Bachelor of Communication and Media in Marketing Communication and Advertising

at University of Wollongong - Wollongong Campus Australia

This one-year degree is designed for high-achieving and motivated students who have fulfilled the requirements of a Bachelor of Nursing and have achieved the required academic standard. There is a forecasted growth of 25.1% within Health Care and Social Assistance and with this comes exciting employment opportunities and career options. Health care has been the primary provider of new jobs within Australia and is projected to make the largest contribution to employment growth from 2017 to 2022. Source: Employment Projections

This degree
The Honours program provides supervision for a beginning researcher through individual mentoring and group seminars.

What you will study
The Bachelor of Nursing (Honours) is designed for exceptional nursing students looking to extend their knowledge and skills by researching a topic of interest. The degree will provide you with the skills to engage in a research topic that is of interest to you. A major component of the course is to guide you through the research process, including formulating testable questions from the research literature; devising appropriate methods to test these questions; obtaining ethics committee approval; data collection and analysis; oral presentation of results; and report writing. You will develop and conduct a research project resulting in a thesis presentation.

The Bachelor of Science Advanced Honours (Atmospheric Science) degree is for high-achieving students interested in a challenging program leading to a career in scientific research. The UOW Honours website provides lots of useful information regarding research opportunities, scholarships, and application procedures.

Progress in atmospheric science relies heavily on the analysis of data produced by satellite-borne and other types of instruments designed by physicists. Atmospheric scientists need a broad scientific basis as well as experience in computing. With the growing field of climate science and increasing demand for tools and instruments to predict and monitor the environment, atmospheric scientists use their broad range of skills to contribute toward innovations in design and prototyping of instruments, and the analysis and interpretation of data.

What you will study
The Bachelor of Science Advanced Honours (Atmospheric Science) requires completion of subjects in physics, mathematics, chemistry, earth and environmental science and statistics. You will also study specialist subjects in remote sensing and the physics of atmospheric processes. You will participate in various enrichment activities and develop a close association with an appropriate member of one of the Faculty’s research teams.

This degree will suit students who possess both an aptitude for physics and mathematics alongside a broad interest in science.

The University of Wollongong collaborates widely with Australian and international atmospheric science communities including other universities, CSIRO, ANSTO, the Bureau of Meteorology, federal and state government departments and international networks.

The Visual Communication Design major allows you to develop skills in graphic design for both traditional and new media.
You will learn graphic design principles and practices, while working on client-driven design projects for print, online, mobile and emerging platforms.
You will graduate with flexible visual design skills, ready for new career opportunities that focus on communicating messages visually across a broad spectrum of contexts and media.

The Bachelor of Communication and Media enables you to expand your career options by combining the Visual Communication Design major with one of four other majors in the degree: Digital and Social Media; Journalism; Screen Media Production; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.

What you will study
You will learn about typography, layout, photography, design thinking, vector-based imaging, animation and design for both online and mobile platforms. You will also learn the professional skills involved in working with clients, responding to briefs and developing visual strategy. Alongside these practical skills and experiences, you will study the ways in which emerging digital platforms are changing the context for visual communication design, both in Australia and internationally.

The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.

International Studies is the analysis, appreciation and study of the diversity of the global community. It examines the relationships of politics, society, culture, language, and history in a range of countries and globally. International Studies teaches you how to analyse national and global issues. You will learn about the forces shaping the modern world and the theories that underpin our understanding of the most important global issues. You will also gain language skills and we strongly encourage students to undertake study abroad to further expand their skills.

The two degrees are complementary with their focus on internationalisation and globalisation from different perspectives. It suits those seeking future careers in media, or related fields, in an international context and will prepare you for the world of digital communications and social media.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Screen Media Production and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

You can also choose one major from the Bachelor of International Studies - International Relations, or Global Sustainable Development.  As part of the degree, you will also study a language minor, choosing from Mandarin, French, Italian, Japanese or Spanish.

The Bachelor of Arts will equip you for today’s rapidly changing world. You will develop skills and capacities necessary to understand how the world has come to be the way it is today. The disciplines housed in the Bachelor of Arts degree share a common interest in addressing the fundamental questions of human social life. What do we need to know to create a better future, and what are the best ways of finding out? You will see and appreciate the world afresh, developing the analytical and communicative abilities to enrich life and your community. Share in the rich and global dialogue on contemporary human cultures.

What you will study
You construct your Bachelor of Arts degree by selecting majors and minors. Many of the majors and minors reflect areas of study that will be familiar (such as English, History, Politics) and some that may be less familiar (such as International Relations, Sociology and Environmental Humanities). Completing a major (or two) as part of your Bachelor of Arts degree will give you a set of skills that relate to the discipline you are studying (gaining expertise in History, for example) and also versatile skills in critical thinking, analysis, cultural intelligence, and conceptual frameworks. Because you can do more than one major, it is a good idea to choose widely in your first year, before settling on a major or majors in your second year.

Students must select one major and a second major or a minor, from the Bachelor of Arts offerings.

Majors:

• Archaeology and Ancient History
• Community, Culture and Environment*
• Creative Writing
• English Literatures
• Environmental Humanities
• French
• History
• Indigenous Studies
• International Relations
• Japanese
• Legal Studies
• Mandarin for Non-Chinese Background Students
• Mandarin for Character Background Students
• Philosophy
• Photography
• Politics
• Sociology
• Spanish
• Writing & English Literatures

As long as you complete at least one major and one minor from the Bachelor of Arts, you can also take a major and/or minor from outside of the Bachelor of Arts degree. Popular majors from outside the Bachelor of Arts include: Criminology, Digital and Social Media, Economics, Global Screen Media, Global Sustainable Development, Human Geography, Journalism, Marketing, Communication and Advertising, Visual Communication Design, Global Sustainable Development, International Business, Economics, Human Resource Management, Management and Public Relations.

The Bachelor of Computer Science (Dean's Scholar) offers a challenging and enriched educational experience for high-achieving students who want to perform above the level normally expected. As a Dean's Scholar student you will also be encouraged to continue your studies through the completion of Honours and research programs.

This degree
Computer scientists focus on computation and its applications, designing methods, tools and writing programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

What you will study
You will complete the normal course requirements for the degree, and receive special privileges as you study, such as the opportunity to complete a research project and direct access to academic mentoring. Places are limited each year. Current students who have achieved a weighted average mark (WAM) of 80 at the end of one year of full-time study in a relevant degree may apply to transfer to the Dean's Scholar degree.

Applied mathematics is the basis for successful decision-making and problem solving independent of sector or industry; it can provide new insights into nature, technology and business and create a pathway for innovative solutions. Applied mathematics underpins a wide range of scientific and commercial enterprises, providing extensive career options. Just about every industry depends at some point on handling and interpreting data, and on predicting and modelling outcomes. Mathematical results drive policy and innovation.

Pure mathematics is concerned with exploring patterns and solving problems; it can provide new insights into nature, technology and business and create a pathway for innovative solutions. Pure mathematics focuses on developing and analysing unifying mathematical concepts and principles through deductive reasoning. A focus on pure mathematics is ideal for students who enjoy developing creative solutions to subtle problems and wish to explore the abstract and logical aspects of the discipline.

Statistics is the study of the collection, organisation, analysis and interpretation of data. Applied statistics use mathematical concepts and methods to develop, design and analyse scientific experiments, sample surveys, medical clinical trials, environmental studies, and industrial and business big data systems. It uses mathematical models of variation to enable analysis and forecasting in many industries. It is the basis for successful decision-making and problem-solving in government, business, science, engineering, agriculture and industry.

This degree
The Bachelor of Mathematics Advanced is available to students who have achieved outstanding results at the highest level of mathematics in high school, or have the equivalent level of knowledge on entry to UOW. This elite degree offers an accelerated program of studies to high achieving students with a passion for mathematics. A unique feature of our advanced program is the undergraduate research projects, which allow students to undertake an investigation into a specific area of mathematics and statistics under the supervision of a member of staff from the School of Mathematics and Applied Statistics.

There are opportunities for scholarships from corporate partners, summer research scholarships and access to programs from the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid RoomAn alternative path for entry to the advanced program is by invitation for students in the Bachelor of Mathematics degree who achieve outstanding results in their first year of study in mathematics subjects.

What you will study
This degree offers a flexible structure allowing you to take one intensive first-year subject, and accelerate your studies by taking second-year subjects in your first year. You will undertake research projects in your second and third years. These projects will enable you to work closely with active academic researchers to develop your independent learning and critical thinking and problem-solving skills.

An Honours Advanced Mathematics degree is available to candidates who have achieved an average of 80% or better in the Bachelor of Mathematics Advanced.

The Master of Medical Biotechnology is designed for students who seek knowledge and technological expertise in specific areas of cell and molecular biology, which is the basis for modern biotechnological research and development.

What you will study
This degree will integrate your work practice skills to allow you to translate your skills into career ready attributes. Subjects give an introduction to the basic elements of modern cell and molecular biology before proceeding to intensive training in current biotechnology and its application to the fields of medicine, agriculture and molecular biology.

This degree
This degree is designed through the lens of global perspectives in science where you will also be exposed to emerging technologies such as the use of drones, artificial intelligence AI, coding and virtual reality (google VR) in science data collection and analysis during your first year core subjects.

Tutorials and laboratory-based practical work is offered and you have the opportunity to explore new technology developed in the field of study. Additional preparatory subjects focus on laboratory work and science communication skills.

With appropriate qualifications and laboratory skills, you can be awarded credit for these preparatory subjects.

The Bachelor of Arts in Western Civilisation combined with the Bachelor of Laws is an exciting and unique double degree combination. It will take you on a unique philosophical adventure through which you will engage with a carefully curated selection of some of the greatest intellectual and artistic masterpieces ever produced. It will also equip you with a comprehensive legal education.

Your UOW Law degree will provide a thorough grounding in Australian law, with a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

This degree also offers thirty generous scholarship opportunities valued at up to $30,000 per annum across the full course of study, as well as an opportunity to engage in a bespoke scholarly experience.

What you will study
You will philosophically reflect on questions about art, literature, science and religion while also investigating such topics as the nature of selfhood, truth, reason and wisdom. You will discover how great ideas and art can shape us - our understanding of ourselves and the world - and how ideas can make a difference for good or ill. By undertaking this double degree you will also master the prescribed areas of knowledge needed for future admission to the legal profession. It will equip you with skills in legal research, interviewing, legal drafting, advocacy and negotiation.

You will develop informed and reasoned views about significant contemporary concerns, such as the value of democracy, benefiting from your acquired knowledge of the history of ideas. You will become acquainted with diverging perspectives from within various Western traditions of thought and art as well as under-represented voices and perspectives from outside of those traditions.

All students undertaking a Law degree are required to undertake a compulsory internship as part of their studies, so students can apply their legal knowledge to real-life situations. UOW is the only university in NSW to provide this experience to all its students.

Medicinal Chemistry covers all elements of the development of new medicines for human use, including the isolation of new medicinal agents from natural sources, the design and synthesis of new drugs, and understanding the cause of diseases at the molecular level. Medicinal chemists design and synthesise new medicinal and pharmacological agents, monitor guidelines for testing drugs and analyse drug regulatory affairs, assess patent applications for new drugs, and teach in tertiary institutions.

The Bachelor of Medicinal Chemistry (Honours) provides excellent training in the modern techniques of chemical science applied to the development of new diagnostic and therapeutic agents. During the fourth (Honours) year of this degree, you will undertake a substantial piece of independent research in Medicinal Chemistry, under the supervision of a leading researcher, together with other course work. On completion you will be ready for a career in the pharmaceutical industry, government agencies (health, agriculture, food and drug administration), or research organisations.