Master of Management

at University of Wollongong - Wollongong Campus Australia

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager, events coordinator, social media manager or corporate communications specialist.

You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

Medicinal Chemistry covers all elements of the development of new medicines for human use, including the isolation of new medicinal agents from natural sources, the design and synthesis of new drugs, and understanding the cause of diseases at the molecular level. Medicinal chemists design and synthesise new medicinal and pharmacological agents, monitor guidelines for testing drugs and analyse drug regulatory affairs, assess patent applications for new drugs, and teach in tertiary institutions.

The Bachelor of Medicinal Chemistry (Honours) provides excellent training in the modern techniques of chemical science applied to the development of new diagnostic and therapeutic agents. During the fourth (Honours) year of this degree, you will undertake a substantial piece of independent research in Medicinal Chemistry, under the supervision of a leading researcher, together with other course work. On completion you will be ready for a career in the pharmaceutical industry, government agencies (health, agriculture, food and drug administration), or research organisations.

A major in Environmental Humanities will equip you with the tools to analyse, critique and engage with contemporary debates about the environment. You will acquire a deep and critical understanding of the social contexts through which we experience environmental issues and problems such as climate change, species loss, adaptation, exploitation and natural disasters. You will gain a clear understanding of the role of cultural forces (histories, narratives, cultural values and ethics) that influence and shape relationships to the environment.

What you will study
You will investigate the works of key humanities thinkers in environmental debates, and how these manifest in policies, solutions and conflicts. It will explore ideas for alternative futures, Indigenous conceptions of country, and also how relationships with nature and other animals have been historically and culturally produced. The Environmental Humanities major brings together subjects from International studies, Philosophy, History, Indigenous Studies, Cultural Studies, Sociology, English, Contemporary Arts and Geography. All of the strengths of Humanities research and teaching (critical and creative thinking, questions of social justice, ethics and cultural engagement) will be brought into the domain of the environment. The development of Environmental Humanities is in response to 21st Century environmental crises of climate change; depletion of natural resources, species extinctions, mass migration, natural disasters, global inequalities and climate refugee crises.

Health services in Australia, as in most countries, are experiencing a surge of interest and investment in e-health. The Master of Health Informatics is designed to provide IT professionals with specific knowledge of health informatics and provide health professionals with a better understanding of IT within their industry.

You will study core subjects in Knowledge Engineering, Introduction to Health Informatics, Information Design and Content Management, and Concepts and Issues in Healthcare Computing. Depending on your previous qualifications, you will complete subjects from either an Information Technology or Health specialisation. You will also complete a Professional Practice and Research Project.

On graduation you will be equipped to:

• Develop national and state-wide strategies for departments of health;
• Manage major health informatics projects within and between organisations;
• Provide leadership in health informatics in public and private hospitals, with health system vendors, telecommunications providers and pharmaceutical companies.

The Bachelor of Communication and Media offers you a strong foundation in the national and international communication and media industries. With a focus on preparing you for global careers, the course places an emphasis on high-level skills in media production, communication research and independent project work.

The Screen Media Production major explores how digital screen media is changing in a global context.

You will learn how to produce innovative content for both niche and mainstream audiences and learn how screen and entertainment media are financed, produced and distributed around the world. You will develop expertise in analysing the language of visual media, while you explore the movies, TV shows and newer media forms that are emerging with specific audiences in mind.

At the same time, you will learn a suite of practical skills in screen production and transmedia storytelling that will enable you to express your own ideas creatively and with social impact.

What you will study
You will learn about screen media industries in Australia and around the world, how they are adapting to new technologies and the ways in which audiences are changing. You will explore the creative differences between screen genres, and you will gain hands-on experience in designing and producing screen media projects.

This course has a strong focus on understanding how screen media respond to global political and social justice issues. You will learn how to use screen media to convey ideas and raise issues that are important to you.

You will develop communication projects that will enhance your understanding of the industry, while providing critical experience in preparation for future employment.

In addition to the core subjects and a major in Screen Media Production, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.

The Master of Information and Communication Technology Advanced is aimed primarily at graduates working in the ICT industry who will benefit from an in-depth study of the organisational, economic, regulatory and socio-technical issues that arise in the implementation and application of IT, and how to effectively manage these issues.

As technology increasingly becomes more important to business performance, there is a growing demand for IT graduates with technical and business expertise.

Combine your interest in sport and coaching with a major or minor of your choice, and stand out from the crowd. The Bachelor of Sport identifies and explores key aspects of sport and the role it plays in the community.

What you will study
Foundation studies in movement and disciplines associated with sport and coaching are commenced, and elective studies begun. Year 2 will focus on content and pedagogy associated with educating and coaching in a sporting context. Studies in minors will continue, while job seeking skills and employment opportunities are developed. Specific content and pedagogical understanding continue in the final year of study, whilst elective minors are completed. A workplace or research project will provide the capstone experience. Graduates will also have options to pursue accredited postgraduate study in Education, and professional programs in Sport or other professions to align with their evolving career objectives.

This degree
It aims to equip students with the work ready skills and knowledge to engage with a range of sporting environments, including coaching, game development, management and operations and program delivery.

The Master of Education (Educational Leadership) is for people who are currently in educational leadership roles or who wish to pursue leadership positions in educational settings such as schools, early childhood, higher education and vocational education. During this degree you will study the fundamentals of educational leadership and management, and learn how to apply this to your practice as an educator. You will also enhance your skills in areas such as mentoring new educators, managing curricula and assessment, supporting staff development, and leading organisational change. Throughout the degree, you will build the skills to investigate and solve complex issues in a rapidly changing educational climate and conduct an individualised research project that ties in with your work and interests.

You will have the opportunity to incorporate electives from other education areas such as Teaching English to Speakers of Other Languages (TESOL), or Digital Technologies for Learning, in order to tailor your degree. You will also benefit from flexible study options that allow you to study online or in the classroom.

The Bachelor of Business Honours year provides a bridge between undergraduate study and advanced research. With an Honours degree you can move into academic and/or public sector positions requiring advanced research and analytical skills that will aid policy formulation and analysis.

This degree

The program provides:

• Training in research skills using a variety of information systems (archives, the Library, databases, electronic research networks).
• An opportunity to practice articulating complex ideas orally and in writing.
• Practice in working closely with a supervisor on a project and in preparing a major project within a deadline.
• Experience in devising, researching and writing up an individual topic of study in an extended argument/thesis.

Some examples of government institutions that employ students who complete an Honours degree are the Reserve Bank of Australia, the Australian Treasury, and the Australian Productivity Commission.

Honours students will also have the opportunity to pathway into a research degree.

Are you interested in understanding the links between the brain and behaviour? Do you want to understand the biological building blocks of behaviour? The Bachelor of Neuroscience will provide you with a sound understanding of the molecular, neural and cognitive underpinnings of behaviour as well as providing grounding in the investigative research methods used in the area.

What you will study
You will study the biological basis of behaviour and learn about how the brain links to human behaviour. Using a foundation in biology, chemistry and psychophysiology, the Bachelor of Neuroscience will provide you with the groundwork for applying this knowledge to addressing questions in understanding how we think, the processes underpinning ageing, neurological and mental health disorders.

This degree
Your first year will provide you with a broad understanding of foundation level biology, chemistry, physiology and psychology. You will learn the basics of writing research reports, laboratory skills, scientific communication and the scientific knowledge that will be examined in depth later in the course. During your second and third year, you will gain knowledge on specific topics such as pharmacology, cognitive sciences, genetics and quantitative research methods. Throughout your degree you will be an active scientist, gaining scientific skills which will be applied during a research internship in your third year.