Bachelor of Business in Marketing

at Navitas Group - Western Sydney University - Sydney City Campus Australia

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

The MBA has two optional specialisations, Finance or Management, or you can choose to study a non-specialised MBA.

• Finance - This specialisation introduces the fundamental concepts of finance theory – the time value of money, risk and return, capital budgeting and capital structure, and the tools of financial decision-making in the context of the Australian institutional environment. You will examine the investment, financing and dividend decisions of corporations and develop an understanding of the basic practices of financial management from the perspective of both large and small firms.
• .Management - This specialisation critically examines strategic management processes in various business, industry and economic contexts. It also explores the processes and challenges encountered by leaders in contemporary organisations, taking into account rapidly changing environments with a focus on quality management, risk management, and performance measurement and benchmarking. You will participate in experiential learning focussing on strategic leadership, visioning, situation analysis, objective setting and evaluation.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Big Data (Major)
This major covers theories and technologies of big data with applications to information systems. You will possess and apply the technical skills for managing large volumes and varieties of data in the information systems context.

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Advertising (Major)
Advertising is a dynamic and diverse profession, encompassing all forms of media from billboards, television and newspapers to internet search engines.
This major will give you a thorough grounding in general principles of communication, as well as practical skills in advertising through internship placements and project-based learning.

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Journalism (Major)
The Journalism major provides you with an understanding of how communication works with real-world experience in broadcast, print and online journalism. You will develop journalistic skills for newspapers, magazines, internet, radio, television, corporate and community media contexts, and come to understand news team culture and management.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

International Business (Major)
The International Business major equips graduates with detailed knowledge of the international dimension of business and the necessary understanding of the workings of the market system. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing. The major enables graduates to develop an understanding of business internationally and to exploit business opportunities within the corporate context.

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Public Relations (Major)
The Public Relations major provides you with valuable skills and knowledge in consultancy, media relations, event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser, and provides a theoretical framework of the industry. The major also develops a strategic understanding of the public sphere from national and international viewpoints.

The future presents significant challenges for managing the environment, infrastructure and technological developments. Effective solutions to these challenges will require innovative engineering, applied science and design strategies. At Sydney City Campus, we will prepare you to take on those challenges and succeed. The Bachelor of Engineering (Honours) degree covers major engineering domains, including civil, electrical and mechanical. You will get the opportunity to experience many facets of engineering before deciding on the area of specialisation at the end of first year.

Mechanical Engineering (Major)
The mechanical engineering program covers the design of mechanical systems for a wide range of applications, including manufacturing, transportation and energy conversion.
The course delivers fundamental engineering principles, as well as an intensive hands-on laboratory program to provide the skills necessary for the design of machines, ensuring their functionality, safety and reliability.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Accounting (Major)
The Accounting major equips you with the expert skills to develop in-depth knowledge of accounting, supported by knowledge of law, economics, and finance. If you are seeking professional accreditation, you will also undertake additional professional subjects in finance, taxation and management accounting as part of your elective pool.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Networking (Major)
The Networking major provides in-depth knowledge for the analysis, design, and implementation of networked systems. You will develop the technical skills needed for the management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Health Promotion (Major)
Health Promotion aims to develop and implement strategies that improve health and well-being. These are aimed at strengthening the capabilities of individuals and changing social, political, economic and environmental determinants of populations.