Bachelor of Accounting - Pathway to Master of Management in Advertising and Brand Management

at University of South Australia - City West Campus Australia

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in marketing.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy.  You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Marketing
You will study core courses such as Accounting and economic theory. You will also learn the latest in specialist areas such as:

• Marketing analytics
• Advertising and branding
• Essentials of marketing planning

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

What you'll learn
The MBA degree comprises eight compulsory core courses, three electives and a final capstone experience. The MBA academic year is divided into four study periods of 10 weeks each. Courses are delivered in the evenings over the 10-week period, or can be studied in intensive mode if you require more flexibility.

All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to draw on your own industry and workplace-based scenarios for assessment tasks. Courses also feature visiting industry leaders, who will lead discussions around contemporary business problems.

What you'll learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for a range of platforms, including traditional media, social media and digital platforms.

You will:

• Learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management 
• Study emerging trends within the communications industry, along with media law and ethics
• Major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
• Select a sub-major in areas including digital media, film and television, journalism, linguistics, marketing or social media
• Undertake an industry internship in your third year
• Study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
• Undertake an industry-supervised project or research thesis in the final year of your masters degree.

Through your postgraduate studies, you’ll build your professional skills in social and digital media management, public relations and strategic communication. You’ll also:

• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Explore topics including digital design and strategic communication in campaigns and crises
• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities

What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You can also gain valuable insight and career skills while you study with advanced career-focused electives and internships in industry.

In your human resource management specialisation you’ll focus on people management, studying areas such as:

• recruitment and selection
• performance and compensation management
• human resource analytics
• employment relations

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

What you'll learn
This two year program comprises 16 courses including 4 electives and an industry placement or project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

This Graduate Diploma is designed and taught by academics actively involved in collaborative industry research. You will study core courses in HRM and specialised topics such as recruitment and selection, employment law, and people, leadership and performance.

What you'll learn

Postgraduate Business studentsYou will have a structured introduction to the core areas of HRM practice, including the business and organisational context in which it occurs. You will also choose two electives, enabling you to tailor your studies to your professional interests. These include the industry placement and overseas study tour options.

You will study specialised areas of HRM such as:

• People, Leadership and Performance
• People Analytics
• Workplace Learning and Development
• Talent Acquisition and Development
• Managing the Global Workforce
• Introduction to Human Resource Management

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

The Graduate Diploma in Communication provides a broad-based communication qualification with a focus on the impact of digital disruption within media and the creative industries. Explore areas of social media management, public relations and professional communication, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of digital media and how these impact your sector.

What you'll learn
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

You will study eight industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media
• Social Media Management
• Communication Contexts
• Digital Design
• Content Creation
• Campaigns and Crisis Management
• Professional Communication

A specialised degree in legal studies will prepare you for a business career in the private, public or legal sectors.

Employers look for graduates who can apply theory to real industry challenges. You’ll have opportunities to embed an internship into your degree and seek career mentoring from legal professionals. You will also complete career-focused electives in business and legal studies to get valuable industry experience and deepen your legal knowledge.

The Bachelor of Business (Legal Studies) is also a pathway into our Bachelor of Laws (Honours) or a Laws (Honours) Double Degree.

The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and accounting and intelligence.

What you'll learn
The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and accounting and intelligence.

You’ll then branch out into your legal studies specialisation where you’ll focus on areas such as the foundations of law and public law; torts and contracts. You will also study eight electives – four in legal studies and four in business. Through these you’ll get valuable industry experience and deepen your legal knowledge.

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics