Bachelor of Business in Marketing

at University of Wollongong - Southern Sydney Campus Australia

Overview

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Wollongong - Southern Sydney Campus

Location

Bachelor of Business in Marketing Assistant Fee

$30864

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by University of Wollongong - Southern Sydney Campus,Australia

Business & Management

Bachelor of Business in Finance

Finance is about money and investments. People on their own, people in partnerships, companies and other entities (including state and federal governments), have a common objective of profitable investment. What is a government-secured bond? What is a share? What are the reasons for investing in either and when is the right time? These are some of the questions answered in the domain of finance.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Finance. The degree has an emphasis on practical applications and real-world financial management. Careers include finance manager, research analyst, management reporting manager, equity trade analyst, stockbroker, bank officer, investment operations analyst and venture capitalist.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn the theoretical knowledge and tools demanded by employers in all sections of the world economy: investment, financial markets, financial modelling and portfolio analysis. You will utilise state of the art technology to learn advanced statistical techniques for analysis, including the classical linear regression model, model diagnostics, univariate time series modelling and forecasting. You will explore corporate finance, including financial strategies, security analysis and portfolio management.

36 month

Duration

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Tuition

The Graduate Diploma in Business Administration (Executive) is a unique degree designed for experienced senior managers who want to build their professional capabilities, those aspiring to executive positions and entrepreneurs who are motivated to start and grow their own business venture.

The program will develop and advance the skills required to respond to the dynamic business environment by identifying, implementing and managing best business practices through all stages of business life cycles.

You will learn to be innovative, visionary and strategic in the delivery of key business outcomes and realise and develop your authentic leadership style. Your managerial and directional skills will be enhanced to enable you to provide effective responses to the organisation of all business models.

The subjects are specifically designed and taught for interactivity, and you will be able to share and learn from likeminded professionals at similar stages of their career in the classroom. This allows you to expand on your career network and immediately utilise the learnings back to your current senior managerial or executive role. The assessment tasks are similarly designed to be applied back to real and current business objectives.

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Computer Science & IT

Master of Computer Science

The Master of Computer Science will provide you with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications. During this degree you will be able to put theory into practice with an individual capstone project.

What you will study
You will study subjects in IT project management, advanced programming, algorithms and data structures. You can choose to complete subjects from the below four areas:

  • Computational intelligence, and reasoning and learning
  • Machine learning algorithms and big data
  • Advanced network security and computer security
  • Software requirements and specifications, and service-oriented software engineering

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The Master of Applied Finance (Financial Services) is for students interested in acquiring an advanced understanding of financial institutions, bank management, and lending. If you are currently working in the Finance industry or a recent graduate, you will benefit from the specialized knowledge learned in this course.

You will study the theory and practice of financial management and gain an understanding of the global financial system. Additionally, competing approaches to corporate governance and business ethics will be developed, and you will learn how to provide protection against portfolio, financial and corporate risks.

You will examine the legal framework establishing, controlling and regulating financial institutions and examine bank management theory, a bank's lending process and the securities associated with it.

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The Master of Business Administration (Executive) is a unique degree designed for experienced senior managers who want to build their professional capabilities, those aspiring to executive positions and entrepreneurs who are motivated to start and grow their own business venture. The program will develop and advance the skills required to respond to the dynamic business environment by identifying, implementing and managing best business practices through all stages of business life cycles.

You will learn to be innovative, visionary and strategic in the delivery of key business outcomes and realise and develop your authentic leadership style. Your managerial and directional skills will be enhanced to enable you to provide effective responses to the organisation of all business models.

The subjects are specifically designed and taught for interactivity, and you will be able to share and learn from likeminded professionals at similar stages of their career in the classroom. This allows you to expand on your career network and immediately utilise the learnings back to your current senior managerial or executive role. The assessment tasks are similarly designed to be applied back to real and current business objectives.

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The Master of Professional Accounting (MPA) Advanced is a two-year course designed for non-accounting graduates who want a career in the accounting profession and want to enhance their learning experience by including another discipline specialisation within their course. The learning experience and knowledge areas in the MPA Advanced are focused on the practice of accounting.

Within the MPA Advanced, you can choose to complete one of three possible specialisations, depending on your career aspirations. The Financial Management specialisation enables you to focus on areas of financial management such as banking and securities. The International Business specialisation allows you to broaden your knowledge of intercultural aspects of the business environment. The Business Analytics specialisation equips you with the skills to utilise and interpret data to inform business strategies and add value to businesses.

24 month

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The Graduate Certificate in Professional Accounting is an introductory course that provides a general understanding of accounting and related areas in business, including finance, statistics and economics.

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The Master of Business Administration (MBA) is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

  • Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
  • Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
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Business & Management

Master of Business

The Master of Business allows you to be the Master of your degree, choosing the subjects that are of most interest to you and of most relevance to your career. You will be equipped with fundamental business knowledge and skills through a set of core subjects, as well as a research capstone.

Graduates of the Master of Business will have knowledge across a broad range of business areas that will allow you to move into a variety of business careers.

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Duration

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The business sector is one of the world's largest employers offering varying roles and careers. Business plays an important role in assisting the evolution of a complex global economy by providing solutions to problems in a sustainable and ethical way.

This degree
The Bachelor of Business Administration is a flexible degree offering a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests or career aspirations by choosing electives from particular Business disciplines, or you can combine Business electives with subjects from other disciplines.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The Bachelor of Business Administration is a flexible degree offering a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests by choosing electives from a particular Business discipline, or you can combine Business electives with subjects from other disciplines.

36 month

Duration

$ 30864

Tuition

View All Courses by University of Wollongong - Southern Sydney Campus, Australia

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