Bachelor of Business in Marketing

at University of Wollongong - South Western Sydney Campus Australia

A Bachelor of Information Technology – Bachelor of Laws from UOW equips you with a comprehensive legal education; a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Information Technology provides you with the technical skills that will help you succeed in the dynamic Information Technology (IT) sector. In this double degree combination, you will gain a competitive edge with specialist skills in areas such as database management, programming, information systems analysis and design, communications and networks, and security in an ever-changing dynamic industry.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.  We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Laws degree covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.

In the Bachelor of Information Technology there is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors offered in the Bachelor of Information Technology:

• eBusiness
• Network Design and Management
• Social and Digital Innovation
• Web Design and Management

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in information technology. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

Every major company in the world now relies on networks to survive. Network designers enable governments and businesses to share data and applications to achieve greater strategic advantage through, for example, the use of social media and cloud computing. Whether it’s a multinational company with offices throughout the world or a small start-up business, IT networks provide the means by which people can stay connected with each other and the latest information.

Network managers ensure networks operate reliably, so that their performance is appropriate to the organisation’s needs, as well as being made secure from external threats.

By studying network design and management you will develop the skills necessary to build or manage networks to support businesses and governments in a competitive global market.

This degree
The Bachelor of Information Technology provides foundation knowledge of organisational areas in IT, including:

• Database management
• Programming
• Information systems analysis and design
• Communications and networks
• Security
• Project management
• Web-based technology
• Professional practice in IT

You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

You can also choose to study a double degree with Engineering, Mathematics, Science, Creative Arts or Business. These programs of study will provide you with a broad experience of technology using various industry products such as Microsoft, Apple, Oracle, SAP and Cisco.

What you will study
The Network Design and Management subjects in this course will provide you with an understanding of requirements gathering, requirements analysis and the development of logical design to physical application. You'll learn how architectures provide the framework for addressing and routing, performance characteristics, security and network management.

A Bachelor of Computer Science – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Computer Science allows you to understand and shape how the law functions within a technical context. This double degree combines the practical, problem-solving skills of Computer Science and programming with the high-level analytical, research and communication skills of Law. This will enable you to acquire specialist knowledge and skills across the continually changing landscape of Information Communication & Technology (ICT).

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.  We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

Innovative technologies, such as cloud computing, big data, AI, machine learning, and block chain, are reshaping the world we live in. Huge amounts of data have been gathered as a direct result of the rapid advances made in technologies such as digital sensors, biomedical and healthcare devices, Internet of Things and data storage. Electronic data breaches and their legal consequences have become a significant problem in all industries.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Laws degree covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.

In the Bachelor of Computer Science you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors offered in the Bachelor of Computer Science:

• Big Data
• Cyber Security
• Digital Systems Security
• Game and Mobile Development
• Software Engineering

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.

Cyber security is about how we develop secure computers and computer networks, to ensure that the data stored and transmitted through them is protected from unauthorised access or to combat digital security threats and hazards. As we conduct more of our social, consumer and business activities online, there is a corresponding increase in the demand for ICT professionals to manage our digital environment and economy.

Cyber security has been identified as one of the strategic priorities in Australia to meet the demands of law enforcement, national and state governments, defence, security and finance industries. Jobs of the future will be in all of these areas ensuring there is national capability to maintain and build our essential services and stop them from being disrupted, destroyed, or threatened, and that our personal information is not communicated, shared, visualised or analysed without our permission.

In the Cyber Security major you will study technical and political concepts of current topics of cyber security, such as blockchain, cryptocurrency, multimedia security, Internet of Things (IoT) security, obfuscation and reverse engineering. You will learn penetration testing skills for defensive purposes and be prepared for ethical hacking certification.

This degree
Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

You can choose to study a double degree with Engineering, Mathematics, Science, Creative Arts or Business. These programs of study will provide you with a broad experience of technology using various industry products such as Microsoft, Apple, Oracle, SAP and Cisco.

What you will study
You will learn to identify and counteract malicious activity conducted by hackers using advanced analytic capabilities and techniques. Examples include key areas such as penetration testing and white hat/ethical hacking. You will learn to recommend appropriate mitigation strategies a business should implement to enhance its network security. You will study subjects in ethical hacking, system security, cryptography and secure applications, and corporate network security.

Economics is concerned with the big picture how a country, region or particular market is operating; while finance is a more microscopic look at industry risk and return on investment. The two disciplines complement each other giving you a more complete picture of the business world and open many doors to sought-after careers.

This degree
The Bachelor of Economics and Finance is for high achievers and as a graduate of the degree, you will be able to identify and apply the tools of analysis to a wide range of economic issues, including the behaviour of consumers and firms, the labour market, the environment, fiscal and monetary policy, and international trade.

Students will develop the skills necessary to make responsible professional judgements in their economic and financial decision-making. Your final year culminates with an exciting applied research project capstone subject. This experiential learning opportunity offers an international workplace-based project, or more traditional research-based project.

What you will study
You will study the theory, policies, practices and institutions of both the domestic and global economies. You will also develop expertise in the ways individuals, businesses and other organisations raise, allocate and use money.

A double degree in a Bachelor of Business Administration and Bachelor of Information Technology gives you skills to work across all areas of business with the added advantage of being able to utilise technology to improve products and business processes.

The Bachelor of Business Administration offers a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, and allows students to focus on their interests by choosing electives from a particular Business discipline.

The Bachelor of Information Technology offers graduates key skills required for any IT professional such as: organisational areas in IT; database management; programming; information systems analysis and design; communications and networks; security; project management; and web-based technology.

Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

A major in Global Sustainable Development explores ethical issues surrounding global challenges and the interaction between human and environmental security. With 2.4 billion people on the planet living on less than US$2 a day, poverty and inequality remain two of the biggest challenges of our time. Equally, environmental change is a major concern that will affect human activity for the foreseeable future.

The Bachelor of International Studies examines the relationships of politics, society, culture, language, and history in a range of countries. You will analyse national and global issues, focusing on the way global forces and interactions increasingly influence domestic politics. You will also be encouraged to study abroad or undertake a study tour.

What you will study
Core subjects will teach you the key theories, approaches and practices for promoting human development for the future. You can elect to do subjects that specialise in environmental issues from a range of different disciplinary perspectives, or you can focus on issues of development from economic, social and political perspectives.

A Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education which engages with the complexities of law's intersection with society.

This degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study
The Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips you with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.

UOW has experts encompassing the entire breadth of the underlying sciences, IT, engineering and mathematical methodologies in the ICT industry. Working closely with industry partners we ensure all programs remain relevant to industry trends and developments. Students study real-world projects and interact with and learn from industry professionals to ensure their job-readiness upon graduation.

The Bachelor of Information Technology provides foundation knowledge of organisational areas in IT, including:

• Database management
• Programming
• Information systems analysis and design
• Communications and networks
• Security
• Project management
• Web-based technology
• Professional practice in IT

Throughout your degree you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or both the following majors:

• Network Design and Management
• Web Design and Development

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in information technology.