Bachelor of Business - Pathway Master of Management in Marketing

at University of South Australia - City West Campus Australia

This degree explores the intricacies of product design, further building on your existing knowledge and skill set. You will develop the tools and techniques to investigate and analyse human centred design problems and develop techniques to manage complex design projects. You will also develop knowledge and skills in design thinking principles and practices as they are applied to industrial design projects. Emerging materials and processing technologies will be covered, as will manufacturing, technical skills and 3D design.

What you'll learn
Human-centred research and design thinking processes, as applied to industrial design problems, are the core of your experience. You’ll use various techniques to investigate design problems, come to a deep understanding of the context, and then develop and implement innovative and appropriate solutions for the problem. Emerging materials, processing technologies and sustainability are also key focuses, and you will develop an advanced understanding of product design and graduate with the ability to develop and design:

• physical products
• systems
• interfaces

You will also acquire:

• high-level design thinking skills using a variety of methods and processes
• high-level technical skills needed for digital prototyping and the development of 3D design
• the ability to use knowledge of existing and emerging materials and processing technologies for high and low-volume manufacturing
• the ability to work through complex industrial design problems
• cognitive skills needed to review and analyse research

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Marketing for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• The international business environment

In your postgraduate studies,  you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your psychology studies you will develop an in-depth understanding of human behaviour, social interactions and why people think the way they do. Courses are taught by world-class researchers1 in the field of psychology – in fact, the curriculum is informed by the research of our academics.

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in psychology.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy.  You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

Psychology
In your psychology studies, you will develop a strong theoretical knowledge in the field as well as practical skills such as problem-solving, planning, judgement and decision-making. 

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

The Master of Management (Business Analytics) will equip you with the knowledge and skills to become a data-driven decision maker at a managerial level, in any industry. You will develop the confidence and expertise to pull valuable insights from complex organisational data using various business analytics solutions.

This degree combines management theory with business intelligence. You will gain an in-depth understanding of advanced data analytics for business and study specialised areas such as machine learning for business professionals and data visualisation and communication. You will explore the latest data analytics techniques and delve into the future of big data. 

What you'll learn
The Master of Management (Business Analytics) comprises of 12 courses. You will complete four management courses, and six Business Analytics specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will develop skills and expertise in areas that include:

• business ethics
• people, leadership and performance
• data privacy, governance and quality
• data visualisation and communication
• enterprise analytics
• machine learning for business professionals

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

What you'll learn

This master’s degree will expand your knowledge and skills in management, administration, leadership, project management, strategic management, financial management and more.

Through a unique blend of health and business courses, you'll learn to:

• Provide the overall strategic direction and management for a service, facility, organisation or centre.
• Work in senior levels of management influencing high-level organisation, financial and administrative decisions.
• Prepare for leadership roles in health within Australia and internationally.
• Develop and strengthen project management processes to plan, manage, execute and deliver successful projects.
• Develop competencies in designing rigorous quantitative research to inform healthcare knowledge, practice, and policy.
• Undertake administrative operations such as reporting and budget planning.
• Understand business analytics, the accounting environment and health economics within organisations.

What you'll learn

Emerging trends and technologies, contemporary design issues, construction challenges and research are key focuses of this graduate diploma. You will also:  

• develop design proposals

• foster client relations

• survey building sites

• learn how to translate traditional drawing and design methods to specialised computer programs

• develop research methodologies  

Our Master of Finance (Global Investment and Trade) will equip you with the skills to manage critical issues facing global trade, international business and finance.

This degree will provide you with an in-depth understanding of the interconnections between institutions and global financial markets, as well as the implications of changing regulation and policy.

What you'll learn

The Master of Finance (Global Investment and Trade) is made up of 16 courses including two electives and two specialisation electives. You will study core courses in business and global investment and trade and select from specialised electives such as Behavioural Finance, International Business: Strategy and Ethics, and Applied Research in Finance. One of your elective options is also a 150-hour industry placement either in Australia or overseas.