Bachelor of Communication in Advertising

at Navitas Group - Western Sydney University - Sydney City Campus Australia

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Networking (Major)
The Networking major provides in-depth knowledge for the analysis, design, and implementation of networked systems. You will develop the technical skills needed for the management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Health Services Management (Major)
Health Services Management plays a vital role in society ensuring investment in health is well spent, and health services are effective, efficient and sustainable. It puts management studies in the distinctive context of the health sector to integrate clinical understanding, business management skills and knowledge of the health care system and policy development. As a Health Services Management graduate, you can work in quality improvement, project and resource management, and digital health. 

The Bachelor of Engineering Science is offered as an entry program to a Bachelor of Engineering (Honours). It is also offered as a three-year exit course for the Bachelor of Engineering (Honours).

The course structure, core subjects and electives are similar to the first three years of the Bachelor of Engineering (Honours) course. The Bachelor of Engineering Science is offered with key programs in Civil, Electrical, and Mechanical Engineering.

Mechanical Engineering (Major)
The mechanical engineering program covers the design of mechanical systems for a wide range of applications, including manufacturing, transportation and energy conversion.
The course delivers fundamental engineering principles, as well as an intensive hands-on laboratory program to provide the skills necessary for the design of machines, ensuring their functionality, safety and reliability.

The Bachelor of Information and Communications Technology (ICT) is a professional course that will provide you with solid skills and a knowledge base in ICT.
It will provide you with the skills to apply practical solutions to ICT including systems analysis and design, application development, program design, networks, web development and the implementation of technology.

Software Development (Major)
In this major, students learn how to create high quality software to meet client needs. This involves applying the theories and practices of software development to determine requirements, design and deliver solutions. In this software development lifecycle process, students use a range of technologies, and programming skills used for the development of software systems and distributed applications. In addition, students develop the ability to identify, analyse, and formulate solutions to real-world problems in the software development domain. In devising these solutions students also consider principles associated with user interface design, professional and ethical issues, in particular those relating to security and privacy of user data and user behaviour related to software development and associated applications.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Management (Major)
The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and internationally. In this major you will develop strategic management knowledge to enable effective organisational decision-making. The subjects in this major focus on organisational learning, development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

The future presents significant challenges for managing the environment, infrastructure and technological developments. Effective solutions to these challenges will require innovative engineering, applied science and design strategies. At Sydney City Campus, we will prepare you to take on those challenges and succeed. The Bachelor of Engineering (Honours) degree covers major engineering domains, including civil, electrical and mechanical. You will get the opportunity to experience many facets of engineering before deciding on the area of specialisation at the end of first year.

Electrical Engineering (Major)
The Electrical program covers electronic components, electromagnets, computers, power generation, distribution systems, communications and control.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

.Management (Specialisation)
This specialisation critically examines strategic management processes in various business, industry and economic contexts. It also explores the processes and challenges encountered by leaders in contemporary organisations, taking into account rapidly changing environments with a focus on quality management, risk management, and performance measurement and benchmarking. You will participate in experiential learning focussing on strategic leadership, visioning, situation analysis, objective setting and evaluation.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

The Bachelor of Social Science, Criminology, and Criminal Justice major offers you the opportunity to study crime and criminal justice in a critical way that stresses the social and cultural definitions of criminality.

If you are interested in the complexities of detection, prevention and correction, or the cultural and social factors of criminality, the Bachelor of Social Science with a major in Criminology and Criminal Justice could be the degree for you. This major will give you a comprehensive understanding of how all of these factors fit together.

In business, accounting knowledge is essential as all managers and executives must understand the importance and significance of accounting reports.

The Bachelor of Accounting will provide you with an in-depth knowledge of accounting, supported by the associated disciplines of law, economics, finance and statistics. The degree is unique in its scope and coverage offering a qualification in accounting and the opportunity to broaden your knowledge base with elective subjects from other disciplines.

The Bachelor of Engineering Science is offered as an entry program to a Bachelor of Engineering (Honours). It is also offered as a three-year exit course for the Bachelor of Engineering (Honours).

The course structure, core subjects and electives are similar to the first three years of the Bachelor of Engineering (Honours) course. The Bachelor of Engineering Science is offered with key programs in Civil, Electrical, and Mechanical Engineering.

Civil Engineering (Major)
The Civil Engineering program covers the fields of structural design, geotechnical engineering and water engineering, together with infrastructure design and environmental engineering.