Master of Marketing

at University of Wollongong - Southern Sydney Campus Australia

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

The Master of Business Administration (Executive) is a unique degree designed for experienced senior managers who want to build their professional capabilities, those aspiring to executive positions and entrepreneurs who are motivated to start and grow their own business venture. The program will develop and advance the skills required to respond to the dynamic business environment by identifying, implementing and managing best business practices through all stages of business life cycles.

You will learn to be innovative, visionary and strategic in the delivery of key business outcomes and realise and develop your authentic leadership style. Your managerial and directional skills will be enhanced to enable you to provide effective responses to the organisation of all business models.

The subjects are specifically designed and taught for interactivity, and you will be able to share and learn from likeminded professionals at similar stages of their career in the classroom. This allows you to expand on your career network and immediately utilise the learnings back to your current senior managerial or executive role. The assessment tasks are similarly designed to be applied back to real and current business objectives.

Accountancy is about providing reliable, timely and accurate information for decision makers, especially for economic decisions. Whether working for a multinational company, a government agency or in public practice, accountants play a pivotal role in advising senior management on the financial performance and direction of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will study advanced accountancy topics. The Bachelor of Business majoring in Accountancy provides you with the knowledge and experience to move into many types of business careers such as an accountant, auditor, business analyst, treasurer, corporate accountant, financial controller and advisor. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
Topics of study include financial reporting, auditing, management accounting, and information systems in accounting. You will learn about financial accounting in its organisational, social and political contexts as well as study relevant law subjects (including taxation law and law of business organisations) to be eligible for associate membership of professional accounting bodies.

The Master of Business Administration (MBA) is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and hone your personal effectiveness as a responsible leader.

The Master of Professional Accounting (MPA) Advanced is a two-year course designed for non-accounting graduates who want a career in the accounting profession and want to enhance their learning experience by including another discipline specialisation within their course. The learning experience and knowledge areas in the MPA Advanced are focused on the practice of accounting.

Within the MPA Advanced, you can choose to complete one of three possible specialisations, depending on your career aspirations. The Financial Management specialisation enables you to focus on areas of financial management such as banking and securities. The International Business specialisation allows you to broaden your knowledge of intercultural aspects of the business environment. The Business Analytics specialisation equips you with the skills to utilise and interpret data to inform business strategies and add value to businesses.

The Master of Financial Management provides an opportunity for you to enhance your career opportunities by developing further professional and personal skills, and knowledge in Financial Management areas.

You will learn to plan, organise, direct and control financial activities such as obtaining funds and using funds for investments. You will study topics such as investment management, financial strategy, financial statement analysis and learn how to review the global financial system and understand the principles of descriptive and inferential statistics and their applications in the business environment.

The Master of Innovation and Entrepreneurship will provide you with the knowledge and skills necessary to develop ideas into sustainable business opportunities and to foster innovation in your workplace. You will learn how to cultivate an entrepreneurial mindset, experiment with design thinking, and learn to use tools and techniques to convert your ideas into reality.

Throughout your degree, our academics will equip you with knowledge in innovative leadership, financial skills for entrepreneurs, how to navigate the complexities of innovation and entrepreneurship, business innovation planning, and creating and marketing new products. You will understand how to raise capital and gain detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation.

The Master of Innovation and Entrepreneurship will allow you to explore the potential exploitation of your own business idea. You will learn to evaluate opportunities from a range of perspectives, including financial, technical and legal, as well as gain a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment.

You will then complete your degree with an industry-based research project that will enable you to apply the skills developed into a practical project.

Management is the art and science of planning, coordinating and leading group efforts. It is the mobilising of human and material resources to achieve organisational goals. Effective managers make socially responsible decisions both in the short and long term whilst providing inspiring and motivating leadership that can affect all levels of the organisation.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Management to understand the framework of organisational structures, be able to examine quality and risk management, and analyse business strategies. Careers in management include company manager, operations manager, workforce planner, general manager, and strategic development executive.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn how to manage – strategically and ethically – both physical and intangible assets for organisational success and employee wellbeing. You will do this by gaining a sound understanding of the framework of organisational structures, including the local and international environments in which they operate. Final year subjects enable you to identify and analyse quality management systems, strategically manage risk and develop international business strategies.

The Master of Business Administration (MBA) Advanced is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and enhance your personal effectiveness as a responsible leader.

The MBA Advanced offers students the opportunity to specialise further in their area of interest by completing four additional subjects from a specialisation of their choice. Specialisations are available in Accounting, Business Analytics, Finance, Innovation and Entrepreneurship, Human Resource Management, Marketing, Project Management, or Supply Chain Management.

Your learning approach will include real-world case studies, experiential learning including planning and executing an integrated and live business project towards the end of the course, and teamwork, with an emphasis on peer learning.

The Master of Management provides an opportunity for you to enhance your career opportunities by further developing theoretical and practical skills and knowledge in key management areas.

Graduates of the Master of Management will have examined organisational structures, led and implemented organisational change, managed projects and leveraged organisational competitive advantages in the changing global marketplace.