Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

Computer and Autonomous Systems Engineers design computer hardware and systems for all aspects of daily life and in any industry where computer and autonomous systems are prevalent – driverless cars, autonomous aerial vehicles, Artificial Intelligence Systems, computer hardware design, medical equipment, automotive and transport sector, smart buildings, automated public infrastructure, manufacturing, automated production line processes and service delivery and design of personal electronic devices and Internet of Things.

They work across a wide range of sectors including robotics and manufacturing, surveillance, medical, transport, construction, telecommunications, power generation and distribution, renewable energy, resources – any industry which requires personnel with expertise in the design and applications of computer systems and hardware, especially the interfacing of computers with other machinery.

This Degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year.

Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, contributing within teams for complex projects and taking a lead role in design work, troubleshooting, testing, analysis and verification of component and system performance, project management, and system commissioning.

What you will study
In the Bachelor of Engineering (Honours) - Computer and Autonomous Systems Engineering you will study electrical engineering, software design and hardware-software integration, from the development of super computers to circuit design. You will acquire specialist expertise in the fields of computer architecture and software design to combine hardware and software solutions to solve practical problems.

After completing two years of physics, maths, computer programming, circuit theory and general engineering-based subjects, the later years of the Bachelor of Engineering (Honours) Computer and Autonomous Systems Engineering focus on the development of high level computer engineering capabilities including:

• Hardware Design
• Software Design
• Signal Processing
• Multimedia Control Systems and Robotics
• Autunomous Systems

From second year you also have the option to complete a double major, combining Computer and Autonomous Systems Engineering with Electrical and Electronics Engineering.

A Bachelor of Communication and Media - Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with a Bachelor of Communication and Media will prepare you to engage with a global media culture within a legal context. It has an international focus and places strong emphasis on research skills, while introducing students to ways in which new media shapes our everyday lives. We look at the ethical and legal considerations of emerging media within the workplace as well as our local, national and international communities.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Communication and Media - Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.

You will also study a major from the following areas:

• Digital and Social Media
• Journalism
• Marketing, Communication and Advertising
• Visual Communication Design
• Screen Media Production

Statistics is the study of the collection, organisation, analysis and interpretation of data. Applied statistics use mathematical concepts and methods to develop, design and analyse scientific experiments, sample surveys, medical clinical trials, environmental studies, and industrial and business big data systems. It uses mathematical models of variation to enable analysis and forecasting in many industries. It is the basis for successful decision-making and problem-solving in government, business, science, engineering, agriculture and industry.

This degree
Applied Statistics uses mathematical concepts and methods to develop scientific experiments, sample surveys, medical clinical trials and environmental studies. It uses mathematical models of variation to enable analysis and forecasting in many industries. The degree is flexible, so you can take up to one quarter of your subjects from other disciplines to expand your career options.

There are opportunities for scholarships from corporate partners, plus summer scholarships and undergraduate research projects with academic staff, access to programs of the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid Room.

What you will study
A major in Applied Statistics equips you with the essential skills and knowledge of a professional statistician: logic, problem-solving, mathematical and statistical modelling, experimental design and the ability to organise, analyse and interpret large amounts of data. You will study subjects including estimation and hypothesis testing, applied probability and financial risk, linear and generalised models, statistical inference and sample surveys and experimental design.

You will gain strong computing and communication skills, and learn problem-solving, critical thinking and analytical skills that are in demand across government and private sectors.

Environment and Heritage Management investigates issues of global significance, especially the human impact on the Earth, the management of valuable landscapes, and the planning of cities and regions.

This degree
The Bachelor of Science (Environment and Heritage Management) program at UOW includes the opportunity to undertake practicals and fieldwork, taking advantage of the local Illawarra environment including urban and heritage landscapes, coastal landscapes, rainforest escarpment and freshwater ecosystems.

What you will study
As a Science student, you will learn skills in logical and critical thinking, creative problem-solving, practical research, organisation and project management, numeracy, statistical literacy, computer applications (including geographic information systems) and strong communication. This specialist program combines Physical and Human Geography with relevant subjects to provide the skills and knowledge required for employment or research on both cultural and natural heritage issues.

Acting as both a bridge to advanced research and an in-depth project, Honours is an optional year that follows the successful completion of a three-year undergraduate degree.
While your Bachelor of Arts in Western Civilisation degree introduced you to a wide range of themes and issues, an Honours project provides you with the opportunity to focus your interest on a topic of choice, exploring it in greater depth and detail to find answers. Honours project topics are various and negotiable, and you’ll be encouraged and supported to pursue your specific interests.

Whatever topic you choose, prospective employers will value your ability to achieve a complex goal, meet deadlines, investigate independently, use resources effectively and write coherently.

What you will study
The Bachelor of Arts in Western Civilisation (Honours) consists of 50% coursework and 50% research work. The research component of this degree takes the form of a 15,000-word research thesis completed under the supervision of an academic employed in the School of Liberal Arts.

Studying Honours is about:

• Learning research and navigation skills across a variety of information systems (archives, the library, databases, electronic research networks);
• Articulating complex ideas orally and in writing;
• Working closely with a supervisor on a project with firm deadlines;
• Devising, researching and writing an individual topic of study, with an extended argument or thesis.

A Bachelor of Computer Science – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Computer Science allows you to understand and shape how the law functions within a technical context. This double degree combines the practical, problem-solving skills of Computer Science and programming with the high-level analytical, research and communication skills of Law. This will enable you to acquire specialist knowledge and skills across the continually changing landscape of Information Communication & Technology (ICT).

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.  We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

Innovative technologies, such as cloud computing, big data, AI, machine learning, and block chain, are reshaping the world we live in. Huge amounts of data have been gathered as a direct result of the rapid advances made in technologies such as digital sensors, biomedical and healthcare devices, Internet of Things and data storage. Electronic data breaches and their legal consequences have become a significant problem in all industries.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Laws degree covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.

In the Bachelor of Computer Science you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors offered in the Bachelor of Computer Science:

• Big Data
• Cyber Security
• Digital Systems Security
• Game and Mobile Development
• Software Engineering

The Master of Earth and Environmental Sciences is for students who wish to extend their knowledge and diversify their skill base within a range of sub-disciplines of the Earth and Environmental Sciences, and in particular, Environmental Science, Geology and Physical Geography.

What you will study
This degree will serve as a refresher program for graduates wishing to explore specific combinations of topics in greater detail; a program for professionals already practicing aspects of Earth and Environmental Sciences seeking additional analytical skills, and as a stepping stone for graduates intending to proceed to a higher degree by research, upon completion of the program.

With the appropriate qualifications and laboratory skills, you can be awarded credit for these preparatory subjects.

This degree
The degree emphasises the interconnectedness of the many sub-disciplines within the Earth and Environmental Sciences where content will be explored through the common core first year subjects. The Master of Earth and Environmental Sciences is designed through the lens of global perspectives in science where you will use drones and artificial intelligence technology.

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.

The Bachelor of Engineering (Honours) - Bachelor of Business provides an opportunity for students who have a flair for business, finance, management and marketing to combine their interest with professional engineering studies.

Engineering is vital to solving the world’s big challenges: supporting communities by designing and building liveable, sustainable cities; creating transport and housing systems; and designing and building telecommunications networks, the internet and computers.

Engineers design systems to ensure ample clean water for the world’s population, to find non-polluting energy sources, to create ways to assist healthy living and ageing, and to advance medical and health technologies.

Engineers are team players and many become CEOs and entrepreneurs; engineering graduates run over 30 percent of the world’s biggest international companies, nearly double the next largest discipline. Learn the fundamentals of engineering, both the technical and interpersonal skills, and apply your knowledge in real situations to prepare you for engineering the future with an internationally accredited UOW engineering degree.

What you will study

As an engineering student at UOW you can gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program. All students undertake practical hands-on experience with industry for 12 weeks prior to the conclusion of their academic studies.

Students work in well-designed laboratories and workshops essential to the development of engineering skills. An effective experimental program is also a feature of our courses.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Marketing and Management, or Supply Chain Management.

Spanish is the world's second most spoken language after Chinese, and is the second most used language in international communication. Speaking Spanish will allow you to communicate with more than 495 million people worldwide and will also greatly increase your employment options with many of the world's leading economies demanding Spanish speakers. Hispanic culture continues to have a global impact on film, architecture, cinema, art and literature.

What you will study
At UOW, you will study Spanish language, grammar, culture and history. Core language subjects focus on developing spoken and written language skills that can be used in real-life situations. Core cultural subjects focus on literature, linguistics, and the history, culture and society of the Spanish-speaking world.

In addition to the Spanish major, you will choose a minor or a second major from the Bachelor of Arts offerings.