Bachelor of Business in Design and Marketing

at University of South Australia - City West Campus Australia

This hands-on postgraduate qualification will equip you with a comprehensive understanding of sustainable design thinking as it relates to the changing world of design. 

What you'll Learn
Sustainability, emerging materials, new technologies and research are key focal points of this degree.  

You will also study:  

• sustainable design theory and practice
• social, cultural, economic, and technological advancements and their impact on sustainable design
• research methodologies.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

The Bachelor of Business (Property) is the longest-running degree of its type in Australia, and the only one of its kind in South Australia. You will learn about property investment, development, valuation, management, agency and property research. 

As a property professional you will gather and analyse information to help you make informed decisions and offer practical advice about the use and management of property. 

What you'll learn

The degree starts with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on property valuation, development and investment. Specific areas include building evaluation, planning and land use, property law and economics, property practice, investment and development, and entrepreneurship.

In this degree you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• business analytics and the data-driven organisation
• the principles and practices of tourism
• tourism impacts and sustainability
• people, leadership and performance

This practical degree will equip you with the skills needed to design and create products that people use every day, such as electronic devices, domestic appliances, homewares, medical devices, sports equipment, user experiences and interfaces, furniture, mobility solutions and more.

Product designers need to consider human factors, usability, aesthetics, manufacturing technologies, materials and environmental sustainability in their designs, and this comprehensive, practical degree will have you doing just that. During your studies, you will develop fundamental practical skills through design studio classes, model-making and prototyping.

You will learn in our dedicated studios and state-of-the-art workshops fitted with digital fabrication equipment such as laser cutters, CNC routers and 3D printers, and virtual reality systems. You can practice skills learned in real-world workplaces when you complete professional placements as part of your study. There is also the opportunity for you to complete some of your studies overseas.

• There is a lot of ground to cover in this degree, starting with a fundamental understanding of the elements and principles of design. Much of this study takes place in the purpose-built design studios located on-campus. You will study basic skills and concepts relating to areas such as sketching and visualisation techniques; design history and theory; human centred design; computer-aided design; and creativity. During your second year you will broaden your knowledge, covering topics such as:
• Ergonomics and human factors
• Human centred design principles
• Advanced 3D computer modelling and manufacturing
• Sustainable design concepts and methods
• Materials and processes
• Manufacturing and engineering principles

This unique degree will equip you with the skills needed to kick-start your rewarding career in the creative and innovative world of illustration and animation.

You will learn a broad range of techniques needed to produce industry-standard pictures for industries such as:

• Book and comic publishing
• Gaming
• Movies
• Advertising
• 2D, 3D and Stop Motion animation
• Animation
• Design

You will also become skilled in free-hand drawing, develop knowledge of digital software for moving and static pictures, and work in on-campus workshops that are fitted out with state-of-the-art equipment.

During your final year you will be given the opportunity to practice your skills when you undertake an industry internship, mentorship, collaborative project or free elective.

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning.

In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics 

With a Master of Finance you will be equipped to manage the challenges of the fast-developing global finance industry.

This degree has a strong focus on experience-based learning. You will use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

The Master of Finance is made up of 16 courses in areas such as financial theory and markets, investment management, corporate finance as well as econometrics. You will also study two electives as part of your studies. One of your elective options is a 150-hour industry placement either in Australia or overseas.  The program will take 2 years full-time to be completed. If you are eligible for Advanced Standing*, it will take only 1.5 years.

The Master of Information Technology (Cyber Security) aims to develop cyber security professionals with advanced knowledge in cyber security governance, risk and compliance (GRC). To ensure you graduate job-ready, significant consultation with industry has taken place to establish both the technical and non-technical expertise demanded by employers. In recent years, calls for cyber security professionals with a strong working-knowledge of GRC in complex organisational environments has significantly increased. As such, this program will build your professional proficiency, as well your ability to examine and implement a range of technology-based cyber security defences to address emerging threats and attacks.

What you'll Learn

The Master of Information Technology (Cyber Security) has been designed to develop foundational, discipline specific knowledge in IT in your first semester of study. From there, you will complete courses that develop your knowledge in governance, risk management and compliance, business practices, network security and cyber criminal behaviour, before completing advanced topics in:

• security operations
• security architectures
• enterprise and cyber physical security, and
• cyber law and digital evidence.

The Bachelor of Creative Industries is one of Australia’s most industry-connected degrees. This innovative, hands-on degree allows you to tailor your studies to your interests and career objectives. You'll be engaged with industry from day one, which will culminate in a final year industry placement/project or mentoring to help you launch your own creative venture.

This degree will prepare you to work in the Creative Industries, you will use your business skills and specialised knowledge to support, influence and grow the creative industry of your choice.

Industry Majors include:

• Animation and Visual Effects (with Rising Sun Pictures)
• Comicbook Creation (with Writers SA)
• Communication and Media
• Contemporary Art Studies (with Guildhouse)
• Creative Writing and Literature (with Writers SA)
• Digital Media (with Solstice Media)
• Festivals (with Festivals Adelaide)
• Film and Television (with Channel 44)
• Games Design and Production (with Epic Games and Mighty Kingdom)
• Performing Arts
• Screen Studies (with Adelaide Film Festival)
• Social Media (with KOJO)

You can tailor your degree by pairing your Industry Major with a second Major, allowing you to study areas directly focused towards your career pathway, as you develop crucial professional, business and enterprise skills.

By studying the Bachelor of Creative Industries, you’ll become professional, adaptable and creatively focused with multidisciplinary skills, allowing you to work in commercial contexts and settings, freelance as an independent artist or launch creative start-ups in your chosen field.