Bachelor of Business in Marketing

at University of Wollongong - Wollongong Campus Australia

The Bachelor of Creative Arts prepares you to become part of the creative industries, one of the fastest growing sectors in the world. The Bachelor of Business provides core skills in many business functions, essential to the contemporary arts and creative industries, as well as specialist knowledge in a chosen field.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums (art and science), galleries, theatres and arts organisations. An understanding of the creative arts in tandem with practical commercial, business and administrative skills is essential for a career in arts administration, publishing, musical entrepreneurship or management of performing arts centres, museums, theatres or galleries. It gives practising artists and designers a unique edge in managing their talents for professional purposes.

By expanding your specialisation, you are able to carve out a career of your choice and gain highly competitive skills in a global workplace. It also enables people pursuing careers in business to think and work creatively and apply their business skills in the creative industries.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations or Supply Chain Management.

The Master of Philosophy (Creative Arts) is a flexible course that provides a bridge towards doctoral level study and the opportunity to immerse yourself in a significant research project.

The course is suited to experienced creative arts practitioners who wish to extend their practice within a scholarly context. It is also appropriate for applicants with an excellent undergraduate creative arts background who wish to extend their scholarly and/or creative skills. You may pursue purely scholarly research or a combination of creative and scholarly research. Research strengths in creative practice include Music, Theatre, Performance, Creative Writing, Visual Arts, Digital Media and Design. Applications from all these disciplines are encouraged, as well as any projects working in interdisciplinary forms.

The degree comprises 24 credit points of coursework and a 72-credit point thesis. Advanced standing for the coursework component of the degree may be awarded, which will determine the appropriate entry point.

As a guide, submission by thesis only will be in the range of 35,000 to 45,000 words. The submission of creative work will normally be by exhibition, performance or presentation in the chosen area of practice, supported by one of the following:

•     an exegesis (approximately 15,000 words) focusing on aspects such as origins of the work, structures and techniques used, and artistic theories underpinning the work; or
•     a dissertation (approximately 15,000 words) that makes a scholarly argument linked to, but not dependent on, the body of creative work.

A Bachelor of Creative Arts – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Creative Arts allows you to study a traditional creative discipline including creative writing, music, visual arts or visual arts and design alongside studies in law. Many lawyers find that knowledge of the arts and media is extremely useful in their practice. From something as simple as pursuing two seemingly different passions to a career defending and promoting free press and artistic expression, this double degree offers many exciting career opportunities.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business, creative industries and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Creative Arts – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession of law as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.

You will also study a creative arts major – creative writing, visual arts, visual arts and design or music.

The BCA Honours year is for students who’ve done well throughout their Bachelor of Creative Arts degree. If you have a Distinction average or higher, the Honours year offers an additional year of study to pursue both critical and creative projects. For your critical work, you’ll focus on one topic from your undergraduate degree, writing a thesis of 10,000-15,000 words; and for your creative project, you’ll pursue a body of work in your chosen discipline. In both instances, the Honours year allows you to pursue a topic or theme you are really interested in with a supervisor who’s there to encourage and support you.

Potential employers appreciate the Honours degree because it demonstrates that students can: achieve complex goals, meet deadlines, investigate independently, use resources effectively, and write clearly.

What you will study
The Honours year has two functions at UOW: it offers students the chance to pursue in-depth critical and creative projects at the end of undergraduate study, and it acts as a bridge between undergraduate study and advanced research.

Studying Honours is about:

• Pursuing a creative project in a field you are passionate about
• Learning research skills, navigation skills and information systems (archives, the library, databases, electronic research networks)
• The opportunity to practise articulating complex ideas orally and in writing. It provides the experience of working closely with a supervisor on a project and working with firm deadlines
• Experiences in devising, researching and writing up an individual topic of study in an extended argument or thesis.

This major will provide you with a deep understanding of the complementary areas of physics and mathematics. You will learn the basis for making, interpreting and extending observations relating to the behaviour and structure of matter.

This degree
All subjects in this degree include a major practical component to complement and reinforce what you learn in lectures, and ensure you gain hands-on skills that prepare you for your future career. You will be become proficient in mathematical modelling of physical systems, preparing you for careers in a wide range of areas such as materials science and engineering, nanotechnology and meteorology.

What you will study
You will study classical, quantum and statistical mechanics, thermodynamics, electricity and magnetism, vibrations, waves and optics. These subjects will be underpinned and complemented by advanced mathematics subjects.

The Master of Engineering (Management) is a professional degree for engineers who see their careers progressing into management—including senior management positions. The program provides a strong grounding in some of the most modern management thinking applicable to engineering industries.

You will work in teams on applied practical projects and case studies, and broaden their skills base with subjects from other disciplines including finance, human resources and marketing.

This degree

The Master of Engineering delivers expert skills and applied competencies required for the professional engineer. It is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers communication, strategic and project management skills essential to the practising engineer.

What you will study

In the Master of Engineering (Management) you will complete the core subjects: Professional Communications and Engineering Workplace Practice, Innovation and Design, Project Management and Engineering Logistics.

For the Management major you will study subjects in Strategic Management for Engineers and Technologists, Life-Cycle and Risk Management, Modelling of Engineering Management Systems, Financial Management for Engineered Assets, and Supply Chain Management.

Join one of humanity’s greatest collective endeavours when you study a degree in science at UOW. You will work with interdisciplinary teams to explore creative solutions for our world's biggest issues. You will learn about the science that underpins and advances societies globally.

How can scientific and technological advances increase the quality of our lives and guide our care of Earth’s complex systems? How does the scientific community respond to societal needs, natural hazards and global challenges?

On completion, you will be able to answer these questions and more as you enter this expansive and rewarding field.

What you will study
You'll benefit by learning from recognised and passionate leaders in this academically rigorous field.

You will learn the core fundamentals of science across practical and theoretical subjects in the first year of your degree before deciding which major/minor disciplines to focus on from the second year. You will complete extensive professional experience throughout your degree, which allows you to learn by observation and apply your skills in the lab. Throughout this degree, you will gain hands-on experience and make meaningful professional connections across the broader scientific community.

This degree
Marine science is the study of the ocean. Marine scientists look into the biological nature and capacity of oceans, their impact on human society, and the conservation and environmental management of marine and coastal resources and regions. They spend their time observing, defining and experimenting with coastal processes, biodiversity and climate change, as well as using emerging technologies to ensure the sustainable management of these environments.

International Relations is a vibrant, growing and constantly evolving discipline designed for students interested in careers in international organisations, foreign affairs or any organisation that has a focus beyond Australia’s borders. Whether it is the latest peace deal in a conflict zone, aid package, humanitarian relief operation, trade deal or climate negotiation, studying International Relations at UOW helps you understand the motives behind the actions taken by states, international organisations and the many other actors in global politics. While studying a Bachelor of Arts (International Relations) at UOW, you will learn how to apply critical thinking and analytical skills to real world issues to inform thinking and practice in business, government and not for profit sectors.

What you will study
You will undertake core subjects on how global politics works, how security is organised, how conflict is managed, and on the role of the state in the new millennium. You will partake in a model United Nations (UN), discussing ideas and brainstorming solutions to global challenges as model diplomats learning not just about the UN, but about negotiation skills and policy development. You can choose from a range of electives covering issues including war, peacekeeping, international law and global political economy.

Cyber-physical systems, the Internet of Things (IoT), cloud computing and cognitive computing are changing how we manufacture and organise our work sites. As automation and data exchange in manufacturing technologies become more widespread, and technologies continue to evolve at a rapid rate, the need for technology professionals is steadily increasing. This Bachelor of Technology degree is for the future technologists who will build and secure the networks of the future (Cyber Network Security) and bring about the 4th Industrial Revolution (Industry 4.0). The degree provides a balanced split between the software and hardware skills, while also providing a strong focus on working in multi-disciplinary teams and the integration of industry experience.

What you will study

• During your first year you will study programming, mathematics, electronics and web programing. You will then move on to specialise in either Industry 4.0 or Cyber Network Security.
• In the Industry 4.0 specialisation you will study autonomous systems, IoT, big data mining techniques and implementation, and cyber security or AI.
• In the Cyber Network Security specialisation you will study subjects in ethical hacking, communication systems, engineering design, electronics, digital hardware, web technology and signals and systems.

This degree
This degree is for innovators and problem-solvers with an interest in developing skills across the fields of software and hardware to work in the industries of the future.

Industry 4.0 is the Fourth Industrial Revolution and refers to the automation, networking and securing of industrial and manufacturing processes. Industries must be flexible in adapting to technology changes, and leveraging off new opportunities to remain globally competitive.

Industry 4.0 is focused on the development of intelligent networking of machines and processes with the objectives of ensuring a competitive manufacturing sector and developing infrastructure for economic growth.

A specialisation in Industry 4.0 will provide you with the technology skills to automate, network and implement Artificially Intelligent systems.

Cyber Network Security has been identified as a strategic priority in Australia to meet the demands of law enforcement, national and state governments, and our defence, security and finance industries. With the ongoing challenges of national cyber security, it is critically important to secure our national infrastructure such as energy, transport, food, water and services such as healthcare, education, emergency services and finance.

The Master of Education (Educational Leadership) is for people who are currently in educational leadership roles or who wish to pursue leadership positions in educational settings such as schools, early childhood, higher education and vocational education. During this degree you will study the fundamentals of educational leadership and management, and learn how to apply this to your practice as an educator. You will also enhance your skills in areas such as mentoring new educators, managing curricula and assessment, supporting staff development, and leading organisational change. Throughout the degree, you will build the skills to investigate and solve complex issues in a rapidly changing educational climate and conduct an individualised research project that ties in with your work and interests.

You will have the opportunity to incorporate electives from other education areas such as Teaching English to Speakers of Other Languages (TESOL), or Digital Technologies for Learning, in order to tailor your degree. You will also benefit from flexible study options that allow you to study online or in the classroom.