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Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Bankstown Campus Australia

Overview

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Western Sydney University - Bankstown Campus

Location

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$30408

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

Other Courses by Western Sydney University - Bankstown Campus,Australia

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Human Resource Management

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations.

Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.

The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success. An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers.

48 month

Duration

$ 32424

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Indigenous Australian Studies

What does it mean to live in Indigenous Australia? The Indigenous Australian Studies major offers you the exciting opportunity to acquire key cultural competencies that will enable you to understand and work more effectively with Indigenous Australians in professions such as the arts, communications, media, education, government and non-government, policy, health, sciences, and community services.

The Indigenous Australian Studies major addresses the cultural, historical, social and economic issues affecting Indigenous and non-Indigenous Australians, and relationships.

48 month

Duration

$ 27552

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Organisations and Work

A major in Organisations and Work provides you with the skills to initiate valued change and contribute in the complex field of management. The development of strategic knowledge provides strong analytical outcomes directed at understanding the impact managers have on organisational decision making.

This major also aims to instil values and attitudes that support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities.

48 month

Duration

$ 27552

Tuition

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Innovation and Change

This major explores the links between leadership and entrepreneurship in the context of dynamic domestic and global environments. The major introduces the concepts of change and innovation as they relate to organisational transformation of businesses. You will deal with conflicting viewpoints to understand the complexity of the organisational relationships involved in change and innovation.

To prepare you for management roles, the major examines the challenges associated with developing sustainable, innovative and creative organisations, and includes assessments that facilitate engagement with elements of organisational change and innovation.

The major develops an understanding of how to initiate a business venture, taking advantages of perceived opportunities and mobilising the required resources. To this end, different theories and perspectives on leadership and entrepreneurship are examined, and you will be encouraged to apply them to real-life situations as a way of preparing to be future leaders and entrepreneurs.

36 month

Duration

$ 27552

Tuition

This program offers a great balance between theory and practical experience, so you emerge ready to take on the world. Be prepared to pursue roles in corrections, probation or parole, or to realise your passion for rehabilitating offenders, through-care and resettlement.

When you successfully complete this 16-month diploma, you gain guaranteed entry into the second year of the Bachelor of Criminal & Community Justice at Western Sydney University.

To apply, you don’t need an ATAR; all you need are ambition and the determination to work hard. Once you’re here, our mission is to make sure you have the supportive learning environment and flexibility you need to transform your life. That includes smaller class sizes with greater access to one-on-one teaching and support. Our Extended Diplomas also cover extra introductory subjects that will prepare you for success in your tertiary studies and beyond.

16 month

Duration

$ 26836

Tuition

The Graduate Diploma in Psychology is an accredited undergraduate fourth year program and is an alternative method to fourth year honours. This program is for eligible students seeking to pursue training pathways leading to provisional registration as a psychologist with the Psychology Board of Australia; or progress to Higher Degree Research in psychology.

You’ll be part of an active research culture that broaches a range of theoretical and epistemological approaches in both applied and pure psychological research. You will also explore a range of methods, including experimental, quasi-experimental and qualitative research, and a strong program of postgraduate training.

18 month

Duration

$ 40320

Tuition

The English major invites students to explore contemporary approaches to language, literary study and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing.

The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology.

Students also have the opportunity to produce their own creative writing and to edit and publish their work.

36 month

Duration

$ 27552

Tuition

The major in Sociology provides students with a thorough training in the methods, theories and select leading areas of contemporary sociology.

As well as units in which methods and theories are taught, through the social science core, students enrolled in the Sociology major will have opportunities to study a number of particular themes from a sociological perspective, including inequalities, deviance, identities, gender, religion, medicine and health care, ethnicity and migration, and the family, among other possibilities.

48 month

Duration

$ 30408

Tuition

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Mechanical

Mechanical engineering is a dynamic area involving the design and build of moving machines including engines that power transportation, industrial machinery, and a range of tools. Students put the core concepts of mechanical engineering, energy, thermodynamics, mechanics, kinematics, and fluid mechanics, into practical application in workshops, industry projects, and work integrated learning. Students design and construct machines and tools, monitor and evaluate their performance. Employment opportunities include automotive or mechanical engineer, control and instrumentation engineer.

60 month

Duration

$ 34696

Tuition

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Electrical

The Electrical Engineering major includes core subjects from all branches of electrical engineering. Electrical Engineering program is one of the flagships of Western’s engineering whose core subjects such as Electrical Fundamentals, Power Electronics, Engineering Electromagnetics form the foundation for other programs such as Software Engineering and Biomedical Engineering program. Because of the vibrant and diverse offerings of Western’s engineering, its graduates will work in the fields of electronic components, computers, electro-magnetics, power generation and distribution systems, power and control in public utilities, telecommunications, manufacturing, and electrical systems.

60 month

Duration

$ 34696

Tuition

View All Courses by Western Sydney University - Bankstown Campus, Australia

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