital, information and people. And it’s irreversibly transforming our lives. In this time of unprecedented change, there are more global challenges and they need urgent solutions. While we can’t predict the future, we do know this – we need more highly skilled professionals who can help us navigate this complex and delicate environment, and ensure we build a better world for all.

If you're keen to address the biggest global challenges of our time, La Trobe's Master of International Relations will give you the interdisciplinary skillset to make a real difference. Develop a solid grounding in international political theory and learn how to navigate the complex power dynamics between governments, multilateral organisations, international businesses and international NGOs. You'll graduate with the skills to work on current global issues and create positive change across cultures and societies.

In this comprehensive degree, you'll focus on public policy that promotes social justice and explore key themes of poverty, gender, inequality and the threat of war. Understand how foreign policy is made and build your knowledge of international law. Examine the role of international institutions in humanitarian law, international environmental law, refugee law and the laws of war. Then explore the sprawling networks of global economic interdependence, while investigating both the harms and benefits of globalisation. You'll understand the issues from a meta perspective, so you can create policies for governments and intergovernmental organisations such as the World Bank, ASEAN and the United Nations.

Learn from high-profile academic staff with extensive research and teaching experience. Outstanding educators who are passionate and deeply knowledgeable about their subject matter, they also have vast professional networks which students can access via placements and research. You'll learn from renowned commentators who are frequently quoted in local and international media, and whose expertise is sought by government committees.

24 month

Duration

$ 22600

Tuition

Behind every cybercrime is a human story. With technology and social networks rapidly evolving, we need highly trained cybersecurity professionals who can understand the roots of crime, stay ahead of crime trends and create innovative solutions to keep our communities safe.

Build a career at the forefront of technological advances with La Trobe's Bachelor of Cybersecurity/Bachelor of Criminology. You'll gain the knowledge and skills to combat the constantly evolving threat of cybercrime in our increasingly digital world.

In this highly complementary double degree, you'll investigate crime as a societal phenomenon and learn how to manage and protect online information and networks.

Learn from experts in world-class facilities, including our Cyber Security Research Hub – one of the largest cybersecurity research hubs in Victoria.

48 month

Duration

$ 37200

Tuition

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Hindi studies beginners

The Hindi studies major introduces you to one of the most widely spoken languages in the world—a language with around half a billion speakers, the language of Bollywood cinema, and one of the fastest growing languages in Australia. Hindi is the ideal subject for students who want to study Indian culture, religion, media or politics. Hindi also gives you access to the larger linguistic world of South Asia, including competence in Urdu. Knowledge of Hindi is welcome in many professional fields, including media, diplomacy, and healthcare. India is Australia’s 5th largest trading partner, and one of the world’s fastest growing economies, making Hindi crucial for international trade and business. Opportunities are available for you to study in India, where you take courses on Indian politics, society, and history, as well as improve your language skills. Students with no prior knowledge of the language should enrol in beginners Hindi, where they develop competence in speaking, reading, writing and understanding Hindi in everyday social contexts. Students with prior knowledge of Hindi should consult with the instructor to determine which of the intermediate or advanced subjects are appropriate.

48 month

Duration

$ 39000

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

In the Anthropology major you will study the diversity of human cultures in order to answer fundamental human questions like:

What is it that makes us human?

36 month

Duration

$ 31400

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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