Bachelor of Business in Sport Marketing and Management

at University of Wollongong - Wollongong Campus Australia

Chemistry is the central science that enables us to understand our world at the molecular level. The ability to understand the relationship between structure and function of molecules is critical to understanding the processes of life, of the natural world and of the industrial world.

The Bachelor of Science major in Chemistry will give you the knowledge and skills to apply chemistry across the full range of technically-based disciplines including physics, molecular biology, life sciences, geochemistry, environmental science, engineering, and health sciences. These skills include both analytical and problem-solving skills, as well as expertise in using sophisticated laboratory instrumentation, all of which are highly valued by employers in all sectors of the economy.

Medical and health science provides insight into the structure and function of the human body at all levels of organisation. This knowledge can be used directly to work alongside other health professionals within the medical research and clinical health fields in both private industry and hospital settings. It can also be used as an underpinning set of knowledge for postgraduate medicine, dentistry, and most other allied health professional areas. It is the Medical and Health professionals in their various roles that are involved in the development of therapies, application of diagnostic methods and treatments associated with health and disease.

This degree is a flexible yet rigorous program designed specifically for students who wish to study the scientific basis of human structure, function, and health.

The first year covers the core sciences including Human and General Biology, Chemistry, Biochemistry, Physiology, and Anatomy. After studying the core science subjects there is the opportunity to customise individual programs of study with a wide selection of elective subjects that include: Pathophysiology, Pharmacology, Histology, Exercise and Cardio-Respiratory Physiology, more advanced Physiology and Anatomy subjects, Genetics, Molecular Biology, Immunology, Bioethics, Philosophy, Indigenous Studies, Public Health, Work Health and Safety and all specialised areas within chemistry, with potential to also create minors in many of these and other areas.

This one-year Honours degree is for graduates of a three-year psychology degree who need a fourth year of study to apply for provisional registration as a practising psychologist. It is also a pathway for graduates of a three-year degree who wish to move into postgraduate research in psychology.

This degree
The Bachelor of Psychological Science (Honours) is a fourth year of study accredited by the Australian Psychology Accreditation Council. It is a route to postgraduate coursework or research degrees in Psychology and also a qualification for eligibility for provisional registration as a psychologist with the Psychology Board of Australia. An Honours year of study provides students with a competitive advantage when they enter the workforce.

What you will study
You will produce advanced written work that demonstrates your ability to analyse and synthesise information, solve complex problems, and orally present this information in various formats. You will show an advanced ability to apply research methods to address psychological questions related to behaviour and mental processes.

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager, events coordinator, social media manager or corporate communications specialist.

You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

A Bachelor of Creative Arts at UOW encourages you to immerse yourself creatively, critically and practically. The Creative Industries is one of the fastest-growing, most dynamic sectors in the world.

In the digital age, writing is becoming more and more central to the way we communicate with each other. The Bachelor of Creative Arts (Creative Writing) teaches skills and strategies so your writing is strong and clear. It helps you express ideas in imaginative ways that will impact your readers. Creative writers work in a range of areas: poetry, editing, writing for multimedia, commercial and content writing, commercial theatre and performance, short stories and novels, or even in ways that combine or challenge these forms. Creative writers might write to entertain or to educate – but they’re always drawing on the human condition, exploring what it means to be human.

This course is designed to teach you to think about your story, image and scene. Creative writers draft and re-draft so their work is at its best, and this process is exciting.

What you will study
Core subjects will teach you the foundation for editing, writing across borders, genre and form, contemporary theory and research practice and you will explore social justice and children's literature.

You will work on a major project that will allow you to develop a significant piece of creative content on completion of your degree. Various artist and writer-in-residence programs take place throughout your degree and you will be encouraged to participate in extracurricular activities, facilitate public readings, perform your written work and pursue publication. There are opportunities to combine writing genres and explore the intersections between writing and other creative disciplines.

Sociology is the study of society. It examines social life, cultural and social change, and the social causes and consequences of human behaviour. Sociology involves asking questions about human life and society, developing understandings of our diverse and rapidly changing world, and identifying the causes of'and solutions to social problems.

This degree
The UOW Bachelor of Social Science (Sociology) will give you an understanding of cultural diversity and an awareness of injustices and inequality. It involves a common foundation of compulsory social science subjects in the first session of study, followed by a major in Sociology. In third year you'll complete a real-world capstone project that draws together the strands of the degree.

You will have the opportunity to complement your degree with a minor study area or elective subjects from any field in the University offering cross-faculty enrolment. You can also study electives abroad, or stay local and undertake activities to build your cross-cultural communication skills.

What you will study
Foundational subjects in social science include human geography, sociology, interdisciplinary competencies, and career ready learning.

During your second and third year you'll study theory and social research methods, social policy and the state, gender, sexuality and the body, crime and punishment, race and ethnicity, social class, families and intimacy, social interaction, social movements, globalisation, development, and social change, and media and popular culture. You will also analyse a wide variety of social processes, causes of social change, and the structures of groups and societies.

Studying communications and business provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.

The Bachelor of Communication and Media offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture. Throughout your degree you will develop a portfolio of works that develop and demonstrate your ability to apply theories into practice.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Marketing and Management, or Supply Chain Management.

The Master of Supply Chain Management gives professionals working in logistics, supply chain management, and operations management the skills to manage the flow of materials and information within and between organizations and other relevant stakeholders.

You will learn how to diagnose existing processes and supply chains and how to implement a supply chain strategy within an organization. Skills and capabilities are developed on topics such as forecasting, sales, and operational planning and procurement to name a few.

The Master of Engineering (Mechatronic) aims to address the application of fundamental principles and methods at an advanced level in the context of standards and practices, modelling, analysis, design and practical implementation. You will focus on current advances in the area such as microcontrollers, nanotechnologies, control systems, sensors and actuators and electro-mechanical interfacing. You will work with automated systems that feature computer control, such as robots, automobiles and CNC machines.

This degree

The Master of Engineering delivers expert skills and applied competencies required for the professional engineer. It is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers communication, strategic and project management skills essential to the practising engineer.

What you will study

You will complete the core subjects in Professional Communications and Engineering Workplace Practice, Innovation and Design, Advanced Robotics, Engineering Computing, Project Management, and Research Methods.

For the Mechatronic major you will study subjects in Advanced Manufacturing Processes, Strategic Management for Engineers and Technologists, Intelligent Control, Sustainability for Engineers, plus electives selected from the Mechanical and Electrical Engineering majors. You will also complete an advanced project.