Bachelor of Business in Sport Marketing and Management

at University of Wollongong - Wollongong Campus Australia

Sports are an integral part of life for many. From community building local sports clubs to the elite athletes idolised by many, sport is a key part of our social fabric. It has also evolved into a big business where major brands are produced, promoted and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Sport Marketing and Management and develop the skills to understand the business of sport and succeed in a career in sports administration, sports leadership and management, and sports marketing and public relations.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

What you will study
In this major you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organisations should be designed and run. You will learn how marketing principles can develop the operations of sport organisations and how sport is used by sponsors to enhance their brand. You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological and philosophical perspective to understand some of the ethical challenges that can emerge.

You will have the opportunity to gain professional experience through an internship with a sporting organisation, or work on a research project to solve a real-world business issue presented by one of our sports industry partners.

A Bachelor of Business – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Business prepares you for a range of careers, giving you the edge as you gain a legal perspective on contemporary and socially responsible business practice. It provides a program of study in commerce, business and administration and further develops analytical and interpersonal skills, and high levels of literacy and numeracy.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills across all business functions, as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

This degree

Double degrees are designed to broaden your knowledge and skills set, giving you a competitive advantage in the workforce. They also reduce the length and cost of study by combining two different degrees. This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

On completion of this degree, you will be able to apply critical thinking, including the application of research methods to commercial issues in local, national and international contexts.

What you will study

The Bachelor of Business – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange. You will select from a list of business majors including, Accountancy, Economics, Finance, Management, Marketing and Public Relations.

Financial planning is the design of specific financial outcomes that meet a client's unique needs and objectives, given their financial resources and risk profile. Its broad approach is to fulfil clients' total needs, incorporating investment planning, taxation and social services planning, retirement planning, risk planning and estate planning. The areas of service provision are very wide including investment and asset portfolio construction and advice, superannuation, retirement and estate planning and associated services.

This degree
The Bachelor of Mathematics and Finance (Honours) teaches you the skills to apply sophisticated mathematical and statistical techniques to real-world problems. You are also encouraged to develop computing and communication skills, which are assets in the job market.

Bankers, investment managers, insurance companies and financial companies all rely on financial mathematics to survive and stay ahead of the competition. Maths and Finance graduates work in all areas of industry and government as risk managers, investment advisers, traders, financial analysts and more. They work in all aspects of the finance sector from traditional banking to futures trading.

There are opportunities for scholarships from corporate partners, plus summer scholarships and undergraduate research projects with academic staff, access to programs of the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid Room.

What you will study
You will learn not only finance but accounting, management and marketing principles. You will investigate securities and the markets they operate in as well as theories of the market and the equilibrium prices of securities. You will learn how to assess investments, and the method for identifying the best financial product for a client, with particular attention to their risk profile. You will learn the codes of conduct governing the financial planning industry and relevant regulatory frameworks, advising techniques, and how to build and maintain clients' investment portfolios.

Subjects you will study include: investment analysis, advanced corporate finance, retirement and estate planning, taxation for financial planners, risk and insurance, and advanced financial planning. You will complete a Mathematics and Finance Honours Project.

Finance is about money and investments. People on their own, people in partnerships, companies and other entities (including state and federal governments), have a common objective of profitable investment. What is a government-secured bond? What is a share? What are the reasons for investing in either and when is the right time? These are some of the questions answered in the domain of finance.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Finance. The degree has an emphasis on practical applications and real-world financial management. Careers include finance manager, research analyst, management reporting manager, equity trade analyst, stockbroker, bank officer, investment operations analyst and venture capitalist.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will learn the theoretical knowledge and tools demanded by employers in all sections of the world economy: investment, financial markets, financial modelling and portfolio analysis. You will utilise state of the art technology to learn advanced statistical techniques for analysis, including the classical linear regression model, model diagnostics, univariate time series modelling and forecasting. You will explore corporate finance, including financial strategies, security analysis and portfolio management.

The Master of International Business is designed to develop and broaden the capabilities and resources of business managers in the global business environment. It provides the opportunity to acquire contemporary knowledge and skills demanded by modern international business organisations.

You will study topics such as multinational financial management and cross-cultural management, gain an understanding of the international business environment, and learn how to develop international business strategies to achieve business objectives.

The Master of Information Technology (Information Technology Strategic Management) involves an in-depth study of the organisational, economic, regulatory and socio-technical issues that arise in the implementation of IT in business and government, and how to effectively manage those issues.

This degree is suitable for those without an IT background seeking to develop the fundamental skills required to work in the sector, or to undertake a management role in which an understanding of IT implementation is essential.

What you will study
IT Strategic Management seeks to develop professionals who can combine technical knowledge with a deep understanding of the businesses and organisations they work in. You will develop an overview of IT business strategies and governance issues and be equipped with the analytical, communication, project and change management skills to work across the IT-business interface.

This degree
The IT Strategic Management major will strengthen your understanding of the principles of information systems, business intelligence and knowledge management by applying them to practical, industry-relevant issues. This course will prepare you for a career as an ICT consultant, business or market analyst.

International Relations is a vibrant, growing and constantly evolving discipline designed for students interested in careers in international organisations, foreign affairs or any organisation that has a focus beyond Australia’s borders. Whether it is the latest peace deal in a conflict zone, aid package, humanitarian relief operation, trade deal or climate negotiation, studying International Relations at UOW helps you understand the motives behind the actions taken by states, international organisations and the many other actors in global politics. While studying a Bachelor of Arts (International Relations) at UOW, you will learn how to apply critical thinking and analytical skills to real world issues to inform thinking and practice in business, government and not for profit sectors.

What you will study
You will undertake core subjects on how global politics works, how security is organised, how conflict is managed, and on the role of the state in the new millennium. You will partake in a model United Nations (UN), discussing ideas and brainstorming solutions to global challenges as model diplomats learning not just about the UN, but about negotiation skills and policy development. You can choose from a range of electives covering issues including war, peacekeeping, international law and global political economy.

Psychologists help us to understand who we are and how we think, feel, act and change through scientific study of the human mind and its functions, and how they influence behaviour. Psychological research seeks to identify mechanisms that explain behaviour in various contexts. Clinical psychologists work directly with clients to help them improve their wellbeing and psychological health using evidence-based psychological treatments. Their clients include children, adults, couples, families and organisations, and they can work in a wide range of settings, from private practices to the hospital system.

This degree
The Bachelor of Psychology (Honours) is a four-year undergraduate Honours degree which provides comprehensive training in the scientific study of human behaviour and experience, the physiological, sensory and cognitive processes that underlie it, and how the profession applies this knowledge to practical problems.

The Bachelor of Psychology is a route to Postgraduate coursework or research degrees in Psychology. It is also a partial qualification for provisional registration as a Psychologist with the Psychology Board of Australia.

What you will study
This course is for the highly motivated. The Bachelor of Psychology (Honours) program contains a significant research thesis along with coursework. You will learn how the science and practice of psychology is influenced by social, historical, professional and cultural contexts, and knowledge of ethical behaviour. Continuation in the degree will be dependent upon achieving a cumulative average of at least 75% in the Psychology subjects approved for the degree.

The Master of Engineering Science (Telecommunications Engineering) is designed for engineers and graduates who wish to gain an advanced understanding at the master level of their current area of expertise in the field. You will learn technological and competitive skills needed in designing and engineering innovative modern telecommunications systems and networks. You will gain an understanding of the principles of telecommunications engineering, including the planning and management of telecommunications networks.

What you will study

You will study a core of key engineering subjects in Advanced Signals and Systems, Advanced Laboratory and Project, and choose subjects in your chosen field of computer, electrical or telecommunications engineering. A research component ensures that you enhance your analytical and practical skills.

For the telecommunications engineering major you will study mobile networks, internet networking protocols and two technical/advanced telecommunications engineering subjects from the Master list.

This degree

The Master of Engineering Science will provide you with the opportunity to further develop your technical knowledge in the disciplines of computer, electrical or telecommunications engineering, and the ability to analyse and solve engineering problems, and communicate these outcomes to other professionals.

This major will provide you with a deep understanding of the complementary areas of physics and mathematics. You will learn the basis for making, interpreting and extending observations relating to the behaviour and structure of matter.

This degree
All subjects in this degree include a major practical component to complement and reinforce what you learn in lectures, and ensure you gain hands-on skills that prepare you for your future career. You will be become proficient in mathematical modelling of physical systems, preparing you for careers in a wide range of areas such as materials science and engineering, nanotechnology and meteorology.

What you will study
You will study classical, quantum and statistical mechanics, thermodynamics, electricity and magnetism, vibrations, waves and optics. These subjects will be underpinned and complemented by advanced mathematics subjects.