Master of Management in Advertising and Brand Management

at University of South Australia - City West Campus Australia

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. 

In your marketing specialisation you'll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning.

What you'll learn

This graduate diploma will equip you with the knowledge, skills and practical expertise needed to embark on a career in the field of urban and regional planning. 

You will learn about:

• Sustainable urban design and development
• Planning governance and policy
• Planning for healthy cities
• Planning law and ethics
• Development assessment
• Transport and planning.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

• build your own degree by completing two minors (usually eight courses)) across a range of different study areas
• undertake a one-year international exchange with Rennes School of Business in Brittany, France.

You will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as marketing strategy, leadership and planning.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also eight courses that you can use to custom build your degree. For example, you could choose to do either:

• two minors (four courses each) or
• a 12-month international exchange

What you'll learn

The degree starts with core courses in business, accounting and economics, giving you a solid grounding in these important areas. You’ll then branch out into your specialisations, majoring in accounting and finance.

In your accounting major you will develop the latest knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Data analysis and business intelligence

In your finance major you will learn the latest in:

• Finance markets and institutions
• International currency and banking markets
• Portfolio and fund management
• Macroeconomics
• Strategic risk and financial analysis

The Master of Management provides you with contemporary management skills and expertise across areas such as project management, leadership and strategy. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management comprises 12 courses. You will complete four core courses and six management specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will develop skills and expertise in areas that include:

• Business ethics
• People, leadership and performance
• Managing the global workforce
• Entrepreneurship and innovation
• Managing change

The UniSA Master of Business Administration (MBA) has been developed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Finance specialisation
Our curriculum is informed by the latest industry standards, and you will gain advanced finance knowledge across a range of areas including:

• Advanced corporate finance
• Financial theory
• Investment management
• International finance and trade
• Money, banking and financial markets
• Growth, finance and development
• Wealth and investment management.

What you'll learn
The MBA degree comprises eight compulsory core courses, three electives and a final capstone experience. The MBA academic year is divided into four study periods of 10 weeks each. Courses are delivered in the evenings over the 10-week period, or can be studied in intensive mode if you require more flexibility.

All MBA courses have an applied focus. They draw on real-life business case studies, and you are encouraged to draw on your own industry and workplace-based scenarios for assessment tasks. Courses also feature visiting industry leaders, who will lead discussions around contemporary business problems.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

Start your unstoppable career as a health, physical activity, business and management specialist.

This unique double degree combines a deep understanding of the human body’s physicality with business skills in sports performance, marketing and leadership.

What you'll learn

Through this four-year double degree, you’ll complete core courses across both human movement and sport and recreation management.

Your first year will give you foundational knowledge in human anatomy, as well as the evolving discipline of human movement, exercise and sport science, health and physical activity, physiology and leisure concepts in modern Australian society. You’ll develop mathematical and statistical skills for business and management, learn about group and team psychology, and gain an understanding of motor development.

From your second year, you’ll get to broaden your knowledge in exercise physiology, marketing and economics principles, and develop a sound understanding of sport and recreation governance, structure, legislation and policy frameworks.

You can choose to study a sub-major (six courses) in Sports Coaching or you can complete four electives across a range of complementary areas including Exercise and Sports Science, Health, Physical and Outdoor Education or Nutrition.

Your third year of study will give you advanced skills in motor control and learning, nutrition, business intelligence and management, the sociology of health, physical activity and sport, sport governance, and entrepreneurship for social and market impact. You can also choose an advanced health elective or study the psychology of health, exercise and sport.

Your final year will develop your professional practice skills through an industry placement in either Human Movement or in Sport and Recreation Management. You’ll further develop your skills in strategic management, leadership in recreation and sport, recreation planning in the urban environment, and international business environments.