Master of International Business with Specialisation in Marketing

at Navitas Group - La Trobe University - Sydney Campus Australia

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

You'll learn:

• How businesses operate within a global context - Understand how to run a successful business in a global environment.
• Strategies of multinational corporations - Learn how multinational corporations achieve their social, operational, and financial goals.
• Marketing - Develop your marketing skills and knowledge and learn how to apply them in a rapidly changing world.
• International finance and economics - Learn how to operate in international business environments and navigate international regulatory systems.
• Project management - Learn how to plan, deliver and assess the performance of large projects spanning multiple countries.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Data Science (Major)
Learn how to collect and interpret data – the language of the modern world. Explore advanced concepts in computing, mathematics and statistics and learn to identify patterns, predict trends and support strategic decision-making that can change the way we deal with today’s challenges.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Cloud Analytics (Major)
Learn how to use cloud-based analytic algorithms to identify patterns in and extract insights from data. You’ll examine the different analytics tools available and explore how you can leverage their capabilities to analyse huge amounts of data, inform decision-making and enhance collaboration.

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

You'll learn:

• How businesses operate within a global context - Understand how to run a successful business in a global environment.
• Strategies of multinational corporations - Learn how multinational corporations achieve their social, operational, and financial goals.
• Marketing - Develop your marketing skills and knowledge and learn how to apply them in a rapidly changing world.
• International finance and economics - Learn how to operate in international business environments and navigate international regulatory systems.
• Project management - Learn how to plan, deliver and assess the performance of large projects spanning multiple countries.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Marketing (Major)
In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Technological advances are reshaping the business world – including transforming how companies organise and coordinate their operations. Whether they’re automating previously manual tasks or embracing the potential of global business, employers are searching for a new type of leader to help their business succeed.

La Trobe's Global Master of Business Administration will help you become the adaptable leader these businesses are looking for.

Be ready for any challenge as you develop the skills and knowledge underpinning agile leadership. Build expertise applicable in any business, including financial knowledge and how to harness digital disruption. And go beyond just understanding business strategies – explore how top management leaders develop plans.

Wherever you are in your career, we've designed this degree so you build the industry-ready skills to take your next step. Learn from the business experts in La Trobe Business School. Hear guest lectures from experienced industry members. Complete projects that prepare you for the workplace. And get the option to apply your knowledge in a real-world industry placement with one of our industry partners.

During your degree, you'll build vital foundations in business and management. With coursework modelled on real-world business requirements, you'll discover how leading organisations manage their workforce, including the strategic and operational challenges of international business – then learn the techniques to develop and implement your own strategies.

From the human skills of negotiation and communication to the strategic expertise to translate data into action – you'll build your ability to lead in business.

You'll learn:

• Leadership - Understand how to lead, collaborate and connect with your peers.
• Digital literacy - Learn how to use a wide range of digital tools to become a more efficient and effective business professional.
• Sustainable management - Learn about environmental, corporate and governance responsibility, and develop sustainable solutions that prioritise individual and societal wellbeing.
• Corporate strategy - Explore how to drive change and innovation in modern business through the development and delivery of corporate strategies.
• Employee behaviour - Understand how to best manage the behavioural dynamics of individuals and groups to achieve their best performance.

Business operations are being transformed in the digital era, leading to high demand for accountants who can blend technical expertise with a global perspective and data analytics skills.

Want to become an accounting expert with career options beyond the traditional roles of accounting? La Trobe's Master of Extended Professional Accounting offers you the flexibility to extend your study into a range of specialist business areas.

In this accredited degree, you'll build the skills and knowledge to create, analyse and interpret the accounting information that's essential in all businesses and public enterprises. Be ready to help evaluate business models, advise on strategy and decision-making, audit accounts and manage tax issues.

Gain a valuable blend of technical expertise and hands-on experience that'll broaden your career opportunities. What's more, you'll further hone the human skills that employers are looking for, like communication and personal development.

Prepare for career success with this degree – we've designed it with industry input to build the skills you need in the workplace. Hear guest lectures from industry experts and enjoy opportunities to connect with industry and professional accounting bodies.

You'll learn:

• Accounting principles, information systems and analytics - Understand how to record business transactions, prepare financial statements and evaluate business performance. Use the accounting and data analytics tools to analyse data and assist decision making.
• Management accounting - Understand how to provide organisational decision-makers with relevant accounting information to assist with strategic planning, controlling and performance management.
• Advanced financial accounting and reporting issues - Apply international and Australian accounting standards involving measurement and professional judgement in a variety of practical scenarios. Develop a systematic knowledge of contemporary issues in accounting.
• Auditing and assurance - Explore the nature and purpose of auditing. Understand the responsibilities of auditors in the context of reporting quality information.
• Taxation - Learn the fundamentals of the taxation system and its implications for individuals and businesses.

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

You'll learn:

• How businesses operate within a global context - Understand how to run a successful business in a global environment.
• Strategies of multinational corporations - Learn how multinational corporations achieve their social, operational, and financial goals.
• Marketing - Develop your marketing skills and knowledge and learn how to apply them in a rapidly changing world.
• International finance and economics - Learn how to operate in international business environments and navigate international regulatory systems.
• Project management - Learn how to plan, deliver and assess the performance of large projects spanning multiple countries.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Economics (Major)
As a social science, economics is an exciting and challenging discipline that explores real-world issues and analyses ways to improve the well-being of people and the societies we live in. This major will give you valuable insights into the application of economic principles to develop government policy, business solutions and understand the choices people make. Analyse important issues such as poverty, inequality, inflation, unemployment, environmental issues, innovation, digital transformation, international competition, trade and economic development, many of which relate to the United Nations Sustainable Development Goals. The key graduate attributes that a major in economics develop are critical thinking, problem solving, researching and evaluating information. Overall you gain the skills for careers in economic and social policy, business, banking, financial markets and consulting.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Event Management (Major)
The way we gather to celebrate, explore and communicate is changing. In today's global society, event management is about more than bookings and budgets. We're expanding into new physical and digital worlds, breaking down barriers and embracing inclusion and diversity. This major is designed to produce future leaders for the special events sector. It emphasises the application of theoretical knowledge and practical skills needed for the effective management of events. In this major, you'll learn the skills you need to deliver successful events and be ready to find innovative solutions to any challenge. Plus, you'll have a foundation in business - so you'll be a flexible, multiskilled graduate. This multidisciplinary study provides you a solid grounding in business and specialist expertise in event management and marketing. In this major you'll develop a highly sought-after skillset that prepares you for the evolving events space – with specialised professional studies related to the management and delivery of special events such as volunteer management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student led events. Industry/community participation through volunteering is actively encouraged.