Master of Business Administration in Marketing

at University of South Australia - City West Campus Australia

Skilled communicators are essential in every organisation and industry sector, and this adaptable degree will equip you with the knowledge and skills to plan, develop and deliver communication activities across a range of platforms.

You will develop skills in:

• writing and creating content for traditional and online media
• Analysing social media and its role in society
• Managing media and public relations
• Critical and analytical thinking required for the strategic planning and management of communication and media.

What you'll learn

You will learn how to write, plan, deliver and evaluate communication strategies that engage and inform target audiences using a range of media platforms. With a focus on communication for both traditional and online media, you'll study:

• Writing and content creation for traditional and online
• Social media strategy, engagement and content creation
• Critical and analytical thinking required for the strategic planning and management of communication and media
• Communication and media research
• Media law and ethics
• Emerging trends

This highly flexible degree allows you to tailor your studies to your interests and future career.

You could:

• Build your own degree by completing a mix of minors (with or without electives) or sub-majors across a range of different study areas
• Explore 16 other UniSA Bachelor of Business degrees across specialisations such as Innovation and Entrepreneurship, Marketing, Finance, Property, Management, Tourism and Event Management, and transfer with study credit for most successfully completed courses
• Complete a bachelor's degree and master's qualification in just four years with our Fast-track to Masters package
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also twelve courses that you can use to custom build your degree. For example, you could choose to do either:

• Three minors (four courses each), or
• Two minors (four courses each) and four electives, or
• Two sub-majors (six courses each), or
• A 12-month international exchange and four electives.

This postgraduate degree is offered as part of a nested suite in Business Administration where each qualification extends to the next, so you can easily transition to the next level qualification. If you decide to exit this qualification having completed the first four courses you will receive a Graduate Certificate in Business Administration. If you complete this qualification and wish to continue your studies, you can use this degree as a pathway and gain credit for successfully completed courses into the Master of Business Administration.

What you'll learn

You will study a foundation course in strategic thinking, then select seven courses from a diverse range of subject areas including advanced electives. You will further develop business administration skills and knowledge by studying a range of courses including strategic management, managerial finance, international business, ethics, marketing, and leadership. 

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This program is recognised as an approved program by Financial Adviser Standards, The Treasury1. and will equip you with the education requirements to practise as a qualified financial adviser.

What you'll learn

This program consists of 16 advanced financial planning courses, which you can complete in 1.5-2 years of full-time study (or part-time equivalent). Your qualification will complement your industry experience and advance your knowledge in specialist areas such as investment management, estate planning, superannuation, and tax. You’ll study compulsory bridging courses that have been outlined in Treasury's education requirements including ethics and professionalism, and financial advice regulatory and legal obligations. As a graduate, you can be confident you’ll leave with the essential education requirements to practise as a qualified financial adviser.

A master’s degree is an opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

Throughout your studies, you’ll gain contemporary career planning strategies and techniques to boost your employability and achieve your career goals. You’ll also have opportunities to network and connect with leading industry bodies such as the Financial Planners Association (FPA) and the Association of Financial Advisers (AFA), as well as other industry professionals.

Start your unstoppable career as a health, physical activity, business and management specialist.

This unique double degree combines a deep understanding of the human body’s physicality with business skills in sports performance, marketing and leadership.

What you'll learn

Through this four-year double degree, you’ll complete core courses across both human movement and sport and recreation management.

Your first year will give you foundational knowledge in human anatomy, as well as the evolving discipline of human movement, exercise and sport science, health and physical activity, physiology and leisure concepts in modern Australian society. You’ll develop mathematical and statistical skills for business and management, learn about group and team psychology, and gain an understanding of motor development.

From your second year, you’ll get to broaden your knowledge in exercise physiology, marketing and economics principles, and develop a sound understanding of sport and recreation governance, structure, legislation and policy frameworks.

You can choose to study a sub-major (six courses) in Sports Coaching or you can complete four electives across a range of complementary areas including Exercise and Sports Science, Health, Physical and Outdoor Education or Nutrition.

Your third year of study will give you advanced skills in motor control and learning, nutrition, business intelligence and management, the sociology of health, physical activity and sport, sport governance, and entrepreneurship for social and market impact. You can also choose an advanced health elective or study the psychology of health, exercise and sport.

Your final year will develop your professional practice skills through an industry placement in either Human Movement or in Sport and Recreation Management. You’ll further develop your skills in strategic management, leadership in recreation and sport, recreation planning in the urban environment, and international business environments.

The UniSA Master of Business Administration (MBA) has been developed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Finance specialisation
Our curriculum is informed by the latest industry standards, and you will gain advanced finance knowledge across a range of areas including:

• Advanced corporate finance
• Financial theory
• Investment management
• International finance and trade
• Money, banking and financial markets
• Growth, finance and development
• Wealth and investment management.

What you'll learn
The MBA degree comprises eight compulsory core courses, three electives and a final capstone experience. The MBA academic year is divided into four study periods of 10 weeks each. Courses are delivered in the evenings over the 10-week period, or can be studied in intensive mode if you require more flexibility.

All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to draw on your own industry and workplace-based scenarios for assessment tasks. Courses also feature visiting industry leaders, who will lead discussions around contemporary business problems.

This unique degree will equip you with the skills needed to kick-start your rewarding career in the creative and innovative world of illustration and animation.

You will learn a broad range of techniques needed to produce industry-standard pictures for industries such as:

• Book and comic publishing
• Gaming
• Movies
• Advertising
• 2D, 3D and Stop Motion animation
• Animation
• Design

You will also become skilled in free-hand drawing, develop knowledge of digital software for moving and static pictures, and work in on-campus workshops that are fitted out with state-of-the-art equipment.

During your final year you will be given the opportunity to practice your skills when you undertake an industry internship, mentorship, collaborative project or free elective.

What you'll learn

Sustainability, emerging materials, new technologies and research are focal points of this graduate diploma. You will also study sustainable design theory and practice; social, cultural, economic and technological advancements and their impact on sustainable design; and research methodologies.

This graduate diploma comprises design research studio classes, sustainable design theory classes, research methods classes, and a selection of electives.   
 

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

What you'll learn
This two year program comprises 16 courses including 4 electives and an industry placement or project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics