Master of Marketing

at University of Wollongong - Wollongong Campus Australia

Overview

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

18

Duration

University of Wollongong - Wollongong Campus

Location

Master of Marketing Assistant Fee

$24048

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

18

Duration

Study Visa

Other Courses by University of Wollongong - Wollongong Campus,Australia

International Relations is a developing and dynamic field that aims to study and solve some of the world's major problems such as war, inequality, climate change, poverty, hunger. A Bachelor of International Studies (International Relations) focuses on understanding your place in the national and global political systems, as well as appreciating the historical evolution of global politics. Many graduates progress to careers in global organisations and businesses that are focused beyond Australia's borders.

The Bachelor of International Studies examines the relationships of politics, society, culture, language, and history in a range of countries. You will analyse national and current global issues, focusing on the way global forces and interactions increasingly influence domestic politics. You will also be encouraged to study abroad or undertake a study tour.

What you will study
You will undertake core subjects on global politics, international security, negotiation and conflict management, and on the role of the state in the new millennium. You will take part in a model United Nations and can choose from a range of electives covering issues from war and peace, to international law and the global political economy.

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Studying a Bachelor of Journalism with a Bachelor of Communication and Media will help you succeed in advertising, public relations and corporate branding. You will learn how to present news and information to a wide range of audiences while gaining the skills to write, edit and publish a broad variety of written materials. You will be able to research, plan and execute communication campaigns, and will acquire skills in issue management, product publicity, crisis communications and media relations.

The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.

The Bachelor of Journalism provides in-depth hands-on training in journalism, converging media (radio, TV, web, phone, tablet), digital communication and multimedia storytelling. It has a strong professional focus, with an emphasis on practical learning with studio-based studies in multimedia content production. You will learn to research, produce and present entertaining and timely stories through video, audio, print and digital technologies including podcasting and webcasting, working both independently and collaboratively.

Combining studies in Journalism with a degree in Communication and Media will offer you a broad introduction to the ways that new media shapes our everyday lives - both in the workplace and in our communities. You'll learn critical and innovative thinking skills, and effective communication and creative writing skills, all of which are required for a successful career in a range of communication and journalism roles.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Screen Media Production and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree. Students in the Bachelor of Journalism - Bachelor of Communication and Media cannot take the Journalism major in the Bachelor of Communications and Media degree.

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Health Sciences, Nursing and Emergency Services

Bachelor of Nursing (Conversion)

This one-year degree provides Australian registered nurses and International students with the opportunity to upgrade their qualifications to a Bachelor's degree level. Please note that this degree does not lead to eligibility to apply for registration as a nurse in Australia.

Nurses play an important role in the healthcare system and are involved in a range of care activities that are designed to provide care for people with acute, chronic and complex health conditions. Nurses are integral in the treatment of individuals, families, communities and populations.

There is a forecasted growth of 25.1% within Health Care and Social Assistance and this brings exciting employment opportunities and career options. Health care has been the primary provider of new jobs within Australia and is projected to make the largest contribution to employment growth from 2017 to 2022. Source: Employment Projections

This degree
During this degree you will evaluate and apply concepts drawn from nursing theory and research to professional practice. You will develop an increased awareness of the effects of cultural, social, economic, legal and ethical influences on the development of the nursing profession and increased knowledge that will enable you to accept responsibility for more complex client management.

What you will study
You will study the core subjects of Promoting Clinical Excellence, Evidence Appreciation and Application in Health Care Practice, Leadership in Health Care Practice, and Community Development Nursing: Theory and Practice. In addition to these core subjects you will have the flexibility to choose elective subjects from a range of subjects on offer, including Family Centred Nursing, Therapeutic Use of Self, Contemporary Research in Practice, Cultural Competence in Health Care Practice, Therapeutics in Nursing, Challenges of Ageing and Practice Development, and Person Centred Nursing.

12 month

Duration

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Tuition

Combining Journalism with Arts places a strong emphasis on applied learning, and offers a broad introduction to ways in which new media practices shape our everyday lives, both in the workplace and in our communities. It will equip you with critical and innovative thinking skills, effective communication and creative writing skills, all of which are required for high achievement in a range of journalism careers.

Journalism and reporting is an evolving industry that encompasses a multitude of media including print, television, radio, web, and social media to inform, engage and entertain. Studying a Bachelor of Journalism degree alongside a Bachelor of Arts degree will teach you to gather, assess, create and present news and information to a wide range of audiences and also write, edit and publish a broad variety of written materials. The Bachelor of Journalism - Bachelor of Arts also allows you to gain foundational knowledge in many traditional areas of study including history, literature, languages and philosophy and the disciplines of social sciences, cultural studies, sociology and politics.

The Bachelor of Journalism has a prescribed set of core subjects, as well as the opportunity to use electives to complete a major or two minors from a multi-disciplinary list. You will choose one major in the Bachelor of Arts degree: Archaeology and Ancient History, English Literatures, Environmental Humanities, French, History, Indigenous Studies, Japanese, Legal Studies, Mandarin (Non-Chinese Background Students), Mandarin (Character Background Students), Philosophy, Photography, Politics, International Relations, Sociology, Spanish, Creative Writing, or Writing and English Literatures. In addition, you will choose a minor or another major from the Faculty of the Arts, Social Sciences and Humanities.

54 month

Duration

$ 27936

Tuition

The Bachelor of Social Science (Honours) is for high achieving students who have completed the three-year Bachelor of Social Science degree.

The one-year Honours program provides students with the opportunity to undertake research on a topic of interest and may be used as a gateway to higher research degrees, a research-focused career, or for professions requiring advanced analytical and investigative skills.

What you will study
This Honours degree will allow you to further develop your knowledge and skills in your field of inquiry, and make you more competitive in the workforce. It is a research training degree that provides training in in-depth enquiry, specialised development of research skills, project management and communicating findings.

12 month

Duration

$ 27936

Tuition

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The Bachelor of Journalism provides in-depth hands-on training in journalism, converging media (radio, TV, web, phone, tablet), digital communication and multimedia storytelling. It has a strong professional focus, with an emphasis on practical learning with studio-based studies in multimedia content production. You will learn to research, produce and present entertaining and timely stories through video, audio, print and digital technologies including podcasting and webcasting, working both independently and collaboratively.

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What you will study

You can choose one major from the Bachelor of International Studies - International Relations, or Global Sustainable Development. As part of the degree, you will also study a language minor, choosing from Mandarin, French, Italian, Japanese or Spanish.

The Bachelor of Journalism has a prescribed set of core subjects, as well as the opportunity to use electives to complete a major or two minors from a multi-disciplinary list.

54 month

Duration

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Tuition

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Combining Law with a Bachelor of International Studies provides analysis, appreciation and the study of the diversity of the global village. It examines the relationships of politics, society, culture, language, and history in a range of countries and their international connections. This double degree combination opens up a range of international career opportunities in public, private and not-for-profit sectors. Bachelor of International Studies degree will prepare you for work in a multicultural and globalised economy.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations and not-for-profit sectors – as leaders, innovators and problem solvers.

What you will study

The Bachelor of International Studies – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects through an international exchange program.

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The Master of Global Science and Management is a two-year degree focusing on practical skills, laboratory work, science communication skills, career readiness and foundational research training. There is opportunity to develop bespoke management knowledge and skills.

What you will study
This degree is designed through the lens of global perspectives in science where you will also be exposed to emerging technologies such as the use of drones, artificial intelligence AI, coding and virtual reality (google VR) in science data collection and analysis during your first year core subjects.

This degree
The Master of Global Science and Management is a unique course as it provides you with an opportunity to not only extend your technical knowledge but also use it to determine your competency in the specific discipline before you choose one of the 3 possible pathways (research or technical or management).

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A double degree of Bachelor of International Studies – Bachelor of Business gives you the theoretical knowledge to understand global challenges and the practical skills of the world of business. The Bachelor of International Studies - Bachelor of Business addresses relevant global, economic and political issues affecting the worldwide business market. It will teach you a diverse skill set and equip you with a theoretical background, proficiency in a language, and how to navigate the international business world. You will learn how international organisations conduct business, and the issues and contexts that can occur across global borders.

International Studies will assist you to analyse and appreciate the diversity of the global community. You will examine the relationships between politics, society, culture, language, and history on a global scale. You can choose one major from the Bachelor of International Studies: International Relations, and Global Sustainable Development. You will also be encouraged to study abroad or undertake a study tour.

The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program. You will also choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Management and Marketing, or Supply Chain Management. At the South Western Sydney Campus the majors available are Management and Marketing.

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Business information specialists are trained to analyse business problems and find possible IT solutions for these problems. This ranges from running an efficiency audit on a company's information systems through to analysing the effectiveness of a file management system and designing business software applications.

Business information specialists are also involved in the analysis, design, implementation, maintenance and enhancement of computer-based information systems critical to the successful operation of modern organisations. These specialists require a sound understanding of the business requirements to develop information systems and solutions to meet identified business needs and must deal with users at all levels within an organisation.

This course is specifically designed to prepare you for a career as a systems analyst or an information systems specialist. As well as having the capability of working in a business environment, graduates can work for the government or non-profit organisations.

This degree
The Bachelor of Business Information Systems provides foundation knowledge of organisational areas in IT, including:

  • Database management and security
  • Networks and Communications
  • Human-computer interaction
  • Principles of eBusiness
  • IT project management
  • Management Information Systems
  • Project

You will also study key commerce subjects such as accounting and management. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

What you will study

  • Business analysis systems and design
  • Programming
  • Data management
  • Business systems infrastructure and security

You will also study key commerce subjects such as accounting and management. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

36 month

Duration

$ 35568

Tuition

View All Courses by University of Wollongong - Wollongong Campus, Australia

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