Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

The business sector is one of the world's largest employers offering varying roles and careers. Business plays an important role in assisting the evolution of a complex global economy by providing solutions to problems in a sustainable and ethical way.

This degree
The Bachelor of Business Administration is a flexible degree offering a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests or career aspirations by choosing electives from particular Business disciplines, or you can combine Business electives with subjects from other disciplines.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The Bachelor of Business Administration is a flexible degree offering a broad education across all key aspects of the business environment. In addition to studying the essential core disciplines of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests by choosing electives from a particular Business discipline, or you can combine Business electives with subjects from other disciplines.

The Master of Education Extension (Educational Leadership) is for people who are currently in educational leadership roles or who wish to pursue leadership positions in educational settings such as schools, early childhood, higher education and vocational education.

During this degree you will gain extensive practical skills and an advanced theoretical understanding of educational leadership and management, and learn how to apply this to your practice as an educator. You will enhance your skills in areas such as mentoring new educators, managing curricula and assessment, supporting staff development, and leading organisational change. Throughout this degree you will build the skills to investigate and solve complex issues in a rapidly changing educational climate. You will have the opportunity to incorporate electives from other education areas and conduct an individualised research project that aligns with your work and interests.

You will also benefit from flexible study options, allowing you to study online or in the classroom.

A Bachelor of Arts (Psychology) – Bachelor of Laws from UOW will equip you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with a Bachelor of Arts (Psychology), you will attain knowledge of biological and social bases of behaviour, cognition and perception, social and developmental psychology, personality, and applied psychology. This combination gives you an in-depth understanding and reasoning of the human experience that can enhance your skills as a legal practitioner.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study
The Bachelor of Arts (Psychology) – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange. Psychology subjects will include biological and social bases of behaviour, cognition and perception, social and development psychology, personality and applied psychology.

The Bachelor of Creative Arts - Bachelor of Communication and Media has a strong focus on the creative industries and encourages an understanding of how producers and consumers interact in a media-saturated world. UOW connects hands-on studio production with critical reflection. This degree will equip you with a diverse set of skills including critical and creative thinking and effective communication and problem-solving skills, all of which are required for high achievement in a range of careers.

The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing communication, advertising and PR. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.

You will also become part of the creative industries, one of the fastest growing sectors in the world.  In Australia, over 600,000 people create a living from working in film; television and radio; writing and editing; recording and performing; advertising and marketing; design and visual arts; and architecture.  A Creative Arts degree equips you with a sound knowledge of contemporary arts, art theory and history within Australia and how that fits within an international context, reflecting on social, cultural and ethical issues.

What you will study
The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Screen Media Production and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

The Master of Human Resource Management allows aspiring managers with a special interest in the ‘people side’ of organisations to acquire professional skills and knowledge in this area.

This specialised master’s program equips you with skills to make new opportunities and adapt quickly to changing conditions within the workplace. You will examine structures, systems, culture and leadership, including how to implement organisational change and how to leverage competitive advantage in the global marketplace. You will develop the knowledge and skills to recruit and select suitable staff, manage their performance at work, develop their skills, ensure their safety at work, and deal with legal aspects of the employment relationship.

A double degree in Creative Arts and Journalism teaches you how to create engaging content, to work with a diversity of materials and processes, and to evaluate key issues in contemporary society. By refining your critical thinking skills, you will be able to investigate and present material to a range of audiences or clients in a persuasive, timely and engaging way.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums, galleries, theatres and arts organisations. The opportunities to develop creative and practical skills in the Bachelor of Creative Arts is complemented by the acquisition of professional skills in multimedia content production. You will learn to research, produce and present entertaining and timely stories through video, audio, print and digital technologies including podcasting and webcasting, working both independently and collaboratively.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music (including Music Technology), Theatre, Visual Arts or Visual Arts and Design.

All industries today require computer scientists with advanced skill sets and an ability to develop, test, and maintain software engineering applications to meet ever-evolving modern industry and commercial requirements.

The Master of Computer Science (Software Engineering) focuses on preparing current Information and Communication Technology (ICT) professionals with a Bachelor degree in Computer Science or Information Technology for the challenges of rapidly advancing ICT technologies.

The degree will be a valuable asset if you are seeking to further your career in managerial roles related to information technology. It can also prepare ICT professionals for entry into research degrees: Master of Philosophy and PhD.

This degree

The Master of Computer Science gives graduates the ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications.

What you will study

You will study subjects in Service-Oriented Software Engineering, Software Requirements, Specification and Formal Methods, and Software Testing and Analysis. You will be able to put theory into practice with an individual capstone project.

If you are doing, or have done particularly well in your Bachelor of International Studies degree, you should consider an Honours year. This normally involves one additional year of study following the successful completion of a three-year undergraduate degree. Your Bachelor of International Studies degree would have introduced you to a wide range of topics and problems, and an Honours project enables you to explore one in much greater depth. Honours research topics are various and negotiable—if you are really interested in a topic and want to find answers, you'll be encouraged and supported by our expert staff.

From a potential employer's perspective, whatever your topic, being able to demonstrate the ability to achieve a complex goal, meet deadlines, investigate independently, use resources effectively and write coherently, are all highly desirable qualities.

The Honours year has two functions at UOW: as an in-depth project at the end of undergraduate study, and as a bridge between undergraduate study and advanced research. Studying Honours is about:

• Learning research skills, navigation skills and information systems (archives, the Library, databases, electronic research networks);
• The opportunity to practise articulating complex ideas orally and in writing. It provides the experience of working closely with a supervisor on a project and in preparing a major project to meet a deadline;
• Experiences in devising, researching and writing up an individual topic of study in an extended argument/thesis of 15,000 words.

What you will study
The Bachelor of International Studies (Honours) consists of 50% coursework and 50% research work.  The research component of this degree takes the form of a research thesis under the supervision of an academic employed in the Faculty of Arts, Social Sciences and Humanities.

Advance your understanding in the real-life applications of mathematics and statistics and expand your career opportunities with the Master of Mathematical Sciences at UOW. This course is designed for graduates with a background in maths and stats, to upgrade mathematical skills, and to gain a deeper understanding of how maths and stats intersect with business, government, and society.

This degree

This degree will consolidate and expand your existing maths and stats knowledge and will educate you in the practice of mathematics in other disciplines such as computer science, business, science, and psychology. You will also develop skills in undertaking research on mathematical or statistical problems that arise in other disciplines, including how to effectively communicate and synthesise complex information with others. Special emphasis is placed on readying graduates for employment through targeted study that focuses on the practical application of maths or stats across a range of industries.

What you will study

In your first year, you will study core preparation and foundational subjects related to your chosen specialisation from the following:

• Data Science
• Financial Mathematics
• Applied Statistics

In your second year, you will study advanced mathematics and statistics subjects aligned to your specialisation, as well as cross-disciplinary subjects in other fields where mathematics and statistics are critical, such as finance, engineering, health, and computer science. You will also complete a research or coursework-focused capstone subject.

Students who do not wish to specialise in a major will build out their degree and subject choices through consultation with the Academic Program Director, allowing you to tailor your subject choices to align with your career goals and interests.

Applied Mathematics is the basis for successful decision-making and problem solving independent of sector or industry; it can provide new insights into nature, technology and business and create a pathway for innovative solutions. Applied mathematics underpins a wide range of scientific and commercial enterprises, providing extensive career options. Just about every industry depends at some point on handling and interpreting data, and on predicting and modelling outcomes. Mathematical results drive policy and innovation.

This Degree
The Bachelor of Mathematics degree teaches highly transferable skills in problem solving, data analysis, probability and variability, mathematical modelling, logistics and logic. The degree is flexible, so you can take up to one quarter of your subjects from other disciplines to expand your career options.

Other opportunities include scholarships from corporate partners, summer scholarships and undergraduate research projects with academic staff, access to programs offered by the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid Room.

What you will study
The Applied Mathematics major gives you quantitative skills that are in demand across all industries and serves as an initial preparation for employment as a professional mathematician. You will study subjects in applied mathematics and in pure mathematics and statistics.

You will learn problem-solving, critical thinking and analytical skills that are in demand across all government and private sectors.