Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Bankstown Campus Australia

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Business Analytics

Generating and communicating information and insight from increasingly diverse and growing sources of data for business decision-making is a crucial asset for any organisation. Starting with a framework for applying the tools of business analytics, this major develops a blend of skills from mathematics, statistics and computing. Students will acquire knowledge and understanding in the continually developing areas of artificial intelligence, data visualisation and applications of big data.

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Materials

Since the dawning of mankind an understanding of how materials can be obtained and used has been critical to successful human endeavour. Materials engineers are concerned with the highly technological and dynamic process of understanding, developing, and applying materials (metals, polymers, ceramics, composites) to a range of engineering problems. Students will develop skills necessary to synthesise relevant information so that they can be effective decision makers in a materials context. These skills will serve them well in varied career opportunities associated with biomedical devices, nanotechnology, advanced manufacturing, opto-electronics, energy, aerospace, and sustainable construction.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Psychological Studies

The Psychological Studies major comprises units in the discipline of psychology that focus on the field of inquiry, using scientific techniques and methods to understand and explain behaviour and experience.

Units in the program are drawn from the following core areas of psychology: brain and behaviour, learning, motivation and emotion, social psychology, lifespan development, perception, and cognitive processes.

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession.

The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

Students engage in interdisciplinary study essential to an understanding of Islam, past and present. The area of study balances historical and modern Islamic studies and research methods.

One of the keys to Islamic Studies is ‘relevance’ to contemporary Australian society but relevance can only come from a sound comprehension of past traditions in Islamic scholarship and their socio-historical contexts.

Preparation for graduate study is also a key objective of this program, with its focus on developing critical and interdisciplinary research skills through a combination of approaches. Students are encouraged to undertake a sub-major in Arabic to complement the Islamic Studies major.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

English

The English major invites students to explore contemporary approaches to language, literary studies and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing. The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology.

Students also have the opportunity to produce their own creative writing and to edit and learn how to publish their work. Career prospects include publishing, editing, teaching, writing and advertising.

Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Arts.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Anthropology

Social Anthropology is the study of humans and the cultures they create. The major in Anthropology within the Bachelor of Social Science offers students the opportunity to examine social patterns and practices across cultures, to discover similarities and differences between cultures, and to understand the processes by which humans organise and create meaning.

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states.

Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels. The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport. Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations. Positions include project management of facilities and events, management and coordination of leisure, sport and civic event departments, sport marketing, player management and sport public relations, elite sport development, sport and leisure programming.