Bachelor of Business in Marketing

at Navitas Group - Western Sydney University - Sydney City Campus Australia

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Management (Major)
The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and internationally. In this major you will develop strategic management knowledge to enable effective organisational decision-making. The subjects in this major focus on organisational learning, development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

Western Sydney University is Australia’s premier health sciences education institution. The University:

• is internationally renowned for its teaching and research activities
• is at the forefront of innovative professional programs

The Master of Health Science is designed for professionals working in a variety of health science settings, including both government and non-government organisations. Staff working in health and aged care organisations, especially those in supervisory and management positions, will find this exposes them to contemporary issues in aged care. The course will allow you to up-skill management knowledge to position yourself at the forefront of innovation in the delivery and organisation of quality aged care.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Big Data (Major)
This major covers theories and technologies of big data with applications to information systems. You will possess and apply the technical skills for managing large volumes and varieties of data in the information systems context.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

Finance (Specialisation)
This specialisation introduces the fundamental concepts of finance theory – the time value of money, risk and return, capital budgeting and capital structure, and the tools of financial decision-making in the context of the Australian institutional environment. You will examine the investment, financing and dividend decisions of corporations and develop an understanding of the basic practices of financial management from the perspective of both large and small firms.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Health Services Management (Major)
Health Services Management plays a vital role in society ensuring investment in health is well spent, and health services are effective, efficient and sustainable. It puts management studies in the distinctive context of the health sector to integrate clinical understanding, business management skills and knowledge of the health care system and policy development. As a Health Services Management graduate, you can work in quality improvement, project and resource management, and digital health. 

The Bachelor of Engineering Science is offered as an entry program to a Bachelor of Engineering (Honours). It is also offered as a three-year exit course for the Bachelor of Engineering (Honours).

The course structure, core subjects and electives are similar to the first three years of the Bachelor of Engineering (Honours) course. The Bachelor of Engineering Science is offered with key programs in Civil, Electrical, and Mechanical Engineering.

Civil Engineering (Major)
The Civil Engineering program covers the fields of structural design, geotechnical engineering and water engineering, together with infrastructure design and environmental engineering.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

.Management (Specialisation)
This specialisation critically examines strategic management processes in various business, industry and economic contexts. It also explores the processes and challenges encountered by leaders in contemporary organisations, taking into account rapidly changing environments with a focus on quality management, risk management, and performance measurement and benchmarking. You will participate in experiential learning focussing on strategic leadership, visioning, situation analysis, objective setting and evaluation.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Marketing (Major)
Marketing focuses on the process built around understanding and satisfying the needs and wants of customers. This major will introduce you to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across multiple international platforms.

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Public Relations (Major)
The Public Relations major provides you with valuable skills and knowledge in consultancy, media relations, event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser, and provides a theoretical framework of the industry. The major also develops a strategic understanding of the public sphere from national and international viewpoints.

Information and Communications Technology (ICT) has penetrated into all areas of industry sectors, such as retail, banking, health and education. ICT professionals are required to have cross disciplinary knowledge and skills, while the speed of change in ICT requires professionals to update their knowledge and skills every few years. Western Sydney University recognises this and our Postgraduate ICT course reflects the changing landscape.

The course concentrates on developing and extending your knowledge needed for ICT roles within the fast-growing ICT industry and other relevant industry sectors. This is reflected in our specialisations and units that cover core ICT discipline topics such as Networking, and Web and Mobile Computing.

Networking (Major)
The Networking major is aimed at providing students with knowledge in emerging areas of networking. It focuses on essential fundamentals as well as advanced knowledge on the principles, practices, protocols and standards in some key areas of the networking discipline. This major prepares students for careers in network security and management, multimedia and wireless communications, and other contemporary and emerging networking areas. The major is also designed to introduce students to trends and key research areas in some emerging fields in networking so as to provide students with initial skills and knowledge for future research studies or careers.

Work integrated learning
Students will undertake 120 hours fulltime or part-time equivalent industry placements as a Work Integrated Learning (WIL) component which is required for successful completion of the course. You will work in an external organisation in Australia or within a department/division within Western Sydney University carrying out tasks related to ICT. This will provide you with real-world industry experience in Australia. Students can nominate an external organisation of their choice. Students with substantial post-qualification work experience in Australia maybe eligible for advanced standing for this unit.