Master of Business Administration in Marketing

at University of South Australia - City West Campus Australia

Overview

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

  • Advanced marketing analytics
  • Advertising theory and practice
  • Brand management
  • Buyer behaviour insights
  • Marketing strategy and planning.
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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

18

Duration

University of South Australia - City West Campus

Location

Master of Business Administration in Marketing Assistant Fee

$37800

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

18

Duration

Study Visa

Other Courses by University of South Australia - City West Campus,Australia

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

  • Financial and management accounting
  • Taxation and company law
  • Auditing
  • Sustainability accounting
  • Global and contemporary accounting issues
  • Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

  • Business analytics and the data-driven organisation
  • People, leadership and performance
  • Buyer behaviour insights
  • Marketing strategy and planning
  • Advanced marketing analytics 

36 month

Duration

$ 34300

Tuition

Modern managers are skilled problem solvers ­– they organise people, manage money and leverage technology to achieve business objectives. They are at the forefront of business.

In this degree, you will get a grounding in key business disciplines through industry and business-focused courses. Your management specialisation will give you the knowledge and skills to manage resources and projects in a global business environment. You will learn to address emerging issues, and to recognise the need for innovation as you progress in your career. You will also have the valuable opportunity to embed work integrated learning into your degree through an internship or mentorship.

What you'll learn

The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and business intelligence. You can gain valuable insight and career skills while you study with advanced career-focused electives and internships in industry.

In your management specialisation, you'll study areas such as international management ethics and values, and organisational leadership and behaviour.

36 month

Duration

$ 34300

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Business in Sport and Recreation Management

What you'll learn

This degree incorporates core courses in business which industry consider fundamental when embarking on a sport and recreation management career. These core courses will give you a solid grasp of business fundamentals such as economics and accounting, entrepreneurship and business intelligence.

You can gain valuable insight and career skills while you study specialist areas such as:

  • Sports law and governance
  • Business development in sport
  • Sport practicum
  • Leadership in recreation and sport
  • Recreation planning

36 month

Duration

$ 34300

Tuition

The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.

What you'll learn
Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

  • Business ethics
  • People, leadership and performance
  • Business analytics
  • Strategic thinking

18 month

Duration

$ 37700

Tuition

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.

36 month

Duration

$ 34300

Tuition

The UniSA Master of Business Administration (MBA) has been developed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Finance specialisation
Our curriculum is informed by the latest industry standards, and you will gain advanced finance knowledge across a range of areas including:

  • Advanced corporate finance
  • Financial theory
  • Investment management
  • International finance and trade
  • Money, banking and financial markets
  • Growth, finance and development
  • Wealth and investment management.

What you'll learn
The MBA degree comprises eight compulsory core courses, three electives and a final capstone experience. The MBA academic year is divided into four study periods of 10 weeks each. Courses are delivered in the evenings over the 10-week period, or can be studied in intensive mode if you require more flexibility.

All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to draw on your own industry and workplace-based scenarios for assessment tasks. Courses also feature visiting industry leaders, who will lead discussions around contemporary business problems.

18 month

Duration

$ 37800

Tuition

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

  • Financial and management accounting
  • Taxation and company law
  • Auditing
  • Sustainability accounting
  • Global and contemporary accounting issues
  • Strategic financial analysis

36 month

Duration

$ 34300

Tuition

Architecture and Construction

Master of Urban and Regional Planning

.A key component of this masters degree relates to the planning and development of environmentally sustainable cities and regions that acknowledge social diversity and the need for greater physical activity and contact with nature, which can help to prevent chronic diseases associated with excessive sedentary behaviour. You will also develop advanced research skills when you complete an individual research project under the guidance of a qualified research supervisor.

What you'll learn
This masters degree will equip you with the knowledge, skills and practical expertise needed to embark on a career in the field of urban and regional planning.

You will learn about:

  • Sustainable urban design and development
  • Planning governance and policy
  • Planning for healthy cities
  • Planning law and ethics
  • Development assessment
  • Social policy and community based planning
  • Transport and planning
  • Research techniques

24 month

Duration

$ 36600

Tuition

Architecture and Construction

Master of Design in Interior Architecture

A major focus of this degree is on design research, and you will complete an individual research-based project where you will be required to critically review, analyse, identify, and propose solutions to complex design challenges. Through our industry connections, you will be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

What you'll learn
By studying the Master of Design (Interior Architecture) you will develop an advanced and comprehensive understanding of the principles and practices of designing and maintaining interior environments that are environmentally responsive and socially adaptable. You will also graduate with a sound knowledge of research methods.

During your first year you will complete multi-disciplinary core design courses, advanced research methods, an introduction to sustainable design, business practices, and your choice of electives. During your second year, you will undertake a yearlong project resulting in a professional standard presentation/exhibition.

24 month

Duration

$ 34300

Tuition

What you'll learn
This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in sport and recreation management.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to complete your GDLP in your final year of study, in addition to practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Sport and Recreation Management
You will study core courses such as Business and Society, Management and Organisation and Marketing Principles: Trading and Exchange. You will also learn the latest in specialist areas such as:

  • sport and recreation facilities management
  • leadership in recreation and sport
  • recreation planning in the urban environment

60 month

Duration

$ 34300

Tuition

View All Courses by University of South Australia - City West Campus, Australia

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