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Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management

Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management

at University of South Australia - City West Campus Australia

Overview

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.


What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

  • Consumer behaviour
  • Marketing analytics
  • Advertising
  • Branding
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0

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of South Australia - City West Campus

Location

Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management Assistant Fee

$34300

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by University of South Australia - City West Campus,Australia

This hands-on postgraduate qualification will equip you with an advanced understanding of the innovative, changing world of design. You will study emerging trends and technologies, contemporary design issues, construction challenges and management.   

With a strong focus on construction challenges, design principles and client considerations, you will build on your previously acquired knowledge and skill set.  

In addition to fundamental practical skills, a key part of your learning will relate to advanced research skills and you will graduate with the cognitive skills needed to review and analyse research. You will also complete an industry placement as part of your studies.

What you'll learn
Emerging trends and technologies, contemporary design issues, construction challenges, and research are key focuses of this degree. You will also develop design proposals, foster client relations, survey building sites, develop research methodologies, and undertake a substantial research-based project.

The first year will include design research studio classes, a specialized design communication course, an introduction to sustainable design, research methods, business practices, and a choice of electives.

24 month

Duration

$ 34300

Tuition

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your tourism and event management studies you will prepare for a fast-paced career in these growing industries. You’ll develop an understanding of the field from a global perspective, and study a broad range of practical, real-world issues with a chance to get involved in running events.

What you'll learn
This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in tourism and event management.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Tourism and Event Management
You will study core courses such as Business and Society, Management and Organisation and Marketing Principles: Trading and Exchange. You will also learn the latest in specialist areas such as:

  • Marketing, service management and new technologies in tourism, events and hospitality
  • Destination management 
  • Policy and planning for sustainable tourism

60 month

Duration

$ 34300

Tuition

Hands-on teaching and learning is a focus of this degree, and as a contemporary art student you will have access to a comprehensive range of facilities in custom-built studios and workshops. Alongside these are studies in art history, theory, and courses in how to grow your career and opportunities to connect with industry partners in the City West cultural precinct. A key feature of the degree is its flexibility. Students can choose to focus on the development of hand skills or opt for a more multidisciplinary pathway through the program.

Throughout your studies, you can select from a range of the studio areas including:

  • Ceramics
  • Drawing
  • Glass
  • Jewellery 
  • Painting
  • Photography
  • Sculpture
  • Textiles
  • Printmaking

And also be introduced to the contemporary practices of video, sound, performance, and new media art.

36 month

Duration

$ 29400

Tuition

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

  • Financial and management accounting
  • Taxation and company law
  • Auditing
  • Sustainability accounting
  • Global and contemporary accounting issues
  • Strategic financial analysis

36 month

Duration

$ 34300

Tuition

Architecture and Construction

Master of Urban and Regional Planning

.A key component of this masters degree relates to the planning and development of environmentally sustainable cities and regions that acknowledge social diversity and the need for greater physical activity and contact with nature, which can help to prevent chronic diseases associated with excessive sedentary behaviour. You will also develop advanced research skills when you complete an individual research project under the guidance of a qualified research supervisor.

What you'll learn
This masters degree will equip you with the knowledge, skills and practical expertise needed to embark on a career in the field of urban and regional planning.

You will learn about:

  • Sustainable urban design and development
  • Planning governance and policy
  • Planning for healthy cities
  • Planning law and ethics
  • Development assessment
  • Social policy and community based planning
  • Transport and planning
  • Research techniques

24 month

Duration

$ 36600

Tuition

Business & Management

Bachelor of Accounting

This industry-accredited degree will provide you with a strong foundation of knowledge in accounting combined with business, taxation, auditing, finance and sustainability. You will learn about the current economic, legal and political influences affecting global business as well as develop critical problem solving, decision-making, communication, teamwork and technical skills.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

  •     Financial and management accounting
  •     Taxation and company law
  •     Auditing
  •     Sustainability accounting
  •     Global and contemporary accounting issues
  •     Strategic financial analysis.

36 month

Duration

$ 34300

Tuition

This program is recognised as an approved program by Financial Adviser Standards, The Treasury and will equip you with the education requirements to practise as a qualified financial adviser. Explore an exciting career in a dynamic and growing area of the financial services industry with one of the first bachelor programs in Australia to meet new education requirements.

The Master of Professional Accounting will prepare you for practice as a professional accountant. You will develop analytical, general business management and critical problem-solving skills, and gain a comprehensive understanding of accounting practice.

Your studies will focus on financial and management accounting, finance, commercial law, taxation law and auditing. You’ll study contemporary research and real-life case studies with the opportunity to complete an industry placement in Australia or overseas. You will graduate well-equipped for a global career, knowledgeable in areas such as accounting, tax, financial management, and public practice.

36 month

Duration

$ 34300

Tuition

The Master of Information Technology (Cyber Security) aims to develop cyber security professionals with advanced knowledge in cyber security governance, risk and compliance (GRC). To ensure you graduate job-ready, significant consultation with industry has taken place to establish both the technical and non-technical expertise demanded by employers. In recent years, calls for cyber security professionals with a strong working-knowledge of GRC in complex organisational environments has significantly increased. As such, this program will build your professional proficiency, as well your ability to examine and implement a range of technology-based cyber security defences to address emerging threats and attacks.


What you'll Learn

The Master of Information Technology (Cyber Security) has been designed to develop foundational, discipline specific knowledge in IT in your first semester of study. From there, you will complete courses that develop your knowledge in governance, risk management and compliance, business practices, network security and cyber criminal behaviour, before completing advanced topics in:

  • security operations
  • security architectures
  • enterprise and cyber physical security, and
  • cyber law and digital evidence.

24 month

Duration

$ 34800

Tuition

Creative Arts & Design

Bachelor of Creative Industries

The Bachelor of Creative Industries is one of Australia’s most industry-connected degrees. This innovative, hands-on degree allows you to tailor your studies to your interests and career objectives. You'll be engaged with industry from day one, which will culminate in a final year industry placement/project or mentoring to help you launch your own creative venture.

This degree will prepare you to work in the Creative Industries, you will use your business skills and specialised knowledge to support, influence and grow the creative industry of your choice.

Industry Majors include:

  • Animation and Visual Effects (with Rising Sun Pictures)
  • Comicbook Creation (with Writers SA)
  • Communication and Media
  • Contemporary Art Studies (with Guildhouse)
  • Creative Writing and Literature (with Writers SA)
  • Digital Media (with Solstice Media)
  • Festivals (with Festivals Adelaide)
  • Film and Television (with Channel 44)
  • Games Design and Production (with Epic Games and Mighty Kingdom)
  • Performing Arts
  • Screen Studies (with Adelaide Film Festival)
  • Social Media (with KOJO)

You can tailor your degree by pairing your Industry Major with a second Major, allowing you to study areas directly focused towards your career pathway, as you develop crucial professional, business and enterprise skills.

By studying the Bachelor of Creative Industries, you’ll become professional, adaptable and creatively focused with multidisciplinary skills, allowing you to work in commercial contexts and settings, freelance as an independent artist or launch creative start-ups in your chosen field. 

36 month

Duration

$ 29400

Tuition

Public Safety and Legal Studies

Bachelor of Laws (Honours)

What you'll learn

During this degree you will study courses that teach you the fundamental legal principles and concepts that underpin the Australian legal system.

Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of the basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement. Through your choice of electives you can expand your knowledge in an area of professional interest such as health law, sports law, family law or human rights law.

Throughout your degree, you will have many opportunities to engage in practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice Project, ensuring you’ll be prepared for legal practice upon graduation.

48 month

Duration

$ 34300

Tuition

View All Courses by University of South Australia - City West Campus, Australia

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