Bachelor of Business in Marketing

at University of South Australia - City West Campus Australia

Pharmaceutical scientists are experts in the chemistry, biology, and biotechnology required to design and develop medicines. UniSA’s Bachelor of Pharmaceutical Science is the only degree of its kind in South Australia, equipping you with skills which are globally relevant.

You may also be eligible for the only double degree of its kind in Australia - a Bachelor of Pharmaceutical Science, Bachelor of Pharmacy (Honours) - which you can do with just two extra years of study.

• This degree places a unique emphasis on the development and commercialisation of a range of pharmaceutical products, such as injections, tablets, creams and ointments.

In your first year you’ll develop an understanding of basic sciences. You’ll learn about career development and factors influencing the pharmaceutical industry domestically and internationally.

During the second and third years you’ll focus on:

• pharmaceutical sciences (including formulation)
• pharmacology and pharmacokinetics
• drug discovery, development and commercialisation

You’ll also get the opportunity to fine-tune your study to your own personal interests and career aspirations when you choose from a range of specialist courses during your final two years.

You may choose to specialise in areas such as:

• research and development (including drug discovery)
• manufacturing and pharmaceutical chemistry (including quality control)
• drug development (including clinical trials)
• business (including sales, marketing, legal, regulatory and drug information)

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers.

In your specialisation you will focus on finance and financial markets. Specific areas include financial markets and institutions; international currency and banking markets; portfolio and fund management; macroeconomics; corporate valuation; and financial risk analysis and management.

In the Master of Professional Accounting you will study five core courses and nine accounting specialisation courses. You will gain a solid grounding in the latest accounting methods by studying areas in auditing, taxation, financial and management accounting and corporate finance. You will also study two electives as part of your studies.
 

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Marketing for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• The international business environment

In your postgraduate studies,  you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics

This Graduate Diploma is designed and taught by academics actively involved in collaborative industry research. You will study core courses in HRM and specialised topics such as recruitment and selection, employment law, and people, leadership and performance.

What you'll learn

Postgraduate Business studentsYou will have a structured introduction to the core areas of HRM practice, including the business and organisational context in which it occurs. You will also choose two electives, enabling you to tailor your studies to your professional interests. These include the industry placement and overseas study tour options.

You will study specialised areas of HRM such as:

• People, Leadership and Performance
• People Analytics
• Workplace Learning and Development
• Talent Acquisition and Development
• Managing the Global Workforce
• Introduction to Human Resource Management

What you'll learn

The two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA.  Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

This hands-on postgraduate qualification will equip you with a comprehensive understanding of the innovative, changing world of communication design.

With a strong focus on adaptability and the importance of responding to changing design issues, you will gain advanced skills in areas such as web and print design, as well as emerging technologies and research processes.

In conjunction with industry, you will also be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

In addition to the necessary practical skills, a key part of your learning will relate to advanced research and you will graduate with the cognitive skills needed to review and analyse information.

What you'll learn
To be an effective communication designer you need to be able to identify problems and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace.

• socio-cultural change
• economic constraints
• environmental impacts

You will also develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. Cognitive skills needed to review and analyse research will also be developed.

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your specialisation, studying areas such as the global supply chain, cross cultural management, global marketing etc.

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.