Bachelor of Business in Marketing

at Navitas Group - Western Sydney University - Sydney City Campus Australia

Accounting jobs today require expertise and the ability to communicate. By studying the Accounting program at Western Sydney University you will be provided the opportunity to think critically and communicate effectively with the business community through industry partnerships.

The Master of Professional Accounting (Advanced) will equip you with an in-depth theoretical knowledge of accounting. You will gain knowledge, skills and expertise which will enable you to become a professional accounting practitioner.

The course teaches you accounting principles and procedures supported by theory in law, economics and finance. You will learn to apply accounting concepts, theories and models through a range of individual and collaborative means using a blended learning design that draws from industry relevant projects with exposure to realistic business problems.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Accounting (Major)
The Accounting major equips you with the expert skills to develop in-depth knowledge of accounting, supported by knowledge of law, economics, and finance. If you are seeking professional accreditation, you will also undertake additional professional subjects in finance, taxation and management accounting as part of your elective pool.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

The MBA has two optional specialisations, Finance or Management, or you can choose to study a non-specialised MBA.

• Finance - This specialisation introduces the fundamental concepts of finance theory – the time value of money, risk and return, capital budgeting and capital structure, and the tools of financial decision-making in the context of the Australian institutional environment. You will examine the investment, financing and dividend decisions of corporations and develop an understanding of the basic practices of financial management from the perspective of both large and small firms.
• .Management - This specialisation critically examines strategic management processes in various business, industry and economic contexts. It also explores the processes and challenges encountered by leaders in contemporary organisations, taking into account rapidly changing environments with a focus on quality management, risk management, and performance measurement and benchmarking. You will participate in experiential learning focussing on strategic leadership, visioning, situation analysis, objective setting and evaluation.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

.Management (Specialisation)
This specialisation critically examines strategic management processes in various business, industry and economic contexts. It also explores the processes and challenges encountered by leaders in contemporary organisations, taking into account rapidly changing environments with a focus on quality management, risk management, and performance measurement and benchmarking. You will participate in experiential learning focussing on strategic leadership, visioning, situation analysis, objective setting and evaluation.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

The Bachelor of Information and Communications Technology (ICT) is a professional course that will provide you with solid skills and a knowledge base in ICT.
It will provide you with the skills to apply practical solutions to ICT including systems analysis and design, application development, program design, networks, web development and the implementation of technology.

Software Development (Major)
In this major, students learn how to create high quality software to meet client needs. This involves applying the theories and practices of software development to determine requirements, design and deliver solutions. In this software development lifecycle process, students use a range of technologies, and programming skills used for the development of software systems and distributed applications. In addition, students develop the ability to identify, analyse, and formulate solutions to real-world problems in the software development domain. In devising these solutions students also consider principles associated with user interface design, professional and ethical issues, in particular those relating to security and privacy of user data and user behaviour related to software development and associated applications.

The Bachelor of Engineering Science is offered as an entry program to a Bachelor of Engineering (Honours). It is also offered as a three-year exit course for the Bachelor of Engineering (Honours).

The course structure, core subjects and electives are similar to the first three years of the Bachelor of Engineering (Honours) course. The Bachelor of Engineering Science is offered with key programs in Civil, Electrical, and Mechanical Engineering.

Civil Engineering (Major)
The Civil Engineering program covers the fields of structural design, geotechnical engineering and water engineering, together with infrastructure design and environmental engineering.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Health Services Management (Major)
Health Services Management plays a vital role in society ensuring investment in health is well spent, and health services are effective, efficient and sustainable. It puts management studies in the distinctive context of the health sector to integrate clinical understanding, business management skills and knowledge of the health care system and policy development. As a Health Services Management graduate, you can work in quality improvement, project and resource management, and digital health. 

Information and Communications Technology (ICT) has penetrated into all areas of industry sectors, such as retail, banking, health and education. ICT professionals are required to have cross disciplinary knowledge and skills, while the speed of change in ICT requires professionals to update their knowledge and skills every few years. Western Sydney University recognises this and our Postgraduate ICT course reflects the changing landscape.

The course concentrates on developing and extending your knowledge needed for ICT roles within the fast-growing ICT industry and other relevant industry sectors. This is reflected in our specialisations and units that cover core ICT discipline topics such as Networking, and Web and Mobile Computing.

Web and Mobile Computing (Major)
The widespread deployment of web and mobile devices has made them a target of choice for companies to carry out their everyday business. The contemporary developers are expected to understand the strengths and limitations of web and mobile technologies and fit these to create successful user-friendly web and/or mobile applications. This specialisation is aimed at developing knowledge and skills in theoretical concepts and practical technologies needed to design and develop complex software applications across a range of web and mobile platforms. Students with these knowledge and skills will have greater prospects of finding employment with reputable companies or building their career as self-employed developers.

Work integrated learning
Students will undertake 120 hours fulltime or part-time equivalent industry placements as a Work Integrated Learning (WIL) component which is required for successful completion of the course. You will work in an external organisation in Australia or within a department/division within Western Sydney University carrying out tasks related to ICT. This will provide you with real-world industry experience in Australia. Students can nominate an external organisation of their choice. Students with substantial post-qualification work experience in Australia maybe eligible for advanced standing for this unit.

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Public Relations (Major)
The Public Relations major provides you with valuable skills and knowledge in consultancy, media relations, event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser, and provides a theoretical framework of the industry. The major also develops a strategic understanding of the public sphere from national and international viewpoints.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

Finance (Specialisation)
This specialisation introduces the fundamental concepts of finance theory – the time value of money, risk and return, capital budgeting and capital structure, and the tools of financial decision-making in the context of the Australian institutional environment. You will examine the investment, financing and dividend decisions of corporations and develop an understanding of the basic practices of financial management from the perspective of both large and small firms.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.