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Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree)

at Western Sydney University - Bankstown Campus Australia

Overview

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Western Sydney University - Bankstown Campus

Location

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree) Assistant Fee

$30408

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Arts/ Bachelor of Business in Marketing (Dual Degree) Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

Other Courses by Western Sydney University - Bankstown Campus,Australia

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Islamic Studies

In this major you will engage in interdisciplinary study essential to an understanding of Islam, past and present. The area of study balances historical and modern Islamic studies and research methods. One of the keys to Islamic Studies is ‘relevance’ to contemporary Australian society, but relevance can only come from a sound comprehension of past traditions in Islamic scholarship and their socio-historical contexts.

Preparation for graduate study is also a key objective of this program, with its focus on developing critical and interdisciplinary research skills through a combination of approaches.

48 month

Duration

$ 27552

Tuition

This program examines the relationship of nations, cultures, languages and systems of government within the international system

International Studies provides you with the diverse skills and knowledge needed to meet the changes in societies, governments and businesses.

It develops your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration.

You will be able to combine studies from a range of discipline areas, including Asian and Islamic Studies, cultural and social analysis, history, politics and philosophy, and modern languages (Chinese, Japanese, Indonesian or Arabic). The program provides for one semester study abroad during three years of full-time.

The major in International Relations and Asian Studies has been designed to meet the needs of Australian government, business and society to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process. It will provide you with the opportunity to study contemporary Asia, as well as the rich and diverse histories, politics, cultures and languages of Asian countries. You will also understand the international issues affecting Australia’s interests and role in the region and in the world at large.

36 month

Duration

$ 27552

Tuition

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Anthropology

Social Anthropology is the study of humans and the cultures they create. The major in Anthropology within the Bachelor of Social Science offers students the opportunity to examine social patterns and practices across cultures, to discover similarities and differences between cultures, and to understand the processes by which humans organise and create meaning.

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states.

Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels. The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

48 month

Duration

$ 27552

Tuition

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Property

The Property major equips you with the expert skills to create a career as a property specialist. You will be prepared to succeed in a range of roles in the property industry, including careers in valuation, property investment, property funds management and property development.

The practical Property major units focus on the property investment, business, planning and law, with opportunities for engagement with industry, dependent on availability. If you are seeking professional accreditation, you will also undertake specialised units in building and statutory and specialised valuation.

The core units in the Bachelor of Business will provide you with a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy. The Property major builds on this knowledge and skills in an applied discipline based context.

Property specialists work for institutional investors with multi-billion dollar commercial property portfolios, major property companies, valuation firms and leading property advisory companies, both in Australia and overseas.

The Bachelor of Business (Property) is accredited by the Australian Property Institute (API) and depending on electives chosen, students may be eligible for API Certified Practising Valuer (CPV) certification. Students, depending on chosen electives, are also eligible for API certifications of Certified Property Practitioner, Certified Property Manager, Certified Asset Manager and Certified Development Practitioner. Note: Accreditation is currently being sought for program 6037 Diploma in Business/Bachelor of Business.

This major is available on-campus in full time and part time modes or by distance. Please contact the Property major Academic Program Advisor for information on the distance mode offering.

36 month

Duration

$ 30408

Tuition

This is a double degree program that targets the wide application of information technology in Business providing a well rounded education in two disciplines.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.

48 month

Duration

$ 32424

Tuition

Understand how to think creatively, apply innovative solutions to everyday problems and develop trusting, long-lasting business relationships.

The Financial Planning and Taxation

The Financial Planning and Taxation Major is available to participants enrolled in the Bachelor of Accounting. The specialised subjects in this major analyse contemporary issues relevant to financial planning and taxation using case studies and discussion.

The subjects is designed to meet the requirements for admission to the CFP program of the Financial Planning Association (FPA) for those seeking a career in that profession.

This major satisfies the accreditation requirements of the Financial Planning Association (FPA). Completion of this major also meets the RG146 generic knowledge requirements, specialist knowledge requirements and skills requirements as they currently stand.

36 month

Duration

$ 30408

Tuition

The Master of Clinical Psychology develops competent clinical psychologists by combining advanced academic knowledge with real-life experience to suit a variety of career needs and interests.

The program provides thorough training in a range of mental health issues and equips you with the ability to implement effective evidence-based interventions that are tailored to clients' requirements.Clinical psychologists offer psychological assessment and treatment for a wide range of mental health problems. This program is designed to provide you with training across a host of mental health issues and settings. It will equip you with the skills and knowledge you need to effectively meet the diverse needs of clients.

24 month

Duration

$ 40320

Tuition

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Economics

The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries. Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems.

Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. A major in Economics prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. 

48 month

Duration

$ 30408

Tuition

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.

48 month

Duration

$ 30408

Tuition

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

International English

International English examines English in its many varieties with a focus on the international development of the language, extending far beyond native English speakers, and identifying features of the language essential to academic and professional performance.

The major provides a basis for international students who may intend to teach English in different countries, or enter other language-centred professions, or for local students intending to pursue post-graduate degrees in education or wanting to improve English skills.

The major provides studies in the varieties and structures of English, informed by specific studies in linguistics, English teaching and bilingualism, and language acquisition.

48 month

Duration

$ 27552

Tuition

View All Courses by Western Sydney University - Bankstown Campus, Australia

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