Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

Information and systems security is becoming increasingly important for everyday life: we want technology to protect our digital information such as IDs, assets and data security, and to secure email and online privacy for individuals, homes, families and offices.

Employees with skills in information and systems security are in strong demand across all sectors: from banking to finance, insurance, retail, government and defence, all fields where there is sensitive data and information that is at risk of being hacked and breached via the internet.

This degree
Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

You can also choose to study a double degree with Engineering, Mathematics, Science, Creative Arts or Business. These programs of study will provide you with a broad experience of technology using various industry products such as Microsoft, Apple, Oracle, SAP and Cisco.

What you will study
The Digital Systems Security major focuses on the theoretical and practical applications of information and digital security across a range of subjects: operating systems security such as physical security, file and data protection, heterogeneous computing, systems architecture, cryptography and its secure applications, and network and telecommunications security.

Skilled business analysts are highly valued in industries across the globe. The skills to explore and interpret big data and uncover hidden value from multiple data sources can assist businesses in making intelligent and informed choices that enhance profitability.
Business Analytics focuses on the systematic collection of data and development of data sets, data analysis through statistical and other techniques, and most importantly, the interpretation and effective communication of insights gained from data to inform strategic organisational decisions.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Business Analytics and develop the skills to become a strategic business problem solver and be an essential part of decisions made across the entire business lifecycle.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

What you will study
In this major you gain the skills you need in Business Analytics to succeed in the world of big data. You will learn how to analyse large volumes of data to support decision making across all areas of business. You will gain an understanding of data management concepts and processing of relational data with Structured Query Language (SQL), the concepts of data confidentiality and security, modelling techniques to analyse contemporary finance and economics issues, and techniques that can be used to measure marketing effectiveness.

The Bachelor of Primary Education (Honours) is an alternative final year option for students who have demonstrated excellence in the first three years of the Bachelor of Primary Education or the Bachelor of Primary Education (Dean’s Scholar) degree.

This degree is a nationally accredited qualification for employment as a Kindergarten to Year 6 teacher in the public and independent school systems. You will learn through on-campus classes, online learning and school and community placements.  The extensive professional experience program involves placement in schools from the second year of the degree allowing you to learn by observation and apply your skills in the classroom early in your degree. 

During your study you will have opportunities for rural professional experiences, to study overseas with UOW's international exchange and study abroad partners, and to join international cultural immersion programs.

What you will study
In the final year of your degree, you will have the opportunity to be involved in a research project of your own choice or interest or work with a Primary Education academic as part of your research. All students will receive supervision throughout their research project and will be required to complete a thesis or other form of research dissemination detailing their research project, their methods and their findings. Participation in the Honours program can lead to further research opportunities as a postgraduate student.

Ecology is the study of interactions among organisms and their environment, and conservation biology applies an understanding of these interactions for managing and protecting species and ecosystems. Ecologists and conservation biologists are broadly-trained, using the latest scientific knowledge, tools and techniques in both laboratory and outdoor settings to develop solutions across the areas of biodiversity, conservation, ecology, evolution, genetics, marine biology, medical research, and molecular biology. Evolution underpins biological science and can be used to predict phenomena, such as understanding the emergence of antibiotic-resistant organisms, and the ways in which different species might respond to global warming. Ecologists and conservation biologists work across all scales of biology, from molecules within organisms to populations of organisms and the ecosystems they form.

The Bachelor of Science is a flexible three year degree which allows you to choose from a variety of majors. In addition to these majors, opportunities exist for you to select additional minors to explore other areas of study.

What you will study
The Bachelor of Science major in Ecology and Conservation Biology incorporates field and laboratory studies at all levels, providing extensive opportunities for hands-on learning both within UOW’s modern laboratories, and in the superb marine, freshwater, terrestrial and urban environments of the South Coast and inland regions. The specialist conservation biology training, combined with a broad background in biology, ecology and evolution will give you the knowledge and skills sought in a wide range of government and industry organisations that conduct or facilitate research or use research as a basis for advising on policy, both in Australia and internationally.

The Master of Philosophy (Arts) comprises 24 credit points of coursework and a thesis component in the Arts and Social Studies disciplines. Credit may be awarded for the coursework component and will determine the appropriate entry point.

For information regarding the University's research activity, research strengths, scholarships and services, visit UOW's Research and Innovation website. For specific information relating to research being undertaken within the Faculty of the Arts, Social Sciences and Humanities, visit the Faculty's research pages.

A UOW Arts and Business degree will teach you the essential skills needed to think critically about the world of business. It provides you with an understanding of the corporate and commercial environment including management, operations, marketing, accounting, economics and finance. At the same time you will study the traditional areas of Arts including history, literature, languages and philosophy and the disciplines of social sciences; cultural studies, sociology and politics. In this degree you will learn essential skills to utilise in your everyday life for decades to come. These include effective communication and problem solving, negotiating, and collaboration and time management; all skills essential for high achievement in a range of global business, government or NGO careers.

Students who are passionate and curious about humanity and society enjoy the breadth and flexibility of the Bachelor of Arts degree. This degree will allow you to hone your skills of analysis and interpretation, and your ability to synthesise complex ideas; skills that are essential to practical problem solving and highly valuable to a wide range of employers. Every real-world problem today has a cultural and social dimension that can be understood using the skills you will gain doing a Bachelor of Arts degree, whichever major you choose.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills across all business functions, as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

This degree
Double degrees are designed to broaden your knowledge and skills set, giving you a competitive advantage in the workforce. They also reduce the length and cost of study by combining two different degrees.

On completion of this degree, you will be able to apply critical thinking, including the application of research methods to commercial issues in local, national and international contexts.

What you will study
You will choose one major in the Bachelor of Arts degree; Archaeology and Ancient History, English Literatures, Environmental Humanities, French, History, Indigenous Studies, Japanese, Legal Studies, Mandarin (Non-Chinese Background Students), Mandarin (Character Background Students), Philosophy, Photography, Politics, International Relations, Sociology, Spanish, Creative Writing, or Writing and English Literatures. In addition to the arts major you will also choose a minor or a second major from the Bachelor of Arts offerings.

You will also choose a major from the Bachelor of Business degree: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, and Supply Chain Management.

The Bachelor of Information Technology (Honours) is for students who have an undergraduate degree in Information Technology, or equivalent, and who wish to undertake a research project as part of an add-on Honours year.

This degree is highly sought after in industry and provides an excellent pathway to a PhD.

This degree
This degree combines 30 credit points of 400-level coursework and an 18 credit point research project. The 400-level coursework is intended to give students a background in Information Technology similar to that found in a Masters degree.

What you will study
The research project allows students to identify a viable research problem; design an appropriate methodology to achieve the objectives of the project; follow the methodology to gather and analyse data to satisfy the objectives; and to write the whole as a comprehensive research report or thesis.

The Bachelor of Arts in Western Civilisation combined with the Bachelor of Politics, Philosophy and Economics is an exciting and unique double degree combination. It will take you on a unique philosophical adventure through which you will engage with a carefully curated selection of some of the greatest intellectual and artistic masterpieces ever produced. You will learn to analyse and appreciate complex philosophical, economic and political issues that matter to the contemporary world.

What you will study

You will philosophically reflect on questions about art, literature, science and religion while also investigating such topics as the nature of selfhood, truth, reason and wisdom. You will discover how great ideas and art can shape us - our understanding of ourselves and the world - and how ideas can make a difference for good or ill. By studying this double degree you will also learn how to interpret systems of government and understand policy-making processes. You will be exposed to the political, ethical and economic perspectives needed to make a difference in contemporary society.

You will develop informed and reasoned views about significant contemporary concerns, such as the value of democracy, benefiting from your acquired knowledge of the history of ideas. You will become acquainted with diverging perspectives from within various Western traditions of thought and art as well as under-represented voices and perspectives from outside of those traditions.

Civil engineers build and maintain the infrastructure of advanced modern living. They plan, design, construct, operate and maintain everything from buildings to bridges, tunnels and dams, highways and airports, power plants, water and sewerage systems.

Using computer technologies and advanced materials, Civil engineers design structures that meet the needs of a growing population while protecting the environment, reducing the dangers from natural phenomena and considering the future needs of the community.

This degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year.

Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, for example, construction, mining, resources, aeronautical, electronics, engineering management, telecommunications, power generation and distribution, renewable energy, aerospace, water resource management, robotics and manufacturing, railroad and shipbuilding.

What you will study
As an engineering student at UOW, you will have access to fully-equipped laboratories and the latest computer-aided software that is used in modern industrial workplaces. Our lecturers encourage you to approach them and get involved in industry projects and learning opportunities so you get the most out of your university education. Our engineering students are trained through practical learning experiences including:

• Laboratory experiments
• Problem-based learning
• Computer simulations
• Teamwork assignments
• Industrial case studies
• Project management
• Site visits to industry

The later years of the Civil Engineering degree cover areas including structural engineering, water engineering, geomechanics, engineering management, engineering applications and design, materials and transport, and surveying.

The Bachelor of Creative Arts - Bachelor of Science combines the practical, numeracy and computer skills of science with the knowledge of contemporary arts, art theory and history within Australia and how that fits within an international context, reflecting on social, cultural and ethical issues.  Bringing together the study of a creative arts discipline with science suggests endless possibilities for interdisciplinary communication and understanding, increasingly necessary in a world confronted with many apparently intractable problems.

The Bachelor of Creative Arts prepares you to become part of the creative industries, one of the fastest growing sectors in the world. A Bachelor of Science offers you skills that are becoming increasingly important in Australia with forecasted growth in the professional, scientific and technical services industries. This means that exciting new employment opportunities and career options for graduates are being created each day.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums (art and science), galleries, theatres and arts organisations. Science is the search and application of information and understanding of the natural and social world using an evidence-based approach.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

You will also choose one major from the Bachelor of Science degree: Cell and Molecular Biology, Chemistry, Ecology and Conservation Biology, Environment, Geology or Physical Geography.