Bachelor of Business in Marketing

at University of Wollongong - Wollongong Campus Australia

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager, events coordinator, social media manager or corporate communications specialist.

You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

Skilled business analysts are highly valued in industries across the globe. The skills to explore and interpret big data and uncover hidden value from multiple data sources can assist businesses in making intelligent and informed choices that enhance profitability.
Business Analytics focuses on the systematic collection of data and development of data sets, data analysis through statistical and other techniques, and most importantly, the interpretation and effective communication of insights gained from data to inform strategic organisational decisions.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Business Analytics and develop the skills to become a strategic business problem solver and be an essential part of decisions made across the entire business lifecycle.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

What you will study
In this major you gain the skills you need in Business Analytics to succeed in the world of big data. You will learn how to analyse large volumes of data to support decision making across all areas of business. You will gain an understanding of data management concepts and processing of relational data with Structured Query Language (SQL), the concepts of data confidentiality and security, modelling techniques to analyse contemporary finance and economics issues, and techniques that can be used to measure marketing effectiveness.

Indigenous Studies explores the controversies, complexities and contradictions that shape what it means to be Indigenous in Australia and the world today. Contemporary Indigenous Australia is a fascinating crossroad of history, culture, power and politics. It includes the study of practical issues, political issues as well as understanding where these issues overlap.

Indigenous Studies at UOW is designed to equip you to think incisively about issues that impact on Indigenous individuals and communities on a local, national and global scale. This includes a focus on cultural, political, economic and social factors that have shaped, and continue to shape, the lives of Aboriginal and Torres Strait Islander peoples. This is developed through the study of international Indigenous experiences and engagement with a range of Indigenous perspectives and organisations on a global scale.

What you will study
The Indigenous Studies major consists of four core subjects that will introduce you to indigenous Australia, the critical themes, global perspectives and research methodologies.

The Graduate Certificate in Applied Finance is an introductory course designed to provide a general understanding of areas in Applied Finance such as financial statement analysis, managerial finance, statistics and corporate governance.

Upon successful completion of the Graduate Certificate in Applied Finance, you may enrol in a Master of Applied Finance and be eligible for credit for the four subjects completed within the Graduate Certificate. Progression with credit to other Masters programs, including the MBA, may also be possible.

We value the importance of prior learning and work experience in this course and understand that not all mature age working professionals have completed an undergraduate degree. If you fit this profile, still apply for the course, as we will assess your other relevant tertiary qualifications or substantial relevant professional or managerial experience.

Geographers help shape the future by understanding, explaining and predicting both human and physical environments. You will study the human and physical forces that shape the planet and the political, social and environmental issues that arise as a consequence of human interactions with the Earth. Never before have geography skills been so important: faced with anthropogenic climate change and predictions of rising seas, bushfires and flooding, geographers will help understand and plan for a sustainable, socially just and resilient future.

Equally, in an era of massive data of both physical and human processes, geographers have never been better positioned to support decision making and planning at all levels of government and business.

Your degree
The Geography program at UOW includes the opportunity to undertake practical laboratory and fieldwork, taking advantage of the local Illawarra environment including urban and heritage landscapes, coastal landscapes, rainforest escarpment and freshwater ecosystems.

You will develop the knowledge and skills to apply the latest technologies in spatial analysis and satellite imagery within the context of these environments. These skills are in demand across a broad range of sectors including government bodies, industry, and consultancies.

What you will study
You will learn skills in logical and critical thinking, creative problem-solving, practical research, organisation and project management, numeracy, statistical literacy, computer applications (including geographic information systems), and strong communication. You will apply these skills to problems in physical and human geography, studying the natural environment, its processes, and the interaction of these with human society and the way it shapes and is shaped by the natural world.

Your studies will include climate change, biogeography, coastal and fluvial environments, populations, urban and regional societies, spatial geography and environmental management.

On completion, high performing students considering further study or a career in research should consider the Bachelor of Science (Honours) program. This one year degree offers students a pathway to expanding their knowledge in geography and achieving their postgraduate research aspirations.

The Bachelor of Information Technology (Dean's Scholar) offers a challenging and enriched educational experience for high-achieving students who want to perform above the level normally expected. As a Dean's Scholar student, you will also be encouraged to continue your studies through the completion of Honours and research programs. You will complete the normal course requirements for the degree, and receive special privileges as you study, such as accelerated learning and academic mentoring.

You can major in:

• Network Design and Management
• Web Design and Development

This degree
The Bachelor of Information Technology provides foundation knowledge of organisational areas in IT, including:

• Database management
• Programming
• Human computer interaction
• Principles of eBusiness
• IT project management
• Management Information Systems
• Knowledge and Information Engineering

Places are limited each year. Current students who have achieved a weighted average mark (WAM) of 80 at the end of one year of full-time study in a relevant degree may apply to transfer to the Dean's Scholar degree.

What you will study
You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

Social Science looks at why and how we live the way we do. The social sciences look at society and social behaviour to understand, explain and change human behaviour to positively transform the lives of individuals, families and communities.

Social Scientists work in diverse social environments to identify issues and develop strategies for solutions to social problems. Nationally and globally there is a demand for social scientists who are able to understand the complex and changing needs of societies in the face of technological, economic and social changes that constantly affect the smallest of communities to the largest of continents.

This degree
The UOW Bachelor of Social Science degree embeds Indigenous knowledge’s and content, and subjects that will develop your understanding of social inequalities impacting on the health and well-being of individuals, families and communities. You will also be provided with career ready experiences throughout the degree to prepare you for a changing world of work.

What you will study
You will complete a common foundation of compulsory core subjects and engage in interdisciplinary study through majors that come from a number of social science disciplines. You will also have the opportunity to complement your studies with a minor or elective subjects from any field in the University offering cross faculty enrolment.

The Master of Engineering (Management) is a professional degree for engineers who see their careers progressing into management—including senior management positions. The program provides a strong grounding in some of the most modern management thinking applicable to engineering industries.

You will work in teams on applied practical projects and case studies, and broaden their skills base with subjects from other disciplines including finance, human resources and marketing.

This degree

The Master of Engineering delivers expert skills and applied competencies required for the professional engineer. It is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers communication, strategic and project management skills essential to the practising engineer.

What you will study

In the Master of Engineering (Management) you will complete the core subjects: Professional Communications and Engineering Workplace Practice, Innovation and Design, Project Management and Engineering Logistics.

For the Management major you will study subjects in Strategic Management for Engineers and Technologists, Life-Cycle and Risk Management, Modelling of Engineering Management Systems, Financial Management for Engineered Assets, and Supply Chain Management.

The Journalism major will develop your skills in reporting and storytelling, with a focus on multimedia content creation and multi-platform publication.

Alongside these practical skills, you will learn about the changing media landscape and the impact of journalism on effective communication across communities locally and worldwide.

You will learn from experienced journalists about the exciting new opportunities for multimedia content creators who have a strong understanding of media platforms, who are skilled in managing deadlines within the news cycle and who are passionate about journalism in all its forms.

The Bachelor of Communication and Media enables you to expand your career options by combining the Journalism major with one of four other majors in the degree: Digital and Social Media; Screen Media Production; Visual Communication Design; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.

What you will study
From day one you will work on sourcing and developing stories, as you produce multimedia materials (including text, audio, video, photography and graphics) for publication across social channels and online platforms.

At the same time you will learn the ways in which journalism is changing, why media laws and ethics are important, and how new storytelling formats, such as podcasts and web-series, are changing the way we learn about and engage with the world around us.

A Bachelor of Journalism - Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Journalism prepares you to operate professionally in the changing media world, while understanding the legal implications of a global industry. It opens up a wide range of career options through specialist knowledge in media law, intellectual property law and ethics, and strong production skills in print, online and broadcast journalism.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Journalism - Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.