Bachelor of Marketing and Communication

at University of South Australia - City West Campus Australia

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your tourism and event management studies you will prepare for a fast-paced career in these growing industries. You’ll develop an understanding of the field from a global perspective, and study a broad range of practical, real-world issues with a chance to get involved in running events.

What you'll learn
This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in tourism and event management.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Tourism and Event Management
You will study core courses such as Business and Society, Management and Organisation and Marketing Principles: Trading and Exchange. You will also learn the latest in specialist areas such as:

• Marketing, service management and new technologies in tourism, events and hospitality
• Destination management 
• Policy and planning for sustainable tourism

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

What you'll learn
The MBA degree comprises eight compulsory core courses, three electives and a final capstone experience. The MBA academic year is divided into four study periods of 10 weeks each. Courses are delivered in the evenings over the 10-week period, or can be studied in intensive mode if you require more flexibility.

All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to draw on your own industry and workplace-based scenarios for assessment tasks. Courses also feature visiting industry leaders, who will lead discussions around contemporary business problems.

The Master of Professional Accounting will prepare you for practice as a professional accountant. You will develop analytical, general business management and critical problem-solving skills, and gain a comprehensive understanding of accounting practice.

Your studies will focus on financial and management accounting, finance, commercial law, taxation law and auditing. You’ll study contemporary research and real-life case studies with the opportunity to complete an industry placement in Australia or overseas. You will graduate well-equipped for a global career and knowledgeable in areas such as accounting, tax, financial management and public practice.

What you'll learn
In the Master of Professional Accounting you will study five core courses and nine accounting specialisation courses. You will gain a solid grounding in the latest accounting methods by studying areas in auditing, taxation, financial and management accounting and corporate finance. You will also study two electives as part of your studies. One of your elective options is a 100+ hour industry placement either in Australia or overseas.

What you'll learn

This master’s degree will expand your knowledge and skills in management, administration, leadership, project management, strategic management, financial management and more.

Through a unique blend of health and business courses, you'll learn to:

• Provide the overall strategic direction and management for a service, facility, organisation or centre.
• Work in senior levels of management influencing high-level organisation, financial and administrative decisions.
• Prepare for leadership roles in health within Australia and internationally.
• Develop and strengthen project management processes to plan, manage, execute and deliver successful projects.
• Develop competencies in designing rigorous quantitative research to inform healthcare knowledge, practice, and policy.
• Undertake administrative operations such as reporting and budget planning.
• Understand business analytics, the accounting environment and health economics within organisations.

With a Master of Finance you will be equipped to manage the challenges of the fast-developing global finance industry.

This degree has a strong focus on experience-based learning. You will use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

The Master of Finance is made up of 16 courses in areas such as financial theory and markets, investment management, corporate finance as well as econometrics. You will also study two electives as part of your studies. One of your elective options is a 150-hour industry placement either in Australia or overseas.  The program will take 2 years full-time to be completed. If you are eligible for Advanced Standing*, it will take only 1.5 years.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Marketing for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• The international business environment

In your postgraduate studies,  you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics

What you'll learn

The degree starts with core courses in business, accounting and economics, giving you a solid grounding in these important areas. You’ll then branch out into your specialisations, majoring in accounting and finance.

In your accounting major you will develop the latest knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Data analysis and business intelligence

In your finance major you will learn the latest in:

• Finance markets and institutions
• International currency and banking markets
• Portfolio and fund management
• Macroeconomics
• Strategic risk and financial analysis

This hands-on postgraduate qualification will equip you with a comprehensive understanding of the innovative, changing world of communication design.

With a strong focus on adaptability and the importance of responding to changing design issues, you will gain advanced skills in areas such as web and print design, as well as emerging technologies and research processes.

In conjunction with industry, you will also be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

In addition to the necessary practical skills, a key part of your learning will relate to advanced research and you will graduate with the cognitive skills needed to review and analyse information.

What you'll learn
To be an effective communication designer you need to be able to identify problems and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace.

• socio-cultural change
• economic constraints
• environmental impacts

You will also develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. Cognitive skills needed to review and analyse research will also be developed.

What you'll learn

Your undergraduate degree will begin with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. You’ll then branch out into your specialisation, and learn the latest in areas such as macroeconomics, economics of public policy and analysis; portfolio and fund management; and international currency and banking markets. You can also embark on an overseas study tour, undertake an industry placement, or work on an industry-related research project.

Your postgraduate studies will provide you the opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

Hands-on teaching and learning is a focus of this degree, and as a contemporary art student you will have access to a comprehensive range of facilities in custom-built studios and workshops. Alongside these are studies in art history, theory, and courses in how to grow your career and opportunities to connect with industry partners in the City West cultural precinct. A key feature of the degree is its flexibility. Students can choose to focus on the development of hand skills or opt for a more multidisciplinary pathway through the program.

Throughout your studies, you can select from a range of the studio areas including:

• Ceramics
• Drawing
• Glass
• Jewellery 
• Painting
• Photography
• Sculpture
• Textiles
• Printmaking

And also be introduced to the contemporary practices of video, sound, performance, and new media art.