Master of Business Administration in Marketing

at University of South Australia - City West Campus Australia

Overview

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

  • Advanced marketing analytics
  • Advertising theory and practice
  • Brand management
  • Buyer behaviour insights
  • Marketing strategy and planning.
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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

18

Duration

University of South Australia - City West Campus

Location

Master of Business Administration in Marketing Assistant Fee

$37800

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

18

Duration

Study Visa

Other Courses by University of South Australia - City West Campus,Australia

This hands-on postgraduate qualification will equip you with a comprehensive understanding of the innovative, changing world of communication design.

With a strong focus on adaptability and the importance of responding to changing design issues, you will gain advanced skills in areas such as web and print design, as well as emerging technologies and research processes.

In conjunction with industry, you will also be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

In addition to the necessary practical skills, a key part of your learning will relate to advanced research and you will graduate with the cognitive skills needed to review and analyse information.

What you'll learn
To be an effective communication designer you need to be able to identify problems and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace.

  • socio-cultural change
  • economic constraints
  • environmental impacts

You will also develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. Cognitive skills needed to review and analyse research will also be developed.

24 month

Duration

$ 34300

Tuition

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your psychology studies you will develop an in-depth understanding of human behaviour, social interactions and why people think the way they do. Courses are taught by world-class researchers1 in the field of psychology – in fact, the curriculum is informed by the research of our academics.

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in psychology.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy.  You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

Psychology
In your psychology studies, you will develop a strong theoretical knowledge in the field as well as practical skills such as problem-solving, planning, judgement and decision-making. 

60 month

Duration

$ 34300

Tuition

What you'll learn

The Master of Management (Arts and Cultural Management) is made up of 16 courses: eight arts and cultural management courses, two business and management courses and six electives. Through these you will develop skills and expertise in areas that include:

  • Arts and Cultural Leadership and Governance
  • Accounting for Management M
  • Marketing Management
  • Arts and Cultural Audiences
  • Arts Environment
  • Festivals and Events
  • Arts Management
  • Arts Philanthropy 
  • Arts Law
  • Venues and Facilities Management

24 month

Duration

$ 37700

Tuition

This degree explores the intricacies of product design, further building on your existing knowledge and skill set. You will develop the tools and techniques to investigate and analyse human centred design problems and develop techniques to manage complex design projects. You will also develop knowledge and skills in design thinking principles and practices as they are applied to industrial design projects. Emerging materials and processing technologies will be covered, as will manufacturing, technical skills and 3D design.

What you'll learn
Human-centred research and design thinking processes, as applied to industrial design problems, are the core of your experience. You’ll use various techniques to investigate design problems, come to a deep understanding of the context, and then develop and implement innovative and appropriate solutions for the problem. Emerging materials, processing technologies and sustainability are also key focuses, and you will develop an advanced understanding of product design and graduate with the ability to develop and design:

  • physical products
  • systems
  • interfaces

You will also acquire:

  • high-level design thinking skills using a variety of methods and processes
  • high-level technical skills needed for digital prototyping and the development of 3D design
  • the ability to use knowledge of existing and emerging materials and processing technologies for high and low-volume manufacturing
  • the ability to work through complex industrial design problems
  • cognitive skills needed to review and analyse research

24 month

Duration

$ 34300

Tuition

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and employment law – the knowledge you will need to accelerate your career as a business professional in an international context. 

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

  • Global business environment
  • People leadership and performance
  • Economic principles for business
  • Fundamentals of data analytics

24 month

Duration

$ 37700

Tuition

What you'll learn

Your undergraduate degree will begin with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. You’ll then branch out into your specialisation, and learn the latest in areas such as macroeconomics, economics of public policy and analysis; portfolio and fund management; and international currency and banking markets. You can also embark on an overseas study tour, undertake an industry placement, or work on an industry-related research project.

Your postgraduate studies will provide you the opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

36 month

Duration

$ 34300

Tuition

What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting, management and entrepreneurship. 

You will also study specialist courses such as:

  • international management ethics and values
  • business across Asian communities
  • Australia in the Asian century

36 month

Duration

$ 34300

Tuition

Public Safety and Legal Studies

Bachelor of Laws (Honours)

What you'll learn

During this degree you will study courses that teach you the fundamental legal principles and concepts that underpin the Australian legal system.

Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of the basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement. Through your choice of electives you can expand your knowledge in an area of professional interest such as health law, sports law, family law or human rights law.

Throughout your degree, you will have many opportunities to engage in practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice Project, ensuring you’ll be prepared for legal practice upon graduation.

48 month

Duration

$ 34300

Tuition

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

  • Global business environment
  • People leadership and performance
  • Economic principles for business
  • Fundamentals of data analytics

24 month

Duration

$ 37700

Tuition

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

  • Financial and management accounting
  • Taxation and company law
  • Auditing
  • Sustainability accounting
  • Global and contemporary accounting issues
  • Strategic financial analysis

36 month

Duration

$ 34300

Tuition

View All Courses by University of South Australia - City West Campus, Australia

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