Master of Marketing

at University of Wollongong - Wollongong Campus Australia

The Honours program is an alternative option for students wishing to undertake research during the fourth year of either the Bachelor of Education - The Early Years pass degree or the Bachelor of Education - The Early Years (Dean's Scholar) degree. Entry to your honours year is based on application and merit.

Early Years education enriches learning in children from birth to five years by giving children the opportunity to maximise their potential and develop a foundation for lifelong learning. It focuses on the significance of early education to foster children’s health, development and wellbeing.

For the duration of this four-year degree Early Years students will engage in continuous professional mentoring through the Professional Partners in Practice (PPP) program. This will give you invaluable sector experience and professional connections that will enhance your employment pathways and opportunities.

Throughout the degree students spend up to 16 weeks teaching in Early Childhood Education and Care Centres and two weeks in the Community and Family sector, complementary to the mentoring experience within the Professional Partners in Practice program.

You will also have the opportunity to undertake exchange, study abroad and international cultural immersion programs.

Working closely with two supervisors, you will undertake a major project during the program, you will undertake special experiences for research work either in the field or that examine other aspects of education. The degree will culminate in the production of a thesis or other project work that disseminates your research findings and the results from your project and research inquiry.

What you will study
During this degree you will study:

• The development of young children and their connection to family, community, and culture
• Improving education and developmental outcomes for children
• Establishing relationships with children and families
• Cultural and social diversity
• Early intervention and transition to school
• Leadership and advocacy
• Creating physical and social learning environments
• Developing skills and experiences in research in educational settings.

Business information specialists are trained to analyse business problems and find possible IT solutions for these problems. This ranges from running an efficiency audit on a company's information systems through to analysing the effectiveness of a file management system and designing business software applications.

Business information specialists are also involved in the analysis, design, implementation, maintenance and enhancement of computer-based information systems critical to the successful operation of modern organisations. These specialists require a sound understanding of the business requirements to develop information systems and solutions to meet identified business needs and must deal with users at all levels within an organisation.

This course is specifically designed to prepare you for a career as a systems analyst or an information systems specialist. As well as having the capability of working in a business environment, graduates can work for the government or non-profit organisations.

This degree
The Bachelor of Business Information Systems provides foundation knowledge of organisational areas in IT, including:

• Database management and security
• Networks and Communications
• Human-computer interaction
• Principles of eBusiness
• IT project management
• Management Information Systems
• Project

You will also study key commerce subjects such as accounting and management. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

What you will study

• Business analysis systems and design
• Programming
• Data management
• Business systems infrastructure and security

You will also study key commerce subjects such as accounting and management. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in Public Relations. If you enjoy writing and communications then the PR major may be right for you with roles such as media relations executive, digital communication consultant, public relations manager, communications manager, events coordinator, social media manager or corporate communications specialist.

You will gain real experience, with real clients to develop the skills that are required in the PR workforce. During your degree you will execute a PR campaign with your peers for a not-for-profit organisation; past organisations include St John Ambulance NSW and In2Uni.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.

Mechatronic engineering is the combination of mechanical, electrical and computer technologies. Industrial robots are a famous example of mechatronic engineering: computer-controlled mechanical arms capable of performing manual labour with greater strength, speed and efficiency than a human.

The reality is computer control of systems is so commonplace in homes, business and industry that nearly everyone uses a mechatronic system every day, from washing machines to central air-conditioning, cameras and computer printers.

A Mechatronic engineer's skill for combining and refining elements to improve the whole makes them valuable in fields such as digital electronics, manufacturing, information technology and robotics.

This degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year.

Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, for example: construction, mining, resources, aeronautical, electronics, engineering management, telecommunications, power generation and distribution, renewable energy, aerospace, water resource management, robotics and manufacturing, railroad and shipbuilding.

What you will study
As an engineering student at UOW you will have access to fully-equipped laboratories and the latest computer-aided software that is used in modern industrial workplaces. Our engineering students are trained through practical learning experiences including:

• Laboratory experiments
• Problem based learning
• Computer simulations
• Teamwork assignments
• Industrial case studies
• Project management
• Site visits to industry

A Bachelor of Business – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Business prepares you for a range of careers, giving you the edge as you gain a legal perspective on contemporary and socially responsible business practice. It provides a program of study in commerce, business and administration and further develops analytical and interpersonal skills, and high levels of literacy and numeracy.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills across all business functions, as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

This degree

Double degrees are designed to broaden your knowledge and skills set, giving you a competitive advantage in the workforce. They also reduce the length and cost of study by combining two different degrees. This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

On completion of this degree, you will be able to apply critical thinking, including the application of research methods to commercial issues in local, national and international contexts.

What you will study

The Bachelor of Business – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange. You will select from a list of business majors including, Accountancy, Economics, Finance, Management, Marketing and Public Relations.

Mandarin is the first language of more than one billion people and is the most spoken language in the world. China has a 5,000-year history and culture and boasts the fastest-growing economy worldwide. Cultural and economic exchange between China and its neighbours is continually increasing and Chinese language skills are now in great demand. This UOW degree is for students who already know Chinese characters, but who either speak a Chinese dialect such as Shanghainese, Cantonese or Taiwanese and do not speak Mandarin, or wish to improve their Mandarin skills.

At UOW, you will study Mandarin language, grammar, culture and history. You will learn Mandarin from the comparative linguistic perspective and be able to express yourself clearly and accurately in spoken and written Mandarin in a wide range of situations including social and the global business market. You will learn to recognise and respond personally to differences between Chinese culture and your own cultural heritage by analysing film, poetry and other cultural products.

What you will study
Core subjects will teach you to speak Mandarin in social situations before moving on to speaking advanced Mandarin, and learning about Chinese heritage, modern Chinese history and contemporary China.

In addition to the Mandarin major you will choose a minor or a second major from the Bachelor of Arts offerings.

Eating well is central to supporting growth and development, preventing chronic disease, and general vitality at all stages of life. Nutrition is the science of how the foods we eat affect our health. Nutritionists are scientists who attain, maintain and promote the health of the public through nutrition research, communication of nutrition information or public health forums. Dietitians are specialist nutritionists who, in addition to these research and public health roles, are accredited to work with individuals and groups to help improve their health outcomes and quality of life. This occurs in settings such as the community, hospitals, private practice, research and food service.

The Bachelor of Nutrition Science provides a strong grounding in areas including nutrition science, food chemistry, biochemistry, and metabolism, as well as training in nutrition research. You will be able to apply your knowledge to a range of community settings. These include working with organisations and industries to create better nutritional standards and policies, undertaking research, and working with communities to support health through improved nutrition. The program is designed to meet the prerequisite requirements for admission into the Master of Nutrition and Dietetics, which is required to be eligible for the credential of Accredited Practising Dietitian.

You will study the building blocks of nutrition: biochemistry, nutritional epidemiology, public health nutrition and physiology. You will explore the role of nutrients in the regulation of enzymes and metabolic pathways through to food sources of nutrients and food production. You will also consider nutrition education in the community, including the effects of food and nutrition policy on health.

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.

The Graduate Diploma in Engineering delivers skills and applied competencies to students who wish to further their engineering knowledge and progress to become a professional engineer. It also provides a broadening program for current professional engineers who wish to further develop their engineering skills.

This degree provides a pathway to the UOW Master of Engineering, which is professionally accredited by Engineers Australia.

What you will study
You will study a core of key engineering subjects in Innovation and Design, Advanced Laboratory, Communication and ICT Workplace Practice and Engineering Research Method. You will undertake four elective subjects in your chosen field of either computer, electrical or telecommunications engineering.

This degree
The Graduate Diploma in Engineering is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers the strategic project management and communication skills essential for practising engineers.

The Bachelor of Science - Bachelor of Arts combines practical, numeracy and computer skills with the critical and creative thinking skills, effective communication and problem solving skills learned from studying the arts and humanities. Studies in science allow you to research problems, interpret data and propose solutions. Studies in arts will give you the skills to develop arguments, communicate with audiences and influence decision-making. When combined, the skills and knowledge from these two fields can place you in a key position to work with the complex challenges we will face in the future.

The major areas of study in Science include: Ecology and Conservation Biology, Cell and Molecular Biology, Chemistry, Geology, Environment and Physical Geography.

You will also choose one of the majors in the Bachelor of Arts degree; Archaeology and Ancient History, English Literatures, Environmental Humanities, French, History, Indigenous Studies, Japanese, Legal Studies, Mandarin (Non-Chinese Background Students), Mandarin (Character Background Students), Philosophy, Photography, Politics, International Relations, Sociology, Spanish, Creative Writing, or Writing and English Literatures. In addition to the arts major you will choose a minor or a second major from the Bachelor of Arts offerings.