Bachelor of Business in Marketing

at University of South Australia - City West Campus Australia

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your specialisation, studying areas such as the global supply chain, cross cultural management, global marketing etc.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Marketing for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• The international business environment

In your postgraduate studies,  you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

This one-year Honours degree (or two years part-time) will introduce you to high-level research and help you develop the skills necessary to engage in rigorous research and analysis in your selected creative discipline. It can be used in preparation for postgraduate and PhD studies or research and leadership roles.

What you'll learn
You will learn skills necessary for conducting research in disciplines including Contemporary Art, Communication Design, Illustration Animation, Product Design, Cultural Studies, Film and Television, Journalism and Professional Writing, Communication and Media, Creative Writing, Social Media, Screen Studies and more. You will apply these skills to frame and develop your own research project, producing an outcome that responds to your research questions, project aims and objectives. Outcomes are visual and/or written, as appropriate for your disciplinary focus and project. Throughout your research studies you will be supervised by experienced research academics.
 

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

This Graduate Diploma is designed and taught by academics actively involved in collaborative industry research. You will study core courses in HRM and specialised topics such as recruitment and selection, employment law, and people, leadership and performance.

What you'll learn

Postgraduate Business studentsYou will have a structured introduction to the core areas of HRM practice, including the business and organisational context in which it occurs. You will also choose two electives, enabling you to tailor your studies to your professional interests. These include the industry placement and overseas study tour options.

You will study specialised areas of HRM such as:

• People, Leadership and Performance
• People Analytics
• Workplace Learning and Development
• Talent Acquisition and Development
• Managing the Global Workforce
• Introduction to Human Resource Management

This degree explores the intricacies of product design, further building on your existing knowledge and skill set. You will develop the tools and techniques to investigate and analyse human centred design problems and develop techniques to manage complex design projects. You will also develop knowledge and skills in design thinking principles and practices as they are applied to industrial design projects. Emerging materials and processing technologies will be covered, as will manufacturing, technical skills and 3D design.

What you'll learn
Human-centred research and design thinking processes, as applied to industrial design problems, are the core of your experience. You’ll use various techniques to investigate design problems, come to a deep understanding of the context, and then develop and implement innovative and appropriate solutions for the problem. Emerging materials, processing technologies and sustainability are also key focuses, and you will develop an advanced understanding of product design and graduate with the ability to develop and design:

• physical products
• systems
• interfaces

You will also acquire:

• high-level design thinking skills using a variety of methods and processes
• high-level technical skills needed for digital prototyping and the development of 3D design
• the ability to use knowledge of existing and emerging materials and processing technologies for high and low-volume manufacturing
• the ability to work through complex industrial design problems
• cognitive skills needed to review and analyse research

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

Prepare to succeed in the fast-paced financial sector with South Australia’s most established finance degree.

With a focus on the borrowing, lending and investing of money, you will develop a dynamic understanding of the complex finance industry as part of your degree. You will gain knowledge in areas such as investment banking and fund management, and have the chance to learn in our state-of-the-art Iress Trading Room on campus.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on finance and financial markets. Specific areas include financial markets and institutions: international currency and banking markets; portfolio and fund management; macroeconomics; corporate valuation; and financial risk analysis and management.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

The Bachelor of Business (Property) is the longest-running degree of its type in Australia, and the only one of its kind in South Australia. You will learn about property investment, development, valuation, management, agency and property research. 

As a property professional you will gather and analyse information to help you make informed decisions and offer practical advice about the use and management of property. 

What you'll learn

The degree starts with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on property valuation, development and investment. Specific areas include building evaluation, planning and land use, property law and economics, property practice, investment and development, and entrepreneurship.