Bachelor of Business - Pathway to Master of Management in Advertising and Brand Management

at University of South Australia - City West Campus Australia

The Master of Management provides you with contemporary management skills and expertise across areas such as project management, leadership and strategy. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management comprises 12 courses. You will complete four core courses and six management specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will develop skills and expertise in areas that include:

• Business ethics
• People, leadership and performance
• Managing the global workforce
• Entrepreneurship and innovation
• Managing change

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

With a Master of Finance you will be equipped to manage the challenges of the fast-developing global finance industry.

This degree has a strong focus on experience-based learning. You will use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

The Master of Finance is made up of 16 courses in areas such as financial theory and markets, investment management, corporate finance as well as econometrics. You will also study two electives as part of your studies. One of your elective options is a 150-hour industry placement either in Australia or overseas.  The program will take 2 years full-time to be completed. If you are eligible for Advanced Standing*, it will take only 1.5 years.

What you'll learn

This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills. A key focus is on practice-based research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• grant sourcing and applications
• industry associations and professional recognition
• communication skills and marketing strategies
• copyright, trademarks, intellectual property and taxation
   

What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You can also gain valuable insight and career skills while you study with advanced career-focused electives and internships in industry.

In your human resource management specialisation you’ll focus on people management, studying areas such as:

• recruitment and selection
• performance and compensation management
• human resource analytics
• employment relations

.A key component of this masters degree relates to the planning and development of environmentally sustainable cities and regions that acknowledge social diversity and the need for greater physical activity and contact with nature, which can help to prevent chronic diseases associated with excessive sedentary behaviour. You will also develop advanced research skills when you complete an individual research project under the guidance of a qualified research supervisor.

What you'll learn
This masters degree will equip you with the knowledge, skills and practical expertise needed to embark on a career in the field of urban and regional planning.

You will learn about:

• Sustainable urban design and development
• Planning governance and policy
• Planning for healthy cities
• Planning law and ethics
• Development assessment
• Social policy and community based planning
• Transport and planning
• Research techniques

This degree will provide you with knowledge and skills in management and marketing systems for real estate practice.

You will gain an understanding of agency and property management, planning and property economics, as well as real estate law, investment and development for a career as a real estate agent or property manager in residential, commercial and industrial property.

You will also learn how to make effective and strategic business decisions, and start to develop skills in entrepreneurship to understand the importance of competitive edge in business.

What you'll learn
The degree starts with core courses  in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers.  

In your specialisation you will develop your expertise across areas such as property agency and property management, marketing and entrepreneurship, as well as real estate law and investment.

Specific areas include real estate practice and marketing management, property law and economics, building evaluation, real estate management and entrepreneurship.

You will also be able to use your electives to complete a minor in marketing to complement your real estate practice studies. This will allow you to gain expertise in consumer behaviour, advertising, digital marketing, branding and marketing analytics.

Bachelor of Architectural Studies is a globally competitive degree focusing on the relationship between architecture, communication, technology, culture, and natural and built environments. Our alumni network spans the globe, from award-winning local architectural practices to international practices with offices worldwide.

This bachelor-level degree will provide you with the skills and knowledge to understand design principles and methods; building structures and construction systems; digital design and communication methods; sustainable design strategies; and the social and cultural history that shapes our world.

This degree has a strong practical focus – in architectural design studio classes, you will design real and speculative projects informed by contemporary architectural practice and construction, as well as undertake research and hands-on learning through industry-led and practically-focused coursework.

As well as the opportunity to gain relevant practical experience, you will gain the skills needed to design architectural environments that range in scale and complexity and develop:

• Research and methodological skills to integrate theoretical, behavioural, environmental, and ethical issues within architectural practice
  Understanding of the social and political context of architecture
  Verbal, written, and graphic communication skills, including traditional drawing methods and 2D and 3D computer-based representation skills that will enable you to visualise your designs using Virtual Reality and the Unreal game engine
  Conceptual and technical skills to demonstrate a broad understanding of knowledge in contemporary design culture, including Aboriginal and First Nations cultural practices.

This Master degree will not only help to further extend practical skills in your chosen specialisation, but it will also provide you with valuable business management skills.

The specialised fields you are able to choose from include:

• photographic, digital and graphic media, illustration and animation
• painting and drawing
• spatial and material studies, including public art, sculpture, textiles, glass, ceramics, jewellery/metal, and furniture.

A key focus of this degree is on the development and application of research practices and methodologies. You will graduate with the creative and critical thinking skills needed to review and analyse information. You will also develop skills in marketing and critical analysis.

What you'll Learn
This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills.

A key focus is on research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• Grant sourcing and applications
• Industry associations and professional recognition
• Communication skills and marketing strategies
• Copyright, trademarks, intellectual property and taxation

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers.

In your specialisation you will focus on finance and financial markets. Specific areas include financial markets and institutions; international currency and banking markets; portfolio and fund management; macroeconomics; corporate valuation; and financial risk analysis and management.

In the Master of Professional Accounting you will study five core courses and nine accounting specialisation courses. You will gain a solid grounding in the latest accounting methods by studying areas in auditing, taxation, financial and management accounting and corporate finance. You will also study two electives as part of your studies.