Bachelor of Business

at University of South Australia - City West Campus Australia

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

What you'll learn
Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Experiential product design for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• New technologies in tourism, events and hospitality

This degree has a strong focus on experience-based learning. You will have access to practical-based courses which use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

Your undergraduate degree will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. You’ll then branch out into your specialisation, and learn the latest in areas such as macroeconomics, economics of public policy and analysis; portfolio and fund management; and international currency and banking markets. You can also embark on an overseas study tour, undertake an industry placement, or work on an industry-related research project.

The Master of Finance will explore areas such as financial theory and markets, investment management, corporate finance as well as econometrics.
 

What you'll learn

The Master of Management (Arts and Cultural Management) is made up of 16 courses: eight arts and cultural management courses, two business and management courses and six electives. Through these you will develop skills and expertise in areas that include:

• Arts and Cultural Leadership and Governance
• Accounting for Management M
• Marketing Management
• Arts and Cultural Audiences
• Arts Environment
• Festivals and Events
• Arts Management
• Arts Philanthropy 
• Arts Law
• Venues and Facilities Management

What you'll learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for a range of platforms, including traditional media, social media and digital platforms.

You will:

• Learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management 
• Study emerging trends within the communications industry, along with media law and ethics
• Major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
• Select a sub-major in areas including digital media, film and television, journalism, linguistics, marketing or social media
• Undertake an industry internship in your third year
• Study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
• Undertake an industry-supervised project or research thesis in the final year of your masters degree.

Through your postgraduate studies, you’ll build your professional skills in social and digital media management, public relations and strategic communication. You’ll also:

• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Explore topics including digital design and strategic communication in campaigns and crises
• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities

With a focus on design research, theory and practice, this graduate diploma will prepare you for a career as an interior architect or interior designer. 

You will study the development and application of research processes. Through our industry connections, you will be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

A focus on practical learning also means you will gain the skills and knowledge needed to design stimulating, sustainable and visually appealing interiors, as well as the confidence to embark on real-world projects.

What you'll learn

You will graduate with the confidence and practical capabilities needed to succeed in this competitive field. Through your studies, you will develop an advanced understanding of the theoretical aspects of design, industry trends and design processes. You will also develop cognitive skills needed to review and analyse research. The graduate diploma includes design research studio classes, research methods, sustainable design, business practice, and electives.
 

This innovative qualification will provide you with skills and expertise related to information systems in a business context.

Taught by world-class lecturers, researchers and practitioners, you will learn about IT stakeholder engagement, business intelligence and the day-to-day operations of information systems. 

What you'll learn

You will study seven courses in universal IT practices:

• Business practices
• Project management
• Business system analysis
• Business intelligence and analytics
• Security principles
• Professional communication
• IT concepts