Bachelor of Accounting - Pathway to Master of Management in Marketing

at University of South Australia - City West Campus Australia

What you'll learn

This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills. A key focus is on practice-based research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• grant sourcing and applications
• industry associations and professional recognition
• communication skills and marketing strategies
• copyright, trademarks, intellectual property and taxation
   

In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics 

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

This one-year Honours degree (or two years part-time) will introduce you to high-level research and help you develop the skills necessary to engage in rigorous research and analysis in your selected creative discipline. It can be used in preparation for postgraduate and PhD studies or research and leadership roles.

What you'll learn
You will learn skills necessary for conducting research in disciplines including Contemporary Art, Communication Design, Illustration Animation, Product Design, Cultural Studies, Film and Television, Journalism and Professional Writing, Communication and Media, Creative Writing, Social Media, Screen Studies and more. You will apply these skills to frame and develop your own research project, producing an outcome that responds to your research questions, project aims and objectives. Outcomes are visual and/or written, as appropriate for your disciplinary focus and project. Throughout your research studies you will be supervised by experienced research academics.
 

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning.

The Bachelor of Digital Business is the first degree offered by The Innovation Academy, an initiative combining the best of Accenture’s global practice and expertise with UniSA’s proven leadership in transformative, industry-informed business education and research. The Bachelor of Digital Business can also be studied 100% online through UniSA Online*.

What you'll learn

You'll learn a new hybrid skillset of advanced digital and business principles for a broad and future-proof career.

Learn how to use marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier, and understand how technology can make the difference between business growth and decline.

With access to a suite of carefully curated industry case studies and projects, you’ll:

• Discover how business and technology have evolved to become inseparable
• Understand how emerging technologies will shape organisations in the future
• Learn to apply advanced leadership, stakeholder management, and change management methodologies 
• Explore how to scope and implement digital projects
• Learn how to utilise entrepreneurship for social and market impact.

The Bachelor of Digital Business takes you further than the basics, combining the best of Accenture's global practice and expertise with UniSA's proven leadership in business education and research. You'll build a suite of creative problem-solving tools that will put you at the forefront of change and the job market.

Start your unstoppable career as a health, physical activity, business and management specialist.

This unique double degree combines a deep understanding of the human body’s physicality with business skills in sports performance, marketing and leadership.

What you'll learn

Through this four-year double degree, you’ll complete core courses across both human movement and sport and recreation management.

Your first year will give you foundational knowledge in human anatomy, as well as the evolving discipline of human movement, exercise and sport science, health and physical activity, physiology and leisure concepts in modern Australian society. You’ll develop mathematical and statistical skills for business and management, learn about group and team psychology, and gain an understanding of motor development.

From your second year, you’ll get to broaden your knowledge in exercise physiology, marketing and economics principles, and develop a sound understanding of sport and recreation governance, structure, legislation and policy frameworks.

You can choose to study a sub-major (six courses) in Sports Coaching or you can complete four electives across a range of complementary areas including Exercise and Sports Science, Health, Physical and Outdoor Education or Nutrition.

Your third year of study will give you advanced skills in motor control and learning, nutrition, business intelligence and management, the sociology of health, physical activity and sport, sport governance, and entrepreneurship for social and market impact. You can also choose an advanced health elective or study the psychology of health, exercise and sport.

Your final year will develop your professional practice skills through an industry placement in either Human Movement or in Sport and Recreation Management. You’ll further develop your skills in strategic management, leadership in recreation and sport, recreation planning in the urban environment, and international business environments.

This highly flexible degree allows you to tailor your studies to your interests and future career.

You could:

• Build your own degree by completing a mix of minors (with or without electives) or sub-majors across a range of different study areas
• Explore 16 other UniSA Bachelor of Business degrees across specialisations such as Innovation and Entrepreneurship, Marketing, Finance, Property, Management, Tourism and Event Management, and transfer with study credit for most successfully completed courses
• Complete a bachelor's degree and master's qualification in just four years with our Fast-track to Masters package
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also twelve courses that you can use to custom build your degree. For example, you could choose to do either:

• Three minors (four courses each), or
• Two minors (four courses each) and four electives, or
• Two sub-majors (six courses each), or
• A 12-month international exchange and four electives.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

This innovative Masters degree will give you a broad knowledge of IT disciplines and a solid foundation in business practices.

Taught by world-class lecturers, researchers and practitioners, you’ll learn about IT stakeholder engagement, business intelligence, business systems analysis and modelling, and the day-to-day operation of information systems.

What you'll learn

You will study an industry relevant blend of business, IT and information systems course to develop a solid cross-disciplinary base of skills required for business analyst roles.

Towards the end of your study you’ll complete a major project where you’ll work in a structured project team, getting practical experience in contemporary IT techniques and practices.