Global Master of Business Administration with Specialisation in Digital Marketing

at Navitas Group - La Trobe University - Sydney Campus Australia

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Marketing (Major)
In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Information Systems
Develop highly sought-after skills in information systems – the vital software used to store data records. You'll learn how to design, develop and use cutting-edge technologies and get a competitive edge that'll see you succeed in a huge range of industries.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

International Business (Major)
Our major in International Business will provide you with the skills and knowledge to develop a career in businesses and organisations that operate in an increasingly globalised economy.

The multidisciplinary components of this course include economics, finance, management and marketing, from an international perspective. You will also explore key contemporary issues in digital business, smart value chains, data analytics, cultural diversity, corporate social responsibility, and the challenges of international development and sustainability.

Learn how businesses operate differently in the local and international markets. You will have opportunities to connect with industry, both in the classroom and in the field, and to internationalise your study by completing part of your degree overseas.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Data Science (Major)
Learn how to collect and interpret data – the language of the modern world. Explore advanced concepts in computing, mathematics and statistics and learn to identify patterns, predict trends and support strategic decision-making that can change the way we deal with today’s challenges.

Become an expert with in-demand skills when you study La Trobe's Master of Professional Accounting.

In this accredited degree, you'll build expertise in existing and emerging accounting information systems and data analytics tools. Investigate the fields underpinning modern accounting, including business law, taxation, finance and economics. Connect with industry and professional accounting bodies during your studies and prepare for career success.

Learn how to solve accounting problems across a diverse variety of business contexts. With lectures delivered by leading academics and guest industry experts, you'll get a well-rounded perspective on contemporary accounting issues – ranging from industry-specific measurement issues to the impact of global harmonisation on financial reporting practices.

La Trobe's Master of Professional Accounting is a direct pathway to becoming a qualified professional accountant. If you have limited exposure to accounting or are forging a new path, this degree will develop your theoretical and technical knowledge and skills to build your dream career.

You'll learn:

• Accounting principles, information systems and analytics - Understand how to record business transactions, prepare financial statements and evaluate business performance. Use the accounting and data analytics tools to analyse data and assist decision making.
• Management accounting - Understand how to provide organisational decision-makers with relevant accounting information to assist with strategic planning, controlling and performance management.
• Financial accounting and reporting - Apply international and Australian accounting standards involving measurement and professional judgement in a variety of practical scenarios.
• Auditing and assurance - Explore the nature and purpose of auditing and assurance. Understand the responsibilities of auditors in the context of reporting quality information.
• Taxation - Learn the fundamentals of the taxation system and its implications for individuals and businesses.

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

Build accounting expertise to succeed in a transforming world. Accountants work to help businesses thrive. Whether it’s in business, government, the not-for-profit sector or elsewhere – accountancy expertise will open doors for you.

La Trobe's Bachelor of Accounting has been designed in collaboration with industry partners to teach you core accounting knowledge and skills across every aspect of business. From working with industry-standard technology to undertaking a project which simulates real-world business scenarios, you'll gain the technical and human skills you need to adapt and thrive in our era of digital transformation.

With a range of optional majors and minors, as well as a wide breadth of electives, you'll be able to build your degree to support your career ambitions.

Develop vital knowledge and skills in accounting, information systems, finance, economics, management and data analytics tools. Build a deep understanding of financial accounting, business law and management accounting. Then integrate your knowledge by studying auditing and assurance, forensic accounting and taxation.

You could have the opportunity to undertake a work placement where you gain real-life experience and first-hand knowledge of professional organisations. Previous students have worked at accounting firms of all sizes, from multinationals to metropolitan and regional firms, as well as government institutions and local and international businesses.

Gain hands-on experience. Develop your professional networks through the connections you make as you study. Be ready to become a trusted authority on business operations.

You'll learn:

• Information and communications technology - Explore current and emerging technologies, business processes, information systems, internal controls and governance.
• Accounting systems and processes - Apply accounting principles to record, report, and analyse business transactions, and work with cloud-based accounting software.
• Financial accounting and reporting - Apply financial accounting standards to account for complex practical issues. Evaluate firms' accounting policy choice, and financial reporting quality.
• Management accounting - Understand how to provide organisational decision-makers with relevant accounting information to assist with strategic planning, controlling and performance management.
• Auditing assurance and forensic accounting - Investigate the function of audit and assurance services and the environment in which they operate. Build your skills in contemporary forensic accounting practices.
• Taxation - Understand Commonwealth income tax legislation and its implications for individuals and businesses – from assessable income and deductions to capital gains and fringe benefits tax. Examine the taxation of entities and tax administration.

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Management (Major)
Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management.