Bachelor of Business in Public Relations

at University of Wollongong - Wollongong Campus Australia

Overview

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager, events coordinator, social media manager or corporate communications specialist.

You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Wollongong - Wollongong Campus

Location

Bachelor of Business in Public Relations Assistant Fee

$30864

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

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Other Courses by University of Wollongong - Wollongong Campus,Australia

The Bachelor of Arts in Western Civilisation combined with the Bachelor of Creative Arts is an exciting and unique double degree combination. It will take you on a unique philosophical adventure through which you will engage with a carefully curated selection of some of the greatest intellectual and artistic masterpieces ever produced. It will also allow you to express and develop your own creativity in one of the disciplines of creative writing, music, visual arts or visual arts and design.

What you will study

You will philosophically reflect on questions about art, literature, science and religion while also investigating such topics as the nature of selfhood, truth, reason and wisdom. You will discover how great ideas and art can shape us - our understanding of ourselves and the world - and how ideas can make a difference for good or ill. By studying the double degree your studies will be enhanced while learning the theory and history behind contemporary creative arts.

You will develop informed and reasoned views about significant contemporary concerns, such as the nature of aesthetics, benefiting from your acquired knowledge of the history of ideas. You will become acquainted with diverging perspectives from within various Western traditions of thought and art as well as under-represented voices and perspectives from outside of those traditions.

Critical examination of topics in ethics, aesthetics, philosophy of religion, and political philosophy will underpin your studies while you spend time in the studio refining your technique and carving out your own creative niche.

In addition to studying the core subjects in the Bachelor of Arts in Western Civilisation (96 credit points) and the Bachelor of Creative Arts (24 credit points), students studying this combination will also complete a major within each degree.

60 month

Duration

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Tuition

Psychology is the scientific study of the human mind and its functions, and how they influence behaviour. Psychological research seeks to identify those mechanisms that explain behaviour in various contexts. Psychologists use research findings to help us understand who we are and how we think, feel, act and change. By understanding these aspects of human behaviour, psychologists are able to promote wellbeing and understand psychological problems affecting people. Psychologists' clients include children, adults, couples, families and organisations.

This degree
The Bachelor of Psychological Science is a three-year undergraduate degree. You can make a choice to deepen your studies in psychology with the objective of becoming a registered psychologist or you can take complementary studies from UOW's wide variety of disciplines to develop other career pathways where knowledge of psychology is advantageous.

Students with an excellent academic record and an extended major in psychology can apply for entry to the additional one-year Bachelor of Psychological Science (Honours) degree, a prerequisite to professional registration.

If you combine your studies with a second major, or minor options from Social Science, Arts, Commerce or Science, you can prepare for a wide variety of careers involving human resources, marketing, social research, work health and safety and many more.

What you will study
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Duration

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Biomolecular physicists are integrated across a wide range of careers including commercial biomedicine, instrumentation and biotech companies (e.g. Sigma and Life Technologies). They assist in developing molecular diagnostic instrumentation for government and institutional research laboratories, as well beam-line scientists at National Research Facilities (e.g. ANSTO and the Australian Synchrotron).

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What you will study
This degree requires completion of subjects in physics, mathematics, chemistry, biological science and statistics. You will also study specialist subjects in imaging, structure and dynamics of living and soft matters. These lectures will be provided by experts from within UOW and at external research institutes. You will participate in various enrichment activities and develop a close association with an appropriate member of one of the Faculty’s research teams.

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Health Sciences, Nursing and Emergency Services

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Nurses play an important role in the healthcare system and are involved in a range of care activities that are designed to provide care for people with acute, chronic and complex health conditions. Nurses are integral in the treatment of individuals, families, communities and populations.

There is a forecasted growth of 25.1% within Health Care and Social Assistance and this brings exciting employment opportunities and career options. Health care has been the primary provider of new jobs within Australia and is projected to make the largest contribution to employment growth from 2017 to 2022. Source: Employment Projections

This degree
During this degree you will evaluate and apply concepts drawn from nursing theory and research to professional practice. You will develop an increased awareness of the effects of cultural, social, economic, legal and ethical influences on the development of the nursing profession and increased knowledge that will enable you to accept responsibility for more complex client management.

What you will study
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Engineering & Technology

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The Graduate Diploma in Engineering delivers skills and applied competencies to students who wish to further their engineering knowledge and progress to become a professional engineer. It also provides a broadening program for current professional engineers who wish to further develop their engineering skills.

This degree provides a pathway to the UOW Master of Engineering, which is professionally accredited by Engineers Australia.

What you will study
You will study a core of key engineering subjects in Innovation and Design, Advanced Laboratory, Communication and ICT Workplace Practice and Engineering Research Method. You will undertake four elective subjects in your chosen field of either computer, electrical or telecommunications engineering.

This degree
The Graduate Diploma in Engineering is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers the strategic project management and communication skills essential for practising engineers.

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This degree
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You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
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Hospitality, Tourism, Wellness Leisure & Sports

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You will study anatomy, physiology, exercise physiology, exercise prescription, clinical exercise physiology, biomechanics, and neuromechanics as part of your core subjects. Scientific training will improve your skills in data gathering and analysis, physiological systems integration and, most importantly, understanding the fundamental processes behind both healthy and unhealthy human bodies. This scientific foundation will enable you to adapt to a variety of situations in the workplace and to develop exercise programs for a wide variety of individuals with various health conditions and disabilities.

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Acting as both a bridge to advanced research and an in-depth project, Honours is an optional year that follows the successful completion of a three-year undergraduate degree.
While your Bachelor of Arts in Western Civilisation degree introduced you to a wide range of themes and issues, an Honours project provides you with the opportunity to focus your interest on a topic of choice, exploring it in greater depth and detail to find answers. Honours project topics are various and negotiable, and you’ll be encouraged and supported to pursue your specific interests.

Whatever topic you choose, prospective employers will value your ability to achieve a complex goal, meet deadlines, investigate independently, use resources effectively and write coherently.

What you will study
The Bachelor of Arts in Western Civilisation (Honours) consists of 50% coursework and 50% research work. The research component of this degree takes the form of a 15,000-word research thesis completed under the supervision of an academic employed in the School of Liberal Arts.

Studying Honours is about:

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This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in International Business. With a major in International Business, you will understand international marketing strategies that consider the socio-economic, legal, political, financial and cultural factors affecting regional markets. This includes strategic options for entry and expansion, and contemporary issues in multinational business contexts.

Careers in International Business include importer, exporter, international business analyst, international banker, foreign exchange trader and trade specialist. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn how to manage across cultural boundaries in an international business context, having gained knowledge on international human resource management and trade environments. You will improve your understanding of leadership, strategy, cultural diversity, communications and decision making as they relate to contemporary international business issues. Major topics include financial management, employment relations, industry and trade in South East Asia, international marketing and management, and business in Europe.

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The Bachelor of Creative Arts - Bachelor of Science combines the practical, numeracy and computer skills of science with the knowledge of contemporary arts, art theory and history within Australia and how that fits within an international context, reflecting on social, cultural and ethical issues.  Bringing together the study of a creative arts discipline with science suggests endless possibilities for interdisciplinary communication and understanding, increasingly necessary in a world confronted with many apparently intractable problems.

The Bachelor of Creative Arts prepares you to become part of the creative industries, one of the fastest growing sectors in the world. A Bachelor of Science offers you skills that are becoming increasingly important in Australia with forecasted growth in the professional, scientific and technical services industries. This means that exciting new employment opportunities and career options for graduates are being created each day.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums (art and science), galleries, theatres and arts organisations. Science is the search and application of information and understanding of the natural and social world using an evidence-based approach.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

You will also choose one major from the Bachelor of Science degree: Cell and Molecular Biology, Chemistry, Ecology and Conservation Biology, Environment, Geology or Physical Geography.

54 month

Duration

$ 33360

Tuition

View All Courses by University of Wollongong - Wollongong Campus, Australia

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