Bachelor of Business in Marketing

at University of Wollongong - Southern Sydney Campus Australia

The Master of Project Management explores how efficient management can provide organizations with an improved ability to plan, implement and control their business activities. This master’s course provides comprehensive project management skills and capabilities on the full project lifecycle; from project initiation, planning, execution to project closing, and teaches strategies for dealing with a broad range of issues encountered within business organizations. The growth of new forms of technology in project management has prompted organizations to look for skilled project managers who can enhance the performance of their businesses.

The Master of Applied Finance with a double specialisation in Investing and Financial Services is for students who are interested in focusing on investment, portfolio management and financial services. The degree will allow you to integrate technical, theoretical and industry knowledge on the operation and organisation of – and participation in – local and international finance. The Investing specialisation focuses on investment and portfolio management, while the Financial Services specialisation focuses on financial institutions, as well as bank management and lending.

Management is the art and science of planning, coordinating and leading group efforts. It is the mobilising of human and material resources to achieve organisational goals. Effective managers make socially responsible decisions both in the short and long term whilst providing inspiring and motivating leadership that can affect all levels of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Management to understand the framework of organisational structures, be able to examine quality and risk management, and analyse business strategies. Careers in management include company manager, operations manager, workforce planner, general manager, and strategic development executive.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn how to manage – strategically and ethically – both physical and intangible assets for organisational success and employee wellbeing. You will do this by gaining a sound understanding of the framework of organisational structures, including the local and international environments in which they operate. Final year subjects enable you to identify and analyse quality management systems, strategically manage risk and develop international business strategies.

The Graduate Certificate in Professional Accounting is an introductory course that provides a general understanding of accounting and related areas in business, including finance, statistics and economics.

Successful completion of the Graduate Certificate in Professional Accounting provides a pathway to the Master of Professional Accounting or Master of Professional Accounting Advanced, with credit of four subjects towards the Master's degree.

The Master of Business Administration (MBA) is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and hone your personal effectiveness as a responsible leader.

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Accountancy is about providing reliable, timely and accurate information for decision makers, especially for economic decisions. Whether working for a multinational company, a government agency or in public practice, accountants play a pivotal role in advising senior management on the financial performance and direction of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will study advanced accountancy topics. The Bachelor of Business majoring in Accountancy provides you with the knowledge and experience to move into many types of business careers such as an accountant, auditor, business analyst, treasurer, corporate accountant, financial controller and advisor. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
Topics of study include financial reporting, auditing, management accounting, and information systems in accounting. You will learn about financial accounting in its organisational, social and political contexts as well as study relevant law subjects (including taxation law and law of business organisations) to be eligible for associate membership of professional accounting bodies.

Studying Sociology at UOW will prepare and enable you to understand, question and analyse human life and society, social processes, cultural and social change, and the social causes and consequences of human behaviour. You will develop an understanding of our diverse and rapidly changing world and identify the roots of and solutions to social problems. In an increasingly dynamic world, where divisions and inequalities are becoming more prevalent, this discipline provides invaluable analytical, research and intellectual skills and an in-depth understanding of our diverse societies and cultures.

The Sociology program at UOW organises specific study areas thematically, allowing you to find your own path through the curriculum, and consolidate in areas of interest over the course of the degree.

What you will study
Specific areas of study include: power and stratification; employment, work futures, and social policy; globalisation, migration, and urban/family life; sexualities, genders and intersectionality; social movements, subcultures and networks; and bodies, biotechnology, emotions and affect.

Finance is about money and investments. People on their own, people in partnerships, companies and other entities (including state and federal governments), have a common objective of profitable investment. What is a government-secured bond? What is a share? What are the reasons for investing in either and when is the right time? These are some of the questions answered in the domain of finance.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Finance. The degree has an emphasis on practical applications and real-world financial management. Careers include finance manager, research analyst, management reporting manager, equity trade analyst, stockbroker, bank officer, investment operations analyst and venture capitalist.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn the theoretical knowledge and tools demanded by employers in all sections of the world economy: investment, financial markets, financial modelling and portfolio analysis. You will utilise state of the art technology to learn advanced statistical techniques for analysis, including the classical linear regression model, model diagnostics, univariate time series modelling and forecasting. You will explore corporate finance, including financial strategies, security analysis and portfolio management.

In today’s technology-driven world, people and organizations are generating, collecting, and storing more data than ever before. Organizations across various industries are seeking graduates with skills to utilize and interpret this data to inform business strategies and add value to their business.

The Master of Business Analytics is designed to prepare you with the essential skills to undertake real-world Business Analytics tasks on big data business problems. You will develop skills and knowledge in business analytics, including how to apply tools and technologies required to perform descriptive, predictive, and prescriptive analytics and how to apply these tools to a business landscape.