Bachelor of Business in Marketing

at University of Wollongong - Southern Sydney Campus Australia

Studying Sociology at UOW will prepare and enable you to understand, question and analyse human life and society, social processes, cultural and social change, and the social causes and consequences of human behaviour. You will develop an understanding of our diverse and rapidly changing world and identify the roots of and solutions to social problems. In an increasingly dynamic world, where divisions and inequalities are becoming more prevalent, this discipline provides invaluable analytical, research and intellectual skills and an in-depth understanding of our diverse societies and cultures.

The Sociology program at UOW organises specific study areas thematically, allowing you to find your own path through the curriculum, and consolidate in areas of interest over the course of the degree.

What you will study
Specific areas of study include: power and stratification; employment, work futures, and social policy; globalisation, migration, and urban/family life; sexualities, genders and intersectionality; social movements, subcultures and networks; and bodies, biotechnology, emotions and affect.

People are an organisation's most valuable resource. Human Resource Management (HRM) is concerned with finding the right staff for an organisation and having employed them, nurturing them so that they want to stay and perform to the best of their abilities. Rather than solely focusing on the bottom line, HRM also focuses on motivational factors, employee health and wellbeing, human rights, ethics, and the impact of responsible management on society.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Human Resource Management. This major will teach you about the people side of business operations by gaining an understanding of Human Resource Management theories and practices. Careers in HRM include HR manager, HR consultant, industrial officer, recruitment manager, training management, safety manager and career development manager.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
Specific focus is placed on the acquisition and development of employees, positively influencing their employment performance, and monitoring and managing the processes of staff selection, retention and turnover. HRM examines specific people management practices such as recruitment and selection, organisational behaviour, employee relations, management of change, learning and development and workplace health and safety management.

The Master of Innovation and Entrepreneurship will provide you with the knowledge and skills necessary to develop ideas into sustainable business opportunities and to foster innovation in your workplace. You will learn how to cultivate an entrepreneurial mindset, experiment with design thinking, and learn to use tools and techniques to convert your ideas into reality.

Throughout your degree, our academics will equip you with knowledge in innovative leadership, financial skills for entrepreneurs, how to navigate the complexities of innovation and entrepreneurship, business innovation planning, and creating and marketing new products. You will understand how to raise capital and gain detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation.

The Master of Innovation and Entrepreneurship will allow you to explore the potential exploitation of your own business idea. You will learn to evaluate opportunities from a range of perspectives, including financial, technical and legal, as well as gain a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment.

You will then complete your degree with an industry-based research project that will enable you to apply the skills developed into a practical project.

Economics is concerned with the big picture how a country, region or particular market is operating; while finance is a more microscopic look at industry risk and return on investment. The two disciplines complement each other giving you a more complete picture of the business world and open many doors to sought-after careers.

This degree
The Bachelor of Economics and Finance is for high achievers and as a graduate of the degree, you will be able to identify and apply the tools of analysis to a wide range of economic issues, including the behaviour of consumers and firms, the labour market, the environment, fiscal and monetary policy, and international trade.

Students will develop the skills necessary to make responsible professional judgements in their economic and financial decision-making. Your final year culminates with an exciting applied research project capstone subject. This experiential learning opportunity offers an international workplace-based project, or more traditional research-based project.

What you will study
You will study the theory, policies, practices and institutions of both the domestic and global economies. You will also develop expertise in the ways individuals, businesses and other organisations raise, allocate and use money.

The Graduate Certificate in Applied Finance is an introductory course designed to provide a general understanding of areas in Applied Finance such as financial statement analysis, managerial finance, statistics and corporate governance.

Upon successful completion of the Graduate Certificate in Applied Finance, you may enrol in a Master of Applied Finance and be eligible for credit for the four subjects completed within the Graduate Certificate. Progression with credit to other Masters programs, including the MBA, may also be possible.

We value the importance of prior learning and work experience in this course and understand that not all mature age working professionals have completed an undergraduate degree. If you fit this profile, still apply for the course, as we will assess your other relevant tertiary qualifications or substantial relevant professional or managerial experience.

The Master of Management provides an opportunity for you to enhance your career opportunities by further developing theoretical and practical skills and knowledge in key management areas.

Graduates of the Master of Management will have examined organisational structures, led and implemented organisational change, managed projects and leveraged organisational competitive advantages in the changing global marketplace.

The Master of Business Administration (MBA) Advanced is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and enhance your personal effectiveness as a responsible leader.

The MBA Advanced offers students the opportunity to specialise further in their area of interest by completing four additional subjects from a specialisation of their choice. Specialisations are available in Accounting, Business Analytics, Finance, Innovation and Entrepreneurship, Human Resource Management, Marketing, Project Management, or Supply Chain Management.

Your learning approach will include real-world case studies, experiential learning including planning and executing an integrated and live business project towards the end of the course, and teamwork, with an emphasis on peer learning.

The Master of Professional Accounting (MPA) Advanced is a two-year course designed for non-accounting graduates who want a career in the accounting profession and want to enhance their learning experience by including another discipline specialisation within their course. The learning experience and knowledge areas in the MPA Advanced are focused on the practice of accounting.

Within the MPA Advanced, you can choose to complete one of three possible specialisations, depending on your career aspirations. The Financial Management specialisation enables you to focus on areas of financial management such as banking and securities. The International Business specialisation allows you to broaden your knowledge of intercultural aspects of the business environment. The Business Analytics specialisation equips you with the skills to utilise and interpret data to inform business strategies and add value to businesses.

The Graduate Diploma in Business Administration (Executive) is a unique degree designed for experienced senior managers who want to build their professional capabilities, those aspiring to executive positions and entrepreneurs who are motivated to start and grow their own business venture.

The program will develop and advance the skills required to respond to the dynamic business environment by identifying, implementing and managing best business practices through all stages of business life cycles.

You will learn to be innovative, visionary and strategic in the delivery of key business outcomes and realise and develop your authentic leadership style. Your managerial and directional skills will be enhanced to enable you to provide effective responses to the organisation of all business models.

The subjects are specifically designed and taught for interactivity, and you will be able to share and learn from likeminded professionals at similar stages of their career in the classroom. This allows you to expand on your career network and immediately utilise the learnings back to your current senior managerial or executive role. The assessment tasks are similarly designed to be applied back to real and current business objectives.

The Master of Computer Science will provide you with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications. During this degree you will be able to put theory into practice with an individual capstone project.

What you will study
You will study subjects in IT project management, advanced programming, algorithms and data structures. You can choose to complete subjects from the below four areas:

• Computational intelligence, and reasoning and learning
• Machine learning algorithms and big data
• Advanced network security and computer security
• Software requirements and specifications, and service-oriented software engineering