Graduate Certificate in Business

at University of Wollongong - Southern Sydney Campus Australia

The Master of Business Administration (MBA) is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and hone your personal effectiveness as a responsible leader.

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

The Graduate Certificate in Business is for those who want to advance their career, formalise their industry experience or up-skill and move into a business-focused role within their field. This course covers key business areas including accounting, financial management, organisational behaviour and marketing management.

The Graduate Certificate in Business caters for both professional and lifestyle commitments by giving students the choice to study on campus at Wollongong or Sydney CBD,

The Master of Project Management explores how efficient management can provide organizations with an improved ability to plan, implement and control their business activities. This master’s course provides comprehensive project management skills and capabilities on the full project lifecycle; from project initiation, planning, execution to project closing, and teaches strategies for dealing with a broad range of issues encountered within business organizations. The growth of new forms of technology in project management has prompted organizations to look for skilled project managers who can enhance the performance of their businesses.

The Master of Applied Finance (Investing) is for students interested in acquiring an advanced understanding of investment and portfolio management.

You will study the theory and practice of financial management and gain an understanding of the global financial system. Additionally, competing approaches to corporate governance and business ethics will be developed, and you will learn how to provide protection against portfolio, financial and corporate risks.

Students are provided with realistic stock market simulations and are introduced to modern portfolio theory and practice with a focus on optimal investment decision-making. You will experience the pressure of live markets and learn how to manage portfolios through a portfolio simulation that allows you to trade shares, options, bonds, managed funds, international stocks with realistic stock market simulations.

The Master of Professional Accounting (MPA) is designed for students who want a career in the accounting profession. The learning experience and knowledge areas for this program are focused on the practice of accounting.

The course first introduces the fundamental principles of accounting, economics, and aspects of the economic system and then proceeds to the study of specific knowledge areas which are vital for accounting professionals. You will develop knowledge and skills to apply accounting principles in the preparation and interpretation of financial statements and, enable you to research current accounting issues. You will also have an understanding of the differences between accounting principles and taxation law and the tax implications of business activities.

Management is the art and science of planning, coordinating and leading group efforts. It is the mobilising of human and material resources to achieve organisational goals. Effective managers make socially responsible decisions both in the short and long term whilst providing inspiring and motivating leadership that can affect all levels of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Management to understand the framework of organisational structures, be able to examine quality and risk management, and analyse business strategies. Careers in management include company manager, operations manager, workforce planner, general manager, and strategic development executive.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn how to manage – strategically and ethically – both physical and intangible assets for organisational success and employee wellbeing. You will do this by gaining a sound understanding of the framework of organisational structures, including the local and international environments in which they operate. Final year subjects enable you to identify and analyse quality management systems, strategically manage risk and develop international business strategies.

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Finance is about money and investments. People on their own, people in partnerships, companies and other entities (including state and federal governments), have a common objective of profitable investment. What is a government-secured bond? What is a share? What are the reasons for investing in either and when is the right time? These are some of the questions answered in the domain of finance.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Finance. The degree has an emphasis on practical applications and real-world financial management. Careers include finance manager, research analyst, management reporting manager, equity trade analyst, stockbroker, bank officer, investment operations analyst and venture capitalist.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn the theoretical knowledge and tools demanded by employers in all sections of the world economy: investment, financial markets, financial modelling and portfolio analysis. You will utilise state of the art technology to learn advanced statistical techniques for analysis, including the classical linear regression model, model diagnostics, univariate time series modelling and forecasting. You will explore corporate finance, including financial strategies, security analysis and portfolio management.

The Master of Applied Finance with a double specialisation in Investing and Financial Services is for students who are interested in focusing on investment, portfolio management and financial services. The degree will allow you to integrate technical, theoretical and industry knowledge on the operation and organisation of – and participation in – local and international finance. The Investing specialisation focuses on investment and portfolio management, while the Financial Services specialisation focuses on financial institutions, as well as bank management and lending.