Global Master of Business Administration with Specialisation in Digital Marketing

at Navitas Group - La Trobe University - Sydney Campus Australia

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

You'll learn:

• How businesses operate within a global context - Understand how to run a successful business in a global environment.
• Strategies of multinational corporations - Learn how multinational corporations achieve their social, operational, and financial goals.
• Marketing - Develop your marketing skills and knowledge and learn how to apply them in a rapidly changing world.
• International finance and economics - Learn how to operate in international business environments and navigate international regulatory systems.
• Project management - Learn how to plan, deliver and assess the performance of large projects spanning multiple countries.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Artificial Intelligence (Major)
Dive into the future of technology with studies in artificial intelligence. Explore the foundations of artificial intelligence and build sought-after knowledge in AI algorithms, deep learning, machine learning, computer vision and natural language processing

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Event Management (Major)
The way we gather to celebrate, explore and communicate is changing. In today's global society, event management is about more than bookings and budgets. We're expanding into new physical and digital worlds, breaking down barriers and embracing inclusion and diversity. This major is designed to produce future leaders for the special events sector. It emphasises the application of theoretical knowledge and practical skills needed for the effective management of events. In this major, you'll learn the skills you need to deliver successful events and be ready to find innovative solutions to any challenge. Plus, you'll have a foundation in business - so you'll be a flexible, multiskilled graduate. This multidisciplinary study provides you a solid grounding in business and specialist expertise in event management and marketing. In this major you'll develop a highly sought-after skillset that prepares you for the evolving events space – with specialised professional studies related to the management and delivery of special events such as volunteer management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student led events. Industry/community participation through volunteering is actively encouraged.

Build accounting expertise to succeed in a transforming world. Accountants work to help businesses thrive. Whether it’s in business, government, the not-for-profit sector or elsewhere – accountancy expertise will open doors for you.

La Trobe's Bachelor of Accounting has been designed in collaboration with industry partners to teach you core accounting knowledge and skills across every aspect of business. From working with industry-standard technology to undertaking a project which simulates real-world business scenarios, you'll gain the technical and human skills you need to adapt and thrive in our era of digital transformation.

With a range of optional majors and minors, as well as a wide breadth of electives, you'll be able to build your degree to support your career ambitions.

Develop vital knowledge and skills in accounting, information systems, finance, economics, management and data analytics tools. Build a deep understanding of financial accounting, business law and management accounting. Then integrate your knowledge by studying auditing and assurance, forensic accounting and taxation.

You could have the opportunity to undertake a work placement where you gain real-life experience and first-hand knowledge of professional organisations. Previous students have worked at accounting firms of all sizes, from multinationals to metropolitan and regional firms, as well as government institutions and local and international businesses.

Gain hands-on experience. Develop your professional networks through the connections you make as you study. Be ready to become a trusted authority on business operations.

You'll learn:

• Information and communications technology - Explore current and emerging technologies, business processes, information systems, internal controls and governance.
• Accounting systems and processes - Apply accounting principles to record, report, and analyse business transactions, and work with cloud-based accounting software.
• Financial accounting and reporting - Apply financial accounting standards to account for complex practical issues. Evaluate firms' accounting policy choice, and financial reporting quality.
• Management accounting - Understand how to provide organisational decision-makers with relevant accounting information to assist with strategic planning, controlling and performance management.
• Auditing assurance and forensic accounting - Investigate the function of audit and assurance services and the environment in which they operate. Build your skills in contemporary forensic accounting practices.
• Taxation - Understand Commonwealth income tax legislation and its implications for individuals and businesses – from assessable income and deductions to capital gains and fringe benefits tax. Examine the taxation of entities and tax administration.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Tourism and Hospitality
Globalisation has changed the way businesses operate. There is a need to understand the power of new technologies and how to leverage them in the tourism and hospitality industry. Our Tourism and Hospitality Major has been designed by industry leaders to equip you with both the confidence and practical skills you will need to succeed. The major will provide you with the foundations in accounting, marketing, project management, data analysis and entrepreneurship. You will develop the service skills and understanding of digital disruption that are required by employers. By learning from industry experts you will develop professional skills that would give you a leading edge. In addition, you will be able to explore hands-on business challenges by participating in a hotel management computer simulation and gain hands-on experience using front-of-house and travel management booking systems.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Cloud Analytics (Major)
Learn how to use cloud-based analytic algorithms to identify patterns in and extract insights from data. You’ll examine the different analytics tools available and explore how you can leverage their capabilities to analyse huge amounts of data, inform decision-making and enhance collaboration.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Finance (Major)
Finance is a key business discipline because it not only provides you with the knowledge and skills necessary to establish a successful career in the financial markets, insurance and banking sectors, it is equally fundamental to the funding and managing of all successful businesses.  So, whether you are considering a career as a financial analyst or fund manager, seeking a career in the corporate or government sectors, or intending to start your own business, the knowledge and skills of finance are an essential pre-requisite for your success.

The finance major is designed to develop the knowledge and skills sought by employers of finance graduates, through learning experiences in our financial trading room, applying the information sources and financial tools used by professionals working in the finance sector to solve financial problems. 

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

You'll learn:

• How businesses operate within a global context - Understand how to run a successful business in a global environment.
• Strategies of multinational corporations - Learn how multinational corporations achieve their social, operational, and financial goals.
• Marketing - Develop your marketing skills and knowledge and learn how to apply them in a rapidly changing world.
• International finance and economics - Learn how to operate in international business environments and navigate international regulatory systems.
• Project management - Learn how to plan, deliver and assess the performance of large projects spanning multiple countries.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Digital Business (Major)
Become a powerful ‘change agent’ – no matter where you work. Unlock the potential of technology and learn to improve business performance using digital platforms. Develop technical and practical business skills and explore how technology is reshaping contemporary businesses.

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.