Bachelor of Business in Tourism and Event Management - Pathway to Master of Management in Marketing

at University of South Australia - City West Campus Australia

This degree explores the intricacies of product design, further building on your existing knowledge and skill set. You will develop the tools and techniques to investigate and analyse human centred design problems and develop techniques to manage complex design projects. You will also develop knowledge and skills in design thinking principles and practices as they are applied to industrial design projects. Emerging materials and processing technologies will be covered, as will manufacturing, technical skills and 3D design.

What you'll learn
Human-centred research and design thinking processes, as applied to industrial design problems, are the core of your experience. You’ll use various techniques to investigate design problems, come to a deep understanding of the context, and then develop and implement innovative and appropriate solutions for the problem. Emerging materials, processing technologies and sustainability are also key focuses, and you will develop an advanced understanding of product design and graduate with the ability to develop and design:

• physical products
• systems
• interfaces

You will also acquire:

• high-level design thinking skills using a variety of methods and processes
• high-level technical skills needed for digital prototyping and the development of 3D design
• the ability to use knowledge of existing and emerging materials and processing technologies for high and low-volume manufacturing
• the ability to work through complex industrial design problems
• cognitive skills needed to review and analyse research

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will developed skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will also go on to develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• The principles and practices of tourism
• Tourism impacts and sustainability
• People, leadership and performance

This degree has a strong focus on experience-based learning. You will have access to practical-based courses which use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

Your undergraduate degree will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. You’ll then branch out into your specialisation, and learn the latest in areas such as macroeconomics, economics of public policy and analysis; portfolio and fund management; and international currency and banking markets. You can also embark on an overseas study tour, undertake an industry placement, or work on an industry-related research project.

The Master of Finance will explore areas such as financial theory and markets, investment management, corporate finance as well as econometrics.
 

The Bachelor of Creative Industries is one of Australia’s most industry-connected degrees. This innovative, hands-on degree allows you to tailor your studies to your interests and career objectives. You'll be engaged with industry from day one, which will culminate in a final year industry placement/project or mentoring to help you launch your own creative venture.

This degree will prepare you to work in the Creative Industries, you will use your business skills and specialised knowledge to support, influence and grow the creative industry of your choice.

Industry Majors include:

• Animation and Visual Effects (with Rising Sun Pictures)
• Comicbook Creation (with Writers SA)
• Communication and Media
• Contemporary Art Studies (with Guildhouse)
• Creative Writing and Literature (with Writers SA)
• Digital Media (with Solstice Media)
• Festivals (with Festivals Adelaide)
• Film and Television (with Channel 44)
• Games Design and Production (with Epic Games and Mighty Kingdom)
• Performing Arts
• Screen Studies (with Adelaide Film Festival)
• Social Media (with KOJO)

You can tailor your degree by pairing your Industry Major with a second Major, allowing you to study areas directly focused towards your career pathway, as you develop crucial professional, business and enterprise skills.

By studying the Bachelor of Creative Industries, you’ll become professional, adaptable and creatively focused with multidisciplinary skills, allowing you to work in commercial contexts and settings, freelance as an independent artist or launch creative start-ups in your chosen field. 

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your arts studies you will explore the global contexts of politics and history which includes Australia’s role domestically, and within the broader currents, of regional and global politics. The expertise you gain in your arts major, in addition to your law studies, will further improve your employment prospects. Our lecturers are world-class researchers1 and under their guidance you will also develop strong skills in analysis, advanced writing, communication, and research and problem solving.

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in arts. 

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to complete your GDLP in your final year of study and practical learning experiences, including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practice upon graduation.

Arts (History and Global Politics)
The History and Global Politics major will illuminate the patterns and processes that have shaped our societies over time and help you analyse and predict events in our contemporary world. You will study areas such as:

• Framing international politics through film and documentaries
• Global aid and development
• The politics of environmental change in Australia and Asia
• World history trends and transformations
• Australia in the Asian Century
• Marginalisation in world affairs
• Power and resistance
• The US in world affairs

Logistics and supply chain management involves managing the flow of goods and services from the point of origin to the consumer - a critical process for many businesses. It can encompass warehousing, monitoring inventory, purchasing, transport and distribution.

In this degree you will learn to manage the flow of goods and services from point of origin to consumer, focusing on the complex system of global supply that delivers products to your doorstep or local retailer.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

You will then study specialist courses in areas such as:

• Integrated supply chain management
• Procurement for strategic advantage
• International management ethics and values

What you'll learn

To be an effective communication designer you need to be able to identify problems, and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace such as socio-cultural change, economic constraints, and environmental impacts.

This graduate diploma comprises design research studio classes, advanced research skills, introduction to sustainable design, business practice and a choice of electives. You will develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. You will also acquire the cognitive skills needed to review and analyse research.
 

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

Hands-on teaching and learning is a focus of this degree, and as a contemporary art student you will have access to a comprehensive range of facilities in custom-built studios and workshops. Alongside these are studies in art history, theory, and courses in how to grow your career and opportunities to connect with industry partners in the City West cultural precinct. A key feature of the degree is its flexibility. Students can choose to focus on the development of hand skills or opt for a more multidisciplinary pathway through the program.

Throughout your studies, you can select from a range of the studio areas including:

• Ceramics
• Drawing
• Glass
• Jewellery 
• Painting
• Photography
• Sculpture
• Textiles
• Printmaking

And also be introduced to the contemporary practices of video, sound, performance, and new media art.

The Bachelor of Digital Business is the first degree offered by The Innovation Academy, an initiative combining the best of Accenture’s global practice and expertise with UniSA’s proven leadership in transformative, industry-informed business education and research. The Bachelor of Digital Business can also be studied 100% online through UniSA Online*.

What you'll learn

You'll learn a new hybrid skillset of advanced digital and business principles for a broad and future-proof career.

Learn how to use marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier, and understand how technology can make the difference between business growth and decline.

With access to a suite of carefully curated industry case studies and projects, you’ll:

• Discover how business and technology have evolved to become inseparable
• Understand how emerging technologies will shape organisations in the future
• Learn to apply advanced leadership, stakeholder management, and change management methodologies 
• Explore how to scope and implement digital projects
• Learn how to utilise entrepreneurship for social and market impact.

The Bachelor of Digital Business takes you further than the basics, combining the best of Accenture's global practice and expertise with UniSA's proven leadership in business education and research. You'll build a suite of creative problem-solving tools that will put you at the forefront of change and the job market.