International Master of Business Administration in Tourism and Event Management

at University of South Australia - City West Campus Australia

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

The Master of Information Technology (Cyber Security) aims to develop cyber security professionals with advanced knowledge in cyber security governance, risk and compliance (GRC). To ensure you graduate job-ready, significant consultation with industry has taken place to establish both the technical and non-technical expertise demanded by employers. In recent years, calls for cyber security professionals with a strong working-knowledge of GRC in complex organisational environments has significantly increased. As such, this program will build your professional proficiency, as well your ability to examine and implement a range of technology-based cyber security defences to address emerging threats and attacks.

What you'll Learn

The Master of Information Technology (Cyber Security) has been designed to develop foundational, discipline specific knowledge in IT in your first semester of study. From there, you will complete courses that develop your knowledge in governance, risk management and compliance, business practices, network security and cyber criminal behaviour, before completing advanced topics in:

• security operations
• security architectures
• enterprise and cyber physical security, and
• cyber law and digital evidence.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

Start your unstoppable career as a health, physical activity, business and management specialist.

This unique double degree combines a deep understanding of the human body’s physicality with business skills in sports performance, marketing and leadership.

What you'll learn

Through this four-year double degree, you’ll complete core courses across both human movement and sport and recreation management.

Your first year will give you foundational knowledge in human anatomy, as well as the evolving discipline of human movement, exercise and sport science, health and physical activity, physiology and leisure concepts in modern Australian society. You’ll develop mathematical and statistical skills for business and management, learn about group and team psychology, and gain an understanding of motor development.

From your second year, you’ll get to broaden your knowledge in exercise physiology, marketing and economics principles, and develop a sound understanding of sport and recreation governance, structure, legislation and policy frameworks.

You can choose to study a sub-major (six courses) in Sports Coaching or you can complete four electives across a range of complementary areas including Exercise and Sports Science, Health, Physical and Outdoor Education or Nutrition.

Your third year of study will give you advanced skills in motor control and learning, nutrition, business intelligence and management, the sociology of health, physical activity and sport, sport governance, and entrepreneurship for social and market impact. You can also choose an advanced health elective or study the psychology of health, exercise and sport.

Your final year will develop your professional practice skills through an industry placement in either Human Movement or in Sport and Recreation Management. You’ll further develop your skills in strategic management, leadership in recreation and sport, recreation planning in the urban environment, and international business environments.

The Bachelor of Digital Business is the first degree offered by The Innovation Academy, an initiative combining the best of Accenture’s global practice and expertise with UniSA’s proven leadership in transformative, industry-informed business education and research. The Bachelor of Digital Business can also be studied 100% online through UniSA Online*.

What you'll learn

You'll learn a new hybrid skillset of advanced digital and business principles for a broad and future-proof career.

Learn how to use marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier, and understand how technology can make the difference between business growth and decline.

With access to a suite of carefully curated industry case studies and projects, you’ll:

• Discover how business and technology have evolved to become inseparable
• Understand how emerging technologies will shape organisations in the future
• Learn to apply advanced leadership, stakeholder management, and change management methodologies 
• Explore how to scope and implement digital projects
• Learn how to utilise entrepreneurship for social and market impact.

The Bachelor of Digital Business takes you further than the basics, combining the best of Accenture's global practice and expertise with UniSA's proven leadership in business education and research. You'll build a suite of creative problem-solving tools that will put you at the forefront of change and the job market.

What you'll learn

This degree will see you graduate with the confidence and practical capabilities needed to succeed in this competitive field. You will:

• Gain a solid foundation in the theoretical aspects of design, and through valuable hands-on projects and industry placements you will also gain practical knowledge and skills that will see you transition with ease into the workplace
• Gain an understanding of industry trends – delve into the world of workplace design, as well as the expanding field of furniture design with hands-on experience in the production and fabrication of furniture
• Apply design processes and strategies to a range of interior architecture projects, many of which are professional projects with real clients; alternatively you may choose to complete workshop-based courses where you can create furniture prototypes.

This one-year Honours degree (or two years part-time) will introduce you to high-level research and help you develop the skills necessary to engage in rigorous research and analysis in your selected creative discipline. It can be used in preparation for postgraduate and PhD studies or research and leadership roles.

What you'll learn
You will learn skills necessary for conducting research in disciplines including Contemporary Art, Communication Design, Illustration Animation, Product Design, Cultural Studies, Film and Television, Journalism and Professional Writing, Communication and Media, Creative Writing, Social Media, Screen Studies and more. You will apply these skills to frame and develop your own research project, producing an outcome that responds to your research questions, project aims and objectives. Outcomes are visual and/or written, as appropriate for your disciplinary focus and project. Throughout your research studies you will be supervised by experienced research academics.
 

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will developed skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will also go on to develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• The principles and practices of tourism
• Tourism impacts and sustainability
• People, leadership and performance

What you'll learn

The two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA.  Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

Prepare to succeed in the fast-paced financial sector with South Australia’s most established finance degree.

With a focus on the borrowing, lending and investing of money, you will develop a dynamic understanding of the complex finance industry as part of your degree. You will gain knowledge in areas such as investment banking and fund management, and have the chance to learn in our state-of-the-art Iress Trading Room on campus.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on finance and financial markets. Specific areas include financial markets and institutions: international currency and banking markets; portfolio and fund management; macroeconomics; corporate valuation; and financial risk analysis and management.