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Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Bankstown Campus Australia

Overview

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Western Sydney University - Bankstown Campus

Location

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$30408

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

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Other Courses by Western Sydney University - Bankstown Campus,Australia

If you want to explore how the mind works, question why people behave the way they do and help others lead their best lives, this degree is the ideal choice. Western’s Bachelor of Psychology (Honours) will pave the way for a range of career options, including further study required to become a psychologist.

Psychology at Western combines evidence-based biological, cognitive, neurological, social, developmental, and personality theory with statistical expertise and practical experience.This program is strongly vocational, equipping you with the specialist psychological and research skills you will need to discover more about human behaviour and answer questions about things we don’t yet understand.

As part of your four-year degree, you will be taught by some of the most respected experts in the field and gain the opportunity to undertake local and international work placements.Additional study is needed to become a practising psychologist. This program gives you a thorough grounding in psychology and the academic degrees to take your ambition to the next level.

48 month

Duration

$ 31416

Tuition

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

International Studies

This major has been designed to meet the needs of Australian government, business and society to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process.

It provides students with the opportunity to study contemporary Asia, as well as the rich and diverse histories, politics, cultures and languages of Asian countries and the international issues affecting Australia’s interests and role in the region and in the world at large.

The major area also includes a range of units concerned with the United States and Europe as well as with Asia itself, and units in international relations covering other parts of the world. 

48 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Sociology

Sociology is the study of society and culture. Using diverse methods, practices and theories, it helps us understand social life. Sociology is fundamental to the social sciences because the quality of life of every human on the planet is directly or indirectly influenced by their relative position within, and responses to, society.

This major in Sociology provides you with a thorough training in the methods, theories and select leading areas of contemporary sociology. In the Sociology major, you will have opportunities to study particular themes from a sociological perspective, including inequalities, deviance, identities, gender, religion, medicine and health care, ethnicity and migration, and the family, among other possibilities.

A Bachelor of Arts with a major in Sociology will prepare you for both employment and a research higher degree.

48 month

Duration

$ 27552

Tuition

Understand how to think creatively, apply innovative solutions to everyday problems and develop trusting, long-lasting business relationships.

The Financial Planning and Taxation

The Financial Planning and Taxation Major is available to participants enrolled in the Bachelor of Accounting. The specialised subjects in this major analyse contemporary issues relevant to financial planning and taxation using case studies and discussion.

The subjects is designed to meet the requirements for admission to the CFP program of the Financial Planning Association (FPA) for those seeking a career in that profession.

This major satisfies the accreditation requirements of the Financial Planning Association (FPA). Completion of this major also meets the RG146 generic knowledge requirements, specialist knowledge requirements and skills requirements as they currently stand.

36 month

Duration

$ 30408

Tuition

The Graduate Diploma in Psychology is an accredited undergraduate fourth year program and is an alternative method to fourth year honours. This program is for eligible students seeking to pursue training pathways leading to provisional registration as a psychologist with the Psychology Board of Australia; or progress to Higher Degree Research in psychology.

You’ll be part of an active research culture that broaches a range of theoretical and epistemological approaches in both applied and pure psychological research. You will also explore a range of methods, including experimental, quasi-experimental and qualitative research, and a strong program of postgraduate training.

18 month

Duration

$ 40320

Tuition

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Philosophy

Philosophy has always asked the ‘big questions’, for example, about the limits of our knowledge, the best way that humans can live together, how we understand the world around us, and what is ‘the good life’.

Our philosophy major enables you to develop particular skills and attributes – such as clear thinking, capacities to assess arguments and values, and sound understanding of important philosophical views – that have always been essential to university scholarship and which continue to be valuable for graduates in both public and private life.

Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Arts.

36 month

Duration

$ 27552

Tuition

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Mechanical

Mechanical engineering is a dynamic area involving the design and build of moving machines including engines that power transportation, industrial machinery, and a range of tools. Students put the core concepts of mechanical engineering, energy, thermodynamics, mechanics, kinematics, and fluid mechanics, into practical application in workshops, industry projects, and work integrated learning. Students design and construct machines and tools, monitor and evaluate their performance. Employment opportunities include automotive or mechanical engineer, control and instrumentation engineer.

60 month

Duration

$ 34696

Tuition

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units which introduce the student to the modern (since 1500) history of humanity. Although Europe is very prominent in the Major, the student will be invited to compare its history to the histories of Asia, Africa and the Americas.

The Major culminates in a capstone unit in students’ final semester discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought and includes thematic units which range widely over time and place.

36 month

Duration

$ 27552

Tuition

The Psychological Studies major comprises units in the discipline of psychology that focus on the field of inquiry that uses scientific techniques and methods to understand and explain behaviour and experience.

Areas of study include: the brain and behaviour, learning, motivation and emotion, social psychology, lifespan development, perception, and cognitive processes. A Psychological Studies major does not meet APAC requirements for an accredited sequence in Psychology.

Students wishing to enrol in an accredited Psychology sequence should complete the Psychology key program of 160 credit points

48 month

Duration

$ 30408

Tuition

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Sociology

Sociology is the study of society and culture. Using diverse methods, practices and theories, it helps us understand social life. Sociology is fundamental to the social sciences because the quality of life of every human on the planet is directly or indirectly influenced by their relative position within, and responses to, society.

This major in Sociology provides you with a thorough training in the methods, theories and select leading areas of contemporary sociology. In the Sociology major, you will have opportunities to study particular themes from a sociological perspective, including inequalities, deviance, identities, gender, religion, medicine and health care, ethnicity and migration, and the family, among other possibilities.

A Bachelor of Arts with a major in Sociology will prepare you for both employment and a research higher degree.

36 month

Duration

$ 27552

Tuition

View All Courses by Western Sydney University - Bankstown Campus, Australia

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