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Master of Commerce with Specialisation in Marketing Analytics

Master of Commerce with Specialisation in Marketing Analytics

at University of New South Wales - Kensington Campus Australia

Overview

UNSW’s Master of Commerce (MCom) is a 1.7 year full-time postgraduate coursework degree. Designed in consultation with industry, this world-class business degree prepares you with the experience and knowledge you need to succeed in the career you want. This degree is career-focused from day one. Whatever you specialise in, you’ll connect with industry, learn with real-world tools and technology, and have access to work-experience, career development, and mentoring opportunities.

Marketing Analytics Specialisation

Marketing analytics is all about enhancing the consumer experience, using big data analytics. Marketing is not just about selling, it’s about truly understanding your consumer and creating innovative ways to improve their experience. That’s where data analysis comes in.

Why study marketing analytics?

Want to be a marketing manager? You’ll need to be on top of big data analytics. In this study area, you’ll learn how to better understand the consumer purchase journey, improving the effectiveness of a marketing strategy. You’ll learn costumer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods.

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125

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

20

Duration

University of New South Wales - Kensington Campus

Location

Master of Commerce with Specialisation in Marketing Analytics Assistant Fee

$45105

Tuition Fee

$NA

Average Cost of Living

$125

Application Fee

Master of Commerce with Specialisation in Marketing Analytics Admissions Requirements

  • Minimum Level of Education required: To be accepted for this program, students must have a Bachelor's degree.
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Detailed Program and Facts

125

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

20

Duration

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Other Courses by University of New South Wales - Kensington Campus,Australia

Health Sciences, Nursing and Emergency Services

Bachelor of Medical Science in Molecular Genetics

Medical science is the foundation that the practice of medicine is built on. This degree delves into how the human body functions and responds to disease and drug treatments. It incorporates facets of several scientific disciplines to provide you with an extensive understanding of the human body.

The Bachelor of Medical Science explores:

  • The structure and chemistry of the cells that make up living organisms (cell & molecular biology and biochemistry)
  • The structure and function of the human body (anatomy and physiology)
  • The general processes leading to disease (pathology)
  • The role of bacteria, viruses and other micro-organisms in disease (microbiology)
  • Drugs which are used to cure human diseases (pharmacology)
  • The way in which our form and function is inherited (genetics)
  • The processes of development from the fertilised ovum (embryology)
  • The natural defences of the body (immunology)
  • The structure and function of the brain (neuroscience).
  • This degree provides the basis for a career in biomedical research and is also an appropriate first degree if you’re planning to progress to graduate medical or paramedical degrees.

Molecular Genetics

In humans and all other species, genes influence every characteristic, from appearance to behaviour to disease. Molecular genetics is a specialised area that has had a major impact on the discipline. This major is ideal for students whose interests are in understanding and appreciating biological process at the molecular rather than the descriptive level.

36 month

Duration

$ 48085

Tuition

Combine two degrees that will equip you to make real change in the world. Economics is an influential social science that explores human behaviour and decision-making. Economists focus on the roles of  incentives, resource constraints, laws, customs, and institutions. When you study the Bachelor of Economics at UNSW, you’ll explore how the decisions of institutions and individuals interact to determine outcomes for the economy and society.

The Bachelor of Science allows you to choose from 26 majors across the physical, natural and human sciences. It gives you the flexibility to explore the areas of science you’re passionate in and design a degree that suits your goals.

Both courses equip you with highly transferable skills in analytical, logical and critical thinking that can be applied across diverse industries and sectors around the world, combined with unique expertise your distinct disciplines.  You’ll graduate ready for a career that makes a difference.

48 month

Duration

$ 47760

Tuition

We’re preparing a new generation of scientists for today’s increasingly competitive and business-aware world. The Bachelor of Science and Business allows you to combine studies in a science discipline with courses that provide a broad background to business and management.

With today’s increasingly complex workplace requiring numerous skills and flexibility, this degree is designed for those who want to pursue a business career in a scientific industry. By combining pragmatic real-world skills with a scientific underpinning, this degree prepares you to seamlessly transition from one area within a business to another.

Choose from 25 majors within the physical, natural and human sciences. Explore different science disciplines in your first year to find the specialisation that’s right for you. If you already know what you want to specialise in, you can tailor your degree from the start.

Why study this degree at UNSW?

Learn with the best

UNSW Science is at the forefront of many new scientific developments, teaching and innovation. We’re responsive to the needs of industry, adaptive to change and take an innovative approach to teaching and learning. Our world-class laboratories, clinics and simulators give you the tools to explore new frontiers and make meaningful scientific discoveries to benefit society.

  • We’re of the top 50 universities in the world for Environmental Sciences (#19), Psychology (#24), Mathematics (#38), Geology (#38), Materials Science (#39), Earth & Marine Science (#40) and Anatomy & Physiology (#50).
  • We’re ranked 1st in Australia for research output in Chemistry and Physical Sciences and 2nd in Australia for research output in Earth & Environmental Sciences

36 month

Duration

$ 50640

Tuition

The Bachelor of Landscape Architecture (Honours) is a four-year full-time degree.

Have you always wanted to design beautiful and sustainable environments that inspire and change the way people engage with the outside world around them? As a landscape architect, you’ll use the best combination of art and science to plan, design and manage environments that regenerate ecological systems and celebrate cultural values. Think of yourself as a creative problem solver equipped with the skills and knowledge to work effectively with cities, landscapes and communities around the world.

In designing open spaces for the future, you’ll consider historically unknown issues such as urbanisation, sustainability, and climate change in your work – ensuring each project leaves the world looking and feeling that little bit better than before.

Key features

  • Work experience
    • Work experience is an essential part of this degree. You’ll complete up to 90 days of work experience consisting of a minimum of 40 days of supervised work in a landscape industry role and 40 days in a design office. Not only will you graduate with theoretical knowledge, professional skills, and industry connections – you’ll have the experience to confidently launch into a career with real impact. There are international options available too.
  • A community of experts
    • Our Bachelor of Landscape Architecture program is the longest established, accredited program of its kind in the country. This means, each day you’ll be learning with staff who are both leading researchers and practitioners.  
  • Freedom to explore
    • The key features and subject areas of this degree will give you the flexibility to explore landscape architecture through theory and practice – preparing you for a diverse, successful and rewarding career path ahead. You may consider a professional pathway within design communications, natural and cultural systems, professional practice, landscape architectural design and more.

48 month

Duration

$ 43440

Tuition

Manufacturing engineers develop products, as well as the machines that create them. Mechanical and manufacturing engineers apply scientific and engineering knowledge to the development, manufacture and distribution of all types of products. They research, design, build, test, maintain and improve almost everything, from power plants and renewable energy systems to robots and cars.

In this degree, you’ll learn how to transform a design from a conceptual stage into a prototype and finally into a commercially viable product. You’ll integrate the knowledge gained from this degree into a framework and process that allows you to implement your designs, solutions and ideas in a commercial environment.

The final year courses are based on global industry best practice in manufacturing and industrial engineering. You’ll study across the following subjects:

  • Strategy and management
  • Operations and supply chains
  • Analysis and decision-making
  • Design of product-process systems
  • Technology and automation

48 month

Duration

$ 50640

Tuition

The UNSW Bachelor of Arts is a three-year degree when studied full time. As you develop your worldview through personalised course combinations, you’ll define a future life purpose suited to your passions and skills.

Defy the limit of a singular career focus with industry-crossing skills in critical thinking, problem-solving, effective communication, and informed research. What’s more, you’ll develop these skills while exploring what fascinates you, with subjects from creative arts and the humanities to social sciences, languages, and business.

Prepare to challenge your assumptions and apply new thinking to academic traditions and real-world problems. How can we think differently about climate change? Human rights? The ethical future of technology? Broaden your understanding of the world and gain the skills to make a difference.

Environmental humanities
Want to make a change to climate change? One of the greatest questions of our times is how to meet environmental challenges head-on. From species extinction and GMOs to climate change and nuclear power – immerse yourself in the social, cultural, and political factors shaping human relations with the natural world.

36 month

Duration

$ 38640

Tuition

The Bachelor of Computer Science/Fine Arts double degree provides technical and creative foundations for developing and using computer graphics and coded media. It allows you to specialise in either the technical or creative strand of computer graphics and associated fields.

Designed for students aspiring to work in the creative fields, the Bachelor of Fine Arts (BFA) is for those who are open minded, curious, and inventive and who wish to immerse themselves in their creative practice. The BFA is home to distinctive specialisations in Animation and Moving Image, Art Theory, Music, and Visual Arts, each of which is led by experts in your field and supported by specialist facilities.   

You'll build technical skills and knowledge, learning from experts in practical and theoretical classes. And with strong industry connections embedded in each specialisation, you'll develop your career throughout the entire degree.

48 month

Duration

$ 50640

Tuition

The UNSW Bachelor of Arts is a three-year degree when studied full time. As you develop your worldview through personalised course combinations, you’ll define a future life purpose suited to your passions and skills.

Defy the limit of a singular career focus with industry-crossing skills in critical thinking, problem-solving, effective communication, and informed research. What’s more, you’ll develop these skills while exploring what fascinates you, with subjects from creative arts and the humanities to social sciences, languages, and business.

Prepare to challenge your assumptions and apply new thinking to academic traditions and real-world problems. How can we think differently about climate change? Human rights? The ethical future of technology? Broaden your understanding of the world and gain the skills to make a difference.

Theatre and performance
Take the stage and learn why performance matters in a media-savvy world. In this specialisation, you'll learn from industry professionals, collaborate with artists, and gain experience with production companies, venues, and publishers. And have the chance to bring your creativity to life at the unique UNSW Creative Practice Lab with dedicated studio and workshop spaces.

 

36 month

Duration

$ 38640

Tuition

This double degree in mathematics and computer studies makes a valuable combination. While the advanced mathematics (honours) degree focuses on in-depth understanding of pure and applied mathematics, the computer science degree looks at the design, construction and uses of computer systems.

UNSW offers mathematics students advanced facilities combined with innovative teaching. Your mathematics studies will assist with the manipulation of data as well as the development of algorithms in computer science. The advanced mathematics component involves advanced coursework with an honours-level research project.

There are more than seven computer science majors to choose from, including artificial intelligence, database systems, e-commerce, embedded systems, networks, programming languages and security.

60 month

Duration

$ 50640

Tuition

The Master of Engineering Science (Electrical Engineering) is a two-year full-time year degree at UNSW’s leading engineering faculty. You’ll explore the study of electrical engineering where you’ll learn across a variety of engineering systems, including renewable energy and signal processing.

This postgraduate degree is designed to take your knowledge of a specialisation from an undergraduate degree level to an advanced post graduate level. Armed with expertise, you'll be able to enter a new field or lay the foundations for a career in research and development.

Upgrade your skills by focusing on your discipline of choice or opt for a multidisciplinary approach when choosing your electives. This program offers both disciplinary and advanced disciplinary knowledge, with a strong enquiry-based learning component for proactive learning.

24 month

Duration

$ 50160

Tuition

View All Courses by University of New South Wales - Kensington Campus, Australia

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