Bachelor of Business in Marketing

at University of Wollongong - South Western Sydney Campus Australia

Economics is concerned with the big picture how a country, region or particular market is operating; while finance is a more microscopic look at industry risk and return on investment. The two disciplines complement each other giving you a more complete picture of the business world and open many doors to sought-after careers.

This degree
The Bachelor of Economics and Finance is for high achievers and as a graduate of the degree, you will be able to identify and apply the tools of analysis to a wide range of economic issues, including the behaviour of consumers and firms, the labour market, the environment, fiscal and monetary policy, and international trade.

Students will develop the skills necessary to make responsible professional judgements in their economic and financial decision-making. Your final year culminates with an exciting applied research project capstone subject. This experiential learning opportunity offers an international workplace-based project, or more traditional research-based project.

What you will study
You will study the theory, policies, practices and institutions of both the domestic and global economies. You will also develop expertise in the ways individuals, businesses and other organisations raise, allocate and use money.

A double degree in a Bachelor of Business Administration and Bachelor of Information Technology gives you skills to work across all areas of business with the added advantage of being able to utilise technology to improve products and business processes.

The Bachelor of Business Administration offers a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, and allows students to focus on their interests by choosing electives from a particular Business discipline.

The Bachelor of Information Technology offers graduates key skills required for any IT professional such as: organisational areas in IT; database management; programming; information systems analysis and design; communications and networks; security; project management; and web-based technology.

Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

A Bachelor of Information Technology – Bachelor of Laws from UOW equips you with a comprehensive legal education; a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Information Technology provides you with the technical skills that will help you succeed in the dynamic Information Technology (IT) sector. In this double degree combination, you will gain a competitive edge with specialist skills in areas such as database management, programming, information systems analysis and design, communications and networks, and security in an ever-changing dynamic industry.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.  We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Laws degree covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.

In the Bachelor of Information Technology there is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors offered in the Bachelor of Information Technology:

• eBusiness
• Network Design and Management
• Social and Digital Innovation
• Web Design and Management

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in information technology. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.

People are an organisation's most valuable resource. Human Resource Management (HRM) is concerned with finding the right staff for an organisation and having employed them, nurturing them so that they want to stay and perform to the best of their abilities. Rather than solely focusing on the bottom line, HRM also focuses on motivational factors, employee health and wellbeing, human rights, ethics, and the impact of responsible management on society.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Human Resource Management. This major will teach you about the people side of business operations by gaining an understanding of Human Resource Management theories and practices. Careers in HRM include HR manager, HR consultant, industrial officer, recruitment manager, training management, safety manager and career development manager.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
Specific focus is placed on the acquisition and development of employees, positively influencing their employment performance, and monitoring and managing the processes of staff selection, retention and turnover. HRM examines specific people management practices such as recruitment and selection, organisational behaviour, employee relations, management of change, learning and development and workplace health and safety management.

Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

What you will study
Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem-solving, network and communications, web technology, data management, system analysis, human-computer interaction, and project management. Throughout your first year you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors:

• Big Data
• Cyber Security
• Digital Systems Security
• Game and Mobile Development
• Software Engineering

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in computer science. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

Every major company in the world now relies on networks to survive. Network designers enable governments and businesses to share data and applications to achieve greater strategic advantage through, for example, the use of social media and cloud computing. Whether it’s a multinational company with offices throughout the world or a small start-up business, IT networks provide the means by which people can stay connected with each other and the latest information.

Network managers ensure networks operate reliably, so that their performance is appropriate to the organisation’s needs, as well as being made secure from external threats.

By studying network design and management you will develop the skills necessary to build or manage networks to support businesses and governments in a competitive global market.

This degree
The Bachelor of Information Technology provides foundation knowledge of organisational areas in IT, including:

• Database management
• Programming
• Information systems analysis and design
• Communications and networks
• Security
• Project management
• Web-based technology
• Professional practice in IT

You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

You can also choose to study a double degree with Engineering, Mathematics, Science, Creative Arts or Business. These programs of study will provide you with a broad experience of technology using various industry products such as Microsoft, Apple, Oracle, SAP and Cisco.

What you will study
The Network Design and Management subjects in this course will provide you with an understanding of requirements gathering, requirements analysis and the development of logical design to physical application. You'll learn how architectures provide the framework for addressing and routing, performance characteristics, security and network management.

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

A double degree of Bachelor of International Studies – Bachelor of Business gives you the theoretical knowledge to understand global challenges and the practical skills of the world of business. The Bachelor of International Studies - Bachelor of Business addresses relevant global, economic and political issues affecting the worldwide business market. It will teach you a diverse skill set and equip you with a theoretical background, proficiency in a language, and how to navigate the international business world. You will learn how international organisations conduct business, and the issues and contexts that can occur across global borders.

International Studies will assist you to analyse and appreciate the diversity of the global community. You will examine the relationships between politics, society, culture, language, and history on a global scale. You can choose one major from the Bachelor of International Studies: International Relations, and Global Sustainable Development. You will also be encouraged to study abroad or undertake a study tour.

The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program. You will also choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Management and Marketing, or Supply Chain Management. At the South Western Sydney Campus the majors available are Management and Marketing.

Management is the art and science of planning, coordinating and leading group efforts. It is the mobilising of human and material resources to achieve organisational goals. Effective managers make socially responsible decisions both in the short and long term whilst providing inspiring and motivating leadership that can affect all levels of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Management to understand the framework of organisational structures, be able to examine quality and risk management, and analyse business strategies. Careers in management include company manager, operations manager, workforce planner, general manager, and strategic development executive.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn how to manage – strategically and ethically – both physical and intangible assets for organisational success and employee wellbeing. You will do this by gaining a sound understanding of the framework of organisational structures, including the local and international environments in which they operate. Final year subjects enable you to identify and analyse quality management systems, strategically manage risk and develop international business strategies.