Bachelor of Laws (Honours)/Bachelor of Accounting

at University of South Australia - City West Campus Australia

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

• Build your own degree by completing two minors (usually eight courses)) across a range of different study areas
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

The Master of Management (Tourism and Event Management) degree will explore contemporary management skills and you will study areas such as project management, sustainable tourism, and event management. You will also focus on the key principles which govern the tourism industry and gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship.

This Master degree will not only help to further extend practical skills in your chosen specialisation, but it will also provide you with valuable business management skills.

The specialised fields you are able to choose from include:

• photographic, digital and graphic media, illustration and animation
• painting and drawing
• spatial and material studies, including public art, sculpture, textiles, glass, ceramics, jewellery/metal, and furniture.

A key focus of this degree is on the development and application of research practices and methodologies. You will graduate with the creative and critical thinking skills needed to review and analyse information. You will also develop skills in marketing and critical analysis.

What you'll Learn
This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills.

A key focus is on research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• Grant sourcing and applications
• Industry associations and professional recognition
• Communication skills and marketing strategies
• Copyright, trademarks, intellectual property and taxation

The Graduate Diploma in Communication provides a broad-based communication qualification with a focus on the impact of digital disruption within media and the creative industries. Explore areas of social media management, public relations and professional communication, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of digital media and how these impact your sector.

What you'll learn
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

You will study eight industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media
• Social Media Management
• Communication Contexts
• Digital Design
• Content Creation
• Campaigns and Crisis Management
• Professional Communication

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and employment law – the knowledge you will need to accelerate your career as a business professional in an international context. 

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

Prepare to succeed in the fast-paced financial sector with South Australia’s most established finance degree.

With a focus on the borrowing, lending and investing of money, you will develop a dynamic understanding of the complex finance industry as part of your degree. You will gain knowledge in areas such as investment banking and fund management, and have the chance to learn in our state-of-the-art Iress Trading Room on campus.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on finance and financial markets. Specific areas include financial markets and institutions: international currency and banking markets; portfolio and fund management; macroeconomics; corporate valuation; and financial risk analysis and management.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

What you'll learn

This degree will see you graduate with the confidence and practical capabilities needed to succeed in this competitive field. You will:

• Gain a solid foundation in the theoretical aspects of design, and through valuable hands-on projects and industry placements you will also gain practical knowledge and skills that will see you transition with ease into the workplace
• Gain an understanding of industry trends – delve into the world of workplace design, as well as the expanding field of furniture design with hands-on experience in the production and fabrication of furniture
• Apply design processes and strategies to a range of interior architecture projects, many of which are professional projects with real clients; alternatively you may choose to complete workshop-based courses where you can create furniture prototypes.

The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

What you'll learn
Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking