Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

The Bachelor of Creative Arts - Bachelor of Science combines the practical, numeracy and computer skills of science with the knowledge of contemporary arts, art theory and history within Australia and how that fits within an international context, reflecting on social, cultural and ethical issues.  Bringing together the study of a creative arts discipline with science suggests endless possibilities for interdisciplinary communication and understanding, increasingly necessary in a world confronted with many apparently intractable problems.

The Bachelor of Creative Arts prepares you to become part of the creative industries, one of the fastest growing sectors in the world. A Bachelor of Science offers you skills that are becoming increasingly important in Australia with forecasted growth in the professional, scientific and technical services industries. This means that exciting new employment opportunities and career options for graduates are being created each day.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums (art and science), galleries, theatres and arts organisations. Science is the search and application of information and understanding of the natural and social world using an evidence-based approach.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

You will also choose one major from the Bachelor of Science degree: Cell and Molecular Biology, Chemistry, Ecology and Conservation Biology, Environment, Geology or Physical Geography.

Studying a double degree combination of Bachelor of Creative Arts and Bachelor of Arts offers a vibrant and progressive approach to learning. The Bachelor of Arts allows you to gain experience in analysing and synthesising complex ideas; skills that are essential in real-world problem solving and highly valuable to a wide range of employers. The Bachelor of Creative Arts supports you to develop your creative, practical and conceptual skills enabling you to join the creative industries, one of the fastest growing sectors in the world.

UOW offers hands-on studio production with critical reflection, and practice-based subjects with theoretical analysis in study areas including creative writing, music, visual arts and visual arts and design. A double degree encompassing both the Creative and the Liberal Arts gives graduates the edge in a world that increasingly values flexibility and interdisciplinary knowledge.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums, galleries, theatres and arts organisations. The practical learning undertaken in the creative arts is complemented by the interpretive and critical skills offered by study in the humanities, leading to employment in the public, private or non-for profit sectors and giving you an edge in the global marketplace.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts and Visual Arts and Design.  You will choose one of these majors as well as a major in the Bachelor of Arts degree:  Archaeology and Ancient History, English Literatures, Environmental Humanities, French, History, Indigenous Studies, Japanese, Legal Studies, Mandarin, Mandarin , Philosophy, Photography, Politics, International Relations, Sociology, Spanish, Creative Writing or Writing and English Literatures.

The BCA Honours year is for students who’ve done well throughout their Bachelor of Creative Arts degree. If you have a Distinction average or higher, the Honours year offers an additional year of study to pursue both critical and creative projects. For your critical work, you’ll focus on one topic from your undergraduate degree, writing a thesis of 10,000-15,000 words; and for your creative project, you’ll pursue a body of work in your chosen discipline. In both instances, the Honours year allows you to pursue a topic or theme you are really interested in with a supervisor who’s there to encourage and support you.

Potential employers appreciate the Honours degree because it demonstrates that students can: achieve complex goals, meet deadlines, investigate independently, use resources effectively, and write clearly.

What you will study
The Honours year has two functions at UOW: it offers students the chance to pursue in-depth critical and creative projects at the end of undergraduate study, and it acts as a bridge between undergraduate study and advanced research.

Studying Honours is about:

• Pursuing a creative project in a field you are passionate about
• Learning research skills, navigation skills and information systems (archives, the library, databases, electronic research networks)
• The opportunity to practise articulating complex ideas orally and in writing. It provides the experience of working closely with a supervisor on a project and working with firm deadlines
• Experiences in devising, researching and writing up an individual topic of study in an extended argument or thesis.

The Master of Business Administration (MBA) Advanced is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics, where you learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration, where you explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project and enhance your personal effectiveness as a responsible leader.

The MBA Advanced offers students the opportunity to specialise further in their area of interest by completing four additional subjects from a specialisation of their choice. Specialisations are available in Accounting, Business Analytics, Finance, Innovation and Entrepreneurship, Human Resource Management, Marketing, Project Management, or Supply Chain Management.

Your learning approach will include real-world case studies, experiential learning including planning and executing an integrated and live business project towards the end of the course, and teamwork, with an emphasis on peer learning.

Machine learning is an essential approach to analysing and extracting useful information from a wide range of big data; it provides the fundamental tools for big data analytics. There are numerous applications requiring professionals with advanced skills in machine learning and big data. These applications include image recognition, computer vision, speech recognition and natural language processing, intelligent robotics, smart cars, automation, online search and recommendations, financial trading and risk management, healthcare, and personal and public security.

The Master of Computer Science (Machine Learning and Big Data) focuses on preparing Information and Communication Technology (ICT) professionals with a Bachelor degree in Computer Science or Information Technology for the challenges of rapidly advancing ICT technologies. This degree will be a valuable asset if you are seeking to further your career in managerial roles related to information technology. It can also prepare ICT professionals for entry into research degrees: Master of Philosophy and PhD.

This degree

The Master of Computer Science gives graduates the ability to solve complex real-world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications.

What you will study

You will study subjects in Machine Learning Algorithms and Applications, Big Data Analytics and Computer Vision Algorithms and Systems. You will acquire the ability to solve complex real world problems and meet the demands of society for big data scientists and specialists in a wide range of fields. You will be able to put theory into practice with an individual capstone project.

A UOW Arts and Business degree will teach you the essential skills needed to think critically about the world of business. It provides you with an understanding of the corporate and commercial environment including management, operations, marketing, accounting, economics and finance. At the same time you will study the traditional areas of Arts including history, literature, languages and philosophy and the disciplines of social sciences; cultural studies, sociology and politics. In this degree you will learn essential skills to utilise in your everyday life for decades to come. These include effective communication and problem solving, negotiating, and collaboration and time management; all skills essential for high achievement in a range of global business, government or NGO careers.

Students who are passionate and curious about humanity and society enjoy the breadth and flexibility of the Bachelor of Arts degree. This degree will allow you to hone your skills of analysis and interpretation, and your ability to synthesise complex ideas; skills that are essential to practical problem solving and highly valuable to a wide range of employers. Every real-world problem today has a cultural and social dimension that can be understood using the skills you will gain doing a Bachelor of Arts degree, whichever major you choose.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills across all business functions, as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

This degree
Double degrees are designed to broaden your knowledge and skills set, giving you a competitive advantage in the workforce. They also reduce the length and cost of study by combining two different degrees.

On completion of this degree, you will be able to apply critical thinking, including the application of research methods to commercial issues in local, national and international contexts.

What you will study
You will choose one major in the Bachelor of Arts degree; Archaeology and Ancient History, English Literatures, Environmental Humanities, French, History, Indigenous Studies, Japanese, Legal Studies, Mandarin (Non-Chinese Background Students), Mandarin (Character Background Students), Philosophy, Photography, Politics, International Relations, Sociology, Spanish, Creative Writing, or Writing and English Literatures. In addition to the arts major you will also choose a minor or a second major from the Bachelor of Arts offerings.

You will also choose a major from the Bachelor of Business degree: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, and Supply Chain Management.

The Bachelor of Arts will equip you for today’s rapidly changing world. You will develop skills and capacities necessary to understand how the world has come to be the way it is today. The disciplines housed in the Bachelor of Arts degree share a common interest in addressing the fundamental questions of human social life. What do we need to know to create a better future, and what are the best ways of finding out? You will see and appreciate the world afresh, developing the analytical and communicative abilities to enrich life and your community. Share in the rich and global dialogue on contemporary human cultures.

What you will study
You construct your Bachelor of Arts degree by selecting majors and minors. Many of the majors and minors reflect areas of study that will be familiar (such as English, History, Politics) and some that may be less familiar (such as International Relations, Sociology and Environmental Humanities). Completing a major (or two) as part of your Bachelor of Arts degree will give you a set of skills that relate to the discipline you are studying (gaining expertise in History, for example) and also versatile skills in critical thinking, analysis, cultural intelligence, and conceptual frameworks. Because you can do more than one major, it is a good idea to choose widely in your first year, before settling on a major or majors in your second year.

Students must select one major and a second major or a minor, from the Bachelor of Arts offerings.

Majors:

• Archaeology and Ancient History
• Community, Culture and Environment*
• Creative Writing
• English Literatures
• Environmental Humanities
• French
• History
• Indigenous Studies
• International Relations
• Japanese
• Legal Studies
• Mandarin for Non-Chinese Background Students
• Mandarin for Character Background Students
• Philosophy
• Photography
• Politics
• Sociology
• Spanish
• Writing & English Literatures

As long as you complete at least one major and one minor from the Bachelor of Arts, you can also take a major and/or minor from outside of the Bachelor of Arts degree. Popular majors from outside the Bachelor of Arts include: Criminology, Digital and Social Media, Economics, Global Screen Media, Global Sustainable Development, Human Geography, Journalism, Marketing, Communication and Advertising, Visual Communication Design, Global Sustainable Development, International Business, Economics, Human Resource Management, Management and Public Relations.

This course is for graduates of a four-year accredited psychology program. The primary aim is to provide a 5th year of supervised practice and structured learning to prepare candidates for a final year of supervised internship in the field of psychological practice, prior to applying for general registration as a psychologist with the Psychology Board of Australia.
The Master of Professional Psychology provides one year of full-time education in the professional practice of psychology that:

• Forms the foundation for professional practice, building on the existing knowledge and skills base acquired as part of an APAC-accredited (Australian Psychology Accreditation Council) four-year   undergraduate course;
• Takes an evidence-based approach based to the scientist-practitioner model; is broad and generalist in nature; and grounds the core professional competencies as outlined in the APAC accreditation standards.
  Teaching methods include a combination of lectures, workshops, skills training, on-line and supervised work-based practicums, both at the University's Northfields Psychology Clinic and at external placements. The emphasis is on skills training and includes demonstration sessions, audio-visual recording of assessment and therapy, case presentations, role-play activities and feedback and reflection.

The Master of Engineering (Environmental) provides graduate Engineers or a science graduate who has completed a four-year degree program with discipline-specific knowledge and technical skills in advanced environmental engineering and sciences. The program focuses on environmental technologies and management with key areas in water supply, wastewater treatment, cleaner production and waste management, site remediation, air and noise pollution control, sustainable energy and water resources.

You will develop the capacity to design, simulate and analyse engineering solutions related to environmental protection that leads to sustainable development. You will also develop the capacity to assess environmental risks and manage the environmental aspects of different industries.

This degree

The Master of Engineering delivers expert skills and applied competencies required for the professional engineer. The degree is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers communication, strategic and project management skills essential to the practising engineer.

What you will study

You will study the core subjects in Professional Communications and Engineering Workplace Practice, Innovation and Design, Industrial Waste Engineering and Cleaner Production, Sustainable Energy Technologies, Water Quality Engineering and Management, Air and Noise Pollution Management, and Research Methods.

For the Environmental Engineering major you will study subjects in Membrane Processes and Applications, Coastal, River and Groundwater Engineering, Advanced Foundation Engineering, Environmental Engineering Process Design, Site Contamination and Remediation Technologies. You will also complete an advanced project.

A Bachelor of Information Technology – Bachelor of Laws from UOW equips you with a comprehensive legal education; a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Information Technology provides you with the technical skills that will help you succeed in the dynamic Information Technology (IT) sector. In this double degree combination, you will gain a competitive edge with specialist skills in areas such as database management, programming, information systems analysis and design, communications and networks, and security in an ever-changing dynamic industry.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.  We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Laws degree covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.

In the Bachelor of Information Technology there is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors offered in the Bachelor of Information Technology:

• eBusiness
• Network Design and Management
• Social and Digital Innovation
• Web Design and Management

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in information technology. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.