Master of Marketing

at University of Wollongong - Southern Sydney Campus Australia

The business sector is one of the world's largest employers offering varying roles and careers. Business plays an important role in assisting the evolution of a complex global economy by providing solutions to problems in a sustainable and ethical way.

This degree
The Bachelor of Business Administration is a flexible degree offering a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests or career aspirations by choosing electives from particular Business disciplines, or you can combine Business electives with subjects from other disciplines.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The Bachelor of Business Administration is a flexible degree offering a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests by choosing electives from a particular Business discipline, or you can combine Business electives with subjects from other disciplines.

The Master of Applied Finance (Investing) is for students interested in acquiring an advanced understanding of investment and portfolio management.

You will study the theory and practice of financial management and gain an understanding of the global financial system. Additionally, competing approaches to corporate governance and business ethics will be developed, and you will learn how to provide protection against portfolio, financial and corporate risks.

Students are provided with realistic stock market simulations and are introduced to modern portfolio theory and practice with a focus on optimal investment decision-making. You will experience the pressure of live markets and learn how to manage portfolios through a portfolio simulation that allows you to trade shares, options, bonds, managed funds, international stocks with realistic stock market simulations.

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

The Master of Applied Finance (Financial Services) is for students interested in acquiring an advanced understanding of financial institutions, bank management, and lending. If you are currently working in the Finance industry or a recent graduate, you will benefit from the specialized knowledge learned in this course.

You will study the theory and practice of financial management and gain an understanding of the global financial system. Additionally, competing approaches to corporate governance and business ethics will be developed, and you will learn how to provide protection against portfolio, financial and corporate risks.

You will examine the legal framework establishing, controlling and regulating financial institutions and examine bank management theory, a bank's lending process and the securities associated with it.

The Graduate Certificate in Professional Accounting is an introductory course that provides a general understanding of accounting and related areas in business, including finance, statistics and economics.

Successful completion of the Graduate Certificate in Professional Accounting provides a pathway to the Master of Professional Accounting or Master of Professional Accounting Advanced, with credit of four subjects towards the Master's degree.

The Master of Computer Science will provide you with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications. During this degree you will be able to put theory into practice with an individual capstone project.

What you will study
You will study subjects in IT project management, advanced programming, algorithms and data structures. You can choose to complete subjects from the below four areas:

• Computational intelligence, and reasoning and learning
• Machine learning algorithms and big data
• Advanced network security and computer security
• Software requirements and specifications, and service-oriented software engineering

The Master of Innovation and Entrepreneurship will provide you with the knowledge and skills necessary to develop ideas into sustainable business opportunities and to foster innovation in your workplace. You will learn how to cultivate an entrepreneurial mindset, experiment with design thinking, and learn to use tools and techniques to convert your ideas into reality.

Throughout your degree, our academics will equip you with knowledge in innovative leadership, financial skills for entrepreneurs, how to navigate the complexities of innovation and entrepreneurship, business innovation planning, and creating and marketing new products. You will understand how to raise capital and gain detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation.

The Master of Innovation and Entrepreneurship will allow you to explore the potential exploitation of your own business idea. You will learn to evaluate opportunities from a range of perspectives, including financial, technical and legal, as well as gain a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment.

You will then complete your degree with an industry-based research project that will enable you to apply the skills developed into a practical project.

The Master of Applied Finance with a double specialisation in Investing and Financial Services is for students who are interested in focusing on investment, portfolio management and financial services. The degree will allow you to integrate technical, theoretical and industry knowledge on the operation and organisation of – and participation in – local and international finance. The Investing specialisation focuses on investment and portfolio management, while the Financial Services specialisation focuses on financial institutions, as well as bank management and lending.

The Master of Business Administration (MBA) Advanced is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and enhance your personal effectiveness as a responsible leader.

The MBA Advanced offers students the opportunity to specialise further in their area of interest by completing four additional subjects from a specialisation of their choice. Specialisations are available in Accounting, Business Analytics, Finance, Innovation and Entrepreneurship, Human Resource Management, Marketing, Project Management, or Supply Chain Management.

Your learning approach will include real-world case studies, experiential learning including planning and executing an integrated and live business project towards the end of the course, and teamwork, with an emphasis on peer learning.

In today’s technology-driven world, people and organizations are generating, collecting, and storing more data than ever before. Organizations across various industries are seeking graduates with skills to utilize and interpret this data to inform business strategies and add value to their business.

The Master of Business Analytics is designed to prepare you with the essential skills to undertake real-world Business Analytics tasks on big data business problems. You will develop skills and knowledge in business analytics, including how to apply tools and technologies required to perform descriptive, predictive, and prescriptive analytics and how to apply these tools to a business landscape.